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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Winning video used on KLM’s YouTube and Youku Channel

By Xuan Long on November 11, 2013 01:00 Success Story 0

blog_banner (7) Hello everyone, Check out the fresh news about KLM contest which ended on August when we asked you to create a humorous video and show us what happens when a phone addict tries to do everything from his phone: Here's the result of this contest if you forget :) Good news is, one of the winning videos The #Deadwalker by Nirina RAGOMAHARISOA a.k.a niwina is now being featured on KLM's official Youtube channel and Youku channel (KLM's video channel in China)! The creativity, the out-of-the box idea, the use of the very popular 'selfies', the joke with putting the pics on Facebook. Really good job!” As KLM said about Nirina's winning video. And here's the what the winner wants to share with us:
This contest was special because it meant a lot to me. Being one of the top three winners is going to allow me to travel to Europe to see my family (I live in Asia). After watching the movie "The conjuring", I tried to imagine how a phone addict could react when facing a zombie! I found the idea very funny and surprising. When I found out the results and especially the fact that I won the 3rd prize, I was truly pleased to have the opportunity to see my parents and relatives... And that is really priceless! A big thank you to KLM and eYeka for this opportunity!
Well done again, Nirina! And here's a little secret about the winning video: the video is self-scripted, directed and acted! This is the first of the three winning videos to be featured on KLM's social network, we are looking forward to seeing other winning videos to be implemented as well. Stay tuned and we will keep you all updated. ;)

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You revolutionized Nescafé Instant coffee

By Prisca Goullet on October 28, 2013 02:00 Success Story 0

Instant coffee   Dear creators,

Last year we asked you to revolutionnize a coffee break and change people's lives.  Here was your challenge: "Make the best of both worlds by reinventing instant coffee with a product idea so it can be enjoyed at home as a treat, Café style." 

So basically you needed to recreate the typical cup of coffee we can get in a coffee shop, to make it convenient, and all of that at Home.

In 3 weeks, we received 138 ideas from you, originated from over 40 countries.

You, the eYeka community, managed to reinvent the next generation of instant coffee , Café Style accross 5 major areas.

17 idea clusters from the entries were identified as potential game changers and turned into research-ready concept proposals. Nestlé then organised focus groups within Australia to assess their commercial viability. They are now in test phases across 6 markets. In addition to NPD, the creators’ ideas inspired Nescafé to change its packaging and its communication, especially around gift packs. Due to the success of this initial project, Nestle is considering using eYeka across its portfolio.

Here is what Michael Sergeant, Marketing Manager at Nescafé Australia said about your work:

“Our partnership with eYeka will enable new thinking and a fresh approach taking our existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

Now discover more feedback about this contest from Michael Sergeant:

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