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Infant Formula Shape & Packaging

By Pauline Gaudillat on February 21, 2020 17:59 Call for entries 0

Design the shape of NextGen Infant Formula and its packaging for the next 100 years!

Parents want to give the best to their child no matter what stage of life he is in, and this starts with the best nutrition for a baby’s healthy growth and development. Today, moms who can't or don’t want to breastfeed, bottle feed their baby with infant formula. Typically, the mother buys a large metal tin can of infant milk, boils / heats the water to the right temperature, uses the enclosed plastic measuring spoon to dose the right amount, pours the infant formula & water into the bottle, and shakes the mixture to get rid of lumps. When the baby is crying, the preparation can be nerve-racking, stressful, too long, and messy.  

Whereas the sophistication and expert “like breast milk” quality of infant formula has made great strides over recent decades, the packaging & preparation ritual has hardly changed in 100 years! Our sponsor would like to change this. Can you help?

Design a new and iconic shape & partner packaging to protect & dispense compacted infant formula powder in 5-gram units. 

Join now!Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before Sunday, MARCH 8th 23:59 UTC.

Good Luck!

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A memorable activation concept on sustainability for P&G and its retailers

By Pauline Gaudillat on February 19, 2020 10:41 Call for entries 1

Create an out-of-the-box activation for P&G and its retailers that engages consumers to become more sustainable!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become a big concern and driver for consumers. No longer for a minority of “eco-engaged” consumers but for everyone!

Indeed, consumers are more and more concerned about environmental issues. Their concerns are not only skewed towards the obvious plastic waste and pollution, it goes beyond this: for 50% of EU consumers, the biggest issue is overall ‘climate change’. They are willing to change their consumption and shopping habits and lifestyle to reflect their values in this area, they are asking brands and retailers to act in a more eco-conscious way, but they also claim that they want of be active in the process and do their part to reduce the overall waste – and so, the carbon footprint – they produce, consume or use.

This project is about helping and educating consumers to live in a more sustainable way at home, through a strong activation concept in-store for different P&G product categories. Can you help?

Come up with an outstanding and memorable activation concept for a partnership between P&G and its retailers in Europe that will help consumers to have a more sustainable lifestyle!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before February 27th, 23:59 UTC.

Good Luck!
Pauline

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An innovative activation idea for Schweppes!

By Pauline Gaudillat on February 04, 2020 12:55 Call for entries 0

Come up with a creative and innovative activation idea that brings the brand experience closer to consumers!

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

  1. 450€
  2. 450€
  3. 450€
  4. 450€
  5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

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FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on December 11, 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

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Beechams Goes Natural!

By Pauline Gaudillat on December 06, 2019 14:27 Call for entries 0

Create a storyboard idea that cuts through the clutter in mobile for a new disruptive cough relief syrup!

In the past, to treat a cough, most of us were either firmly in the “medicated” camp, or in the “naturals” / home remedy camp. Today, not only are there more people who aspire to treat a cough with natural solutions, but there are more people who actively use both natural & medicated solutions.

Even if more people want to work in harmony with their body vs against it, they still want something that works. Unfortunately, many “naturals” brands don’t quite meet people’s expectations, and there is good reason. The “naturals” cough relief category isn’t subject to the same regulations, or burden of proof, as true medicated solutions, so it’s hard to know what to believe and what to buy. It’s a bit of a “shoppers beware” market with lots of trial, error, and patience required!

GSK’s Beechams Cold & Flu is launching a new natural Cough Syrup that really works! Can you help create a disruptive mobile first launch campaign that is as disruptive as the new syrup being launched?  

Join now!

Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 500€

Share your idea before January 5th, 23:59 UTC.

Good Luck!

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