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Activia Innovation: healthy convenience

By Ekaterina Pashina on February 22, 2018 13:28 Call for entries 0

Invent a new probiotic product tapping into the latest trends about gut health

With modern fast paced lifestyles and busy schedules, we are more and more looking for authentic and functional products that can help us maintain our health and wellbeing while getting maximum out of the day.

One of the big areas of people’s focus recently has become the gut health.  Indeed, our gastrointestinal tracts work hard to keep us healthy and happy. And when gut health is compromised, we can face major health consequences.

We have all heard of probiotics – a live friendly bacteria – which has proven to deliver lots of benefits for digestion and as a result – to the body, mind and mood. The go-to product when it comes to probiotics is yoghurt, however not everyone knows that the world of probiotics is much more diverse and exciting.

Our sponsor, Activia – a world-famous brand – is launching a series of four contests to create new innovative products to help people take care of their bellies.

In the second brief we are tapping into new portable formats for probiotics to fit into busy lifestyles.

Are you up for the challenge?

Invent a delicious and satiating portable probiotic product for people with flexible eating habits and busy lifestyles to help them take care of their gut health.

Format: Visual and text description. See Easy Submission Form. 

Join the contest now! 

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Participate before March 01, 2018 23:59 UTC!

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Activia Innovation: Probiotic Wellness

By Ekaterina Pashina on February 22, 2018 13:26 Call for entries 0

Invent a new probiotic product tapping into the latest trends about gut health

With modern fast paced lifestyles and busy schedules, we are more and more looking for authentic and functional products that can help us maintain our health and wellbeing while getting maximum out of the day.

One of the big areas of people’s focus recently has become the gut health.  Indeed, our gastrointestinal tracts work hard to keep us healthy and happy. And when gut health is compromised, we can face major health consequences.

We have all heard of probiotics – a live friendly bacteria – which has proven to deliver lots of benefits for digestion and as a result – to the body, mind and mood. The go-to product when it comes to probiotics is yoghurt, however not everyone knows that the world of probiotics is much more diverse and exciting.

Our sponsor, Activia – a world-famous brand – is launching a series of four contests to create new innovative products to help people take care of their bellies.

Are you up for the challenge?

Create a new outside-the-box dairy-based probiotic product with natural ingredients that will help people proactively stay healthy and deliver additional wellness benefits.

Format: Visual and text description. See Easy Submission Form. 

Join the contest now! 

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Join and participate before 

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Invent a revolutionary haircare product that will be loved by women in 2018!

By mirayafi on February 16, 2018 16:52 Call for entries 0

Hair – it is every woman's best accessory. It shows her beauty, health and style. Did you know that an average woman spends around 10 days a year on doing her hair? That is the time for washing, conditioning and styling to keep her hair healthy and looking good!

With busy lifestyles and changing trends for longer hair styles, women around the world wash their hair less often to save time and embrace new routines and innovative products such as dry shampoo and ‘cowashing’ (conditioner wash only). 

At the same time, more and more women like to spend effort and money on alternative beauty rituals and experiences, often adopted from other cultures.

We would like you to think about how these two trends (washing less and beauty rituals) impact haircare, and we would like you to help design new revolutionary haircare products.

Are you up for the challenge?

Create a truly unique haircare product that will be loved by women, tapping into the latest beauty trends.

Format: Product visual and text. See Easy Submission Form.

Join contest now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

 

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Help us save the planet, reducing toothpaste packaging all over the world!

By mirayafi on February 09, 2018 15:14 Call for entries 0

Toothpastes are an overpackaged product, usually sold in a tube plus an outer carton. The outer carton helps to protect the toothpaste and makes it stand out on shelf, but most people throw it away as soon as they start using the toothpaste.

Nowadays, consumers are more and more conscious about brands and their impact to the society and the planet. And they actually read labels to find out  which products are kinder to the body and the environment. They are also more likely to read articles about brands with a conscience and talk about them on social media. They are fully aware and follow the recent debate around plastics, and they love brands who are making bold steps towards reducing or recycling plastic packaging. However, they will not sacrifice quality or convenience for the promise of a lower environmental footprint.

Currently, consumers are looking for toothpaste with less packaging, but there aren’t many on the market. Design a sustainable packaging solution for toothpaste to help save the planet!

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 18, 2018 23:59 UTC

Good Luck!

 

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Invent a new Kiri product for Middle East Moms who want to offer the best to their family

By mirayafi on February 07, 2018 10:56 Call for entries 0

Kiri is a cheese brand, sold and consumed all over the world, especially in Europe, North Africa, Asia and the Middle East... In the Middle East, Kiri is considered as a premium product that offers the best from nature in a creamy and indulgent recipe.

The product has evolved to fit the consumers’ habits in the region, where people spread Kiri on bread at breakfast or lunch and often cook with it. Kiri is a much-loved brand consumed by the whole family, adults and kids, and a product that most people know for its superiority.

We know that Middle Eastern moms want to offer the best to their family through high quality standards. Kiri is their top choice as a natural product that delivers on taste, while fitting with their modern lifestyle.

Today, Kiri needs your creativity to invent a new Kiri individual cheese product for Middle Eastern moms who want to provide their family with the best.

Format: presentation

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

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