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FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on December 11, 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

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Beechams Goes Natural!

By Pauline Gaudillat on December 06, 2019 14:27 Call for entries 0

Create a storyboard idea that cuts through the clutter in mobile for a new disruptive cough relief syrup!

In the past, to treat a cough, most of us were either firmly in the “medicated” camp, or in the “naturals” / home remedy camp. Today, not only are there more people who aspire to treat a cough with natural solutions, but there are more people who actively use both natural & medicated solutions.

Even if more people want to work in harmony with their body vs against it, they still want something that works. Unfortunately, many “naturals” brands don’t quite meet people’s expectations, and there is good reason. The “naturals” cough relief category isn’t subject to the same regulations, or burden of proof, as true medicated solutions, so it’s hard to know what to believe and what to buy. It’s a bit of a “shoppers beware” market with lots of trial, error, and patience required!

GSK’s Beechams Cold & Flu is launching a new natural Cough Syrup that really works! Can you help create a disruptive mobile first launch campaign that is as disruptive as the new syrup being launched?  

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Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 500€

Share your idea before January 5th, 23:59 UTC.

Good Luck!

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Premium Natural Skin Care For Precious Babies

By Pauline Gaudillat on December 06, 2019 11:02 Call for entries 0

Redesign premium natural baby skin care range packaging structure and graphics to convince mums they are giving their precious babies the very best care!

When it comes to babies, parents are looking for the best products and they are willing to buy premium ones across breastfeeding, teething, drinking and eating to hygienic skin cleaning and protection, to make sure their babies have the best possible cares.

Our sponsor, a world class manufacturer and marketer of baby care products for several decades, is all about love, care, and nurturing: the emotional engagement is paramount! The brand aims to help parents in creating strong & healthy bonds between baby and parents and/or caregivers, but mostly moms.

However, the challenge is how to get the attention of mums: to demonstrate that the premium price point, premium quality of natural ingredients and product performance in activating baby’s own natural skin moisture protection, is matched with the presentation of packaging and claims at shelf. And this is where you step in! The brand needs you to create new premium packaging structure and graphic design that will convince mums of this new premium range is best for their precious babies. Are you in?

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Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Share your idea before DEC 22nd, 23:59 UTC.

Good Luck!

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MiraLAX Healthy2Go Campaign

By Pauline Gaudillat on November 28, 2019 11:15 Call for entries 0

Help Millennials conquer constipation before it hijacks their body & mind and holds them back.

We all know that getting adequate sleep, eating a balanced diet, and exercising are quintessential elements to living a healthy lifestyle. But did you know that pooping is also critically important to our overall health & well-being?   

While constipation does become more prevalent with age, it affects all age groups. Most people realize that constipation is linked to a hectic, unbalanced lifestyle, so they start by trying to change their habits … either by changing their diet, exercising more or by adding fiber. But this is hard to do over time, and it’s not always effective at relieving constipation! When the problem lingers, many older consumers seek advice from their doctor. Since MiraLAX is the #1 Doctor recommended OTC (over-the-counter) laxative in the USA, many try MiraLAX, an effective solution that works naturally with the water in your body.  

Millennials, however, are less likely than older generations to talk to their Doctor about constipation, so they tend to suffer more from constipation. MiraLAX wants to spread the good news about its effectiveness in online & offline communication channels so Millennials don’t miss out. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your entry before DEC 10th, 23:59 UTC.

Good Luck!

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Supercharged premium dairy milk

By Pauline Gaudillat on November 08, 2019 12:11 Call for entries 0

Invent a new specialty natural dairy milk product that provides health, well-being or pure indulgence to Australian young families!

While drinking dairy milk was an important habit for decades, Australian young families are now consuming more and more specialty unflavored dairy milk. They are looking for more health, wellness or indulgence than their current dairy milk provides. Because consumers are still wanting an amazing taste and texture experience, some of these specialty milks offer this with greater mouthfeel, better texture and enjoyment. Specialty milks are healthier than regular milk, resulting in a better milk overall in both taste and gut health. 

That’s why today our sponsor, one of the top dairy processors in Australia, wants to create a brand of premium enhanced A2 (Jersey) milk products for young families that fit with their values and set the new standard in unflavored specialty milk. Should it be about ultimate health and wellbeing or pure indulgence, they need your help to identify the optimal product enhancements (ingredients, taste/texture effects, total consumption experience etc) to the natural A2 (Jersey) milk base and  design the branding claims and package to suit. Can you help?

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Jury's Prize

  1. 900€
  2. 450€

Submit your idea before November 15th, 06:59am UTC.
Good Luck!

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