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Design unique packaging for Bordeau Chesnel’s range of rillettes!

By Mikhail Kachakhidze on January 16, 2019 17:39 Call for entries 0

Design unique packaging for Bordeau Chesnel’s range of rillettes!

Every country has its iconic unique food specialty and rillettes is one of them for France. Rillettes are a kind of spreadable potted meat made from pork mainly and goose. French love rillettes as a starter or appetizer, spread on a slice of bread, or in a sandwich, as a snack. It is an indulgent product to treat yourselves and your family or friends.

Bordeau Chesnel is the most famous Rillettes brand in France. The founders, Jules Bordeau and Anna Chesnel were prime movers when they changed the packaging of rillettes to address the need of travellers wanting to carry them on the train to Paris. 

Over the years, the brand has evolved, its packaging switched to plastic and its range has grown to other flavors. Today, Bordeau Chesnel is an iconic French brand and the favorite rillettes you can find in all supermarkets, but other brands have copied its style and pack making it more difficult to stay number one among the French.

Today, Bordeau Chesnel needs your creativity to provide another breakthrough in its history by designing a signature pack and an identity for its range of rillettes. Can you help?

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€

Good luck!

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Brand and Packaging design for Vegetable Spreads range

By Pauline Gaudillat on January 15, 2019 14:11 Call for entries 0

Design a unique brand/pack design for a new vegetable spreads range, soon to be launched in the UK!

Remember the days where vegan eating was considered weird or extreme, and more the domain of hippies and activists? These days have long gone, and many people have started to buy into plant-based foods and aspire to eating less meat.

Millennials are central drivers of a worldwide shift to eating less meat, and plant-based products are growing the world-over. In the UK, large retailers like Tesco, Sainsbury's and Waitrose have significantly expanded their own plant-based offerings, many in spreads format, another popular trend in the UK.

Our sponsor, an international producer of premium food products, has developed a new, great tasting, nutritious vegetable spreads range (see Image 1). The products are 100% vegan, contain no additives, and are completely free of all allergens (no soya, egg, gluten, lactose, milk). Besides being super-tasty, they are nutritious, low in saturated fat, a source of fiber, and they have a very low salt content.

One of UK’s largest retailers loves the product/taste of these new spreads so much they would like to stock them as soon as possible. The challenge is that the brand/packaging is not suitable for the UK market, and that’s where you come in! Can you help us design a unique brand/packaging for this  spreads range that looks modern and fresh?

Join now!

Jury's Prize

  1. 3,500€
  2. 2,500€
  3. 1,000€

Participate before February 3rd, 23:59 UTC.

Good Luck!

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PepsiCo Healthier-Perceived Snacks

By Mikhail Kachakhidze on January 11, 2019 16:03 Call for entries 0

Convince people to recharge with healthier-perceived snacks during their breaks!

For a long time snacks were considered as a guilty pleasure that did not match with healthy eating habits and with control over your diet. At the same time ‘healthy’ snacks were the opposite of pleasure and did not provide taste and indulgence.

Fortunately, we now have the best of both worlds – healthier-perceived snacks that are based on natural and healthy ingredients without any compromise on taste and pleasure, and that look less industrialized, almost like homemade. These are guilt free products that allow consumers to keep control over their diet and their bodies, which provide great flavor and pleasure.

In Latin America 56% of consumers say that they are trying to lose weight, and the main way to do so is to change consumption habits to healthier options. PepsiCo – the producer of Twistos, Natuchips and Sunbites snack brands - needs your help to find the best ways to convince consumers in Latin America to consume these snacks during their next recharge break. Can you help?

Format: presentation

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Yili Cool Factory Popsicle Innovation

By Pauline Gaudillat on December 28, 2018 12:57 Call for entries 0

WOW China with an innovative popsicle concept!

Popsicle is a popular refreshment in hot summer, commonly made of fruit or vegetable juice, pulp, milk, etc. Yili Cool Factory is a well-known popsicle brand among 12 to 22 yrs old Chinese students, who seek for lively and tasty experience. Moreover, Cool Factory always leads the trend of ultimate coolness and dynamic power in popsicle category.

As time evolves, consumers crave for more than just quenching thirst or relieving summer-heat from a popsicle. They anticipate a leading brand would bring high quality ingredients, versatile taste experience, healthy formula and fashionable design.

Can you help to create a concept that brings popsicles to the next level, to WOW China?

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Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Participate before January, 20th 23:59 UTC.

Good Luck!
The eYeka team

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Imagine the future of work in 2030

By Mikhail Kachakhidze on December 21, 2018 16:38 Call for entries 0

Imagine the future of work in 2030

As technological breakthroughs rapidly shift the frontier between the work tasks performed by humans and those performed by machines and algorithms, global labor markets are undergoing major transformations. These upcoming changes generate lots of anxious fantasies or dystopias where men are replaced by machines and left unemployed.

The reality is more balanced, and actually, these transformations, if managed wisely, could lead to a new age of good work, good jobs and improved quality of life for all, but if managed poorly, pose the risk of widening skill gaps, greater inequality and broader polarization. Hence, the need to formulate a comprehensive workforce strategy, ready to meet the challenges of this new era of accelerating change and innovation.

People, organizations and even states will be the three pillars of this change. We need your creativity to envision how people and companies will leverage and adapt to the upcoming disruptions to create better work environments.

Given the rapid change occurring across industries, this contest is about looking towards the future and imagining what working will be like in 2030. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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