Beer is generally appreciated with food, but there is no clear rule on which beer or beer style is the right match with certain meals, so consumers often default to wine or soft drinks. Indeed, both wine and soft drinks choices are mainly driven by habits: red wine goes with red meat, white wine goes with fish etc. This simplification is engrained in consumers’ minds, meaning that beer does not become an obvious choice with a meal.
Beer is seldom recommended as the perfect match for a meal, e.g. it’s rarely paired with food on a menu, so there is little to suggest that beer would be the perfect accompaniment for with food. There are now also many different styles of beer, which can appear complex, so the thought of trying to find the right beer to pair with different dishes can be daunting and confusing.
We want to get Leffe into every food shopping trolley, by making Leffe the easy and most obvious choice to pair with food and different meal occasions – dinner or late afternoon meals. Can you help?
Format: 2-page PDF (Please use the template in the creative toolkit!)
Participate before August, 5th 23:59 UTC.