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Help us communicate on a new, premium sweat protection product.

By Mikhail Kachakhidze on May 13, 2019 14:35 Call for entries 0

Help us communicate on a new, premium sweat protection product.

In the US market, almost every single adult uses either an antiperspirant (AP), which controls sweat, or a deodorant (DO), which controls body odor. Antiperspirant and deodorant sticks, which might feel heavy or leave residue on clothing, typically claim to eliminate sweat and / or odors for 24 hours or 2 days regardless of one’s activity levels & the weather conditions. 

Our Sponsor has a disruptive and natural new product technology, and they need your help to communicate its benefits. Can you help?

Create an aesthetic and arresting poster to communicate a new anti-perspirant product.

Join the contest now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate before May 28, 2019 23:59 UTC

 

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Help kids with mobility disabilities to independently navigate the world and engage with peers.

By Ekaterina Pashina on May 10, 2019 14:52 Call for entries 0

Help kids with mobility disabilities to independently navigate the world and engage with peers.

The pre-school age between 2 and 5 is a critical time for children’s early learning and development. They are becoming more and more independent from their parents, they can already do a lot of things on their own, and so they start discovering the world around them, engaging with other kids of their age, gaining self-confidence by playing and participating in active pursuits.

Unfortunately, many of these crucial activities that ensure physical and cognitive development are challenging and often not accessible for kids with physical disabilities. They are challenged to get the same life experiences as their able-bodied peers; and even though they have no cognitive disability, their learning and development can be still negatively impacted.  Additionally, kids with disabilities are often treated as ‘special’ and receive special services in special settings with special caregivers who protect them, often separating them from other kids.

Our sponsor, a research and innovation company, invites you to think of new mobility solutions that will enable kids with mobility disabilities to enjoy the physical interactions with their peers and help navigate the world around them. Can you help?

Create a new mobility service that enhances the independent mobility of mobility-disabled preschool children to take on challenging experiences that help them to develop a sense of self-reward in peer-to-peer interactions.   

Format: Presentations with text and solution illustrations. 4 pages in PDF max.

Join the contest now!

Jury's Prize

  1. 4,000€
  2. 1,500€
  3. 500€

Participate before June 02, 2019 23:59 UTC! 

Good luck!

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New contest from Olay! Show millennial women the magic behind Olay’s Essential Vitamin B3!

By Mikhail Kachakhidze on May 06, 2019 08:27 Call for entries 0

Show millennial women the magic behind Olay’s Essential Vitamin B3!

As young women approach 30 years old, they often go through key milestones ... more responsibility at work, marriage, having a baby ... Part of the evaluation or re-evaluation process that happens during these life-stage changes is the realization that one’s skin needs more serious taking care of. So, many women start looking for more than just hydration / moisturization from their skin care brand ...But, given the sophistication of the creams, the hyperbolic claims, the multitude of hero ingredients, and the higher price points, many women resolve to research which one to buy. So, again, what the brand claims in advertising is not enough. Thirty-somethings often seek to understand how the product works; not just what it promises.

Olay is delighted women want to do their “homework” before deciding which brand to buy, but it must do its part to be more transparent & informative about how Vitamin B3 works, the hero ingredient for the total product range.

It’s truly a skin hero, but Olay needs your help to foster a better understanding of how B3 (also called niacinamide) works. Can you help?

Create a series of 2 posters to creatively illustrate how Olay’s Essential Vitamin B3 works as a multi-tasking hero and why it’s so essential for your skin.

Format: 2 posters (a key visual + a tagline) + idea description

Join now! 

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Entries will be accepted till May 19, 2019 23:59 UTC! 

Good luck! 

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The workplace powered by data

By Thomas Langella on April 19, 2019 13:43 Call for entries 0

Envision how data can be leveraged to improve workers’ quality of life and the company’s performance!

As we start seeing the benefits of collecting and giving access to our data, people are progressively more open to allowing machines and companies to leverage it. They are willing to do so as they get something positive out of it: avoiding traffic jams when commuting, listening to the best playlists for workouts, optimizing their agenda to spend more time with family and friends, etc.

There are plenty of areas where the use of data is improving our lives for the better. And as we get to use more and more connected devices and objects of all kinds, there will be even more data to leverage in the near future. The thing is all these improvements seem to be limited to our personal life, at home and not at work / within the company.

Our client is a real estate company that finds, designs, builds and manages offices for its clients. Their role is to create the best working environment leveraging all solutions and technologies available. There are already some initiatives to leverage people’s data in the workplace, but it is still too little compared to the potential benefits. We need your creativity to envision how data can be leveraged in the workplace to improve people’s work life, contribute to new ways of working, and improve company performance.

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Good luck!

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A new place to play for Ben & Jerry’s!

By Pauline Gaudillat on April 18, 2019 14:33 Call for entries 0

To all Ice Cream Lovers - Help Ben & Jerry’s find a new category to play in and create a new proposition for people who care about the planet as much as they care about the things they consume.

All around the world, ice cream is a true delight for everyone: it’s yummy, refreshing and gourmand at the same time. On a stick, in a pot or a cone, we all love having a nice ice cream from time to time!

Today, we are facing many changes that have an impact on the way we eat and drink, and ice cream consumption is affected by those changes. What people eat, why, when, where, and how they eat is the subject of significant consumer change. People are eating more on the go, with fragmented meal occasions, eating multiple “mini meals” throughout the day and building new rituals. 

That’s why Ben & Jerry’s, famous for its ethical sourcing of ingredients, needs your help. The brand is looking to stretch into other relevant categories such as e.g. chocolate, biscuits and drinks, introducing new products and services without being limited to ice cream. Can you help?

Create a new Ben & Jerry’s proposition that will help the brand to push its boundaries beyond ice cream!

Join now!

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€

Submit your entry before MAY 1st, 23:59 UTC.

Good Luck!
eYeka team

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