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Meet our creators of the month - Vira and Nadia!

By Pauline Gaudillat on July 02, 2019 12:00 Featured Authors 0

This week, we are happy to present you not one but two creators: Nadia (nadinevash) and Vira (veravashtext)! These twin sisters are very active on eyeka, and together, they have won almost 10 prizes. That’s awesome! When we asked them about their favorite quote, here is what they answered: “We are our choices”, from Jean-Paul Sartre. And that says a lot about them! But surely not enough, so let’s read more about them.

Tell us a bit more about yourself.
We’re twin sisters, both 18 years old. As for now, we live in Ukraine and study at the University here. For a major, we chose Advertising and Public Relations - needless to say, our creative experience on eyeka has heavily contributed to this decision.

While most young people that pursue advertising consider joining agencies or in-house departments, the business side of advertising is not as appealing to us. For us advertising is, to begin with, a mean of storytelling. We feel that ads could be similarly creative and impactful as movies are - yet, their creative value is often neglected among companies.

Our yet biggest ambition is to start a production agency capable of taking on small-scale and large-scale projects - ads, movie production, music videos. The experience of presenting ideas, writing scripts, and laying out storyboards we get on eyeka is priceless to such an extent that we often consider the platform our second university.

How did you find out about eyeka?
In 2016, we were looking for creative contests for advertisers, writers, and filmmakers. eyeka immediately stood out with its friendliness and freedom. Firstly, we were in it mostly for portfolio and money rewards, so, naturally, we picked a contest with the highest budget in pursuit of these goals. We gathered a creative team from our classmates (they were kind enough to wake up at 4 AM and go shoot a horrible script with us). The idea of a video was bad, so we never uploaded it - but it was fun.

After that, we put our eyeka participation on hold, and came back a year later, in 2017. At that point, we already knew that we want to pursue scriptwriting, creating concepts and scripts for advertising. So, eyeka, again, was a perfect playground. We uploaded our first entry, and while the original concept of that entry still seems great, the visuals were horrible. Of course, we didn’t win.

However, we got luckier with our second contest and got a second prize (it’s still remembered as one of the best days of our creative life). When your work receives recognition, you get a strong motivation to continue. Later, we started exploring product design - and it turned out to be very rewarding as well.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration? How is a creative process with a twin sister?
We have often struggled to create a ‘winning entry algorithm’ on eyeka - a set of rules that should help us estimate the entry’s shot at winning. Long story short, we failed. At first, it was even discouraging to not be able to predict what type of entry will win the next contest. Then, we realized the lack of strict rules gives us the freedom to explore as many thought currents as possible.

We usually read all briefs in the categories of ‘Creative Writing’ - we’re yet to master design, and the community has a strong pool of designers with whom it’d be unreasonable to compete. Then, no matter if we ‘feel’ the brief or not, we do quick research on market trends. Then close the laptop and wander off to watch an episode of a favorite TV show absentmindedly thinking about the idea.

A few hours later (possibly, the next day), we run a quick brainstorming session writing all ideas down in the mobile notepad. We have no idea how other creators manage to define the worth of an idea - we prioritize them by the amount of time and effort needed for execution - start with those that are straightforward and well-outlined leaving more complex and challenging ones for later.

We always upload 3-4 entries per contest exploring various facets of the brief. For the contest on Elderly Mobility solutions, we uploaded over 5 entries that would be both small-scale and large scale, governmentally backed or local. Seeing how we got the second prize for one of those entries, exploring the brief from different angles has become our permanent strategy.

We’re not too disciplined when it comes to uploading new entries - in fact, last-minute uploads are certainly in our book. None of our last-minute entries have won - that’s why taking your time and uploading with a head start is a way, way better approach.

Duffer Brothers, the executive producers of Stranger Things and screenwriters, talked at a great length about how working with a twin feels - and we relate so much. In particular, they said that it’s a great pleasure to work with a sibling because you can shut down each other’s ideas in the worst fashion ever - and still work together. But we also understand each other’s idea without saying and often arrive at the same concept simultaneously - this looks like some advanced telepathy to others.

But it’s pretty cool because each of us can count on someone with the same creative vision, yet the perspective will still be somewhat different. Playing the devil’s advocate when nitpicking each other’s ideas is also pretty helpful since it leads to a more detailed understanding of the concept.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
The answer is simple: we really don’t. We doubt ourselves a lot - especially lately we had a bunch of entries that we never uploaded because we felt like they don’t adhere to our inner standards. That’s, actually, a terrible practice because creators hardly can evaluate their work properly at the moment (you need time and perspective).

But yeah, self-doubt is our worst enemy and it never really goes away. So, if the entry is rejected, we can be obsessing over it for a while, especially if we thought it to have winning potential. If it doesn’t win, we don’t feel that sad. The thing is, there is no entitlement about winning - each time when we get a prize or reward, we are genuinely surprised and humbled. There are just so many amazing creators on the platform that the idea of someone choosing our entry feels like an enormous privilege.

The first thing we do is check the entries of those who won in a feedback circle and understand how it adheres to the brief. However, it’s not the best idea to try to understand these things rationally. eyeka is always full of surprises, although quality and originality almost constantly play the key role. 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
We save our prizes and occasionally travel. We don’t have a clear idea of what we would want to pursue - there are a lot of possibilities, opened for evaluation. So, until we figure out our next moves, we prefer to save all the prizes. This way, we will be able to invest them into a meaningful project - once we decide what that project would be.

If you had to describe eyeka in 3 words, what would they be?
Learning, enthusiasm, support

Finally, is there anything you would like to share with our creators (secret, tip…)?
Don’t be so harsh on procrastination. People are always urged to be productive but for creative ones, procrastination is often a fuel. A lot of our creative ideas were driven by TV shows, music, anime. Don’t obsess about always being efficient (we tend to do that a lot) - just chill. Also, make your work process as pleasant as possible. While we work, we listen to anime soundtracks (Death Note, Naruto, Madoka Magica), turn on Youtube videos and listen to them as podcasts. Just find your own habit that would turn work into play for you. This way, even if you fail, at least you had some fun.

And don’t doubt yourself. Be confident about your choices, even if everyone else is not.



Thank you so much Vira & Nadia!

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Meet our Creator of the Month - lugossyakos!

By Pauline Gaudillat on June 04, 2019 10:00 Featured Authors 0

This month, we are proud to introduce you to another Hungarian creator named lugossyakos. This curious advertising expert is always looking for something no one has thought of before. “Discovery consists of seeing what everybody has seen, and thinking what nobody has thought", said Albert Szent-Györgyi, a Hungarian biochemist who won the Nobel Prize in Physiology or Medicine in the 30's. And this is Akos' mantra! Let’s find out more about him right now.

Tell us a bit more about yourself!
I studied graphic design in an art school and then I went to work at advertising agencies. Two years ago I founded my own agency with a professional team. This was a great experience but as a managing director I missed the creativity sometimes. So eyeka comes to my mind again to fill this space.

I have always lived in Budapest and never want to live elsewhere. There are so many opportunities in this city and I really like Hungarian craft beer. That is a gastronomical success.  There are so many awesome concerts all the time (I really like live music). So please come and visit us! 

How did you find out about eyeka?
A found eyeka at my previous workplace 4 years ago, my colleagues recommended the site.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Fortunately, I have been working with ads for 12 years. So, there are so many ideas from past experiences and projects. And I also try to follow current trends. I always mix past and present ideas and thoughts to create something new.

How does it feel to win 5 prizes in less than a year? That’s impressive!
It feels very good! Sometimes the daily work with clients is so regulated, so eyeka gives the opportunity for some extra creativity. And it’s good feedback on my creative work when it’s awarded.

When submitting an entry, how do you stay positive if it is rejected or not selected as a winning entry?
I always check the winners and learn about their work. It’s a race, so it encourages me to be better.

And I also always stay positive because I see that the winners are good. Your system works well. That is enough for me.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I would like to achieve more creative feedback on my work and learn from others. And the prizes are good so I plan to give myself a gift from the money: a journey to Thailand.

If you had to describe eyeka in 3 words, what would they be?
Creativity, community and possibility.

Finally, is there anything you would like to share with our creators (a secret, a tip, etc.)?
Due to my years at the agencies, sometimes I had to figure it out what is in the client’s mind. And one thing is sure: clients always like to choose. So, I often follow this thought by uploading more entries for one contest.

Thank you, Akos!

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Meet our creator of the month - gi_leiva!

By Pauline Gaudillat on May 07, 2019 10:00 Featured Authors 0

This month, let's meet gi_leiva, one of our dearest members, who is going to celebrate her 7th anniversary as an eyeka creator in May! This Argentinean freelancer is always looking for learning, as her favorite quote from René Descartes says: “I would give everything I know for half of what I do not know.” Let's know more about her!


Tell us a bit more about yourself!

I'm from Córdoba, the most Mediterranean Argentine province. I'm 40 years old, I'm in a relationship with Mariano (42) for 24 years and we have 2 sons: Agustin (21) and Ciro (11). I work formally in the engineering department of a telecommunications company, but I got the greatest professional satisfaction as a Freelancer, especially as a creator ... in Eyeka.
I have a curious and self-taught personality, I love to investigate and learn new things, even those that are very technical or that are outside my "comfort zone". I am not afraid of the challenges, if something is far from my general knowledge, I deepen the research until I can understand what I need. Surely it is for this reason that I feel so good in eYeka: it allows me to grow in knowledge in each of the contests in which I join.
My dream is to live from my ideas and my creativity, whether in my country or any other that gives me the possibility to use my imagination to contribute to a better future for all.

How did you find out about eyeka?
The truth is that I do not remember how I got to eYeka, but I always say that I am "an internet girl" so I probably found this community looking, learning and researching new things on the web.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
After much trial and error, I realized that the secret is to read and reread the brief to be completely sure what the challenge is, what the company needs and, above all, what our target wants. I usually investigate a lot the target audience: I am interested in knowing what they want, what they are talking about and what they need. Then, I select those "keywords" that result from my research and that will be the starting point of my proposal. After this, it's just a matter of giving my imagination complete freedom ...

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
Once again, I will be honest: it is very difficult! It is inevitable to feel disappointed with myself when I think I have a winning idea and is rejected in the first moderation! However, I have to thank the moderators because every feedback received offers very valuable advice that allows us to improve each of the proposals and then be accepted without problems.
Generally, when the results are published, I am already focused on another contest. If my idea is not winning the disappointment lasts a little and sometimes it helps to give me more momentum in the new ideas that I am building.


What would you like to achieve (or have already achieved) with the prizes you will win/have won? Unfortunately, in my country, we are living a very complicated economic situation. We are in the middle of a crisis that includes constant increases in prices and rates, inflation is high and unfortunately our salary do not grow at the same rate. In this context, the eYeka awards have helped me to continue with my family without suffering economics needs as many of my compatriots are suffering.

If you had to describe eyeka in 3 words, what would they be?
Knowledge, community, opportunities

On May 5th, we will celebrate your 7th birthday as an eyeka creator. Amazing! How does that make you feel? What have you learned from the last 7 years?
7 years! Wonderful! I love being part of this beautiful community. I never felt anything negative in eYeka, both the comments of the moderators and those of some creators were always constructive and always take them into account because I think there is a good vibe around here. Thanks to eYeka I learned a lot because in its contests, not only asks me for new ideas, but also challenges me to perfect my techniques and expand my knowledge to achieve worthy presentations, which can live up to the great professionals who are part of the entire creative community.
I think what I value most of all this time in eYeka is the enormous amount of knowledge acquired and the wonderful community of which I feel part. It's like a beautiful global family and super creative.

Finally, is there anything you would like to share with our creators (secret, tip…)?
The main thing: "DO NOT BE AFRAID". Do not underestimate or be frightened by a contest that seems outside your "comfort zone". Search, read, research and learn about the subject. Improve techniques and eliminate the phrase "I cannot". As my husband says: "The world is of the Audacious" ;)

Thank you so much Gi!

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Meet our Creator of the Month - saadithya!

By Pauline Gaudillat on April 02, 2019 12:00 Featured Authors 0

This month, we would like to introduce one of our dear creators from India, saadithya! This creative mind is very committed to innovation, he even won 2 awards from prestigious and famous MIT… This is impressive! Let’s read more about this creator who always proposes ingenious ideas.

Tell us a bit more about yourself!

I am Aadhithya, I live in Bangalore, India. I work as a senior data analyst at Jones Lang Lasalle. I have a mechanical engineering degree. I am also an innovator & inventor, I love solving technical problems, I use cross pollination of technologies across various industries to solve innovation problems and in this process, I have won 40+ grand innovation awards from various companies & institutions across the world including 2 awards from prestigious MIT.

I am also the founder of an innovation listing portal called Givemechallenge.com, which help people like me find innovation opportunities & scholarships across the globe, using Givemechallenge I encourage people to solve problems, get recognition & awards for their efforts.

My life oscillates between 2 cities Kannur, Kerala & Bangalore, Karnataka my hometown & place of work respectively separated by approx. 400 kms. I like the diversity & simplicity of my country, there is a solution for every problem in the world hiding somewhere in my country I am motivated by this aspect too. A few things that characterizes me are simplicity & innovation, most of my solutions use very simple technologies in a manner that was never thought possible before. Also, I am very keen on acquiring knowledge through multiple mediums in a race against time to be updated about the technical innovations currently hitting the market.

I also love travelling to new places, meeting people & collecting gadgets.

 

How did you find out about eyeka?

As mentioned above I am the founder of an innovation listing portal that lists innovation opportunities across the world, so I used to list innovation opportunities at Eyeka to make opportunities accessible to all, I originally discovered it by scanning the web for opportunities to list in my portal.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I use my interstices very well, that is the time between times which is usually wasted by most of the people like the time you spend while travelling in a bus, waiting for a cab, a walk on the road. I lock my targets on specific innovation problems and look for solutions for this problem in my mind throughout the day, some of the objects that you see and hear might act as the break through or spark that you need to kick start the solution for your problem. It is also important to reward yourself for your success, this is something most of us take for granted, it could be anything your mind and body likes. Say for example if you like a specific flavor of an ice cream that could be the simple reward for your success or may be a trip to your favorite destination/holiday.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

While submitting the solution itself based on your experience and the careful analysis of the brief you can identify if the solution can be a winning entry or not and also predict the chances of other people proposing the similar idea. If you are sure to have a novel solution then polish the concept with detailed explanation and illustration this would help you cross the first review and if it gets rejected make it a point to re-work on it and get it accepted, I understand this is a trouble and very disappointing to not even cross the first review but it might be worth the effort because if it gets rejected here in the review itself your initial effort is gone in complete vain without even a chance of victory.

For the final winning submission, we need to keep in mind that only best & novel solution will win, if the solution exists elsewhere already then, the chances of it loosing is high. Winning may not be easy but creating quality solutions is easier if you do it in an organized manner and regularly.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I was fortunate enough to win 40+ grand innovation awards and in this process, I got to visit 14+ countries. I have got opportunities to present my project at prestigious institutes like MIT, I have been invited to launch products including cars where my technology was proposed by me, I have got opportunity to present my projects and receive awards virtually with help of robots on my behalf controlled by me thousands of miles away, being a mechanical engineer didn’t stop me from winning multiple medical challenges where most of the participants where doctors and health specialists. Also, my profound love for computers & digital technologies earned me a job in data science despite by primary education in mechanical engineering.

I would like to continue to solve technical innovation problems by churning out solutions to problems at even rapid scale with help of a specialist team so that specialists can take up their own parts like modelling, design, presentation, animation which would leave me room for more thinking and rapid execution of projects and making ideas into reality faster.  I would also be interested in organizational level control in reshaping innovation in an organization with roles like chief innovation officer that gives me the ability to reshape & improvise existing systems in the organization by making it more efficient and cost effective. Also by bringing in new technologies to the organization continuously to stay ahead of the competition.

I would also like to travel across the planet exploring new places & people.

If you had to describe eyeka in 3 words, what would they be?

Crowdsourced Innovation online

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

If you genuinely try to find out a solution for a problem by researching & learning from the past regularly by acquiring new skills and knowledge in the process, the easier it gets to the victory post. Also, to judge the novelty of your solution it is important to stay updated about the latest technology so that you know what exists in the market and not. Most important part to submitting an entry is to have fun yourself learning about a problem and solving it in my opinion.

To discover the new innovation opportunities including the ones from Eyeka you may visit Givemechallenge.com or “College Scholarships” app at playstore

https://play.google.com/store/apps/details?id=com.scholar.app&hl=en

we usually gets information early about most of the opportunities and you can easily navigate in the app or site and select what interests you and work on solving the same, I Use mark a favorite option with a star to shortlist the ones that I want to work on.

Thank you very much

Best regards

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Meet our Creator of the Month - marcellszoke87!

By Pauline Gaudillat on March 05, 2019 10:25 Featured Authors 0

This week let’s read more about a Hungarian creator who joined eyeka about a year ago and who won 7 prizes already: marcellszoke87! This gifted graphic designer thinks that “a creative mind can never stop. It’s sometimes blessing sometimes a curse”; he also sees creativity as a big playground, as David Ogilvy said: “the best ideas come as jokes. Keep thinking as funny as possible!”

Tell us a bit more about yourself

Hello, everyone! My name is Marcell. I’m graphic designer, located in Hungary. I studied graphic design and 3D animation. In 2015 I graduated with Master Degree in Animation, since then I’m working for advertising agencies. I designed for some Hungarian and international brands as well. Nowadays my highlighted clients are Henkel, Nestle, Dallmayr, and their sub brands. (If you are interested in, just have a look on: www.craftagency.hu )

Despite the agency work I still use my 3D knowledge: at designing 3D packaging and making animations in Maya and Cinema4D. I’m also keen on sculpting in digital softwares and with my bare hands too.This is the one of my many hobbies.

How did you find out about eyeka?

My friend was the first person who shared with me his story about winning the first prize on eyeka.
I got excited straight away. I like challenges and always search opportunities to compete and challenge myself.

I realized at the first look that eyeka is the platform I was looking for a long time. Great and creative challenges with international brands, and fair, heart-warming prizes!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Yes, I have! First of all I read the brief with eagle eyes. Sometimes two or three times as well. Then I try to step into the consumers or customers’ shoes to feel the real insight what they probably think about products or services. Then I look for inspiration in my close environment: I ask my friends, members of my family. Occasionally I just sit on a bench in the park and listen the pedestrians. (no I’m not a freak stalker) There is a big difference if you ask and get a question or if you just listen and get the natural reactions in real life. Inspiration and great ideas come from the most unexpected way and direction.

Of course, I use the internet to gather inspirations, but keep in mind that this source is always available for everybody and if someone just follow the trend, never be defining the direction of that!

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I don’t like to let out a half-done works. So mostly I submit on the last or day before last day!

It’s not because of time wasting It’s about detailing, I really like to use the whole time I got to submit complete design and well described presentations.

As I mentioned I’m working for different clients quite long time ago, so I got used to the rejection already. Everybody has to know that it’s the part of our creative life. Clients are different, requirements and tastes are also. If someone want to be success in this field, that have to be meek, easy going and ready for compromise. Keep positive and learn about your fault.

What would you like to achieve (or have already achieved) with the prizes you will win & have won?

Hmm, it’s all for me! I mean winning a prize is the proof of my “talent” for myself. But It’s also look well in my CV and these eyeka prizes are neon signs for employers in the dark of the job market.

In 2017, I won a bronze Cannes Lion with a great Creative Team, this is the highest prize in my current career. So, the next step is to win a silver or a gold one!

 

If you had to describe eyeka in 3 words, what would they be?

Inspiring, unique, creative-treasure

Finally, is there anything you would like to share with our creators (secret, tip…)?

Tips and Secret:

Always prepare for everything, submit and present the whole scale of your ideas: from the easy understanding to the abstract ones. If you keep this rule you won’t be surprised, you will win!

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