eÿeka's Community Blog

Within even the happiest of families, or couples, there are people who feel comfortable sharing absolutely everything. And, there are people who like keeping some things, especially undesirable odors, to themselves!

Some Americans talk about smelly poo quite freely, while others have a whole lexicon they use to avoid saying “poo” ... like “Number 2” or “my business.” Can you help Febreze find the right name & pack idea for this launch?

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Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Share your idea before June 10th, 23:59 UTC.

Good Luck!

These days, many of us pay more attention to what we eat, (gluten-free, cage-free eggs, etc.) ... preferring to eat foods whose ingredient lists we have heard of & can identify. This same yearning for more natural ingredients is also a trend in health care. The homeopathic & naturals OTC (over the counter) medicine section is booming in the US, for kids & adults products.

Our Sponsor is launching a new drug-free multi-symptom syrup for children 1+ because it knows that it’s never “just a cough”. Can you help?

Create a distinctive, cute and memorable name and pack design concept for a new medicine!

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Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Share your entry before JUNE 6th, 23:59 UTC.

Good Luck!

A lot of people color their hair and this trend continues to rise. Whether it’s to change one’s hair color, to add highlights, to express one’s personality, or simply to cover up grey hair, hair coloring is something that unites all generations, all races & ethnicities, and increasingly, both women & men!

However, what also unites them, is one giant inconvenience! Stylists, the media, and bloggers believe that shampoo makes the color fade, so they recommend cutting down on washing hair to help make the color stay brighter & last longer. And who wouldn’t believe the “experts”? So, they suffer from this constant dilemma of clean vs color... Do they care more about having clean hair & scalp that gives them a great hair day, or about keeping their beautiful color as long as possible?

Our Sponsors have developed a new technology for hair color-care products. And, since this “don’t wash messaging” is so entrenched, they would like your help to craft their communication. Can you help?

Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way!

Join now!

Jury's Prize

1. 4,000€
2. 1,400€
3. 500€

Participate before MAY 30th, 23:59 UTC.

Good Luck!

You know how awful it is to wake up in the wee hours of the night, tossing and turning, without being able to fall back asleep. And all the while knowing how awful you’ll feel the next morning! There are always things to blame for bad sleep – stress at work, deadlines, traveling, blue screen activity before bedtime, or even a night shift or unusual work schedule. All of these factors contribute to occasional sleeplessness, defined as having difficulty sleeping a few times a week.

In the US, there has been a significant trend towards natural, drug-free sleep aids, as more adults are looking for healthier, safer and natural options. However, natural sleep aids like melatonin or nutritional supplements don’t satisfy one big sleep issue.

Zzzs, a natural sleep aid brand in the US, has created a new product with the technology that addresses a sleep issue facing 74% of troubled sleepers, but doesn’t have many solutions in the market. And they need your creativity to communicate this unique benefit on pack. Can you help?

In a distinctive, striking and intuitive poster & pack design, communicate Zzzs’ new product benefit, as well as come up with an intuitive product name.

Participate now! 

Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Participate before May 28, 2019 23:59 UTC! 

The Intimate Wash category is small, somewhat unknown, yet growing across the globe. The core product looks like a shower gel, but it is specifically formulated to maintain the proper pH (power of hydrogen) for a woman’s intimate area ... sometimes called the “V-Zone”.

One of the reasons for growth in this category, is so-called innovation. In booming markets such as Mexico, many brands have launched Intimate Washes which provide new functional benefits like anti-bacterial cleaning, whitening or even firming. As a rinse-off product vs a ‘leave-on’ cream that is readily absorbed, these benefits are unlikely. So, to compete for attention on shelf, our Sponsor prefers to stick to benefits Intimate Wash can deliver: freshness & cleanliness, but to deliver them with some pizazz! Our Sponsor wants to create a pipeline of Limited Editions that stand-out on an ever-increasingly cluttered shelf. Can you help?

Wow us with an arresting name & sleeve design that stand-out on shelf, for an Intimate Wash Limited Edition that appeals to young, confident women.

Join now!

Jury's Prize

1. 4,000€
2. 1,500€
3. 500€

Participate before May, 28th 23:59 UTC.

Good Luck!