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Nestlé Instant Noodles Innovation

By Thomas Langella on August 04, 2020 11:00 Call for entries 0

Make Instant Noodles the New Today’s Favourite

Instant noodles are one of the favourite go-tos when people have cravings! Their versatility allows a world of possibilities for making the perfect dish in short order. Whether they cook it for lunch, dinner or as a snack, people usually spend less than 10 minutes preparing their instant noodles.

People from all over the globe enjoy Instant Noodles from Nestlé. They offer a large variety of products, in different formats (soft pack, cup, bowl, box) and different brands, the most common being Maggi. Instant noodles are one of those comfort foods solutions that have been on the shelves for years, and Nestlé knows they must catch-up with consumers’ expectations which have emerged in recent years.

People have an increasing need for a healthy lifestyle but they don’t want to sacrifice convenience. They know healthy food benefits their body and physical health, but they want to enjoy food that is still fun and tasty. Instant Noodles has not yet struck the balance between health and taste, and Nestlé needs your creativity to imagine new product ideas that would suit these new trends. Can you help?

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Help CINI MINIS soak up some crazy fun Gen Z culture for a new campaign!

By Mikhail Kachakhidze on May 20, 2020 13:09 Call for entries 0

Help CINI MINIS soak up some crazy fun Gen Z culture for a new campaign!

CINI MINIS, a breakfast cereal from NESTLE, are crunchy little squares with cinnamon you can see and crunch you can hear. This crazy amount of cinnamon and crunch has fueled a brand story that is unabashedly about the shameless pursuit of pleasure. They love cinnamon and will do just about anything to get it. And, yes, this means they are a fun-loving bunch of cannibals!

One fun fact is that the kids who ate CINI MINIS 18 years ago when the cereal was launched in Europe, still eat CINI MINIS today, as twenty something years olds. Usually kids’ brands remain kids brands forever, but not CINI MINIS! The brand and the kids grew up together, into teen-agers and young adults. To keep the relationship tight, CINI MINIS wants to keep up the new conversations, the jokes and the pranks by actively encouraging, not only its shameless pursuit of cinnamon, but the shameless pursuit of pleasure into the lifestyle areas that older Gen Z has become passionate about. Can you help CINI MINIS extend the fun in its crazy, quirky signature style?  

Create crazy, quirky and distinctive social posts that help CINI MINIS fuel the shameless pursuit of pleasure in dancing, fashion and travel among fellow Gen Zs?  

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Create an out-of-the-box activation campaign for the P&G brands to facilitate vulnerable groups as the Corona-crisis continues and lockdowns start/continue to lift.

By Maxim Vandewynckel on May 14, 2020 11:31 Call for entries 0

Create an out-of-the-box activation campaign for the P&G brands to facilitate vulnerable groups as the Corona-crisis continues and lockdowns start/continue to lift.

Covid-19 has redefined our relationship to essential household and hygiene products. They are even more essential to us now but for different reasons. They don’t just provide a living standard anymore: they are a prerequisite for living normally again. Not just fulfilling a household function, but also a societal and communal responsibility. A hygiene issue is no longer just a personal one – it’s of public concern and consequence.

As the crisis continues and lockdowns start to lift, Covid-19 will continue to pose a serious threat. We will all be adjusting to a world with renewed responsibility to keep everyone safe and provide support to those affected by the crisis, be it health or revenue, especially the most vulnerable in our communities.

In the current pandemic, organisations must adapt to keep citizens safe and protect the most vulnerable. P&G wants to continue playing a role in providing relief and supporting the most vulnerable communities across Europe (European Union + Turkey + Russia).

Create a memorable activation idea for P&G and its essential products. This activation idea will be used for P&G’s community efforts, to facilitate the vulnerable groups in a post-lockdown world.

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before 24 May!

Good luck!

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Vicks Inhaler for a new generation!

By Pauline Gaudillat on April 30, 2020 09:19 Call for entries 0

Design a truly innovative Vicks inhaler device that genuinely offers younger adults such a delightful and new user experience that it becomes an essential element in their regular wellness regimen!

Vicks, trusted by generations throughout the 20th Century, to help relieve the discomfort and symptoms of nasal congestion in times of cold and flu. Vicks Inhaler – the mist of menthol solution, that unmistakable aroma indicating that better moments would soon be here – remains essentially unchanged for almost 80 years.

Vicks Inhaler clearly needs to innovate and attract a new generation of users with a modern functional and aesthetic design that will make it the must have device for relieving nasal congestion, whenever and wherever it strikes. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before MAY 17th, 23:59 UTC.

Good Luck!

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Come up with exciting ranges of theme and flavours for Shapes’ snacks that will bring fun to your snacking occasions!

By daniaalsabbagh on April 24, 2020 09:01 Call for entries 0

Come up with exciting ranges of theme and flavours for Shapes’ snacks that will bring fun to your snacking occasions!

Snacking is a pleasure we allow ourselves to have regardless of our age! It’s universal and intergenerational. From peanuts to almonds, chips to salty crackers or biscuits, it is very hard to resist to any of them. When we are walking down the snack aisles of the supermarket, we see many types of snack foods, and even if we have our habits, we can’t say no to that range of fun, new and exciting biscuits.

Our sponsor, Arnott's, is the owner of the Shapes brand, a well-known and loved brand of flavoured biscuits in Australia. “Flavoured biscuit” is a unique type of snack and has been around for decades! They are most famous for their BBQ and Pizza flavours, among others and they are a highly appreciated alternative to chips across generations.

Arnott’s Shapes wants people to enjoy their snacking occasions, whether it’s afternoon or evening time, and to continuously bring new themes and flavours to their biscuits. And this is exactly where they need your help! For their iconic Shapes’ biscuits, they want to find fun, exciting and new ideas of themes and their associated flavours. Can you help them do that?

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before MAY 3rd, 23:59 UTC.

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