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Connect the Coca-Cola Company to its consumers in 2025!

By Ekaterina Pashina on November 20, 2017 10:15 Call for entries 0

Connect the Coca-Cola Company to its consumers in 2025

Do you remember the last time you have been in contact directly with a brand? How did you feel? Did you feel special? Unique? Entertained? Amused? Was this experience useful? Fantastic? Personalized? 

The Coca-Cola Company offers a wide variety of beverages with leading global and regional brands. They are refreshing people’s lives as they provide beloved drinks globally and they are inspiring happy moments through their communication and involvement in sports & entertainment. Today they want to bring this connection to the next level.

We would like you to imagine how The Coca-Cola Company could connect directly to consumers in 2025 (beyond just the delivery of beverages) and would like to know where your inspiration comes from.

Imagine a unique, direct-to-consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: refreshing the world and inspiring moments of happiness.

This experience should bring something positive to your life:  something useful, comfortable or more emotional like fun, entertainment, etc.

Format: A presentation of 4 pages maximum with illustration and text.

Join the contest now! 

Jury's Prize

  1. 3,500€
  2. 1,500€
  3. 1,000€

Entries will be accepted till December 10, 2017 23:59 UTC

Good luck! 

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Design innovative and attractive looking RTD coffee packaging

By kajeeporntechataveekijkul on November 17, 2017 11:00 Call for entries 0

Design innovative and attractive looking RTD coffee packaging

Ready to drink (RTD) coffee is usually consumed by 30-50-year-old men. They usually consume it when taking a short break or to get a caffeine kick when working. It’s usually consumed by them through smaller cans (190 ml) and they drink it all in one-go. Youngsters like to drink coffee as part of their lifestyle but only from the brands they think are hip and cool. They will never be shy to hold and consume out of cups which are attractive and trendy. They find RTD coffee cans/PET bottle/tetra packs boring and hence don’t relate to it and neither drink RTD coffee. A popular RTD coffee brand would like to make RTD coffee more exciting for current drinkers through the packaging and also appeal to younger people (16-24) who currently don’t drink RTD coffee to make them buy and try it. They want to tap into your creative talents to design a unique and attractive looking packaging for their RTD coffee which will appeal to both.

Design a unique and attractive looking packaging for a RTD coffee brand to make RTD coffee more exciting and relevant

Format: Presentation with visuals, text and answers to the questions (Maximum 2 pages per entry)

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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Give us a peek into the future of modern small stores!

By kajeeporntechataveekijkul on November 17, 2017 11:00 Call for entries 0

Give us a peek into the future of modern small stores!

Modern small stores are self-service stores set in a space of 150-500 square meters, offering food and grocery products, often with services like petroleum, cash dispensing and mobile phone top-up.  They add a lot of value to our everyday lives thanks to their proximity, convenience and speed. Every few years, stores evolve with the addition of new technology, introduction of new formats and rethinking their proposition in order to address emerging consumer needs, making the shopping experience more engaging, speedy and efficient. With changes and evolution happening in past decade and future disruptors coming (development of AI, digital technologies, rapid growth of online retail), how will small stores evolve 15-20 years into the future? How will they keep themselves relevant and attractive for shoppers? Get ready to be a visionary and give us a peak into the future of modern small stores!

Be a visionary and show us how modern small stores will evolve in their store design, product range, experience and technology to be relevant and exciting for future shopper.

Format: Presentation with store design/visuals and text based on template provided – Maximum 3 pages per entry (besides visuals, you can also provide schemes, store plans etc.).

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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What exciting IoT features can Panasonic’s new clothing care machine offer to delight women?

By kajeeporntechataveekijkul on November 16, 2017 11:00 Call for entries 0

What exciting IoT features can Panasonic’s new clothing care machine offer to delight women?

Panasonic’s Game Changer Catapult aims at creating new ideas of future home appliances with open innovation. They have a concept for a breakthrough new machine called the MonStyle which is a clothing total care system that washes clothes, dries them and also adds aromas and other benefits such as UV protection and moisturization. It’s especially made for women who would want to wear their favorite clothes but refrain from it because of the extra care needed. Besides just selling the MonStyle machine, an ecosystem of IoT enabled service features and benefits will be key to creating a long-term relationship with users. Panasonic would like your help to create exciting IoT enabled service features and benefits for the MonStyle machine to delight women.

Show us what exciting new IoT enabled service features and benefits can MonStyle offer to give women the emotional satisfaction of her clothes being cared for enabling her to wear what she loves.

Format: Presentation with visuals and text (Maximum 3 pages per entry)

Check this brief!

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

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Write the next chapter for Wrangler!

By Ekaterina Pashina on November 07, 2017 13:50 Call for entries 0

Write the next chapter for Wrangler!

Design and innovation have never mattered more. The dynamics of the fashion industry are changing dramatically to create new products and experiences for shoppers who no longer want to settle with the status quo, as dictated by clothing brands. 

Wrangler, an American apparel brand is pro-actively exploring ways to innovate, to broaden their audience to a more style and experience conscious consumer (both genders, but specially Women) whose expectations from casual wear are shifting along with major cultural trends in the United States. 

It is your chance now, to help Wrangler shape the future of the apparel category! 

Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. 

FORMAT: Visuals + texts + responses to questions in PDF (3 pages max)

Join the contest now! 

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before November 22, 2017 23:59 UTC

Good luck! 

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