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Meet our Creator of the Month - maulikchandarana

By Pauline Gaudillat on November 06, 2018 10:00 Featured Authors 0

Hi dear eYeka creators!

This month, we invite you to meet Maulik, better known as the creator under the name of maulikchandarana!  Maulik is from Mumbai, India, and he is part of the best creators' very top (1%) of the community. Let's know more about him and get some advices! 

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

My name is Maulik. To start off, I’d like to say that for 10 years since I was born I identified myself as a Bombay boy until one fine day the city got renamed officially as Mumbai. One may remember Slumdog Millionnaire - a film that gave a closer glimpse of the city to the world.

I completed my higher studies in the neighboring city of Pune. I hold an MBA in communications management. I started my career in the domain of brand activations and events and it allowed me a good amount of travel across India. Further professional advancement as a brand practitioner gave me wider exposure and more travel opportunities including an international stint in the African nation of Tanzania.

Clearly, travelling is something that I enjoy. To boot, an inherent urge to discover something new, to do something new, to meet new people and to create unplanned experiences characterizes me which makes travel as well as work fulfilling. 

How did you find out about eYeka?

I remember reading an article about how online platforms were directly connecting brands to creative community. Being actively interested in brands, the concept of crowdsourcing was fascinating and I discovered eYeka then. What made me feel great about the platform was the range of brands participating and the well-drafted briefs.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I am a talkative person by nature. I use that to my advantage by discussing and talking anything and everything under the sun to gain perspectives, reactions, thoughts, and definitely, insights.

I may put across queries and questions – either directly or indirectly, associated with a particular brief I am working on. I may ask about rituals and behaviours related to the brand if it exists in my market or some similar brand/product/service in my market, if not. The spontaneity of conversations leads to a lot of inspiration and ideas.

I particularly abhor the idea of internet research alone.

 

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Not winning doesn’t really disappoint me. Because while winning is great, learning is far important. The fact that I have got exposed to a new brief and possibly, to work on a brand in a different cultural context is an opportunity, and I appreciate that a lot more.

As for rejections, yes, they do make me sad; maybe, upset sometimes. But if I think rationally then it’s obvious that rejections happen when the brief is not clearly understood or the context of requirements has not been assimilated well. So, I appreciate the reasons given by moderators for rejection and sometimes, their efforts to help in understanding better while attempting briefs.

Finally, though, seeing entries of community members with their solutions and learning from them is another take-away as it helps me understand the context and cultures better.  

 

You are the second winner of the “Upcycling 1.1 billion Vehicles”, which was a tough one. Are you committed to this topic? How did you manage to find this idea?

The sheer number of vehicles to upcycle daunted me. I pondered and reached to a conclusion that my solution should be for a larger group of people and not individuals. But the biggest inspiration came from finding a ‘purpose’. I asked, if upcycling is a great initiative for the good of the planet and the environment, how can it be implemented in such a way that it will be good for the people? I dissected what major problems people at large and nations face that need resolution. Ultimately, the planet is not environment alone, it is the people too; and both must benefit. That’s what lead me to the idea – Upcycling for Purpose.

I must mention that the reaction from the brand to my entry makes me proud every time I think about it. Their comment - "This idea shows great promise that we can solve the biggest problems facing the world with creativity and compassion. Very inspirational!" - made me think what brands and powerful ideas can do.    

I will also say here that upcycling is a concept that I had read only in the passing before the contest. But the contest helped me understand it better. I do keep thinking about it at the back of my mind. In fact, I did a small session with my colleagues to discuss the benefits of upcycling and to spread awareness. This is a prime example of how eYeka adds value to lives of community members in terms of knowledge, exposure and of course, the opportunity to create. 

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Well, here goes – I funded a trip to North Korea (yes, you read that right – North Korea!).

Yes, call me crazy, if you must. But it was one of the most profound experiences of my life.

I am still not sure what made want to do it initially but the fact that I actually did the trip only made the ‘explorer’ in me stronger. I was there when US-North Korea summit discussions and talks were at its peak. It gave me views and learnings during a time when things were changing fast in an otherwise isolated nation.

What’s more? I was collecting incredible stories. Who would have thought that I would get to say a hello to Michael Palin (from Monty Python fame) while he was shooting a documentary there? (It premiered on Channel 5 recently). Most importantly, I got to see people of nation about whom I only had impressions from media. I came home with a valuable lesson – “One should not believe all that one sees. But one should also not judge if one does not see at all.”

(If interested, you may want to read and see more about the visit on my blog https://imaulik.wordpress.com/2018/08/25/my-visit-to-north-korea/)

 

If you had to describe eYeka in 3 words, what would they be?

Culture, community and creativity.

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

Give adequate time to the briefs you choose to work on. I am myself guilty of doing rushed research and quick-fix jobs to submit an idea or solution.

There will be times, when you will consciously know that your solution is good but it will invariably fail to impress because it has not been presented well. As if that’s not bad, what can be worse? Possibly, your idea will turn out to be close to a winning solution and yet not be a winner.  

So, allocating time to seriously work on the brief with a proper plan including research and iterations may be a good. Essentially, one should feel proud of the quality of one’s submission.

And of course, meet people and keep talking. Keep travelling. Or do something that you never thought you ever would. 

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Meet our Creator of the Month - Juan Sebastián Echeverri

By Pauline Gaudillat on October 03, 2018 10:01 Featured Authors 0

Hello eyeka creators!

This month we would like to introduce you our creator of October – Juan Sebastián, known as juansebastianecheverri on eyeka. Juan Sebastián is photographer and copywriter from Medellin, Colombia, and he currently lives in New York. Let's read more about his amazing journey!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

Hello everyone, my name is Juan Sebastián Echeverri.

I'm a photographer and copywriter from Medellín, Colombia currently living and working in New York. I studied advertising and had the chance to work part-time for TBWA\COLOMBIA while I was attending school in my hometown, so I got real-world experience since the beginning and found great mentors along the way. At that moment of my life, I knew I wanted to be a copywriter, but I had to be patient because I started my career in the Production department, later on moving to Media. Eventually, I graduated and started a position as a full-time copywriter working for different categories like courier, energy generation, retail, cultural organizations, furniture, among others.

At some point between advertising agencies, I decided to go to photo school to learn more about the visual side of creation, after all, as a copywriter I always felt great admiration and respect for the image creators that I worked with when we commisioned photography for our campaigns. I kept mixing both worlds, writing, and photography until I decided to go all in 2015, I left advertising and the agency world to transition toward a freelance career behind the camera.

How did you find out about eYeka? Why did you decide to join and participate?

I discovered eÿeka by accident in January 2016 maybe browsing or Googling from one website to another because I'm very active online and motivated by curiosity and the need for new things to learn. I love social networks, apps, technology, etc. anything that represents an opportunity to grow. Anyway, I found the Carrefour Shopping Experience contest, looked at eÿeka from A to Z and I thought, this seems like something that I could do. If all of these amazing creators from all over the world have won, I could win too. I submitted my first idea convinced that I was going to win, but I did not win. I guess beginner's luck wasn't waiting for me on my first entry.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

After this initial "disappointment", I established some goals and started working on my workflow. I moved into my second contest aiming to win 10 eÿekas on my first year (fun anecdote, I call prizes eÿekas as an analogy to Lions from the Cannes Creativity Festival). The secret is that there's no secret, it's just hard work and consistency. You have to find ways to be organized and make repetitive tasks efficient enough to let your brain work on idea generation. The more you participate the better you become. Creativity is a muscle that you have to train. If you only have one idea you're risking too much. You have to create your own opportunities, and in this context, it means participating more to hone your skills and increase your chances.

My workflow went from pencil and paper to Evernote, I created a system where I manage the briefs digitally. I highlight the important parts and write down my ideas on the bottom of the notes. I combine that with color tags on the Mac Finder and that way I can work with priorities and deadlines more efficiently. I also have folders for logos, fonts, templates, strategic tools, etc.

In terms of inspiration, I think that's the easiest part. We live in a world where we have access to almost everything on our screens, we are more connected than ever and there's fertile soil for ideas, it's surprising how easy is to create now, the next big thing can come from anywhere in the world. Take a look at Everything is a Remix from Kirby Ferguson and you'll see that creativity is just playing and mixing elements that you may already know.

(picture with David LaChapelle, one of my heroes)

We know you are a photography lover; can you tell us more about it? What is your favorite type of pictures? Do you have a blog or any link you want to share with the community?

I love the kind of photography that makes me feel something. When it's more than what you see and you have to think about what's behind, what was the photographer thinking about, I like smart photography because it starts from an idea, you can guess some kind of level of premeditation and thought. I love photographic series because they require an extra level of commitment, more than just a simple snapshot of the sunset. I like when I see a picture in a gallery and smile thinking "this photographer is really clever, I'm looking at something I didn't see before".

My favorite genre is Still Live, even overlapping with painting, I would say that I find great inspiration from Dutch Golden Age to more recent photographers like Irvin Penn and Sharon Core.

My Instagram handle is @juansebastianecheverri

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I'm positive even with my rejected ideas because they are all part of the process and there's no point on taking things personally. The goal is to create more every time, it's a numbers game. If my ideas are rejected that only means that I'm getting closer to my next win and if I really want to have these amazing brands in my resumé, I have to keep trying while I'm having fun.

What's cool and I really like about eÿeka is the shortlisted area on my profile, It's so exciting to see your ideas on that list, it creates an expectation, it's like knowing the nominee list for the Oscars and you just want to know ASAP. I feel that being shortlisted is like winning in some way too.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

My life changed in great ways thanks to eÿeka. Long story short: 2016 I was in my hometown, Medellín, 2017 I moved to New York to fulfill my dream of studying a Master of Fine Arts in Photography at New York Film Academy. I had this idea of studying abroad for a while, but I always thought it was kind of impossible, or maybe I was just scared because every major change in your life brings challenges but in the end, you're always prepared even if you don't know it yet.

After all the paperwork, applications, visas, and even a quick civil wedding (I got married to my girlfriend, who’s now my wife and with whom I’m eternally grateful for all the support, patience and love) we moved to the big apple, including an 8-month scale in Los Angeles, and we are living the dream here. I graduated with honors in May and now I'm working at my school, freelancing as a photographer and photo assistant and getting the most out of this life-changing experience in the most inspiring city in the world.

If you had to describe eYeka in 3 words, what would they be?

Vive la créativité!

Finally, is there anything you would like to share with our creators (secret, tip…)?

Go beyond what’s expected, eÿeka gives us the power to create the communication we want to see from the brands we love, that’s a great challenge and also a great responsibility, so, Resist the cliché, fight the cliché!



Thank you very much Juan Sebastián!

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Creator of the month in September

By Ekaterina Pashina on September 04, 2018 00:00 Featured Authors 0

Hello eyeka,

This month we would like to introduce you our creator of September – Stefan, known as Stefhemady on eyeka. Stef is an artist from Philipines who joined us in 2018 and already won three times! So let’s let’s learn more about him! 

Tell us a bit more about yourself. 

Hello eyeka and fellow creators, my name is Stefan Hemady and I‘m a multimedia artist from the Philippines. I’m a simple person who loves to have fun. I like watching movies, anime, surfing the web (reddit!) and playing video games (Playstation fanboy!).

I absolutely love being a creator. Whether it be creating videos, posters or websites, designing is a passion of mine. Heck, even when I’m just chatting with my friends or colleagues and one of them sends a photo, I go out of my way to edit that photo into something funny just so I can make everyone laugh. I love that aspect about what I do, that I can make people laugh and smile with what I create. But that wasn’t always the plan.

Back when I graduated high school and was about to go to college, I didn’t have the slightest idea about what I wanted to do with my life. I decided to study accounting but quickly figured out that it wasn’t for me. After just a semester, I shifted course and studies nursing, only to realize that that too wasn’t the right path for me to take. After a conversation with my mom, I decided that it would be best if I took time off from college to find out what I really wanted to do. And this was when I discovered and fell in love with the world of arts and design. I never looked back and I can proudly say that it was the best decision of my life.

How did you find out about eyeka?

I found out about eyeka through friends who are also creators on the platform. I come back to eyeka every now and again when I feel like creating something very different from what I do in my work.

How do you choose contests on eyeka in which you participate?

Whenever there’s a new contest, I read its brief very carefully and then I try to quickly think of what I can do off the top of my head. If I can think of a few ideas quickly and I feel that I can develop these ideas further to resonate with the brief, then I’ll join. If I feel like the contest is something that I can’t contribute anything too, then I’ll just wait for other contests that fit more with me and my style.     

What is your usual creative process? How do you work on eyeka challenges?

Once I’ve decided to join a contest, I’ll use my free time to really dig deep and think of ideas that I think I can execute well. The notes app on my smartphone (that syncs to my laptop!) is my best companion during this process. I have one notes file titled “eyeka master notes file” where I just list down ideas for contests I’m currently working on. It’s so convenient to have your notes easily accessible whenever you come up with an idea. I list down every single thing I can think of and when it’s time to create, that’s where I cull it down to what I think connects more with the brief. Lastly, I write the idea resume to describe the artwork I’ve create or the idea I want to present.

Where do you find inspiration?

Making artworks does get exhausting, and giving up is like a release from stress. That is why it’s important to have inspiration to push you further. I work hard so I can give back to my family, especially to my mom and dad who’ve always had my back and was always supportive of me and my career choice.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I’m planning to start a business in the future and I’m hoping that the prizes from past (and future too hopefully!) winnings will help me out with this. I’d also like to travel more and see what the big deal is with this place people call “outside”.

If you had to describe eYeka in 3 words, what would they be?

Freedom to create

Finally, what would you advise your fellow eyeka creators who just joined the platform? What would you advise creators who do not have any specific design skills?

To my fellow creators who’ve just joined, all I can say is don’t be afraid to participate! If you think you have an idea worth sharing then share it. Don’t hold yourself back and have fun with it. A favorite saying of mine is “the courageous can accomplish more things in a single moment than the cowardly can do in a lifetime”. So just keep joining and I hope you can accomplish your goals too.

To those who lack design skills, all I can say is don’t let that ste8op you!

The internet is your friend and you can find all the tutorials you need if you want to learn. And even if you don’t, as long as you express your ideas clearly, you’ll have the chance to succeed. I’ve seen great designs get beat by better ideas with simpler designs. Anything is possible as long as you believe in yourself and your ideas!

Thank you Stefan for sharing your story! We wish you all the best and good luck in the next eyeka contests!

  

 

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Meet our creator of the month of August - Evgeniy!

By Pauline Gaudillat on August 01, 2018 08:30 Featured Authors 0

Hello eÿeka!

"Negativity is the enemy of creativity", once said David Lynch.

This month, we are introducing one of our TOP 20' creator: evgeniylg123.



Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

Hello everyone! My name is Evgeny Lukashenok. 

Since childhood I loved to draw. When I was 10 years old, I collected pencils and brushes and together with a friend went to take exams in children's art school. The teacher was impressed ... The parents were faced with the fact that I entered that school…

A lot of time has passed.  I was graduated from the St Petersburg art and industrial Academy named after A. L. Stieglitz with a degree in visual communication design. For more than 25 years I have been working as a designer and art director in the best advertising agencies of Moscow and St. Petersburg. I got awards of Russian and international advertising competitions. Among the most significant is gold on The Globes.

Now I am 50 and I still love my profession. I still love to learn something new.  A few years ago, I became interested in Latin dance, where I met my future wife. Before that, there were lessons in public speaking. Maybe tomorrow it will be boxing training, maybe something else…

Last couple of years I have been working as a freelancer. For some period of time I and my wife find it more convenient, due to the birth of a son.

I like traveling.

I like cooking. For me it is a kind of creativity doing which I rest.

How did you find out about eYeka?

Working in the office imposes some restrictions. Almost always the result is a compromise between team members. Sometime someone plays safe. At some point I wanted more freedom, even at the cost of mistakes. I started looking online and found eYeka.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I often change my creative process. Today I can fully focus on one project. Tomorrow I can take two at once and switch from one to another. Today I can write my thoughts, tomorrow draw, the day after tomorrow it can be something else.

But there are moments that are unchangeable. I spend a lot of time to get into the subject.  Then I try to sketch out as many solutions as possible. Next I postpone the contest for some time. Usually the most interesting ideas come after that.

And last but perhaps the most important moment. I read the brief from time to time. Often the solution is already in it.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It's always good when someone else believes in you. For me, such a person is my wife. It so happened that I discovered eYeka almost immediately after our wedding. At first, I was not sure that my wife would appreciate this hobby. Participation in competitions is a time that comes off including the family. Everything happened exactly the opposite. When, despite losing, your loved ones believe in you it's worth a lot.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

The prizes allowed me to travel more around the world, to spend more time with our baby (now he is a little more than 2 years old)

If you had to describe eYeka in 3 words, what would they be?

Creativity, freedom, drive

Finally, is there anything you would like to share with our creators (secret, tip…)?

I love my job and sometimes I get too involved. But even such an interesting job is only part of life. In the end the result in the creativity would be better if to find time for anything else. I try to think of it when I get too involved.

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Meet our Creator Of The Month Of July - Mike!

By Pauline Gaudillat on July 03, 2018 07:00 Featured Authors 0

Hello eÿeka!

"Creativity is contagious, pass it on", once said Albert Einstein.

This month, we are introducing you to a very talented creator: kdesignmike.

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

OK a bit about myself - I’m a 50-year-old father of two teenage boys with my childhood sweetheart of 32years. They are the most creative thing I’ve done. We live on the northern beaches of Sydney Australia which locals call ‘Gods Country’ – home to possibly some of the best beaches in the world. I have a 30-year career in advertising working in some of Australia’s best agencies, both big and small until an opportunity presented itself for me to start my own in 2001. My creative copywriter and I built up our agency for almost 10 years until he suddenly died of a heart attack at work and I decided I also needed to slow down.

Why wouldn’t you when this is your home.

How did you find out about eYeka?

A creative friend of mine told me about eYeka, so I checked it out and decided to have a go. I don’t compete in many contests, I am quite fussy and picky – so I only go for what resonates with me and fits into my interests and lifestyle.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I’ve spent my life learning different creative processes from numerous agency modules, but I tend to think long and hard about the problem that needs solving, asking myself questions, what about this, what about that, etc.… I created some creative thinking cards that I put together myself from reading and speaking with old agency legends (they are my go to cards for inspiration). My best advice is go with your gut – if you’ve immersed yourself in the product and understand the problem well, your gut will guide you to the solution. Maybe it’s a combination of 30years experience but I know the moment I’ve done something I think is worthy – it’s the wow moment.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Every creative is precious about their ideas, we always think they are great – so rejection is not looked upon well. You have to believe in your ideas or you’d never complete a job or enter a contest. Everyone is a critic and you have to be your own worst critic. I personally deal with the rejection of not winning by not entering a lot of contests – I have to feel 100% sure about my idea to execute it and enter it.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I have worked in some great agencies, won awards globally and started my own agency – so I feel like I have achieved anything – starting and building my own agency was the most rewarding and hardest thing I’ve done. After 10 years I no longer run my agency, so I’m doing this because I love ideas and I just like to keep pushing my creativity, it keeps my mind going and at my age that’s a good thing hahaha…

 

If you had to describe eYeka in 3 words, what would they be?

Empowering – Freedom – Competitive

eYeka is a platform that allows you to experience these three words on a global scale.

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

My secret tip is I always carry a pen and paper. My old copywriter always had a sheet of paper and pen in his top pocket and I relied on him many, many times. Since he passed away I’ve had to be a lot more responsible myself. Even when I go for a walk with the dog at the beach I can always jot down an idea or thought, there is always paper and pen on my beside table. If I had a dollar for every time I have jotted down an idea in the middle of the night… Lastly, don’t sit behind a desk looking at a blank piece of paper hoping an idea will come – because it won’t. Go for a walk, have a surf, paint a canvas, draw some surf designs, do some gardening, listen to music… find what works for you.

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