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Creative Techniques - Your keys to an open mind!

By Charlene Ho on October 21, 2015 08:30 Tips And Tricks 1

Dear eYeka creators,

Do you sometimes feel you have reached the dreaded bottleneck?  Wish you have keys to the door of creativity? 

Fret not, let us introduce you to our new feature to unlock that door! Presenting Creative Techniques!

At eYeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

Right now, we have 13 techniques featured that will help you crack your creativity. Simply pick one (or more) that tackles your mental block and start opening those secret passages to creativity!  Change the way you look at challenges and you may just find the answers waiting for you. Sometimes it is about the questions you ask yourself, sometimes it is the limits and boundaries which can help you make the problem easier to solve. Or maybe it is about trying to look at your idea from the perspectives of different people!

We hope that this new feature will enhance your experience on eYeka, help you path your way to reach the stars and make your dreams come true!

Have a great technique to share?  Do contact us and contribute to our community. Feedback are welcome too! 

 

Check it out!

 

Happy Reading :)

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Bring parents and teens back together with Cheetos

By Natasha Coussot on June 17, 2015 08:58 Tips And Tricks 0

Cheetos - launched Jun2015

Parents are happy to bond with their children. They need to unwind while enjoying a snack with all the family together. Cheetos offers great tasty cheese snacks for great bonding moments. With Cheetos you feel like a kid again. Visual elements of the brand refer to youth and playfulness: Chester cheetah who is the mascot and the messy fingers you get when you eat Cheetos!

Cheetos is still perceived as a snack for kids and now wants to target parents as well: Think in terms of “Family Fun”, where families (young parents with kids between 8 and 12 years old) feel connected, play together, relieve stress and have fun.

Cheetos needs your help to design the next generation of Cheetos!

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these family fun moments !

View this brief

Send us your ideas by July, 05th and win up to €6.000! Prize pool:

1. €3.000 2. €1.500 3. €1.000 4. €500

Good luck guys!

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Your chance to break the snacking habit by invent the next Doritos product!

By Natasha Coussot on June 17, 2015 08:51 Tips And Tricks 0

Doritos - launched Jun2015

If you are an adventurous person who follows your instinct and likes to share good times with friends, then you must be a Doritos lover. You might be young, irreverent, fun and definitely BOLD!

Doritos are seasoned tortilla chips, iconic because of their edgy triangular shape. Due to the intensity of the experiences Doritos offer, they’re a perfect match for people looking for extreme sensory stimulation. Doritos lovers are bold, always searching to try new things and new products.

Can you help invent the next generation of Doritos? A daring and delicious snack that fills the belly in a BOLD way!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Your product idea must be one that fills bellies and brings a whole new experience, but also that has: a triangular shape and a powerful crunch.

Check the brief while snacking with Doritos

Send us your entries by July, 01st and win up to €6.000! Prize pool:

1. €3.000 2. €1.500 3. €1.000 4. €500

Good luck to all!

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New challenge on eYeka - make MMA (insurance company) useful to you!

By Natasha Coussot on April 30, 2015 13:01 Tips And Tricks 0

MMA - launched Apr2015

MMA is a leading French insurance company that wants to offer its customers ever greater and better support.

Whenever the insured party has a decision to make, and whenever an «issue» crops up, MMA can be there to help you and be of service.

We need your creativity to change the insurance world.

Think of a new service offered by MMA to make life simpler and better!

We're looking for an idea that has value; something that changes everything, and that people would be prepared to pay for, in order to reap the benefits.

Check the brief!

Send your creations by May 25th and win up to €7.000! Prize structure:
  • #1 prize - €3.000
  • #2 prize - €2.000
  • #3 prize - €1.000
  • #4 prize - €500
  • #5 prize - €500
Good luck!

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Create the ideal HUGO fragrance for Millennials

By Natasha Coussot on February 27, 2015 14:06 Tips And Tricks 0

Hugo Fragrance - launched Feb2015

Everyone likes to smell good. A scent can make you feel confident and ready to do great things. It makes you feel seductive and expresses your personality, or your mood. On every occasion, perfuming yourself will have an impact on you and the people around you. Perfume is powerful. Yet young people don’t buy perfume anymore. Why not? There are many reasons for this.

The product in itself is perceived as being fragile and not easy to carry.

Fragrance shops are not places where young people like to go. Young men can even be scared to go to these places.

The brand HUGO creates fragrances that are a “fresh boost for everyday life situations”. It is young and innovative. HUGO wants to connect with young people by creating a new fragrance product or a new solution (whatever this may be) that will be relevant to them and linked to the way they live.

So… do you think you can find the way to make young people try fragrances again?

Invent the next breakthrough fragrance innovation that Millennials will find irresistible.

 

Read the brief

Send your entries before March 22 and win up to €10.000!
  • #1 prize: €4.000
  • #2 prize: € 2.000
  • #3 prize: € 2.000
  • #4 prize: € 1.000
  • #5 prize: €1.000
Good luck!

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