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Supercharged premium dairy milk

By Pauline Gaudillat on November 08, 2019 12:11 Call for entries 0

Invent a new specialty natural dairy milk product that provides health, well-being or pure indulgence to Australian young families!

While drinking dairy milk was an important habit for decades, Australian young families are now consuming more and more specialty unflavored dairy milk. They are looking for more health, wellness or indulgence than their current dairy milk provides. Because consumers are still wanting an amazing taste and texture experience, some of these specialty milks offer this with greater mouthfeel, better texture and enjoyment. Specialty milks are healthier than regular milk, resulting in a better milk overall in both taste and gut health. 

That’s why today our sponsor, one of the top dairy processors in Australia, wants to create a brand of premium enhanced A2 (Jersey) milk products for young families that fit with their values and set the new standard in unflavored specialty milk. Should it be about ultimate health and wellbeing or pure indulgence, they need your help to identify the optimal product enhancements (ingredients, taste/texture effects, total consumption experience etc) to the natural A2 (Jersey) milk base and  design the branding claims and package to suit. Can you help?

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Jury's Prize

  1. 900€
  2. 450€

Submit your idea before November 15th, 06:59am UTC.
Good Luck!

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Allergy Nasal Spray Naming

By Pauline Gaudillat on November 08, 2019 11:18 Call for entries 0

Name the new all-time best allergy relief nasal spray!

Allergy sufferers have a hard time. Sneezing, a runny nose, itchy nose and throat, breathing difficulties and itchy watery eyes are some of the symptoms they suffer from daily. Allergies aren’t curable, strike unexpectedly, and afflict 10 – 25% of the world’s population, making them the 5th most common chronic disease. They flare up from exposure to pollen, which is seasonal, but also dust, mold and animal dander which are potentially all around them, all the time.

Because allergies aren’t life threatening, causing merely everyday discomfort similar to common cold symptoms, allergy sufferers don’t get a lot of empathy from friends, family and co-workers They just have to deal! And, they do so, as best they can, thanks to over-the-counter (OTC) medicine they don’t need a doctor’s prescription for, usually in the form of pills and sprays. 

Our sponsor, which makes the #1 doctor recommended allergy relief brand in the US, and which is also available in 21 other markets, is developing what will be the all-time best, most advanced nasal allergy relief OTC solution on the market. In preparation for the launch, it needs a name that will do it justice! Can you help?

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Submit your idea before November 17th, 23:59 UTC.

Good Luck!

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NextGen Underarm Spray

By Pauline Gaudillat on October 31, 2019 09:49 Call for entries 0

Invent your ideal anti-perspirant deodorant underarm spray that you’ve never seen before!

In the US market, most adults use either an antiperspirant which provides underarm sweat and odor protection, or a deodorant which provides underarm odor protection (only). Collectively, the majority of these products come in a dry stick, clear gels or a roll-on. A lesser known or less popular segment is available in the spray format.

Today, our sponsor wants to change this perception and to offer a totally new and innovative deodorant and antiperspirant spray product. That’s why they would like you to start from an almost blank page to re-imagine almost everything about an underarm sweat & odor protection SPRAY. Can you help?

Join now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your entry before November, 17th, 23:59 UTC.

Good Luck!

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A sustainable solution for a new beer consumer experience for AB inBev

By Pauline Gaudillat on October 25, 2019 08:37 Call for entries 0

Create a sustainable solution for AB InBev core lager beers and provide a new experience to the consumers!

People around the world are facing increasing levels of anxiety, depression and loneliness. We know that climate change is a key contributor of those heightened levels of anxiety. Younger consumers are now making more active purchase decisions on brands and products based on whether they align to their values of doing good for the planet and the people.

Anheuser Busch InBev, better known as AB InBev, is the world’s largest brewer. Our corporate mission is to “Bring people together for a better world”. We believe one of our biggest assets is our scale and the fact people interact with our beers every day, everywhere. And we also believe this asset makes it our duty to leverage our brands and products to drive positive change around the world.

So, we need your help today to create beer innovation ideas that both

  • improve the consumer experience of beer by solving a clear pain point
  • AND have a positive impact on people and the planet.

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share you entry before NOV 8th, 6:59 am UTC.

Good luck!

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New TV experience

By Pauline Gaudillat on October 24, 2019 09:26 Call for entries 0

Delight consumers with a totally new TV experience!

We all consider our home as the perfect place to chill, relax and have fun. This is what we call home entertainment: playing computer games, listening to music, reading books, playing cards, storytelling, watching videos, etc. People like it because they want to relax, to learn something new, or to have background for instance.

That’s why watching TV is one of the most appreciated entertainment at home: should it be about watching or listening to something, playing, learning, etc., we all love to have the TV on.

And today, our sponsor, the preferred premium home appliance brand in Europe, is willing to provide a new kind of enjoyable time to consumers with an easy-to-use solution for a new TV experience. Can you help?

Join now!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Submit your entry before OCT 29th, 23:59 UTC.

Good Luck!

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