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New Buitoni Dough

By Pauline Gaudillat on April 09, 2020 16:41 Call for entries 0

Invent the next big innovation in dough to warm people’s day-to-day.

One of the most delicious, convivial even enticing scents to come out of a kitchen is the way dough smells when it’s baking in the oven. But who has the know-how, the time or the will to bake home-made bread? Or pizza crust, quiche crust or pastries? Not many of us, and not often! Take pizza for example. Many of us buy frozen pizzas with our preferred topping and pop them in the oven. On a special occasion, we might order in … from a pizza delivery chain, or perhaps from a trusted neighborhood restaurant who has a delivery service. Making a home-made pizza is also an option … and for most of us, a home-made pizza means you buy ready to roll-out chilled pizza dough, add tomato sauce, cheese and other ingredients, and pop it in the oven. Few of us prepare pizza crust from scratch!  

Buitoni and its sister brands, Herta, Wagner and Leisi, are category leaders in Italy, France, Spain, Switzerland, Germany and Belgium, but the category is mostly stuck in ‘staples’ – regular, slightly boring, basic culinary chilled dough that requires some time to prepare. It’s also stuck in people’s minds as food which is (too) filling, slightly fattening and “white,” i.e. “empty calories” with little or no nutritional value. As a “packaged food,” some people also worry that chilled dough is not as wholesome as they’d like it to be. Buitoni wants to step-change its category offering to meet today’s changed expectations in a big way. Can you help?

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Jury's Prize

  1. 4,000€
  2. 3,000€
  3. 1,250€
  4. 750€
  5. 500€

Share your idea before APRIL 27th, 23:59 UTC.

Good Luck everyone!

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Tattoo After Care Pack Design

By daniaalsabbagh on March 26, 2020 16:33 Call for entries 0

If Bepanthen were to introduce Tattoo After Care, how would you design the pack?

Bepanthen is the leading medicated skin care brand in Europe and is sold all over the world. It has 3 main families of products - for Irritated Skin, Wounded Skin & Baby Skin.

Depending on the country, around 40% of Millennials are inked up with 1 or more tattoos. Most tattooees are urban and middle class, so it has become a mainstream phenomenon. They see tattoos as a form of personal expression – to signal to the world they are unique. Some even get a tattoo to surreptitiously define their identity. As with any artistic expression, there are many styles that come and go, and vary across countries, but most people start with a simple, discreet tattoo.

In countries as diverse as Italy, the Netherlands, the UK and Brazil, Tattoo Artists have been recommending Bepanthen ointment to their clients to help newly tattooed skin heal better, and for ongoing care. Bepanthen wasn’t intended for tattoos, but this grassroots realization has prompted some exciting thinking!

Bepanthen is currently exploring products specially created to care for tattooed skin and is looking for inspiration to design the pack. Can you help?

Confidentiality

This contest is subject to specific confidentiality terms. Your submissions and the details of this contest (including this brief and all the client’s materials available on this page) can’t be disclosed or used outside the contest. Please see the Non-Disclosure Agreement (NDA) available in the Appendix to the Rules for further details.

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before APRIL 13th, 23:59 UTC.

Good luck!

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Enhance moms’ loving breastfeeding experience

By daniaalsabbagh on March 26, 2020 12:40 Call for entries 0

Invent a new type of electronic breastmilk pump that will make the breastfeeding experience special and prevent moms from having fears and doubts!

Most moms agree that breast milk is the most trusted option for new borns’ development: it gives babies all the nutrition they need and give them protective elements, all natural. Breastfeeding benefits go beyond the baby – it is also a wonderful gift babies give to their mom. It protects her from some illnesses but also creates a strong, healthy and emotional bond between baby and mom.

Our sponsor is a leader in baby care products and a pioneer in creating all kinds of breastmilk pumps. Very attentive to the importance of nurturing, they have found the way to help moms tackle their busy life full of challenges and to accompany them. To do so, they have created many ranges of breastpumps – the best ones to effective, comfortable and as natural as possible breast milk expression.

However, when breastfeeding, moms can face some natural challenges. Sometimes they are caught by a fear they haven’t tried their best to empty the breast which bears the risk of lumping and, sometimes, painful swelling and inflammation. Also, even if lumping doesn’t cause any swelling, it is still there and it makes moms anxious as they need to use warm water to heat the breasts and do hand massage to solve the lumping. To answer moms’ challenges and strengthen even more the bond between mom and baby, our sponsor is willing to create an ultimate kind of an end-to-end electronic breastpump: one that will not only be technologically effective, but also make the caring and nurturing breastfeeding experience special and accompany moms when having doubts and anxiety around breastfeeding. Can you help?

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Jury's Prize

  1. 1,500€
  2. 1,000€
  3. 500€

Share your idea before APRIL 5th, 23:59 UTC.

Good luck!

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A new communications campaign!

By daniaalsabbagh on March 23, 2020 13:00 Call for entries 0

Help transform a health care product into a brand by helping it develop its first ever communications campaign!

Many of us don’t know exactly what haemorrhoids are? (or even how to spell the word correctly!) Surprisingly, over half the population encounters haemorrhoids at some point in their life, usually after turning 35 years old.

In Italy specifically, 63% of haemorrhoids sufferers treat the problem, mostly with over-the-counter (OTC) creams & suppositories which are bought, literally, over the counter, at the pharmacy. This means people ask the pharmacist for an anti-haemorrhoids medicine, the pharmacist goes to the back of the store to check inventory, and returns with a product. Most people don’t ask for a specific brand, and buy whatever the pharmacist proposes.

But that is changing in Italy. Last year, two small anti-haemorrhoid brands started advertising directly to consumers, instead of only talking to pharmacists. And, guess what? The advertising worked! People started asking the pharmacist for the brands by name, so the pharmacies started stocking them more, and sold more too.

Proctosedyl, the #2 brand in the Italian market, wants to develop a digital communications campaign to defend its expertise. As the #2 brand in the market, pharmacists trust it, it’s made by Bayer, a global and well respected Health Care company, but it doesn’t know where to start when it comes to communication. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before APRIL 1st, 23:59 UTC.

Good luck!

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Reinvent the Sensodyne Demo

By Pauline Gaudillat on March 20, 2020 12:59 Call for entries 0

The next Sensodyne science demo is in your hands!

Have you ever been enjoying a really delicious ice cream with friends, and all of a sudden, your friend’s indulgent delight turns to anguish in a split second? His face twists, cringes, grimaces –  sometimes his whole body has a visceral reaction. That sudden, sharp flash of pain is what happens when one has sensitive teeth!

To help relieve pain from sensitive teeth, there are toothpaste brands specially formulated for sensitive teeth. 10 years ago, Sensodyne, the market leader for sensitive teeth, launched a new, advanced toothpaste range called Repair & Protect with a dedicated TVC campaign that has been very successful. Now, it has an improved formula which delivers an even stronger Deep Repair benefit, so the time is ripe to re-invent the 10-year-old science demo. In fact, Sensodyne Repair & Protect aims to totally re-invent the kind of demo too, to communicates the new Deep Repair benefit. Can you help?

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 500€

Share your idea before MARCH 29, 23:59 UTC.

Good Luck!

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