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Smarter Technology For All

By Mikhail Kachakhidze on September 20, 2019 12:41 Call for entries 0

Help Lenovo connect with people on an emotional level through a “Smarter Technology For All” story.

They say a dog is a man’s best friend with whom we share a special bond. Well, nowadays, we can say that we share this kind of bond with our…laptop! Laptops have become essential, if not vital in our everyday life. We use them to communicate, work, connect with our families and friends, we save our holiday pictures on them and so on. When buying one, we pay attention to its features and look and to the brand. But what really makes it different? Here is the thing: in 2019, we have plenty of choices when choosing a laptop. It is even harder for tech brands to stand out from the crowd.

Our sponsor, Lenovo, is a tech company that makes and sells smart devices, PCs, tablets, virtual reality devices, etc. Lenovo is behind quite a few innovations in the past few years, like the first convertible laptop (Yoga), or the first table PC, or even the first smart display embedding the Google Assistant! They have recently chosen a new brand signature, “Smarter Technology For All” to express their ambition to develop world-changing technologies that create a more inclusive, trustworthy and sustainable digital society.

What makes Lenovo different is their user-oriented vision: they make and sell laptops to answer people’s needs because they want to be part of their everyday life. Their purpose is not to be a statutory brand, but instead to bring real added value to all kinds of people, no matter their age or income. They have been involved in social projects through Smarter Technology For All scholarships with UK nonprofit organizations or even with nonprofit organizations acting to bring connectivity to refugee education centers.

Today, with “Smarter Technology For All”, Lenovo wants to be recognized for what they are:  a purposeful, unexpected, brave, premium tech brand that puts people first. A vision where every person and business has access to the technology that allows them to achieve their own intelligent transformation. But how can they tell that message in an impactful way so that it is understood and resonates with people on an emotional level? This is where we need your creativity. Can you help?

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Natural MakeUp Look Collection - Milani Cosmetics

By Pauline Gaudillat on September 20, 2019 09:03 Call for entries 0

Delight beauty enthusiasts with a new natural makeup look collection!

When we talk about makeup, we think about red lipstick, highly pigmented eyeshadows, thick foundation etc. When we look at influencers on Instagram, they all shared highly colorful and multi-step makeup tutorials.

Nowadays, trends in the makeup industry are shifting towards a more natural appearance, simpler beauty routine, and towards cleaner ingredients and products. 

That’s why today, our sponsor needs your help. Milani brand offers true high-end products at an affordable value price around the world. The brand needs you to create a new collection of products for a natural makeup look.

Join now!

Jury's Prize

  1. 750€
  2. 500€

Good Luck!
eyeka team

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New Gillette 2-Pack

By Pauline Gaudillat on September 11, 2019 13:44 Call for entries 0

Help Latin Americans get more smooth shaves by buying the new 2-pack!

In Latin America, and especially in Brazil, people have done most of their shopping at super & hyper markets. This usually meant a monthly or bi-weekly trip when they literally filled up the entire trolley, and the car! 

However, in recent years, the monthly supermarket trip is perceived as more of a chore than a fun outing. At smaller shops, usually in urban and suburban town centres, items might be a bit more expensive than at the biggest of the supermarkets, but these stores are gaining more and more customers because people like shopping close to home, whenever they want or need to, and because it’s a quick shopping trip! 

Gillette, the leader in men’s disposable razors is looking for a creative idea to help nudge people into buying a small 2-pack when they shop at small neighborhood stores, so they can always have an extra new blade in the bathroom and, with that, a better shaving experience. Can you help?

Join now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Good Luck!

eyeka team

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Positivity through energy

By daniaalsabbagh on September 09, 2019 15:05 Call for entries 0

Bring to life the virtuous circle of energy & positivity for Berocca’s next campaign!

Most of us don’t have the energy levels we wish we had. We all get through the day, for sure. But, how do we perform throughout the day? Do we have the energy to multi-task from home, to work, to home and still have the energy to get in a some me-time? Is it the mad rush that gets the best of us? Or perhaps a lack of focus when we need it most? Or do we feel we’re doing OK - tackling one thing at a time, but that we are simply not doing our best?  

Berocca knows that “feeling your best” can be elusive, but it believes that it’s within everyone’s reach, if one wants it. Berocca is an energy supplement that combines a specially formulated mix of vitamins & minerals to give people the energy they need,  a sustainable edge. Berocca is a Clinically Proven formulation (the competitors are not), it improves focus and concentration, increases mental performance & memory and improves physical stamina.  It makes a real difference every day – helping people maintain physical and mental energy. And, with regular every day use, a virtuous circle sets in whereby broad based energy leads to a positive mindset, and a positive mindset positively affects energy levels.  

Australians have been using Berocca as a recovery product to prevent a hangover or as a energy boost to help them feel better when they were ‘hung-over’ after a big night, for many years, leading to a strong association wih the hangover occasions. However while Berocca delivers in this energy need situation, the brand can help across many more energy occasions. When people feel energised people feel better, more positive, and they can make the most of every day. Can you help create the need for Berocca by expanding people’s perception of the brand into energy by developing a new creative idea for a future campaign in Australia?

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

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A new small domestic appliance for food and drink made at home

By Pauline Gaudillat on September 09, 2019 12:12 Call for entries 0

Empower people to live healthier & happier with a new small domestic appliance for food and drink made at home!

Nowadays, customers have fewer free time, but still, they are looking for healthier lifestyle. And that’s why home-made food has become more and more popular lately! But making food at home also have difficulties that people are facing: there can be many steps in the preparation and the cooking process, it can be tough to reach the safe ingredients, or sometimes, there can be a lack of equipment while cooking! All these issues don’t help, nor motivate, people for making food at home on a regular basis.

And that’s why our sponsor, one of the biggest consumer appliances companies worldwide, needs your help: they are looking for a new small domestic appliance that would offer a solution for the customers’ need, motivation or pain in food making processes, and that would help them to reach a healthier and happier lifestyle. Can you help?

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Good Luck!
eyeka team

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