eÿeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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A claim for a sustainable skincare formula

By Pauline Gaudillat on December 18, 2018 12:35 Call for entries 0

Come up with the next claim on sustainable formulas in the skincare category!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become an important concern and driver for the consumers. No longer for a minority of “eco-engaged” consumers but for everyone! 79% of the consumers prefer a brand with a sustainable engagement.

Today, a major actor of the facial skin care category has decided that 100% of their products would have a sustainability enhancement by 2020. They have the will, ideas, techniques, innovations…. but no claim. They are still struggling about finding a way to communicate on this topic on a consumer centric and sincere way. They need your help to claim and “market” this move in a simple, new, aspirational and concrete ways to engage consumers! These claims can be about different element of the mix-marketing, but we ask you to focus on one key element: the packaging of the product!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before December, 27th, 23:59 UTC.

Good Luck!
eYeka team

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A claim for a sustainable skincare pack

By Pauline Gaudillat on December 18, 2018 11:14 Call for entries 0

Come up with the next claim on sustainable pack in the skincare category!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become an important concern and driver for the consumers. No longer for a minority of “eco-engaged” consumers but for everyone! 79% of the consumers prefer a brand with a sustainable engagement.

Today, a major actor of the facial skin care category has decided that 100% of their products would have a sustainability enhancement by 2020. They have the will, ideas, techniques, innovations…. but no claim. They are still struggling about finding a way to communicate on this topic on a consumer centric and sincere way. They need your help to claim and “market” this move in a simple, new, aspirational and concrete ways to engage consumers! These claims can be about different element of the mix-marketing, but we ask you to focus on one key element: the packaging of the product!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before DEC 26, 23:59 UTC.

Good Luck!
eYeka team

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What do you wish for the world in 2019?

By Mikhail Kachakhidze on December 14, 2018 15:15 Call for entries 0

What do you wish for the world in 2019?

eÿeka is all about connecting people, by unleashing the power of ideas all over the world. And, with the New Year approaching, this is a perfect time to celebrate togetherness.

We would like to celebrate the New Year with you, our community, as well as our clients and partners, with a message of hope. Indeed, this new year will be what we will make of it: with the lenses through which we will look at the world around us, with our vision for a desirable future, and with what we will bring into it as individuals to make it happen.

You are now more than 400.000 in the eÿeka community, and we want to hear your voice. Behind the amazing ideas you deliver, there are wonderful people - with dreams, hopes, and the will and ability to change things.

So we would like to invite you to share through a short text and a visual your aspirations and hopes for this New Year. We will create an online presentation with the most inspiring testimonials and share with the community as well as our partners and clients, through our social media channels and newsletters.

Join this project here! Upload your messages till 27 December! 

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The right PANTENE collection!

By Pauline Gaudillat on December 12, 2018 10:35 Call for entries 0

Help each woman in Latin America to choose the right PANTENE Shampoo & Conditioner for her hair type.

Each woman’s hair type is different: straight, wavy… your hair type & style are as unique as you are! Its needs are also unique: to look at its very best, your hair needs the right level of cleansing and the right level of care. It needs the right shampoo and the right conditioner! Even within the same “straight” or “wavy” hair styles, differences in needs are significant!

So, depending on the oiliness and on the damage level of your hair, you need a specific cleansing and care: the right shampoo and the right conditioner!

PANTENE is a leading brand in Latin America and offers solutions for each type of hair. Facing the shelf, a woman can wonder which collection to choose and has no time to carefully study all the possibilities. Often, she will end up buying by habit, attraction of design, friend or blogger’s recommendation…or quite randomly! And in many cases, this ends up being not the right choice for her hair needs!

PANTENE wants to change this and help women choose the right shampoo and conditioner in store. Can you help PANTENE to be the best shopper assistant for women in Latin America?

Join Now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Join before January 8th, 23:59 UTC.

Good Luck!
The eYeka team

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A new value menu for McDonald’s US

By Pauline Gaudillat on December 07, 2018 10:20 Call for entries 0

Invent the next McDonald’s value menu!

In the United States, fast-food giant McDonald’s is a very well-known and well-loved brand that does everything to bring to life its vision: “Making delicious feel-good moments easy for everyone”. Because McDonald’s team understood how important the presence of a value menu is for its consumers, the brand decided to launch the Dollar $1-$2-$3 Menu in January 2017.

Currently, the Dollar Menu $1-$2-$3 (“D123”) is not doing everything that McDonald’s had hoped for, which does not help the brand or individual stores grow. And this is where you step in!

Today, McDonald’s needs you to evolve this menu and find a way forward to make it work well for everyone: the customers and the brand. Help McDonald’s to identify ways to evolve and reinvent the value menu by going beyond strictly low-price points.

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before December, 16th, 23:59 UTC.

Good Luck!

eYeka team

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