eÿeka's Community Blog

Rich is a leading premium brand of tasty 100% high quality juices and nectars. In Russia, where it is sold, people love it for its great choice of different mixes, great taste and for the iconic stylish pack which all provide a special experience of indulgence and mental relaxation.

Rich appeared in 2002 and disrupted the juice market with its outstanding design with white-colored pack, big logo and big fruit image on a pack. Since then a lot of mass market brands have been trying to copy its style using the white pack and big fruits.

Since 2002 only minor changes have been made in the Rich pack graphic design. It is now time to give Rich packs a fresh look and unique premium visual identity. Can you help Rich juices to stand out on the shelves again?

Wow us with your modern and unique graphic design for Rich juices to express its premium quality and taste.

Join now!

Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Join before April 28th, 23:59 UTC.

Good Luck!
The eyeka team

There are times when we just feel exhausted by the challenges of daily life. We feel tired when we wake-up, we have difficulties concentrating and we do not have the mood and energy to do much. To stay in top condition before exam, stressful and busy periods at work, after child birth and during recovery from illness, people in Asia like to drink essence of chicken, a natural liquid extracted from cooking chickens packed in a small bottle. It is like a concentrated version of chicken broth with all the nutritional properties, but without the fat, cholesterol and chemicals. It is used as a natural supplement by everyone from students to office workers to older people who want to stay in top condition.

Today we invite you to create a new Essence of Chicken product that will be THE Product that young Asian people between 15 and 25 years old chose to support their well-being and that will fit seamlessly into their modern lifestyle. Can you help?

Create a new and innovative Essence of Chicken product that will win the attention of the young adults in Asia and become their main natural health supplement when it comes to their well-being.

Join here!

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Join before April 22nd, 23:59 UTC.

Good Luck!
The eyeka team

What do you think about when it comes to Australia?

Often, the first thought is about the tough and extreme conditions of the Outback, with hard working farmers, tradesmen and even the image of the iconic Crocodile Hunter. But these are outdated stereotypes and not representative of the modern and hardworking Australian man. When it comes to coffee, they are even more savvy about their choices, seeking out a strong caffeine hit and strong coffee flavor to make it through the day.

That’s why Ice Break has strong credentials in the Australian Ice coffee market! The brand values authenticity and delivers Real and Strong coffee. The brand provides a genuinely super strong, tasty and authentic coffee. Drinking Ice Break makes other iced coffee brands/products seem weak and wasteful!

Help Ice Break to develop a distinctive Communication/Big Idea anchored in “Real & Strong” through a story board for a potential 15 sec TV commercial. The brand needs your help to communicate more with young and active Australian men and convince them to drink the only real & strong ice coffee! Are you in?

Format: Easy Submission Form – 3 pages: KV + tagline, story board, answers 

Join now!

Jury's Prize

1. 2,500€
2. 1,250€
3. 750€

Participate before April, 14th 23:59 UTC.

Good Luck!

By the age of 1.5 years old babies already have good skills in chewing and swallowing food and continue to gradually develop the skills of eating by themselves with a spoon, a fork or chopsticks. At this time kids become active participants at mealtimes if given the chance to eat with everyone else.

Our sponsor, a leading brand of products for moms and babies, believes that special tableware for kids from 18 months can really help parents to keep their babies’ appetite strong, and make babies motivated to eat by themselves, by offering something more than just cute design. Can you help?

Design new creative and safe tableware for babies above 18 months old that will increase their appetite and motivate them to eat by themselves.

Format: Presentations with visuals, text and answers to the questions. Based on Easy Submission template. 

Join the contest! 

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Entries will be accepted till 01 April 23:59 UTC! 

Berocca is a multivitamin brand, trusted around the world. Its products contain a blend of 12 essential vitamins and minerals for sustained mental and physical energy. It is free from sugar and artificial stimulants and, thanks to vitamin B1 and B2, Berocca helps people generate natural energy from their food. The iconic Berocca product is an effervescent tablet that dissolves in water for a refreshing and tasty drink. The portfolio also includes chewable tablets, powder sticks and fizzy melts which don’t require mixing with water.

Berocca is developing a new range of multivitamins to cater to younger people’s desire for cognitive/ brain nutritional supplements. Can you help them get the message across?

Create a simple and eye-catching poster with a headline to communicate the launch of the new Berocca product, designed for cognitive/ brain performance, in a meaningful way for 18-35-year olds.

Format: Poster with the answer to questions

Join the contest now! 

Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Participate before 02 April 23:59 UTC! 

Good luck!