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Help Gerber Life tell the story of how child life insurance protects a child’s future

By Natasha Miller on July 19, 2017 11:13 Call for entries 0

Help Gerber Life tell the story of how child life insurance protects a child’s future.

Gerber Life Insurance, an affiliate of Gerber Products, the baby food company, provides whole life insurance for children – The Gerber Life Grow-Up ® Plan. It provides financial protection, builds cash value, and guarantees life insurance coverage for a lifetime. Most American parents know Gerber Baby Food helps children build a nutritional foundation for the future, but few realize that Gerber Life helps children build a sound financial future as well.

Gerber Life Grow-Up Plan® Plan guarantees that every policy holder will be insured for his whole life, regardless of any health or medical conditions, or a hazardous occupation. It’s easy to sign up for: it takes 3 minutes to fill in the form to get a quote.

Unlike older generations who learned about insurance products from traditional media channels like TV or direct mail, Millennial moms tend to zap those channels in favor of digital, including mobile.

Gerber Life wants to communicate how Gerber Life Grow-Up® Plan helps parents protect their child’s future in an authentic, simple and emotional way. Can you help?

Format: Poster with headline and body copy + answers to the questions (3 pages max)

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Make everyone entering a 7- Eleven buy a cold drink!

By Ekaterina Pashina on July 13, 2017 11:03 Call for entries 0

Make everyone entering a 7- Eleven buy a cold drink!

Have you been to a 7- Eleven? It’s a convenient store that’s open 24 hours, 7 days a week, present almost everywhere, in office, residential, urban and traffic areas such as high ways, gas stations. It provides fast and convenient solutions to satisfy every changing needs of customers. 

Most of the visitors who are not buying a cold non-alcoholic-drink mostly buy services, food (a quick meal, a snack…), an alcohol drink or a pack of cigarettes…. 

We want to influence all these visitors who go in a 7-Eleven and go out without a drink, whether they came only for food, cigarettes or for a bar of soap! 

Can you help 7-Eleven to make every shopper buy a cold drink every time they visit? 

Make shoppers at 7- Eleven grab a cold drink, even when they are not there for one! 

Format: Visuals and texts with answers to questions (4 pages max)

 Join the contets now! 

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till July 30, 2017 23:59 UTC! 

Good luck! 

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Help BIC Shave Club communicate the revolution it brings to men’s shaving

By Thomas Langella on July 12, 2017 15:13 Call for entries 0

Help BIC Shave Club communicate the revolution it brings to men’s shaving

BIC is an iconic brand that offers a large range of products for everyone, everywhere. BIC exists to make people’s lives easier and allow them to get more out of them through simple and high quality products at a fair price. BIC is bringing a new revolution to simplify men’s shaving in Europe: the BIC Shave Club.

BIC Shave Club is a direct to consumer, online-only, shaving subscription service. This new offer will shake up men’s shaving habits and change the experience they have when shopping for razor and razor blades.

BIC Shave Club’s challenge is to create a campaign that is as revolutionary as its product. Can you help?

The challenge is to create an original poster to promote the BIC Shave Club to 35 year old men. We want to dramatize the benefits the solution brings to their lives.

Format: Poster

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck !

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Make Braun Series 9 the most desirable shaver for men who buy shavers online

By Thomas Langella on June 29, 2017 16:48 Call for entries 0

Make Braun Series 9 the most desirable shaver for men who buy shavers online

Braun is the leader in premium electric shavers, and has launched its best shaver ever, the Braun Series 9, the world’s most efficient and comfortable shaver.

However, when people research and shop online, the advertising, all the technical speak, and information overload can quickly confuse shoppers, rather than convince! Like with consumer electronics, if people do not understand why they should pay for better products, many decide on price.

Can you help Braun make its Series 9 Amazon advertising as amazing as the Series 9 itself, so people are convinced it is the right shaver to buy?

Create online shopping materials to make the Braun Series 9 more desirable for online shoppers who are looking for the ultimate shaving experience.  

FORMAT: Visuals with texts, and answers to questions. (4 pages max.)

Join the contest

Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 1,000€
  4. 500€

Good luck

Thomas

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Taste the Sunshine with Dole dried fruits

By kajeeporntechataveekijkul on June 29, 2017 11:00 Call for entries 0

Taste the Sunshine with Dole dried fruits

Fruits are so versatile and can be enjoyed in a variety of exciting ways. Dole is an all-natural brand of fruits. They offer a great way to enjoy fruits as a snack in the form of dried fruits – dried mango, pineapple and banana chips. They’re made from the most premium fruits selected by Dole and every bite of the dried fruits is like a Taste of Sunshine. It’s a guilt-free way to snack your heart away without having to worry about artificial colors and flavors. This is a great snacking option for 25 to 40 year-old women who are conscious about their health. They are always on the lookout for convenient and high-quality snacks which can replace unhealthy chips, chocolate and candy. We want your help in convincing women that Dole dried fruits is the perfect tasty and healthy snack for them and every bite taken is like a Taste of Sunshine.

Through exciting visuals in a vibrant poster with tagline, show how Dole dried fruit’s every bite is like a Taste of Sunshine and convince women that it’s the perfect tasty and healthy snack.

Format: Poster with tagline – 1 page

Check out the brief!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€
  4. 500€
  5. 500€
  6. 500€
  7. 500€
  8. 500€
  9. 250€
  10. 250€

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