eÿeka's Community Blog

IKEA is one of the most well-known home furnishing brands in the world.

Its concept starts with the idea of providing a range of furnishing products that are affordable to many people, not just a few. It is achieved by combining function, quality, design and value.

Founded in Sweden in 1943, today IKEA reaches millions of people and homes all over the world. IKEA works in large quantities, so what the brand does has a big impact on the environment. That is why sustainability is at the heart of everything at IKEA.  

Today IKEA needs your help to enable many people to participate in the circular economy and move from mass consumption to mass circularity.  

What services and activities could contribute to the circular economy so that people can enjoy their home to the fullest in a more responsible way, with a minimal impact on the planet and on their wallets?

Invent new solutions that will contribute to IKEA’s circular economy plan, so that people can enjoy their home to the fullest in a more responsible way while having a minimal impact on the planet and on their finances.

Format: Presentations based on Easy Submissions

Join the contest now!

Jury's Prize

1. 1,500€
2. 500€
3. 250€

Participate before 10 February, 23:59 UTC! 

Good luck!

Pregnancy and the first months after the birth of a baby are truly one of the most special periods in a woman’s life. Her body is constantly changing together with her lifestyle, mood and habits, all while she is discovering her new self – this time in the role of a mother. It is a magical period when new life is developing inside her and life is filling up with new meaning and joy. Healthy lifestyle, good nutrition, rest and good care during these months are crucial for both the mom and her baby’s health.

However, this is also a very hard time: a young mother is facing so many physical and emotional challenges.

The sponsor of this contest is Enfa – the infant & children nutrition brand, which now wants to support pregnant and breastfeeding moms with global nutritional solutions to ensure healthy fetal & baby development.

Enfa needs your help to create new products and services that will address pain points and delight women, making their pregnancy and breastfeeding months a happy and joyful time.  

Can you help?

Invent new products and services that will delight pregnant and breastfeeding moms and let them enjoy the special time with their babies.

Format: Easy Submission template 

Pregnancy and the first months after the birth of a baby are truly one of the most special periods in a woman’s life. Her body is constantly changing together with her lifestyle, mood and habits, all while she is discovering her new self – this time in the role of a mother. It is a magical period when new life is developing inside her and life is filling up with new meaning and joy. Healthy lifestyle, good nutrition, rest and good care during these months are crucial for both the mom and her baby’s health.

However, this is also a very hard time: a young mother is facing so many physical and emotional challenges.

The sponsor of this contest is Enfa – the infant & children nutrition brand, which now wants to support pregnant and breastfeeding moms with global nutritional solutions to ensure healthy fetal & baby development.

Enfa needs your help to create new products and services that will address pain points and delight women, making their pregnancy and breastfeeding months a happy and joyful time.  

Can you help?

Invent new products and services that will delight pregnant and breastfeeding moms and let them enjoy the special time with their babies.

Join the contest now! 

Jury's Prize

1. 1,500€
2. 500€
3. 250€

Join the contest till February 6th 23:59 UTC! 

Cheers!v

Every country has its iconic unique food specialty and rillettes is one of them for France. Rillettes are a kind of spreadable potted meat made from pork mainly and goose. French love rillettes as a starter or appetizer, spread on a slice of bread, or in a sandwich, as a snack. It is an indulgent product to treat yourselves and your family or friends.

Bordeau Chesnel is the most famous Rillettes brand in France. The founders, Jules Bordeau and Anna Chesnel were prime movers when they changed the packaging of rillettes to address the need of travellers wanting to carry them on the train to Paris. 

Over the years, the brand has evolved, its packaging switched to plastic and its range has grown to other flavors. Today, Bordeau Chesnel is an iconic French brand and the favorite rillettes you can find in all supermarkets, but other brands have copied its style and pack making it more difficult to stay number one among the French.

Today, Bordeau Chesnel needs your creativity to provide another breakthrough in its history by designing a signature pack and an identity for its range of rillettes. Can you help?

Join contest

Jury's Prize

1. 4,000€
2. 2,000€
3. 1,000€

Good luck!

Remember the days where vegan eating was considered weird or extreme, and more the domain of hippies and activists? These days have long gone, and many people have started to buy into plant-based foods and aspire to eating less meat.

Millennials are central drivers of a worldwide shift to eating less meat, and plant-based products are growing the world-over. In the UK, large retailers like Tesco, Sainsbury's and Waitrose have significantly expanded their own plant-based offerings, many in spreads format, another popular trend in the UK.

Our sponsor, an international producer of premium food products, has developed a new, great tasting, nutritious vegetable spreads range (see Image 1). The products are 100% vegan, contain no additives, and are completely free of all allergens (no soya, egg, gluten, lactose, milk). Besides being super-tasty, they are nutritious, low in saturated fat, a source of fiber, and they have a very low salt content.

One of UK’s largest retailers loves the product/taste of these new spreads so much they would like to stock them as soon as possible. The challenge is that the brand/packaging is not suitable for the UK market, and that’s where you come in! Can you help us design a unique brand/packaging for this  spreads range that looks modern and fresh?

Join now!

Jury's Prize

1. 3,500€
2. 2,500€
3. 1,000€

Participate before February 3rd, 23:59 UTC.

Good Luck!

For a long time snacks were considered as a guilty pleasure that did not match with healthy eating habits and with control over your diet. At the same time ‘healthy’ snacks were the opposite of pleasure and did not provide taste and indulgence.

Fortunately, we now have the best of both worlds – healthier-perceived snacks that are based on natural and healthy ingredients without any compromise on taste and pleasure, and that look less industrialized, almost like homemade. These are guilt free products that allow consumers to keep control over their diet and their bodies, which provide great flavor and pleasure.

In Latin America 56% of consumers say that they are trying to lose weight, and the main way to do so is to change consumption habits to healthier options. PepsiCo – the producer of Twistos, Natuchips and Sunbites snack brands - needs your help to find the best ways to convince consumers in Latin America to consume these snacks during their next recharge break. Can you help?

Format: presentation

Join contest

Jury's Prize

1. 2,500€
2. 1,500€
3. 500€

Good luck!