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Breakthrough cosmetics for Generation Z

By Pauline Gaudillat on July 18, 2019 12:40 Call for entries 0

Create the next innovative cosmetic product for a new generation of healthy beauty consumers.

Sadly, the cosmetics industry as a whole is characterized by an over-saturation of new brands and product launches that have no true breakout innovation or relevant points-of-difference. In-store shopping experiences are not what they used to be, as store shelves are filled to the brim with me-too, look alike products that consumers are left overwhelmed and confused.

Today our sponsor, Physicians Formula wants your help to better understand the tensions of a new generation of consumers, the Gen Z woman. What are their frustrations, pain points and problems when it comes to cosmetic products? The brand wants you to understand these tensions and to invent an innovative cosmetic product solution! Can you help?

Imagine a new cosmetic product that will truly understand the Generation Z woman’s frustrations, pain points and problems with current solutions!

Join now!

Easy Submission form - visual + answers

Jury's Prize

  1. 1,000€
  2. 250€
  3. 100€

Share your ideas before JULY 24th, 23:59 UTC.
Good Luck!

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Reinvent Président Butter for Breakfast!

By Pauline Gaudillat on July 18, 2019 12:17 Call for entries 0

Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

In western countries, butter is ubiquitous. In France, it is still a sign of traditional, authentic, pure, high-quality and indulgent food, and French people love butter! At bakeries, for example, they sell “ordinary croissants” and “butter croissants.” The latter are more expensive, far tastier, and even flakier!

Traditionally, butter is a staple breakfast food: spread on baguette, brioche, brown breads, or on sliced bread / toast. Some French people “dunk” their butter “tartine” in a big bowl of coffee (often with milk), tea or hot chocolate as the ultimate sign of a regressive, leisurely, healthy indulgence. Sometimes, they add jam, honey, hazelnut or chocolate spread to their butter tartine.

However, in reality, French people are eating less and less butter because less people, especially 18 to 24-year-old, eat breakfast at home during the week.

That’s why Président Butter, the market leader, who is known for “gastronomic quality & the pleasure of butter” needs your help to invent a new butter product specifically for breakfast in France. Can you help?

Join now!Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before August, 4th 23:59 UTC.
Good Luck!

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Invent a revolutionary teething solution that will sooth babies and provide some peace to their tired moms!

By Mikhail Kachakhidze on July 05, 2019 12:09 Call for entries 0

Invent a revolutionary teething solution that will sooth babies and provide some peace to their tired moms!

The appearance of the first teeth is a happy milestone in the life of a baby and his parents. Babies usually develop teeth between 4 and 24 months. Unfortunately, this time is often associated with a lot of discomfort and stress that babies experience, which of course affects their mood and sleep cycles, and can be quite exhausting for both kids and parents.

There are a lot of teething solutions that exist on the market and normally it is a no brainer for parents to buy a few – they usually go for the ones they find cute, or those that friends around them are using. Besides the primary benefit of easing the discomfort, some teething toys today can provide extra benefits for a baby’s development.

Our sponsor, a leading brand of products for moms and babies, believes that teethers could bring even more value to both parents and babies and it wants your help to re-invent this category. Can you help?

WOW us with a revolutionary oral care solution that will calm and entertain babies during the teeth-growing period while giving peace of mind to the exhausted moms. 

Join the contest now!

Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Entries will be accepted till July 21, 2019 23:59 UTC! 

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Amazing new coffee experiences

By Pauline Gaudillat on July 04, 2019 12:31 Call for entries 0

Create a truly innovative sales concept and consumer experience for Ready-to-Drink coffees!

*”RTD coffee” refers to all packaged (canned, bottled, etc.) liquid coffee designed to be consumed when opened without additional steps. Take-out coffee from cafes or coffeehouses is not included.

All across the globe, people love their coffee. Whether it is early in the day during their breakfast, consumed on the go or as part of an afternoon break at the office, this treasured revitalizing drink helps people relax, curb their hunger, stay alert, or just have something to drink during the day. … There is always a good occasion to drink coffee!

Today, our sponsor, one of the most popular RTD coffee brands, needs your help. The brand has a competitive product offer in terms of taste, quality and value, but it needs some genuine innovation. The brand needs you to find innovative and new ways to buy and experience RTD coffee!

Join now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before JULY 18th, 23:59 UTC.

Good Luck!

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SeeMe Beauty - seriously fun skincare for the '80s girls!

By Mikhail Kachakhidze on June 28, 2019 13:46 Call for entries 0

Engage and seriously entertain 80s Girls with content that will make it impossible for them to scroll on by without checking out SeeMe BeautyWhen it comes to anti-aging cosmetics it is all the same – creams and serums that claim to turn back time for women and ‘erase’ all the wrinkles from their skin. You have all seen this advertising – a young woman in her 20s of 30s with flawless skin using an anti-aging ‘miracle’ product. Women in their 40s and 50s who have more experienced skin, feel invisible to skin care brands and beauty companies. They feel like beauty products are created for a younger audience to help them prevent aging or for older consumers who want to take dramatic steps to look younger. However, many of these women want skin that looks healthy, hydrated and vibrant, but don’t expect to look like they are 20 years old again.

Some brands have started to include more mature women in their advertising, but SeeMe Beauty is different. This is the brand that SEEs women with experienced skin who don’t consider themselves to be old. SeeMe Beauty is MADE by and for women who grew up in the 80s. And just like this legendary decade, the brand itself is Unapologetic, Seriously Fun and Rebellious

eÿeka community members are among the first to witness the launch of this new brand (the website goes live on 8th July) and now SeeMe Beauty needs your help to communicate its story in a creative and fresh way to engage ‘80s Girls. The best ideas will be used for social media campaigns and the brand’s website! Are you up for the challenge? Then turn on the ‘80s playlist and let’s have some serious fun!

In an engaging and fun poster, show ‘80s Girls that SeeMe Beauty is the new skin care brand created specifically for them, and that they can’t live without it!

Format: Poster with a headline, answers to the questions

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Participate before July 14, 2019 23:59 UTC

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