eÿeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Share Again & Again

By Pauline Gaudillat on September 12, 2018 10:23 Call for entries 0

Coca-Cola need beautiful new limited-edition product labels that inspires try and repeat purchase.

Japanese teenagers and young adults value “togetherness”. With the rise of social media, it is easier than ever to celebrate milestones and experiences with your friends.  Music, sport, fashion and games are all leisure activities that are much more fun and exciting when photos and memories are shared with friends all over the world. Coca Cola has long been associated with togetherness, good times with friendship and celebrating milestones the world over with customized and limited-edition packaging designs.

Coca-Cola is one of those brands that everyone knows – it’s world famous. However, with the choice of beverages constantly expanding in Japan, Coca-Cola needs your help to convince teenagers to choose Coca-Cola as their go to beverage again, and again.

Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase.

Join now!

Jury's Prize

  1. 2,500€
  2. 1,000€
  3. 500€

Participate before September 27th 23:59 UTC and win up to €4,500!

Good Luck,
eÿeka team

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Reinvent Travel Exclusive experience!

By Mikhail Kachakhidze on August 24, 2018 10:04 Call for entries 0

Imagine the new generation of Travel Retail Exclusive experience for a perfume, cosmetics & skincare brand!

Travel Retail Exclusive Products (TREP) are products only sold in airports or downtowns, and most of the time are purchased as a gift for others, or a souvenir for yourself when travel.

There are very few innovative or attractive products that provide sentimental value or special experience for travelers.

Now, a perfume, cosmetics and skincare brand with a high-end couture heritage would like your help to imagine the next generation of travel exclusive products, to provide revolutionary experiences for travelers!

Reinvent the travel retail exclusive experience for a fragrance, skincare & makeup brand for a new generation of travelers!

Format: Presentation with illustrations and text, max 2 pages.

Join the contest now! 

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

You can participate till August 26, 2018 23:59 UTC! Good luck!

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Invent a new kids’ dairy brand that appeals to both parents and kids!

By Ekaterina Pashina on August 23, 2018 11:03 Call for entries 0

Invent a new kids’ dairy brand that appeals to both parents and kids.

In recent years, parenting and relationships between parents and kids have been evolving a lot. Parents are less psychologically controlling and showing more warmth and responsiveness.

However, kids’ dairy products have not evolved as much over time, both in terms of food forms and recipes and design: Kids’ dairy brands usually attract kids with colorful packaging & a childish cartoon design, while only providing basic health reassurance to parents.

We would like your help to create a new dairy brand for them, with a product range, packaging and an experience that would appeal to both parents and kids!

Invent a new kids’ dairy brand that appeals to both parents and kids by transforming the consumption experience into a unique fun moment. 

FORMAT: Presentation with illustrations and text, max. 4 pages.

Join the contest now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

 

 

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Create a memorable and engaging every-day break experience to make people love KITKAT!

By Thomas Langella on July 25, 2018 15:32 Call for entries 0

Create a memorable and engaging every-day break experience to make people love KITKAT!

When you are in need of a break, everything affects you more than it should: you are more emotional, stressed, sleepy, irritable, etc. You know you need to snap out of it and everyone has their own way to “break”. KITKAT has long been associated with breaks because of its enduring “Have a Break, have a KITKAT” campaign.

However, the way we “break” has changed over recent years. Breaks used to be quite structured, like the daily 3pm coffee break, but now they are more flexible occurring throughout the day, e.g. a quick check on Facebook in between meetings. These new types of “break” are a short moment of reprieve. When you start to feel tense or sense an overly-dramatic moment creeping up in your day, KITKAT is here to help you snap out of it. Having a KITKAT will break the tension and shift your perspective with a much-needed reprieve so you can get back on track.

KITKAT wants to stay relevant to people taking these new kinds of ad hoc breaks. We need your creativity to imagine what KITKAT could do to really delight people with a memorable, engaging and unique every-day break experience. Can you help create a memorable and engaging every-day break experience to make people love KITKAT!

Format: presentation

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck ! 

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Reinvent the way of communicating about dandruff to millennials!

By Thomas Langella on June 29, 2018 09:01 Call for entries 0

Reinvent the way of communicating about dandruff to millennials!

Dandruff can be an annoying and embarrassing problem independent of gender, age or location. Nearly 50% of people worldwide suffer from it and no one enjoys having white flakes cover their shoulders and experiencing an itchy, dry scalp.

CLEAR is a major global anti-dandruff shampoo brand, and since 1979, has been helping men and women deal with dandruff and scalp problems. It gives them confidence and allows them to take on life with nothing to hide. 

However, the way that shampoo brands communicate and visualize dandruff has not changed for years and does not always resonate with millennials. Whilst shampoo brands focus on the problem, millennials would rather focus on how to best experience life. Can you help CLEAR find a new way to communicate about dandruff to millennials?

Format: Poster and Tagline

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!

Thomas

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