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Design a more convenient and appealing packaging for Yili Pro-Kido infant formula

By Mikhail Kachakhidze on November 23, 2018 15:25 Call for entries 0

Design a more convenient and appealing packaging for Yili Pro-Kido infant formula

Yili Pro-Kido Infant Formula is a powdered milk brand for infants and children aged 0 to 6 years old. The brand is mostly present in China and talks to 25 to 35 year-old moms wanting to provide a formula milk as good as breastfeeding. They know the benefit of breastfeeding, but they use powdered milk to supplement and enjoy more flexibility in their lifestyles. Feeding their children takes up part of a daily routine in their active lives in Chinese cities.

Chinese moms take pride in raising their child and they put lots of effort into making them happy and independent. They want to offer the best nutrition to their loved ones, hence, choosing the right milk formula is crucial. Yili Pro-Kido is favored by Chinese moms over other brands because the formula is customized for Chinese babies, precisely designed according to scientific research on the breast milk of Chinese moms.

As they use the product daily, Chinese moms have noticed the existing packaging is not always convenient to use. Opening the box can be difficult, and the ladling system should be improved as it sometimes spills out when preparing the milk. The shape of the can is not easy to carry by hand. Moreover, the design of the packaging is a bit old fashioned and not innovative enough to stand out on shelves.

Yili Pro-Kido needs your creativity to design new packaging that would make the lives of Chinese moms easier. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Create a new Fanta drink for teens!

By Ekaterina Pashina on November 22, 2018 15:19 Call for entries 0

Invent a new Fanta drink or pack that will excite teens!

Fanta is the fruit-flavored carbonated drink that is loved by teens all over the world. Apart from the iconic orange flavor it has a very rich portfolio of formulas, pack formats and drinks with great fruit taste and bold, intense flavor.

In recent years Fanta has introduced new drinks that contain less sugar and new fruity flavors to bring more variety and excitement. Today Fanta wants to go even further and bring truly disruptive innovation to create new amazing products for teens between 12 and 19 years old and potentially for young adults and parents.

Do you want to challenge your creativity and invent the next Fanta big hit that teens will love?

Create a new Fanta drink for teens that will offer new taste and fun experience!

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Good luck!

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Imagine the next-generation insurance experience.

By Mikhail Kachakhidze on November 21, 2018 10:49 Call for entries 0

Imagine the next-generation insurance experience.

For many years, the role of insurance was to offer people solutions to protect themselves and the things they own (their house, their car, etc.). People were conscious that having insurance was important to make their life safer and ensure their wellbeing. However, the world is changing rapidly and the way we live has drastically evolved compared to how insurance works. Many trends impacted the role of insurance and our relationship with risk. It is fair to say that we live in safer environments with a better quality of life, hence, our need to be protected has changed.

SOMPO, a 130-year-old Japanese insurance company, foresee the need to shift how insurance operates to better connect with a new generation. Today, SOMPO offers various types of insurance solutions to more than 20 million customers around the world, but in the near future how could they engage people in a different way. Can you help imagine what the future of insurance for the younger generation is?

Format: presentation

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Reinvent breastfeeding to make it more joyful and burden-free for mothers!

By Mikhail Kachakhidze on November 15, 2018 11:05 Call for entries 0

Reinvent breastfeeding to make it more joyful and burden-free for mothers!

Many people agree that breastfeeding can be the best gift a mother can give to her child. Mother’s milk provides all the nutrients and protective elements that a baby needs to grow healthy and strong. Breastfeeding benefits go beyond the baby – it is also a wonderful gift for a mother. It protects her from some illnesses but also helps to develop very strong bonds with her child.

Our sponsor, a brand of moms and baby products, wants to support mothers who want to provide their babies with breast milk while not being the one restrained by breastfeeding.  Can you look into the future and completely reinvent breastfeeding to bring more joy and happiness to breastfeeding moms and their partners?

Look into the future and invent a breakthrough breastfeeding solution to alleviate mom’s burden and increase her enjoyment during the breastfeeding period while the baby can still enjoy her nutritious breast milk!

Format: presentations with visuals and text

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Entries will be accepted till November 29, 2018, 23:59 UTC! 

Good luck!1

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Create Dosage Mechanism for Metamucil

By Pauline Gaudillat on November 09, 2018 13:54 Call for entries 0

Design a delightfully convenient dosing mechanism for the Metamucil cannisters!

Nowadays, we all know that an active, busy and running lifestyle has consequences on our digestive system. Most people seek regular bowel movements, yet from time to time they start to experience days when they feel a lack of energy and their body feels heavy and lethargic.

Metamucil is a supplement that contains natural Psyllium fiber, a natural plant fiber with multiple health benefits. Psyllium husk gels inside your intestines to absorb and remove accumulated wastes, like fats and oils. This helps your body’s natural toxin removal process by absorbing them in the digestive system and facilitating their excretion with more regular and natural bowel movements. Fiber is also a good way to prevent sluggishness and control blood sugar and cholesterol. As a result of taking Metamucil, you feel lighter and more active!

Metamucil wants your help to make dosing and dispensing their product more convenient and effective, so people can include Metamucil into their daily routine. By making the product easier to dose and dispense, Metamucil wants to create a more delightful user experience for consumers. And this is where you step in!

Design a delightfully convenient dosing mechanism for the Metamucil cannisters!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before November, 18th 23:59 UTC.

Good Luck!
eYeka team

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