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Discovering eYeka talents: creator of July - Marcio Frois

By pernianfarahani on July 03, 2017 08:46 Featured Authors 0

Hello eYeka!

Finally sunny July has arrived and it’s time again to discover another inspiring creator of the month. This time we want to introduce to you Marcio/mhfrois – a freelancer from Brazil who has inspired us mostly by his ideas for our mobility contests! Let’s meet him and know more about what he does on his spare time, the source of his inspiration and how he has managed to get 256 accepted entries on eYeka!

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So Marcio, please tell us a bit more about yourself, what’s your story? What do you do besides your great creations on eYeka?

Since childhood I have a very fertile imagination. I loved reading comic books, watching cartoons and TV shows. Then I would go out into the neighborhood creating my own hero story, having fun even when I was alone. Somewhat like the character in the BOB'S WORLD drawing, haha! When I grew up, I ended up pursuing an advertising career. I worked 11 years in a cultural institution in my city. Then a great friend called me to be a partner in his agency, where I stayed for 2 years. I am currently in a technology company, but I continue to serve clients as a freelancer.

You have been an eYeka member for just a little over 1 year. Could you tell us when and why you decided to join this platform?

My other great Buddhist friend, Alexandre Godoy, has been a member of eYeka since 2011. He works with videos but did not have much time to attend. In 2016, he had the intuition to call me to participate in the contests with him and share the prizes. Since then, I have been working in a large advertising agency, with multinational clients and exciting jobs. I was really needing to rescue my creativity because at work it is not always possible. And participating in the eYeka contests gave me the possibility to let the imagination flow in the limit, without exaggerated restrictions.

Can you share your creative process with eYeka contests? What inspires you?

At first I was so happy that I wanted to participate in all contests. But after a while, I realized that the ideal is to select the jobs that I identify with the most and focus, since there are many proposals per month. After choosing the contests, save the briefing on GOOGLE KEEP on my cell phone and read it several times, since I have already been disqualified a few times for not being suitable for the briefing. During the day, when I have an idea, I open the application and note it. At night, at home, I research a bit about the brand on the internet, select some photos on imagebank sites and search for new technologies that can help create something new in the case of innovative ideas projects. Finally, I write down all the ideas and select one or more, developing the text and answering the questions. Only after that I start to create the visual part.

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During only a year you have 256 accepted entries and 4 prizes! Big congratulations!How do you do it? What is your working process?

Gratitude !! Every time I get the email from '' YOUR PROPOSAL HAS BEEN SELECTED '', I feel my energy at the top and that's incredible. From what I have read about creativity, it is a non-continuous process that happens gradually. After I read the briefing, I do the brand research, technologies and photos on the internet, I leave the idea aside for some time and gradually I'm thinking of a creative solution. I remember my first prize, ''Exciting yet Stable life", in July 2016, I got the idea while resting after lunch on a pew bench. It was like a flash, a very quick insight. Of course sometimes I get really excited about a job and I really think he has a chance of winning but then it does not happen. But the important thing is to be happy also when the other participants win. I love choosing my champions on the community mural. There are so many amazing people taking part in the contests.

I can not help but mention that whenever I can I involve my family in the process of creating the contests. My son Julio Campos, age 17 (photo), usually evaluates my work, suggesting ideas and giving opinions. In the VICKS VapoRub contest, the inspiration for my entry came from my mother, Dita Lages from Campos Fróis, 77 years old (no photo - by the way, she does not like to take pictures!). The idea was a rubber glove in the shape of the VICKS brand to pass the ointment without letting the product have contact with the skin. And it's at my mom's house that I get every Saturday afternoon creating projects for eYeka.

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My beautiful nieces Fernanda, 9; And Marina Fróis Lages, 7 (photo), and Felipe and Giovana Fróis, were inspirational sources for the idea of ​​a panela that cooked several separate foods and at the same time, for the TEFAL contest. My younger sister, Valéria Fróis, mother of the two little angels, always helps me with great ideas. Currently, she and I have an entry competing for the PERFUME GIFTING competition. Let's wait to smell the scent of this story, hahaha! I find it interesting to know and understand how people from other age groups think about products and solutions. Children usually have a very free mind. For this reason, whenever I have the opportunity, I involve my family in the brainstorms!

https://eyekaen.uservoice.com/assets/122812519/Fernanda-MF_-_Marina_3.JPG

Do you have a favorite entry that you are especially proud of?If yes, why this one in particular?

Among the works I did and did not win, I particularly like the ones I created for the "ENGAGING WITH NATURE" contest, which is a huge project (and very expensive, I imagine!) And very creative that gave me great pleasure in developing; And 'UNIVERSAL FREE TRANSPORTATION', which is very futuristic and realistic at the same time, as a solution for transportation in the future. After my first job for this contest was rejected, I sent an eYeka support email asking if I could send another proposal after the deadline. And bingo !!! The moderator gave me another 24 hours and I was able to send a proposal that was accepted. Winning is very good, but I'm also very happy when I do something inspiring, that is very voted by the members or that I win the certificate of participation. I have already sent an idea to eYeka so that the jurors give notes for the non-winning works. It would be nice !

When did you start your life as a creator?

I have an incredible facility to play with words, to make '' puns '' since I was a child. It's almost an addiction I can not avoid. At age 12, I won a brand contest in honor of my high school's 40th birthday. After watching TERMINATOR with Arnold Schwarzennegger, I started writing fiction / storytelling / hobby movies (and I still think of writing stories!). At 23, I created the mark of the 20 years of the zuniversity's advertising course. Whenever a nephew makes a birthday, I create a personalized invitation for the party, which I love to do. Especially, I like to develop brands. The OFRB mark attached is from the law firm of my brother Vinicius Fróis. The icon represents an alliance viewed in perspective, symbolizing the union of the 4 partners. I am very proud of this brand, which is simple and strong, in addition to being made for a special client, family. For my sister Valéria, I adapted the mascot design of our soccer team from the heart, CLUBE ATHLETIC MINEIRO, to stick in the freezer of her house. On game days, we gather to drink and watch another win.

 What have you been able to do or to achieve with the prizes you have won?

I used some of the money to buy a new notebook. The rest I made a saving. In January of this year, I won 3 competitions between the 3rd and 18th. It was a great surprise and I was very happy.

My partner Alexandre invested the money in a kiosk of natural juices, besides saving a part too. We meet 2 times a month to discuss video contest briefings, which is his specialty.

If you could describe eYeka in 3 words, what would that be?

Motivation, dopamine and out-of-box

And finally, what advices would you give to new creators?

First, I suggest that you select the contests you most identify with. Sometimes they accumulate several contests with the same deadline, and choosing many contests at once can disrupt the creation process with quality. Do not just choose the prize value, just follow your heart.

Then let the mind open and the imagination free. Create your own creation process by doing research and brainstorming. Seek inspiration in the most unusual places. The idea I had for the MANUAL RAZORS contest came from the observation of the door of the company where I work, which uses an electromagnet system. When I realized this, I had the insight of creating a razor blade cable with a magnet that connected to the blade in a quick and practical way.

I believe that all people have creative potential, but it must be stimulated in some way to develop. It can be through music, reading or great series that talk about creativity, such as the great series MACGYVER (80's and current) and the series on advertising of the 50's MADMEN. In short, creativity is just a matter of focus on the solution. I hope it has helped the new creators in some way. I wish you good luck, and a Long and Prosperous Life, as my avatar would say, Mr. Spock, hahaha. Alohaaaaaaa !!!

https://eyekaen.uservoice.com/assets/122812549/MF_-_Marina_2.JPG

Thank you so much for taking your time and sharing your great story! We wish you good luck in all future contests on eYeka and creative life.

 

 

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Hanna Terranova: An engineer with creative juice – June 2017 Creator of the Month

By kajeeporntechataveekijkul on June 06, 2017 00:00 Featured Authors 0

Hello eYeka people!

How are you doing? Time flies so fast, can you believe that it’s already half of the year?!? Some of you may face some difficulties coming up with new idea for new challenges on eYeka. This month we want to introduce you a millennial from Canada, Hanna Terranova or Lo0. She has entered many contests on eYeka and never feel despaired of challenging herself with new contest. One interesting thing is she can financially support herself for studies in engineering school by winning contests on eYeka! Let’s get some inspiration from her.

Hi Hanna! Can you tell us a bit more about yourself and your story? What do you do besides your great creations on eYeka? Fun facts about you?

I have traveled a lot in my life: I spent my childhood in France, my adolescence in the West Indies, and finally I have just finished my bachelor of aerospace engineer in Canada. I love science; since childhood I always knew what I wanted to do but as the years passed, I really felt a lack of creativity in my life. Eyeka opened to me the doors of a new world that was somehow light-years of mathematical equations. I would even say it has become a passion. Next to that I've been working recently with an aeronautic manufacturer in Montreal and again, I cannot find the flexibility I have on Eyeka.

Wow! You are an aerospace engineer!!! What made you interested in design and creative world? Was there any inspiration or a person who inspired you?

When I was a child, I was already very creative. I wrote poems and stories, I did painting and drawing, in short I was very inspired by the world around me. I recently found my diary when I was 8 years old and I wrote that later, I wanted to be an "inventor" and an "astronomer" which is rather consistent with what I have become. In parallel I am also very competitive and I am motivated to always surpass me! It is therefore quite natural that I discovered Eyeka and that I was able to combine creativity and challenge.

 

You have been an eYeka member since 2009! That’s really long! Could you tell us how did you find out about us and why did you decide to join?

Yes I discovered Eyeka in 2009 but I did not post creation before 2014! Why so much time? I think I had a big lack of confidence in myself and I am quite modest about my creations. I'm always a little bit afraid of not being up to it or being judged. I discovered Eyeka simply by doing a google search of creative contests and then I forgot Eyeka for a few years. In 2014, I must say that it was the financial aspect that seduced me because being a student, it was not really easy financially. Thanks to the 4 contests I won, I was able to continue my studies serenely.

Can you share your creative process with eYeka contests? How can you come up with a great idea?

I always use the same process: I select the contests that interest me (those where you have to find a concept idea and not those where you have to make an advertising poster for example). Then I take inspiration from the spirit of the brand in order to stick to their image. I do research on the internet to inspire me and I end up doing a big brainstorming. As soon as I found the idea, the rest follows very naturally because I am rather good to explain clearly an idea on paper.

Up until now, you have submitted 77 accepted entries and won 4 prizes! How do you do it? Is there any tips and tricks you can share with other creators?

Thank you very much! I am both happy and surprised of these rewards! How do I do it? Well, as I mentioned in the previous question, I try to get as much inspiration as possible from the brands and from what is already happening in the world. Indeed I have a tip to give: look at the number of persons who is participating in a contest in the information window because the fewer participants, the more chances you have to win!

Do you have a favorite entry that you are especially proud of? If yes, why this one?

Yes the first contest I won: The Sweetarts candy! When I produced this creation I was a little bit discouraged because I had already participated in many competitions and had won nothing. So when I received the Eyeka mail to tell me that I had won this one I shouted for joy.

What have you been able to do or to achieve with the prizes you have won?

I literally could pay me two years of studies (rent, food, transport, telephone, outings, etc.). Winning these competitions felt so right because I was going through a very difficult financial period at the time: I worked 20 hours a week in a café in addition to classes and I was exhausted when I returned home at night. It's a chance to earn money with my passion! If I could, I would leave my work to involve myself entirely in Eyeka but unfortunately it is not stable enough for me. I can win three contests in one month and not win anything for a year, and that's the game!

If you could describe eYeka in 3 words, what would that be?

Flexible, challenging, exciting

And at last, what advices would you give to new creators?

It's a bit stereotypical but you have to always persevere. Some competitions are not based on design but just on the idea so EVERYONE has a chance. You have to persevere because developing a creative sense is not as simple as you think.

Finally I would like to end by saying a big thank you to Eyeka for giving me the chance to win 4 times and to have chosen me creator of the month of June.

Thank you so much, Hanna! You made us know that creative ideas can come from anyone, whoever you are, and wherever you’re from! We got inspired by you! ;)

 

 

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Discovering eYeka talents: creator of May - florieberrehar

By pernianfarahani on May 02, 2017 09:58 Featured Authors 0

Hello everyone!

As the days are getting longer and warmer on our side of the equator, the summer vibes are fast approaching and we’re getting ready to plan our holidays.

To keep up this summer-feeling, we will take you all the way to sunny Barcelona where we get the opportunity to learn about this month’s creator on eYeka, let us introduce you to our inspirational video maker; Florie Berrehar.

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Can you tell us a bit more about yourself and your story? What do you do besides your great creations on eYeka?

Besides eYeka I write a lot, I memorize the streets of Barcelona, try and improve my non skateboarding skills, eat morcilla con cebolla, run a lot, study philosophy at the university, shoot corporate films, try and learn Spanish, write scripts, shoot non-corporate films, and of course try to find more time to spend on eYeka.

You have been an eYeka member for about 3 years. Could you tell us when and why you decided to join this platform?

I have to admit I didn’t realize it had been 3 years… but that must explain why I don’t remember how I came across eYeka ! I guess I was wandering on the Internet, looking for a way to find clients. But what’s for sure is that eYeka has been a great discovery!

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Can you share your creative process with eYeka contests? What inspires you?

First of all, I only subscribe to contests that awaken my appetite to create. Whenever I come across a brief that attracts me, there’s no turning back: my mind won’t stop thinking about it as long as I don’t encounter what I feel to be the correct idea. I don’t have a specific creative process. It’s more…and obsession that comes across my way.

Up until now, you have submitted 8 accepted entries and 4 prizes! Congratulations! How do you do it? What is your working process?

Well…I get an obsession and then I work hard to get rid of it, that’s the general process J

Every brief is a different story. Usually I write down dozens of creative routes until I encounter THE one. Then I start thinking in images, looking for the perfect setting, the perfect model,…and when I’m satisfied with all the preparation, I shoot. But I always do it because I like doing it. I reckon that’s the key.

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Do you have a favorite entry that you are especially proud of? If yes, why this one?

Being proud of… Pride is a big word! Let’s say I’m happy to create content that the client will appreciate and enjoy. What makes me proud is to see people laughing or entertained by the videos I make. And the one that received the more enthusiasm has been the BIC 4 Colours. A love story, that speaks to everyone ;)

When did you realize that you wanted to be a video maker?

As far as I can remember I’ve always wanted to work in advertising. Not always for the same reasons, though. At 6 years old I wanted to be an advertising model for sneakers bars (so I could eat a LOT of junk for free!) then a few years later I understood I couldn’t possibly do it without becoming fat & greasy and that’s when my father bought a camera for family trips.

So I started to shoot. At first satirical commercials and then stupid insane short films. Years passed…and I bought myself a 5D. Now I just try and do what I do best. And what I do best is writing stories, mixing words, putting them into images.

What have you been able to do or to achieve with the prizes you have won?

The first prize I won has been like an electroshock. At that time I was planning on leaving Paris to start a new life in Barcelona,…but I had Everything in Paris. And Everything hold me back. Professional network, clients, friends, great IKEA bed, ex boyfriend, etc. And when I won my first prize, I climbed to the top of the shelf, grabbed my backpack and packed all my stuff. Two weeks later I was in Barcelona, starting to write my first long script.  

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If you could describe eYeka in 3 words, what would that be?

My monthly shot of EXCITEMENT & CHALLENGE that boosts and rewards my CREATIVITY

And at last, what advice would you give to new creators?

Just go for it and make sure you enjoy every step of the process! (That sounds very cliché, but in the end that’s the only thing that really matters…)

https://eyekaen.uservoice.com/assets/120138787/10690178_10205403554346863_4045105876277401919_n_1_.jpg

Thanks a lot for sharing your story Florie. Keep inspiring us and our creators and we can’t wait to see more of your videos in the future!

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Discovering eYeka talents: creator of April - CONS

By Ekaterina Pashina on April 04, 2017 08:18 Featured Authors 0

Hello eYeka,

We can’t wait to introduce you our creator of the month in April – Conor/CONS - a designer from Ireland, who you for sure have seen among the recent winners on eYeka. Conor keeps winning a prize almost every month since he joined us last November, his creativity inspires brands like Oral-B, Febreeze, Nutricia and his designs for Canada Dry cans will be on the shelves next year.

Let’s meet him and know more about his background, creative process and inspiration!

Wicklow, Ireland, 2017

Can you start by telling us a little about yourself? What brought you to the creative world? What do you do outside of eYeka?

So my name’s Conor McNally and I’m a migrant illustrator-designer currently living in a town called Bray in Ireland. I grew up around the world in a dual-national diplomat family and I got into all this from incessant doodling as a kid in Dublin, Rome, Brussels, Dar es Salaam, Jerusalem and Boston. I went to London to study Design and then kept running with it to New York, Cairo, Tanzania again, Beirut and Berlin. I’m currently back in Ireland for a bit and life is great.

Home in Beirut

Most work these days is conceptual; communication, tone of voice, design strategy, or design.. but illustration still pops up now and again and it always feels like working with an old pal! There’s nothing quite like it. 

Outside of Eyeka, I’m working on theatre posters for The Eurydice Project in Dublin and making Tilt Brush VR environments with KoffeeCup in London. Not to mention ongoing collaboration with the amazing Mindthegap.agency in Beirut… Those guys are it. 

The photos here are a few of my favorite work spaces in different countries. You can see some of my work on Behance  or on my sleepy Instagram.

Rooftop workspace at Emersons in Zanzibar, 2016

When and why did you join eYeka?

It really came out of nowhere. I was in Berlin in Spring-Autumn, but by November I was broke and really needed a plan. A buddy showed me Eyeka.. and since then it’s been crazy. I never expected something so disruptive would come from such inauspicious beginnings. So çok şükür, Oli!  

Can you share your creative process with eYeka contests? What inspires you?

I get overloaded if I’m stretched too thin over too many projects, so I’m mega selective about what I join. I have a 2-day max. Typically day 1 I head out and spend the day making 2-3 pages of sketches, writing, idioms, visual language stuff.. and then on day 2 I design and upload it.  Whatever the outcome, it’s 2 cool afternoons spent on challenging stuff that has a pretty good chance of getting serious cash for... All wins.

In a very short time on eYeka you have already won 9 prizes! Your first accepted submission dates back to November 8th 2016! Your eYeka profile description ‘Random guy’ doesn’t really match this track record. What do you think makes a winning entry?

So far it’s the entries I’m happiest with but feel are too ‘far out’ for the brand that have the most luck. But at the same time you’ll see incredible ideas tank and not-so-incredible ideas win, so it’s a total coin flip. But outside of contest results, I feel anything that makes it in your folio afterwards is a winner for sure.

Live-work space at the Harbour bar, Bray, 2017

Do you have projects or works which make you especially proud?

Oral-B Japan. The winning visual kept coming to mind while falling asleep after a night working on other submissions. I still have the scribble of paper from when i turned on the light, which makes it even cooler to imagine it up around Tokyo one of these days. 

Canada Dry was nice in that it provided the unique experience of exploring just how relaxing a 7 X 10 cm panel on the side of a can could possibly be. And the winner in that contest sounds like it could be going into production across all North America soon, which is totally nuts... Or 100% Real Ginger if I can do that.

Syria 2012

What have you been able to do or to achieve with the prizes you have won?

It’ll let me live nicely in a lot of cool places for a long time. I haven’t decided on where yet, but after 7 years in Africa/ Middle East, somewhere devoid of sun on some inhospitable storm-beaten rock in the Atlantic sounds perfect.

Can you describe eYeka in one short sentence?

Possibly an alternative to work.

Anything you would like to say to conclude? What advice would you give to new creators?

I keep a google doc for every project. It keeps all my ideas synced between my laptop, phone and devices and I can’t live without it. 

And lastly, a huge thanks to you guys for so efficiently evolving the creative industry... I wish you every success!

 Thank you Conor. We liked the idea of a google doc, might create one for your winning submissions. Thank you for this inspiring interview! We wish you a lot of great adventures and beautiful stories ahead. And we can’t wait to see your next entry on eYeka! Good luck!

 

 

 

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María Salomon - Our sunshine of March!

By Natasha Miller on March 01, 2017 11:42 Featured Authors 0

Hey guys!

The northern part of the world is just getting out of this long and cold winter. And what better to welcome the lovely sunny and warm days than featuring a lovely new flower that just started on eYeka!

Guys, please meet María Salomon, our creator of the month for March! Let her tell a bit about herself and get inspired by this amazing success story!

 

Hey Maria! We are happy to be featuring you here. Can you tell us a bit more about yourself? 

Well, I think it is best to start at the beginning. I was born in the sunny Gran Canaria (Canary Islands), 39 years ago, in summer, so I love the sun and the beach. Due to different circumstances, years later, I moved to the northern part of the country, Cantabria, a very beautiful place with amazing landscapes.

I studied an MA in Art Direction and a BA in Film Direction during a year in the UK.

Then, and ever since, I live in Madrid and I have worked for some advertising agencies and for clients as Carlsberg, Google, BMW, MTV, Vodafone, Schweppes, PlayStation, Paramount Pictures, Spotify, Amnesty International, M&M’s, YouTube…

What made you want to work in advertising? 

I have always known that I wanted to do a creative job. Since I was a kid, I have always loved drawing, writing, creating things. I like advertising because I can do all of this. Creativity is my favourite tool to work. It lets you create every kind of ideas starting from scratch; I love it, every day is a new challenge. I find inspiration in the streets and I love all the urban disciplines like graffiti, skating, dancing…

You joined eYeka not a long time ago (5 months) so you are relatively new. What attracted you and why did you decide to join the playground?

When I found eYeka, I was looking for contests to work on for new brands, give visibility to my work and, of course, earn an extra money ;)

I found eYeka by luck, browsing online. Fortunately, I found what I was looking for. Furthermore, I found a talented community and we all comment on each other’s works and we are happy when anyone wins. The mood is great.

What is more amazing, is that you have already won 6 prizes so far (maybe even more by the time this article is published)! Congratulations! How do you do it? What is your working process?

Well, I also think that I have a lot of luck because in the contest I've participated, there were lots of great entries; in gambling this is called “the luck of the beginner”. What I do for eYeka is not so different from what I do in the agency I work at every day. I always try to empathize with the consumer, more than with the brand. I think: “Would I buy this?”. I begin thinking about me and then I try to find insights.

Do you have projects that you are particularly proud of? 

Inside eYeka, I love the Gillette, Breakfast Innovation or Digital Health contests, I love thinking about new products. Outside eYeka, I love a campaign I did for a NGO for cancer investigation, here you can see the video here! I'm also proud of my Instagram account, I post a collage/illustration everyday: @msalomon. It is a daily creative job that helps me keep the imagination moving.

Could you give a piece of advice to our newly joined creators on eYeka?

My secret and advice is to have fun. I have fun with everything I do. People who work using their creativity use the most beautiful tools that exist. Working in creativity must be always great and fun, not a pain.

Can you describe eYeka in one very short sentence?

A world of creative possibilities.

A few words to conclude?

Thanks everyone, for everything, for all the projects/contests and for the amazing community full of talent. I'm proud of being a small part of this.

 

Thank you so much for your time Maria! We wish you all the best and many more prizes on our platform!

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