Parents want to give the best to their child no matter what stage of life he is in, and this starts with the best nutrition for a baby’s healthy growth and development. Today, moms who can't or don’t want to breastfeed, bottle feed their baby with infant formula. Typically, the mother buys a large metal tin can of infant milk, boils / heats the water to the right temperature, uses the enclosed plastic measuring spoon to dose the right amount, pours the infant formula & water into the bottle, and shakes the mixture to get rid of lumps. When the baby is crying, the preparation can be nerve-racking, stressful, too long, and messy.
Whereas the sophistication and expert “like breast milk” quality of infant formula has made great strides over recent decades, the packaging & preparation ritual has hardly changed in 100 years! Our sponsor would like to change this. Can you help?
Design a new and iconic shape & partner packaging to protect & dispense compacted infant formula powder in 5-gram units.
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Share your idea before Sunday, MARCH 8th 23:59 UTC.