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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Come up with an engaging solution for adult smokers to get rid of their cigarette butts by proposing a Do It Yourself (DIY) ashtray.

By daniaalsabbagh on September 06, 2019 16:00 Call for entries 0

Invent a “Do It Yourself” ashtray /a creative solution to help adult smokers dispose of their cigarette butts when there is no bin around!

Marc is heading to work, smoking a cigarette and then he thinks “I need to find a bin to throw my butt away”. “Oh, wait, there is not bin here… Never mind, I’ll just throw it on the ground, it’s very small!” When Marc is holding his cigarette butt and there is no bin, he panics and doesn’t know what to do with it and unfortunately, just throws it on the ground. He could have gone through many questions before throwing the butt: will this small butt pollute my environment? What is the impact of my small butt on water or the oceans? How much time will it take for this small butt to break up?

Tens of thousands of cigarette butts are littered every second. This waste reduces our ability to enjoy our local environment, but also our quality of life, that’s why we need to combat littering with very simple gestures!

Our client, believes that in order for our world to stay as beautiful as it is, we need to reduce the amount of litter, especially the one created by cigarette butts. That’s why we need your creativity to help adult smokers find a way to get rid of their cigarette butts when they don’t have an ashtray and there is no bin in sight. Can you help them do this?

IMPORTANT : we are very happy that you are interested in this contest. Unfortunately, there are a few terms to respect to participate:

  • Only people who are at least 21 years old can participate.
  • You need to complete your profile by uploading your ID before submitting your idea
  • If you are living in one of the following countries, you can’t participate for legal reasons: Cuba, Iran, North Korea, Syria, The territory of Crimea in Ukraine.
  • If one of these conditions is not respected, your submission will not be moderated and will automatically be removed. If you are facing any issue with uploading your ID, let us know. Thanks for your understanding!

    Jury's Prize

    1. 1,000€
    2. 750€
    3. 500€

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Meet our Creator of the Month - conceptionredaction!

By Pauline Gaudillat on September 03, 2019 12:00 Featured Authors 0

This week, we are delighted to present one of our greatest creators: conceptionredaction! This creative French person has many things to share...

As an introduction, is there a quote you like to follow as your mantra?

Living in Australia and being a surfer leads you to follow one obvious mantra: “Go with the flow”!

Tell us a bit more about yourself…

So, I’ll start by this: English is not my first language, so please bear with me hahaha!

I studied Art in France for 4 years and then Communication in Belgium for 4 more years. Then I started working as a creative copywriter in Paris, Geneva, Montreal, Paris again, then I moved to Melbourne 6 years ago. There, I went back to school to study furniture design and started a small business: http://ateliercayelle.com. Since then, I’m living between Melbourne and Paris, alternating between product design and a freelance contract in advertising: https://mariecopywriter.com/.

You’re French and you live in Australia: can you tell us more about it?

Australia was a real “coup de coeur” for me: landscapes, fauna, lifestyle… I spent a month there on holiday and I knew straight away that I wanted to stay. I wasn’t speaking English at that time (and I am still learning) so the move was not completely smooth… It took a lot of compromise as I could not work as a copywriter there … but I still loved my job … and that’s when eyeka happened!

How did you find out about eyeka?

I was studying English full time, and Furniture Design on top of that, but after 2 years, my English started to be good enough that I could share ideas and concepts. I started looking for advertising competitions on google, as I wanted to go back to copywriting and idea generation. I found an eyeka competition and entered it - that’s how it all started. Now I participate mostly when I am in Australia, designing products. However, if a brief is really appealing to me and I am in an advertising agency, I will still do it, on the side, at the weekends.

Do you have a creative process? Where do you look for inspiration?

For me, the easiest way to go is to let it sink into the back of my mind. I read the brief, do a bit of research and then I get on with my life. I surf, I go to work, I do yoga, I do my grocery shopping … until something happens that makes me think: “Wait, that would be great…” That’s when I go back to the computer again.

So, inspiration is everywhere, really.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winner?

I only enter briefs that are fun for me to do. So, the process of submitting an entry is not 100% about winning. Sure, it’s good to be rewarded, but an idea is always really subjective. A client might love it, another one might hate it… And the next brief is always another chance.

Also, I found that each brief is really insightful in terms of what the brands are looking for, which target audience they are trying to reach and why… All that leads me to do some research that is then really useful in my other work as a designer or as a copywriter.

What would you like to achieve with the prizes you win?

Winning allows me to spend more time designing products. When I have a bit more cash, I am less in a rush to find the next contract, and I can slow down the pace a bit.

If you had to describe eyeka in 3 words, what would they be?

Playful, Addictive and Insightful.

Finally, is there anything you would like to share with our creators?

I bought my latest surfboard thanks to eyeka hahaha!

Thank you Marie!

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Create an innovative solution to help pet owners provide the best care to their dog when it comes to prevention of health issues!

By daniaalsabbagh on September 02, 2019 09:21 Call for entries 0

Improve dog’s health & well-being with a breakthrough prevention solution!

Dog owners love their pet and enjoy all their special moments with him/her. But they see that he/she is changing throughout the lifestages. Pet owners wish to keep the bond they have as long as possible by choosing the right functional treats and/or supplements for him/her. They believe prevention is better than cure when it comes to the health of their pet. They desire to focus more on the prevention of health issues (both physical and mental) through supplements and functional treats – in addition to the main meal.

But when it comes to prevention pet owners don't really know when it is the time to start thinking about specific health issues so they can start using supplements to prevent those from happening. In addition to that the nutritional needs of their dog vary throughout lifestages and even during the year (seasonal effect).

Royal Canin knows the world of dogs and dogs is more diverse than people realize. The brand partners with pet experts to deliver a wide range of nutritional products that doger to every pet’s needs to transform every individual dog and dog into the magnificent animal it has the potential to be. Royal Canin is a science-based brand that does not want to mimic human behavior (anthropomorphism) among pets  but rather meet their inherent needs.   

Treats is therefore a sensitive area, given treating often does not fill a genuine pet need but rather pet owner emotion, and may actually lead to obesity and related health problems. Royal Canin needs your creativity to imagine solutions for pet-owners willing to support their pet’s health, can you help?

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

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Create an innovative solution to help pet owners provide the best care to their cat when it comes to prevention of health issues!

By daniaalsabbagh on September 02, 2019 09:19 Call for entries 0

Improve cat’s health & well-being with a breakthrough prevention solution!

Cat owners love their pet and enjoy all their special moments with him/her. But they see that he/she is changing throughout the lifestages. Pet owners wish to keep the bond they have as long as possible by choosing the right functional treats and/or supplements for him/her. They believe prevention is better than cure when it comes to the health of their pet. They desire to focus more on the prevention of health issues (both physical and mental) through supplements and functional treats – in addition to the main meal.

But when it comes to prevention pet owners don't really know when it is the time to start thinking about specific health issues so they can start using supplements to prevent those from happening. In addition to that the nutritional needs of their cat vary throughout lifestages and even during the year (seasonal effect).

Royal Canin knows the world of cats and dogs is more diverse than people realize. The brand partners with pet experts to deliver a wide range of nutritional products that cater to every pet’s needs to transform every individual cat and dog into the magnificent animal it has the potential to be. Royal Canin is a science-based brand that does not want to mimic human behavior (anthropomorphism) among pets but rather meet their inherent needs.   

Treats is therefore a sensitive area, given treating often does not fill a genuine pet need but rather pet owner emotion, and may actually lead to obesity and related health problems. Royal Canin needs your creativity to imagine solutions for pet-owners willing to support their pet’s health, can you help?

Join the contest

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

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Create a totally new end to end consumer experience in borrowing and repaying financial loans

By daniaalsabbagh on August 23, 2019 12:36 Call for entries 0

Come up with a totally new end to end service that will revolutionize the consumer credit system for a new generation of consumers!

Traditional financial institutions have always used a customer’s income and other relevant asset/earning information provided at the time of application to assess borrowing requests. In most conventional banks & lending institutions, customers are promised: security, simplicity, and speed when seeking to borrow funds. This has become the norm across the entire Financial industry. In other words, the service has become a commodity in the consumers’ eyes and no longer the competitive advantage of our client, a leading  consumer financial institution.

However, there are new start-ups emerging to offer lending services that break the conventional standards and give consumers a more flexible experience with many more options. Customers are starting to see changes in the way they can apply for, borrow and repay lent money.

That’s why our client, a leading  consumer financial institution, needs your help. This company is willing to think and behave like a challenger start up financial company and to disrupt the consumer financial lending sector. To do so, they want to create a totally new end to end consumer experience in borrowing and repaying financial loans. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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