eÿeka's Community Blog

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become a big concern and driver for consumers. No longer for a minority of “eco-engaged” consumers but for everyone!

Indeed, consumers are more and more concerned about environmental issues. Their concerns are not only skewed towards the obvious plastic waste and pollution, it goes beyond this: for 50% of EU consumers, the biggest issue is overall ‘climate change’. They are willing to change their consumption and shopping habits and lifestyle to reflect their values in this area, they are asking brands and retailers to act in a more eco-conscious way, but they also claim that they want of be active in the process and do their part to reduce the overall waste – and so, the carbon footprint – they produce, consume or use.

This project is about helping and educating consumers to live in a more sustainable way at home, through a strong activation concept in-store for different P&G product categories. Can you help?

Come up with an outstanding and memorable activation concept for a partnership between P&G and its retailers in Europe that will help consumers to have a more sustainable lifestyle!

Join now!

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Share your idea before February 27th, 23:59 UTC.

Good Luck!
Pauline

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

1. 450€
2. 450€
3. 450€
4. 450€
5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

Join now!

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

In the past, to treat a cough, most of us were either firmly in the “medicated” camp, or in the “naturals” / home remedy camp. Today, not only are there more people who aspire to treat a cough with natural solutions, but there are more people who actively use both natural & medicated solutions.

Even if more people want to work in harmony with their body vs against it, they still want something that works. Unfortunately, many “naturals” brands don’t quite meet people’s expectations, and there is good reason. The “naturals” cough relief category isn’t subject to the same regulations, or burden of proof, as true medicated solutions, so it’s hard to know what to believe and what to buy. It’s a bit of a “shoppers beware” market with lots of trial, error, and patience required!

GSK’s Beechams Cold & Flu is launching a new natural Cough Syrup that really works! Can you help create a disruptive mobile first launch campaign that is as disruptive as the new syrup being launched?  

Join now!

Jury's Prize

1. 4,000€
2. 2,500€
3. 500€

Share your idea before January 5th, 23:59 UTC.

Good Luck!

When it comes to babies, parents are looking for the best products and they are willing to buy premium ones across breastfeeding, teething, drinking and eating to hygienic skin cleaning and protection, to make sure their babies have the best possible cares.

Our sponsor, a world class manufacturer and marketer of baby care products for several decades, is all about love, care, and nurturing: the emotional engagement is paramount! The brand aims to help parents in creating strong & healthy bonds between baby and parents and/or caregivers, but mostly moms.

However, the challenge is how to get the attention of mums: to demonstrate that the premium price point, premium quality of natural ingredients and product performance in activating baby’s own natural skin moisture protection, is matched with the presentation of packaging and claims at shelf. And this is where you step in! The brand needs you to create new premium packaging structure and graphic design that will convince mums of this new premium range is best for their precious babies. Are you in?

Join now!

Jury's Prize

1. 1,250€
2. 750€
3. 500€

Share your idea before DEC 22nd, 23:59 UTC.

Good Luck!