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Meet our Creator of the Month - conceptionredaction!

By Pauline Gaudillat on September 03, 2019 12:00 Featured Authors 0

This week, we are delighted to present one of our greatest creators: conceptionredaction! This creative French person has many things to share...

As an introduction, is there a quote you like to follow as your mantra?

Living in Australia and being a surfer leads you to follow one obvious mantra: “Go with the flow”!

Tell us a bit more about yourself…

So, I’ll start by this: English is not my first language, so please bear with me hahaha!

I studied Art in France for 4 years and then Communication in Belgium for 4 more years. Then I started working as a creative copywriter in Paris, Geneva, Montreal, Paris again, then I moved to Melbourne 6 years ago. There, I went back to school to study furniture design and started a small business: http://ateliercayelle.com. Since then, I’m living between Melbourne and Paris, alternating between product design and a freelance contract in advertising: https://mariecopywriter.com/.

You’re French and you live in Australia: can you tell us more about it?

Australia was a real “coup de coeur” for me: landscapes, fauna, lifestyle… I spent a month there on holiday and I knew straight away that I wanted to stay. I wasn’t speaking English at that time (and I am still learning) so the move was not completely smooth… It took a lot of compromise as I could not work as a copywriter there … but I still loved my job … and that’s when eyeka happened!

How did you find out about eyeka?

I was studying English full time, and Furniture Design on top of that, but after 2 years, my English started to be good enough that I could share ideas and concepts. I started looking for advertising competitions on google, as I wanted to go back to copywriting and idea generation. I found an eyeka competition and entered it - that’s how it all started. Now I participate mostly when I am in Australia, designing products. However, if a brief is really appealing to me and I am in an advertising agency, I will still do it, on the side, at the weekends.

Do you have a creative process? Where do you look for inspiration?

For me, the easiest way to go is to let it sink into the back of my mind. I read the brief, do a bit of research and then I get on with my life. I surf, I go to work, I do yoga, I do my grocery shopping … until something happens that makes me think: “Wait, that would be great…” That’s when I go back to the computer again.

So, inspiration is everywhere, really.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winner?

I only enter briefs that are fun for me to do. So, the process of submitting an entry is not 100% about winning. Sure, it’s good to be rewarded, but an idea is always really subjective. A client might love it, another one might hate it… And the next brief is always another chance.

Also, I found that each brief is really insightful in terms of what the brands are looking for, which target audience they are trying to reach and why… All that leads me to do some research that is then really useful in my other work as a designer or as a copywriter.

What would you like to achieve with the prizes you win?

Winning allows me to spend more time designing products. When I have a bit more cash, I am less in a rush to find the next contract, and I can slow down the pace a bit.

If you had to describe eyeka in 3 words, what would they be?

Playful, Addictive and Insightful.

Finally, is there anything you would like to share with our creators?

I bought my latest surfboard thanks to eyeka hahaha!

Thank you Marie!

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Meet our creator of the month - Abdiel Hernan!

By Pauline Gaudillat on August 06, 2019 12:00 Featured Authors 1

This week, let's read more about a very creative member of the community, Abdiel_Hernan! This creative soul from Guadalajara (Mexico) joined eyeka more than 2 years ago and won 11 prizes. This success can be explained by his favorite mantra: “Do only what makes you happy”. You definitely want to know more about his creative background and process!


Tell us a bit more about yourself.

I'm a faithful believer that we live in a state of constant flux, before it was very easy to define yourself, because you were really an artist, architect or journalist and basically you only were one profession. Since I was a child, I have felt multifaceted, I have always felt fragmented.

I consider myself a trans-disciplinary creator. A lover of pencil, food and simple things. A good friend and lousy godfather, obsessive, scathing, honest, passionate and bold. An ideas dealer from the University of Guadalajara, graduated in Arts. I currently work from my own studio Dondon Concept Design, based in Guadalajara, Mexico. Developing art direction, design, packaging, illustration and fetish objects for agencies and brands.

I like to eat pitayas and I love folklore and ingenious Mexican. In my spare time if I'm not walking with my beautiful girlfriend, I'm usually cooking for my friends or enjoying a beer; sometimes all at once.

How did you find out about eyeka?

Two years ago, when I started my own project and after having working for more than 9 years in the advertising industry, I wondered why advertising had to comply with these boring rules of the 1950’s, while other industries related to Entertainment can play with much free ideas.

Then I looked for options to have fun and create more freely, so I found the eYeka platform; to my surprise my first entries were within the short list. I currently have more than 10 contests won, part of the profits I use to know destinations.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I'm a meticulous, obsessive and disciplined guy, I consider that travel, read, take the time to breathe and appreciate the world, stimulates us, makes us create, imagine and connect in more meaningful ways, there is nothing more sustainable than beautiful things.

My creation process is very random but thorough, I believe in the mix of disciplines to cause unusual approaches to ideas and achieve interesting results.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

In the creative industry it's often thought that when you do something right, you gain confidence, but the opposite happens with ideas. Every time you have a good idea it becomes more difficult, because it's believed that it’s difficult to have another one. However, create is a necessity that requires work on something completely new, always! Conceive new challenges is a way of feel that I keep moving forward.

Failure is a constant in life, but it’s the only way, for analysis and learn, is the only route to write completely different stories.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I spend it on travel, food, and sometimes I use it to fund a variety of personal projects. Right now, I'm working on “Monogram; nothing is fancy” a collection of leather goods that reinvents everyday objects for a contemporary lifestyle.

If you had to describe eyeka in 3 words, what would they be?

Brands, recreation and coffee.

Finally, is there anything you would like to share with our creators?

Don't spend much time in bed, unless it's Sunday, and you have an amazing smile by your side.

On the other way, the people around you always tell you: define yourself, learn, focus you, do only one thing, specialize and be clear about what you are doing. But what if you like art, philosophy, carpentry, biology, business and things that maybe have nothing to do? Suddenly, over time, it seems that it is good not to be just one thing, because you extract all that background that now becomes a superpower. 

Thank you so much Abdiel!

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Meet our creators of the month - Vira and Nadia!

By Pauline Gaudillat on July 02, 2019 12:00 Featured Authors 0

This week, we are happy to present you not one but two creators: Nadia (nadinevash) and Vira (veravashtext)! These twin sisters are very active on eyeka, and together, they have won almost 10 prizes. That’s awesome! When we asked them about their favorite quote, here is what they answered: “We are our choices”, from Jean-Paul Sartre. And that says a lot about them! But surely not enough, so let’s read more about them.

Tell us a bit more about yourself.
We’re twin sisters, both 18 years old. As for now, we live in Ukraine and study at the University here. For a major, we chose Advertising and Public Relations - needless to say, our creative experience on eyeka has heavily contributed to this decision.

While most young people that pursue advertising consider joining agencies or in-house departments, the business side of advertising is not as appealing to us. For us advertising is, to begin with, a mean of storytelling. We feel that ads could be similarly creative and impactful as movies are - yet, their creative value is often neglected among companies.

Our yet biggest ambition is to start a production agency capable of taking on small-scale and large-scale projects - ads, movie production, music videos. The experience of presenting ideas, writing scripts, and laying out storyboards we get on eyeka is priceless to such an extent that we often consider the platform our second university.

How did you find out about eyeka?
In 2016, we were looking for creative contests for advertisers, writers, and filmmakers. eyeka immediately stood out with its friendliness and freedom. Firstly, we were in it mostly for portfolio and money rewards, so, naturally, we picked a contest with the highest budget in pursuit of these goals. We gathered a creative team from our classmates (they were kind enough to wake up at 4 AM and go shoot a horrible script with us). The idea of a video was bad, so we never uploaded it - but it was fun.

After that, we put our eyeka participation on hold, and came back a year later, in 2017. At that point, we already knew that we want to pursue scriptwriting, creating concepts and scripts for advertising. So, eyeka, again, was a perfect playground. We uploaded our first entry, and while the original concept of that entry still seems great, the visuals were horrible. Of course, we didn’t win.

However, we got luckier with our second contest and got a second prize (it’s still remembered as one of the best days of our creative life). When your work receives recognition, you get a strong motivation to continue. Later, we started exploring product design - and it turned out to be very rewarding as well.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration? How is a creative process with a twin sister?
We have often struggled to create a ‘winning entry algorithm’ on eyeka - a set of rules that should help us estimate the entry’s shot at winning. Long story short, we failed. At first, it was even discouraging to not be able to predict what type of entry will win the next contest. Then, we realized the lack of strict rules gives us the freedom to explore as many thought currents as possible.

We usually read all briefs in the categories of ‘Creative Writing’ - we’re yet to master design, and the community has a strong pool of designers with whom it’d be unreasonable to compete. Then, no matter if we ‘feel’ the brief or not, we do quick research on market trends. Then close the laptop and wander off to watch an episode of a favorite TV show absentmindedly thinking about the idea.

A few hours later (possibly, the next day), we run a quick brainstorming session writing all ideas down in the mobile notepad. We have no idea how other creators manage to define the worth of an idea - we prioritize them by the amount of time and effort needed for execution - start with those that are straightforward and well-outlined leaving more complex and challenging ones for later.

We always upload 3-4 entries per contest exploring various facets of the brief. For the contest on Elderly Mobility solutions, we uploaded over 5 entries that would be both small-scale and large scale, governmentally backed or local. Seeing how we got the second prize for one of those entries, exploring the brief from different angles has become our permanent strategy.

We’re not too disciplined when it comes to uploading new entries - in fact, last-minute uploads are certainly in our book. None of our last-minute entries have won - that’s why taking your time and uploading with a head start is a way, way better approach.

Duffer Brothers, the executive producers of Stranger Things and screenwriters, talked at a great length about how working with a twin feels - and we relate so much. In particular, they said that it’s a great pleasure to work with a sibling because you can shut down each other’s ideas in the worst fashion ever - and still work together. But we also understand each other’s idea without saying and often arrive at the same concept simultaneously - this looks like some advanced telepathy to others.

But it’s pretty cool because each of us can count on someone with the same creative vision, yet the perspective will still be somewhat different. Playing the devil’s advocate when nitpicking each other’s ideas is also pretty helpful since it leads to a more detailed understanding of the concept.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
The answer is simple: we really don’t. We doubt ourselves a lot - especially lately we had a bunch of entries that we never uploaded because we felt like they don’t adhere to our inner standards. That’s, actually, a terrible practice because creators hardly can evaluate their work properly at the moment (you need time and perspective).

But yeah, self-doubt is our worst enemy and it never really goes away. So, if the entry is rejected, we can be obsessing over it for a while, especially if we thought it to have winning potential. If it doesn’t win, we don’t feel that sad. The thing is, there is no entitlement about winning - each time when we get a prize or reward, we are genuinely surprised and humbled. There are just so many amazing creators on the platform that the idea of someone choosing our entry feels like an enormous privilege.

The first thing we do is check the entries of those who won in a feedback circle and understand how it adheres to the brief. However, it’s not the best idea to try to understand these things rationally. eyeka is always full of surprises, although quality and originality almost constantly play the key role. 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
We save our prizes and occasionally travel. We don’t have a clear idea of what we would want to pursue - there are a lot of possibilities, opened for evaluation. So, until we figure out our next moves, we prefer to save all the prizes. This way, we will be able to invest them into a meaningful project - once we decide what that project would be.

If you had to describe eyeka in 3 words, what would they be?
Learning, enthusiasm, support

Finally, is there anything you would like to share with our creators (secret, tip…)?
Don’t be so harsh on procrastination. People are always urged to be productive but for creative ones, procrastination is often a fuel. A lot of our creative ideas were driven by TV shows, music, anime. Don’t obsess about always being efficient (we tend to do that a lot) - just chill. Also, make your work process as pleasant as possible. While we work, we listen to anime soundtracks (Death Note, Naruto, Madoka Magica), turn on Youtube videos and listen to them as podcasts. Just find your own habit that would turn work into play for you. This way, even if you fail, at least you had some fun.

And don’t doubt yourself. Be confident about your choices, even if everyone else is not.

Thank you so much Vira & Nadia!

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Meet our Creator of the Month - lugossyakos!

By Pauline Gaudillat on June 04, 2019 10:00 Featured Authors 0

This month, we are proud to introduce you to another Hungarian creator named lugossyakos. This curious advertising expert is always looking for something no one has thought of before. “Discovery consists of seeing what everybody has seen, and thinking what nobody has thought", said Albert Szent-Györgyi, a Hungarian biochemist who won the Nobel Prize in Physiology or Medicine in the 30's. And this is Akos' mantra! Let’s find out more about him right now.

Tell us a bit more about yourself!
I studied graphic design in an art school and then I went to work at advertising agencies. Two years ago I founded my own agency with a professional team. This was a great experience but as a managing director I missed the creativity sometimes. So eyeka comes to my mind again to fill this space.

I have always lived in Budapest and never want to live elsewhere. There are so many opportunities in this city and I really like Hungarian craft beer. That is a gastronomical success.  There are so many awesome concerts all the time (I really like live music). So please come and visit us! 

How did you find out about eyeka?
A found eyeka at my previous workplace 4 years ago, my colleagues recommended the site.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Fortunately, I have been working with ads for 12 years. So, there are so many ideas from past experiences and projects. And I also try to follow current trends. I always mix past and present ideas and thoughts to create something new.

How does it feel to win 5 prizes in less than a year? That’s impressive!
It feels very good! Sometimes the daily work with clients is so regulated, so eyeka gives the opportunity for some extra creativity. And it’s good feedback on my creative work when it’s awarded.

When submitting an entry, how do you stay positive if it is rejected or not selected as a winning entry?
I always check the winners and learn about their work. It’s a race, so it encourages me to be better.

And I also always stay positive because I see that the winners are good. Your system works well. That is enough for me.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I would like to achieve more creative feedback on my work and learn from others. And the prizes are good so I plan to give myself a gift from the money: a journey to Thailand.

If you had to describe eyeka in 3 words, what would they be?
Creativity, community and possibility.

Finally, is there anything you would like to share with our creators (a secret, a tip, etc.)?
Due to my years at the agencies, sometimes I had to figure it out what is in the client’s mind. And one thing is sure: clients always like to choose. So, I often follow this thought by uploading more entries for one contest.

Thank you, Akos!

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Meet our creator of the month - gi_leiva!

By Pauline Gaudillat on May 07, 2019 10:00 Featured Authors 0

This month, let's meet gi_leiva, one of our dearest members, who is going to celebrate her 7th anniversary as an eyeka creator in May! This Argentinean freelancer is always looking for learning, as her favorite quote from René Descartes says: “I would give everything I know for half of what I do not know.” Let's know more about her!

Tell us a bit more about yourself!

I'm from Córdoba, the most Mediterranean Argentine province. I'm 40 years old, I'm in a relationship with Mariano (42) for 24 years and we have 2 sons: Agustin (21) and Ciro (11). I work formally in the engineering department of a telecommunications company, but I got the greatest professional satisfaction as a Freelancer, especially as a creator ... in Eyeka.
I have a curious and self-taught personality, I love to investigate and learn new things, even those that are very technical or that are outside my "comfort zone". I am not afraid of the challenges, if something is far from my general knowledge, I deepen the research until I can understand what I need. Surely it is for this reason that I feel so good in eYeka: it allows me to grow in knowledge in each of the contests in which I join.
My dream is to live from my ideas and my creativity, whether in my country or any other that gives me the possibility to use my imagination to contribute to a better future for all.

How did you find out about eyeka?
The truth is that I do not remember how I got to eYeka, but I always say that I am "an internet girl" so I probably found this community looking, learning and researching new things on the web.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
After much trial and error, I realized that the secret is to read and reread the brief to be completely sure what the challenge is, what the company needs and, above all, what our target wants. I usually investigate a lot the target audience: I am interested in knowing what they want, what they are talking about and what they need. Then, I select those "keywords" that result from my research and that will be the starting point of my proposal. After this, it's just a matter of giving my imagination complete freedom ...

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
Once again, I will be honest: it is very difficult! It is inevitable to feel disappointed with myself when I think I have a winning idea and is rejected in the first moderation! However, I have to thank the moderators because every feedback received offers very valuable advice that allows us to improve each of the proposals and then be accepted without problems.
Generally, when the results are published, I am already focused on another contest. If my idea is not winning the disappointment lasts a little and sometimes it helps to give me more momentum in the new ideas that I am building.

What would you like to achieve (or have already achieved) with the prizes you will win/have won? Unfortunately, in my country, we are living a very complicated economic situation. We are in the middle of a crisis that includes constant increases in prices and rates, inflation is high and unfortunately our salary do not grow at the same rate. In this context, the eYeka awards have helped me to continue with my family without suffering economics needs as many of my compatriots are suffering.

If you had to describe eyeka in 3 words, what would they be?
Knowledge, community, opportunities

On May 5th, we will celebrate your 7th birthday as an eyeka creator. Amazing! How does that make you feel? What have you learned from the last 7 years?
7 years! Wonderful! I love being part of this beautiful community. I never felt anything negative in eYeka, both the comments of the moderators and those of some creators were always constructive and always take them into account because I think there is a good vibe around here. Thanks to eYeka I learned a lot because in its contests, not only asks me for new ideas, but also challenges me to perfect my techniques and expand my knowledge to achieve worthy presentations, which can live up to the great professionals who are part of the entire creative community.
I think what I value most of all this time in eYeka is the enormous amount of knowledge acquired and the wonderful community of which I feel part. It's like a beautiful global family and super creative.

Finally, is there anything you would like to share with our creators (secret, tip…)?
The main thing: "DO NOT BE AFRAID". Do not underestimate or be frightened by a contest that seems outside your "comfort zone". Search, read, research and learn about the subject. Improve techniques and eliminate the phrase "I cannot". As my husband says: "The world is of the Audacious" ;)

Thank you so much Gi!

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