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Meet our Creator of the Month - nsillustration!

By Pauline Gaudillat on January 07, 2020 10:07 Featured Authors 1

Let's start 2020 with the amazing creator Bogdan Kurjakov, under the eyeka name nsillustration, who joined eyeka less than a year ago and who has already won 6 prizes.. how impressive! When we asked him about a mantra he likes to follow, he said: "harmony makes small things grow, lack of it makes great things decay". Even though this quote is not related to design, it remains very inspiring. Let's read more about this beautiful creative soul!


Tell us a bit more about yourself

I am master of landscape architecture, which should be very nice and creative job, but the fact is it is not the best profession in a country with a weak economy. This made me searching for some creative alternatives with more job opportunities and that is how I made my first steps in graphic design. From that point, a lot of work, ups and downs and sleepless nights made me a graphic designer as I am today.  In my free time I am a bowling player (European bowling), folklore dancer (Serbian traditional dance), and tea enthusiast. I am from beautiful multicultural city Novi Sad, the second largest city in Serbia.

How did you find out about eyeka?

A friend, who is also a member on eyeka (Bojan Kocis), told me about a great website where big companies organize contests, searching for new creative ideas. I gave it a shot and it turned out to be great. Definitely different and more challenging compared to what I did before.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Well, my recipe involves reading a brief many times, search and read about the topic and returning to a brief in different phases of creative process. This is important because it keeps me on the right track but also pushes me to be as creative and innovative as possible. For me inspiration can be at anytime and  everywhere, it is all about observing and analysing things everyday, and eventually it will strike at the right moment (obviously, a contest would be the best one LOL).

You’ve joined eyeka earlier this year, and you already won 6 prizes. How does it feel?

To be honest, that part is the best! But it is not just the prize, it is more about that moment when you realize that big companies think that your idea is one of the best and it may appear tomorrow on the market.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It is important to accept that as a normal part of the contest. What helps me to get through these moments is switching focus and energy on another contest.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Spending goes very easy, but in general, achieving financial stability is the main goal.

If you had to describe eyeka in 3 words, what would they be?

Different, opportunity, challenging

Finally, is there anything you would like to share with our creators (secret, tip…)?

Just one simple but from my experience very important tip: When you think you thought it through enough, do it again!


Thank you very much Bogdan!

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Meet our Creator of the Month - anaisbenchetrit!

By Pauline Gaudillat on December 03, 2019 00:00 Featured Authors 0

To close the year 2019 in the best possible way, we are pleased to introduce Anais Benchetrit as our Creator of the Month of December. This French creative soul joined eyeka in March this year and she already showed us how talented she is. It looks like she is a very positive person: "In every life we have some trouble, but when you worry you make it double" is her mantra... So let's know more about her!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …
I’m from Paris, left when I was 17 to study in London for 4 years and now, I’m back! I studied Materials Sciences and Design at university and I’m still studying but I kind of switch from a physical to a digital world. I’m currently studying Digital Innovation and its whole ecosystem to try to find my way in it. Despite the diversity of the projects I take part in, I’m always trying to implement a strong environmental and social impact.

How did you find out about eyeka?
Online surfing around design contest platforms. 

You joined eyeka earlier this year, and you’ve already won 2 prizes and 1 reward, awesome! How does it feel?
Actually, I was really surprised the first time and I still am each time. I’m not teaching you anything by saying that when you have an idea, thousands of people in the world probably think about the same thing at the same time. Winning those prices made me feel that my ideas stood out and it feels nice!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
First of all, I don’t participate to all contests, I try to focus on the one that inspire me. I start with a long ideation process where I just sit with a paper and pen and I sketch things, ideas, concepts, sometimes completely nonsense. Then I ask people around me what would they do if they had to make something for the brief and I make sure I don’t do them haha. It’s not that I think their ideas are bad ideas, it’s just that usually those spontaneous ideas are similar to a lot of people. Actually, a lot of those ideas are the ones I thought about in the first place, they belong to a common social imaginary. Then I choose 2 or 3 concepts, think about how to implement them and what value they promote to finally choose one and develop it fully. 

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
Of course, I don’t feel like it’s problematic at all even though I’m really curious to know about the concept that won. That’s what I like about the contributors' club, sometimes I browse concepts and say to myself “That is genius”.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I’m not too sure yet. Probably save a part of it for the project I’m currently working on! It’s a secret..

If you had to describe eyeka in 3 words, what would they be?
Fun, Inventive, Stimulating

Finally, is there anything you would like to share with our creators (secret, tip…)?
I don't think I'm legitimate to give any advice yet but keep enjoying making :)

Thank you Anais! It's a pleasure to know more about you. Wish you all the best in your eyeka journey! :)

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Meet our creator of the month - tania_huiny

By Pauline Gaudillat on November 05, 2019 11:37 Featured Authors 0

This month, we are happy to bring to light a new, but dear, creator named tania_huiny. This creative soul from Indonesian joined eyeka in April 2019, and she has already won 5 prizes. When we asked her about her favorite mantra, she said: ""Strive and strive to the max! and "Keep on Jiayou (add oil) - (real meaning: keep the spirit up!) -  if what the local here says ;)" Let's know more about her!

Tell us a bit more about yourself …

I'm an Indonesian, decided to pack my bag 6 years ago and come to China alone. Have been staying here in Beijing for almost 3 years, keep on striving to create an impactful works here, trying to be the next 'Jack Ma' (Note: Founder of Alibaba), no matter how difficult all the circumstances are here.

I have worked in advertising agencies for more than 15 years.  Having been staying in 3 major cities, Jakarta, Shanghai & Beijing for these past years of have definitely shaped me in many ways in terms of thinking ideas culturally and globally, despite all the boundaries that I've encountered in my creative professional life.

How did you find out about eyeka?

Somehow, I don't quite remember how I encountered Eyeka in the very beginning. Yet, I'm very grateful that I've did and really wish I found Eyeka much much earlier. Yet, better late than never, I guess.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Honestly, I don't really have a specific creative process. Somehow, a big passion to create something new, different and can give bigger impact to the society, has been my biggest drive. I love how Eyeka write their brief and I do believe the importance of having a good brief, in result of having good creative ideas. The excitement of reading a good brief, afterwards doing bit of research here and there, sleep on it for a while, then read the brief again 1-2 times afterwards just sit on it, try to find meaning of each words in the brief, and explore the ideas, through many sorts of ways: strolling around my neighborhood, window shopping, hanging out with friends, reading some random articles. Then go back again to the brief, and somehow naturally from the insights that I've got from doing all these daily activities can connect to the brief itself.

Haha.. sounds random. But, the point is I believe start with a great passion to do it, and really dedicate specific time and thoughts into it.

You seem particularly comfortable with product innovation challenges. Where does that come from?

Somehow I didn't realize this is coming actually, as my day to day professional activities for this past 15 years has been doing more to integrated advertising campaign for clients, but though aside from that I have a great passion in doing my own initiative ideas that beyond the normal client's brief. As this coming years, having a deep interest in reading about startups and digital innovations, I guess have made me interested in combining creativity into product and service innovations.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Humanly, I always get disappointed when my submissions got rejected, especially if the ideas that I really believe in and have spent much time on, were being killed by the moderator in the very beginning. Though usually moderator always say it nicely : "need improvement" and yet afterwards it got killed, which just happened to one of the brief before. Usually I keep on striving more and more, as I like challenges. I don't easily take rejection and let it go. "Strive until it last" has been my motto, i guess, even until the very last minute of the submission deadline ;)

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I have a big dream with Eyeka, actually. Maybe sounds crazy, but I do wish to have an early retirement and just focus on doing Eyeka's briefs and my personal creative passions to support my life and some part to send back home for my family.

If you had to describe eyeka in 3 words, what would they be?

Exciting, Challenging, Addictive

Finally, is there anything you would like to share with our creators (secret, tip…)?

Not really a secret tip, but basically if you have the passion in doing it and really focus on it, I believe we can achieve what we want. Sounds cliche, maybe, but somehow it's true, at least for me.

Thank you very much Tania!

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Meet our Creator of the Month - chrisjones64

By Pauline Gaudillat on October 01, 2019 12:00 Featured Authors 0

This month, we are glad to present you chrisjones64, who is going to celebrate his 1st anniversary as an eyeka creator on October 19th. This creative mind likes to follow his mantra: "Live outside the box"... and we all want to learn more about it! Read this article and wish Chris all the best for the rest of his eyeka journey!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …
I grew up in a small seaside town in the North East of England, not far from Newcastle. From very young, I felt that there was so much to experience beyond my home town and have spent my life seeking out these new horizons. After moving to London to study Graphic Design and starting my first job in an agency, I had itchy feet and ended up moving to France at the age of 25. I didn’t speak the language and knew nobody there. But I wanted to explore my own creativity through painting, photography and music. Of course, it’s not easy to make a living when you are creating purely for yourself, so I had to go back to the agency world. I ended up staying 7 years in Paris, which is where I met my wife and kindred spirit. Together we decided to move to the other side of the world and we landed in Hong Kong. That was 1996. My new focus was on all things internet and I built a new career as a digital creative specialist. It led me to Sydney where we lived for four years, back to Paris again then on to Amsterdam before coming to Shanghai. Just over 3 years ago we came back to Hong Kong. It’s quite a crazy life but it some ways it really sums up how my mind works. Never standing still, always curious for something new. In the past few years, I’ve tried to come back to my original goal of creating for myself, with many personal projects that have stretched me further. Writing was always something that appealed to me, so I started self-publishing books on Amazon Kindle. So far, I’ve written two books related to personal/career development and another about the intersection of creativity and strategy in business. You can see my author page here: https://www.amazon.com/Chris-Jones/e/B01LC8W40M

Being a lifelong science fiction fan, I also decided to write my own series of short stories under the name Christopher Hart. I set up a website to promote the series which is called Outmode: http://www.outmode.info

The internet is great for giving everyone a platform to be creative. So I recently decided to do something with my photographic hobby and launched my own photo print gallery and store under the name CJAY: https://cjay-art.darkroom.tech

I’m a big believer in being multi-faceted as a creative person. Creativity is like electricity, which can be used to power a blender or give us light, drive a car, generate sounds etc. If we are creative people, then there is no reason we can’t apply it to anything we imagine. We might not always succeed but the outcome might surprise us.

How did you find out about eyeka?

Being someone in the digital industry from the beginning, I’ve always followed the latest developments. I read about eyeka when it first launched but never got involved myself being so busy with my career. There have been a few similar platforms that appeared over the years but eyeka is the one that has survived and thrived. It’s like the Airbnb of creativity. The Uber of ideas.

On October 19th, you’ll celebrate your 1st anniversary as an eyeka creator. How does it feel? What did eyeka bring you over this last year?

Since the last couple of years for me have been about reviving my creative self-expression, I thought it would be interesting to finally look into eyeka as a way to have a little fun. When you work for as long as I have in the advertising industry, you end up spending more time managing people or projects and less time being the one that comes up with the ideas. So for me, eyeka has been something of a playground, letting my mind loose on some really diverse projects without someone breathing down my neck. It’s also fun to work alone rather than in a group. There is a real trend these days for brainstorming, which I feel can lead to ideas that end up looking like they were designed by committee. Einstein didn’t hold workshops! Nothing beats a person sitting alone who has that light bulb moment. Eyeka is a platform that allows individuals to have those flashes of inspiration on their own.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

People in the advertising or design industry tend to be very self-referential. They look at all the awarded work from their own industry and take inspiration from their peers (or rivals). To be truly original you need to be open to everything. The world is full of amazing examples of creative thinking, in art, fashion, architecture, science, literature, filmmaking and more. If we can soak it all up like sponges, then our minds can make unexpected connections. As for my creative process, I’ve found that the best way to solve a creative challenge is to not think about it. Yes, that sounds like strange advice. Distract yourself, get away from all the screens that demand out attention and do something totally different. Go for a walk, visit a gallery… Your subconscious will join the dots and offer up something amazing. Now you can focus on that rough idea and polish it to perfection.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
After working in creative industries for so long you get used to rejection. Creative people can be very sensitive and it’s not easy to develop a thick skin. Even if my idea isn’t accepted, I still believe in it. We need to believe in what we do. The moment you doubt yourself it’s like being a tightrope walker who looks down. You’ll start to wobble and lose confidence (maybe even fall to your death). So always keep your head up and keep moving forwards.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

As you can probably tell, I’m something of a nomad who loves to explore new places. My goal is to use eyeka prizes as a travel fund to go somewhere I’ve never been before.

If you had to describe eyeka in 3 words, what would they be?
open, democratic, inspirational

Finally, is there anything you would like to share with our creators (secret, tip…)?

Not long ago, I was a student mentor at an advertising event in Shanghai. One thing that I told them ended up becoming the subject of my latest book Autocreativity. If you want to be creative, you need to be someone that is truly original. The famous 20th century writer and thinker George Bernard Shaw said this: “Life isn’t about finding yourself. Life is about creating yourself.” So we need to take what’s unique about ourselves and nurture it, fuel our originality so we can stand out in a cookie-cutter world. I’ve interviewed so many creative people over the years. Too many were indistinguishable from each other. Be different, go your own path and start creating who you truly want to become as an individual.

Thank you very much Chris! And Happy Anniversary!

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Meet our Creator of the Month - conceptionredaction!

By Pauline Gaudillat on September 03, 2019 12:00 Featured Authors 0

This week, we are delighted to present one of our greatest creators: conceptionredaction! This creative French person has many things to share...

As an introduction, is there a quote you like to follow as your mantra?

Living in Australia and being a surfer leads you to follow one obvious mantra: “Go with the flow”!

Tell us a bit more about yourself…

So, I’ll start by this: English is not my first language, so please bear with me hahaha!

I studied Art in France for 4 years and then Communication in Belgium for 4 more years. Then I started working as a creative copywriter in Paris, Geneva, Montreal, Paris again, then I moved to Melbourne 6 years ago. There, I went back to school to study furniture design and started a small business: http://ateliercayelle.com. Since then, I’m living between Melbourne and Paris, alternating between product design and a freelance contract in advertising: https://mariecopywriter.com/.

You’re French and you live in Australia: can you tell us more about it?

Australia was a real “coup de coeur” for me: landscapes, fauna, lifestyle… I spent a month there on holiday and I knew straight away that I wanted to stay. I wasn’t speaking English at that time (and I am still learning) so the move was not completely smooth… It took a lot of compromise as I could not work as a copywriter there … but I still loved my job … and that’s when eyeka happened!

How did you find out about eyeka?

I was studying English full time, and Furniture Design on top of that, but after 2 years, my English started to be good enough that I could share ideas and concepts. I started looking for advertising competitions on google, as I wanted to go back to copywriting and idea generation. I found an eyeka competition and entered it - that’s how it all started. Now I participate mostly when I am in Australia, designing products. However, if a brief is really appealing to me and I am in an advertising agency, I will still do it, on the side, at the weekends.

Do you have a creative process? Where do you look for inspiration?

For me, the easiest way to go is to let it sink into the back of my mind. I read the brief, do a bit of research and then I get on with my life. I surf, I go to work, I do yoga, I do my grocery shopping … until something happens that makes me think: “Wait, that would be great…” That’s when I go back to the computer again.

So, inspiration is everywhere, really.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winner?

I only enter briefs that are fun for me to do. So, the process of submitting an entry is not 100% about winning. Sure, it’s good to be rewarded, but an idea is always really subjective. A client might love it, another one might hate it… And the next brief is always another chance.

Also, I found that each brief is really insightful in terms of what the brands are looking for, which target audience they are trying to reach and why… All that leads me to do some research that is then really useful in my other work as a designer or as a copywriter.

What would you like to achieve with the prizes you win?

Winning allows me to spend more time designing products. When I have a bit more cash, I am less in a rush to find the next contract, and I can slow down the pace a bit.

If you had to describe eyeka in 3 words, what would they be?

Playful, Addictive and Insightful.

Finally, is there anything you would like to share with our creators?

I bought my latest surfboard thanks to eyeka hahaha!

Thank you Marie!

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