This month, we are proud to introduce you to another Hungarian creator named lugossyakos. This curious advertising expert is always looking for something no one has thought of before. “Discovery consists of seeing what everybody has seen, and thinking what nobody has thought", said Albert Szent-Györgyi, a Hungarian biochemist who won the Nobel Prize in Physiology or Medicine in the 30's. And this is Akos' mantra! Let’s find out more about him right now.
Tell us a bit more about yourself!
I studied graphic design in an art school and then I went to work at advertising agencies. Two years ago I founded my own agency with a professional team. This was a great experience but as a managing director I missed the creativity sometimes. So eyeka comes to my mind again to fill this space.
I have always lived in Budapest and never want to live elsewhere. There are so many opportunities in this city and I really like Hungarian craft beer. That is a gastronomical success. There are so many awesome concerts all the time (I really like live music). So please come and visit us!
How did you find out about eyeka?
A found eyeka at my previous workplace 4 years ago, my colleagues recommended the site.
Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
Fortunately, I have been working with ads for 12 years. So, there are so many ideas from past experiences and projects. And I also try to follow current trends. I always mix past and present ideas and thoughts to create something new.
How does it feel to win 5 prizes in less than a year? That’s impressive!
It feels very good! Sometimes the daily work with clients is so regulated, so eyeka gives the opportunity for some extra creativity. And it’s good feedback on my creative work when it’s awarded.
When submitting an entry, how do you stay positive if it is rejected or not selected as a winning entry?
I always check the winners and learn about their work. It’s a race, so it encourages me to be better.
And I also always stay positive because I see that the winners are good. Your system works well. That is enough for me.
What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I would like to achieve more creative feedback on my work and learn from others. And the prizes are good so I plan to give myself a gift from the money: a journey to Thailand.
If you had to describe eyeka in 3 words, what would they be?
Creativity, community and possibility.
Finally, is there anything you would like to share with our creators (a secret, a tip, etc.)?
Due to my years at the agencies, sometimes I had to figure it out what is in the client’s mind. And one thing is sure: clients always like to choose. So, I often follow this thought by uploading more entries for one contest.
Thank you, Akos!