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Make Leffe a simple choice for meal occasions by building clear associations with food, in the same way that wine is today!

By Pauline Gaudillat on July 20, 2018 13:23 Call for entries 0

Make Leffe a simple choice for meal occasions by building clear associations with food, in the same way that wine is today!

Beer is generally appreciated with food, but there is no clear rule on which beer or beer style is the right match with certain meals, so consumers often default to wine or soft drinks. Indeed, both wine and soft drinks choices are mainly driven by habits: red wine goes with red meat, white wine goes with fish etc. This simplification is engrained in consumers’ minds, meaning that beer does not become an obvious choice with a meal.

Beer is seldom recommended as the perfect match for a meal, e.g. it’s rarely paired with food on a menu, so there is little to suggest that beer would be the perfect accompaniment for with food.  There are now also many different styles of beer, which can appear complex, so the thought of trying to find the right beer to pair with different dishes can be daunting and confusing. 

We want to get Leffe into every food shopping trolley, by making Leffe the easy and most obvious choice to pair with food and different meal occasions – dinner or late afternoon meals. Can you help?

Format: 2-page PDF (Please use the template in the creative toolkit!)

Participate now!

Jury's Prize

  1. 1,000€
  2. 600€
  3. 400€

Participate before August, 5th 23:59 UTC.

Good Luck!

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Making the Leffe experience perfect to bond with closed ones over a meal!

By Pauline Gaudillat on July 20, 2018 13:21 Call for entries 0

Making the Leffe experience perfect to bond with closed ones over a meal!

Coming together over a meal is an every day experience for many people, ranging from everyday meals with the family, to dining out with a group of friends. It’s a special moment where people create bonds with those around them. People enjoy a few drinks with food, while talking about their daily life and connecting with each other.

Today’s society is giving increasing importance to meals, consistently looking for better experiences across all elements surrounding it. From locations, to decoration, rituals and of course…beverages. There are some drinks that currently are the ultimate choices to accompany a meal, like red wine for meat, white wine for fish or coca-cola for burgers… They have earned their way into this occasion and people have a very strong established idea that these are the drinks that better complement their meals.

However, at the moment, beer doesn’t really have a seat at the table. We do believe that Leffe is in the perfect place to change this, and be the beer that will be recognised as a great partner for food!

Can you help Leffe create the best experience around dinner tables, to become the NO.1 choice to complement people’s meals and enjoy them time together?

Format: 2-page PDF (Please use the template in the creative toolkit!)

Participate now!

Jury's Prize

  1. 1,000€
  2. 600€
  3. 400€

Participate before August, 5th 23:59 UTC.

Good Luck!

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Reinvent the way of communicating about dandruff to millennials!

By Thomas Langella on June 29, 2018 09:01 Call for entries 0

Reinvent the way of communicating about dandruff to millennials!

Dandruff can be an annoying and embarrassing problem independent of gender, age or location. Nearly 50% of people worldwide suffer from it and no one enjoys having white flakes cover their shoulders and experiencing an itchy, dry scalp.

CLEAR is a major global anti-dandruff shampoo brand, and since 1979, has been helping men and women deal with dandruff and scalp problems. It gives them confidence and allows them to take on life with nothing to hide. 

However, the way that shampoo brands communicate and visualize dandruff has not changed for years and does not always resonate with millennials. Whilst shampoo brands focus on the problem, millennials would rather focus on how to best experience life. Can you help CLEAR find a new way to communicate about dandruff to millennials?

Format: Poster and Tagline

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!

Thomas

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Future of Coffee

By Thomas Langella on June 25, 2018 13:37 Call for entries 0

Create new coffee ideas that enable coffee to fit into people’s life in a meaningful way in 2030!

Historically, coffee is one of the oldest and most popular beverages on Earth. Since its origins in the 15th century to today’s Millennials, people have been drinking coffee. The world of coffee spans an incredibly rich variety of crops, cultivation, preparation, service formats and consumption.

NESTLÉ loves coffee, and it works tirelessly to delight people with a large variety of coffee products across its brands: NESPRESSO, NESCAFÉ Classic, NESCAFÉ Gold, NESCAFÉ 3-in1 mixes, NESCAFÉ Azera, NESCAFÉ Dolce-Gusto, Blue Bottle Coffee, and Chameleon cold brew coffee.

These brands have innovated in their own ways, to continuously please consumers more and more. Coffee has evolved & adapted to the times, across generations & cultures, but now NESTLÉ wants to explode the depth, rate and meaningfulness of innovation as it looks towards 2030. NESTLÉ wants to harness your creativity to help them imagine what the future of coffee is in 2030?

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Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Good luck !

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Inspire people to become climate action heroes in the fight against global warming!

By Mikhail Kachakhidze on June 22, 2018 12:58 Call for entries 0

Inspire people to become climate action heroes in the fight against global warming.

Did you know 2016 was the warmest year on record? Increased carbon dioxide and other human-made emissions into the atmosphere are the central cause. The burning of fossil fuels used for transportation accounts for nearly one third of all greenhouse gas emissions.

Our communities and our planet are cooking in the exhaust of our cars. Luckily, research suggests that it is possible to not just slow climate change but to even reverse it! With clean and renewable energy sources on the rise, the electrification of these vehicles is one of the most promising ways to significantly reduce our carbon footprint and cut greenhouse gas emissions. 

Aside from making electric cars more affordable, how can we influence more drivers to adopt electric vehicles today for their everyday transportation needs and start making positive impact now?

In what ways can we inspire more drivers to choose low carbon passenger vehicle options?

Create new solutions that help automakers accelerate the adoption of electrified vehicles by making the positive impacts of EVs more compelling.

Format: PDF with visuals ans text

Join the contest now!

Jury's Prize

  1. 4,000€
  2. 1,500€
  3. 500€

Entries will be accepted till July 22, 2018 23:59 UTC! 

Good luck!

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