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How will you make Pantene exciting for young women during Valentine’s Day?

By vanessateo on March 16, 2017 11:00 Call for entries 0

How will you make Pantene exciting for young women during Valentine’s Day?

Imagine a young woman in her twenties. She has her own unique point of view on life and doesn’t always live by the old rules from the past generation of her parents. Take Valentine’s Day for example, the past generation celebrated it through candlelight dinners, giving gifts and going out of the way to sweep their lovers off their feet. But this is not the case for young women anymore. They feel it should be about loving and pampering yourself first, having a healthy mind and body and doing simple things that would help them connect emotionally with their partners. They feel this is the best way to celebrate love. Hair is a big part of a woman’s personality and they like to freely express themselves through their hair. Pantene promises to give women beautiful hair by making it healthier and strong. The problem is that younger generations perceive Pantene as an old brand that their mothers would use.

How can Pantene tell young women that it gives them strong hair that is beautiful in a way that will make Pantene more exciting for them during Valentine’s Day?

Through an emotionally engaging and eye-catching poster with a tagline that breaks Valentine’s Day clichés, convince and excite young women about Pantene and how it gives them strong hair that is beautiful.

Read brief now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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Show us how Kinder Surprise sparks kids’ natural curiosity and excitement

By Natasha Coussot on March 10, 2017 16:23 Call for entries 0

Show us how Kinder Surprise sparks kids’ natural curiosity and excitement.

Kinder Surprise is a truly unique sweet. On top of its iconic egg shape and its satisfying chocolate, it contains a toy that enchants children's curiosity. Trusted by mums and loved by kids, Kinder Surprise is a family favorite that encourages quality time between parents and children, helps develop imagination and make them grow (as they will play with the toy) and above all brings joy to their hearts of the little ones.

Kids love surprises and mums like to treat their kids with a little reward or gift. For these occasions, Kinder Surprise is the perfect sweet. It helps mums express their love and what they like the most is seeing the anticipation and the excitement in the eyes of their children. That feeling is something mums wouldn’t want to miss!

The brand is going to develop a TV commercial that makes a significant impact on mothers of children from 3 to 9 years old, showing them how special Kinder Surprise is. The TVC will tell a story where the curiosity and excitement of Kinder Surprise’s joy is central.

Can you help inventing the nicest story?

Format: scripts with visuals (use template)

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Yo-Get yoghurt feeds the hunger that fuels your passions

By kajeeporntechataveekijkul on March 10, 2017 11:00 Call for entries 0

Yo-Get yoghurt feeds the hunger that fuels your passions

Yo-Get is a high-protein yoghurt brand with no added sugar, no artificial sweeteners and no fat. It’s the perfect accompaniment for people who want to pursue their passions and even for people who are fitness oriented and lead an active and ‘non-stop’ lifestyle. It’s for people who are always hungry for more, just like you! Yo-Get gives you sustained energy and keeps you fuller for longer. It feeds your hunger for snacking as well as the hunger to pursue your passions in life. Whether it’s a physical exercise, side-business or passion you’re trying to start or pursue, you can count on Yo-Get to keep energized and live a life without limits. We want you to come up a visual for an outdoor ad based on this idea and tell a strong story based on it. The strong story you say through your visual will also be used to inspire a video based on the idea.

Create exciting and eye-catching visuals for an outdoor ad which tells a story about how Yo-Get high-protein yoghurt feeds the hunger for snacking and the hunger to pursue and fulfill your passions.

Format: A presentation with one visual and tagline OR multiple visuals and tagline (if the idea is for an interactive outdoor ad) along with text to answer the questions (Maximum 3 pages per entry).

Check out the brief!

Jury's Prize

  1. 3,500€
  2. 1,500€
  3. 1,000€
  4. 500€

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This Valentine’s day, I wish I could..

By kajeeporntechataveekijkul on March 10, 2017 11:00 Call for entries 0

This Valentine’s day, I wish I could..

On the 14th of February every year, the world celebrates Valentine’s Day. Everybody has different ways of celebrating this day filled with love and romance. But people’s point of view on Valentine’s day and traditional ways of celebrating like candle-light dinners, giving flowers and chocolates are changing. We want to understand from you how you’ve celebrated Valentine’s day in the past and what do you think was missing? What do you really feel in your heart about the day and what would you do differently? Please help us understand from your point of view what has been missing so far and how would you celebrate Valentine’s day differently to reflect your own personality. How would you add more excitement to the day through various activities, do things differently with your boyfriend, maybe even meet only friends or even be alone if you think Valentine’s day is not just about being with your boyfriend! 

Through a poster with a tagline, show us how you really feel about Valentine’s day and what would you like to do differently to celebrate the day.

Format: Poster with tagline along with text to answer the questions (Maximum 1 page per entry).

Check out the brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

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Surprise us visually by showing the natural source of Masafi’s deep earth water.

By kajeeporntechataveekijkul on March 03, 2017 11:00 Call for entries 0

Surprise us visually by showing the natural source of Masafi’s deep earth water.

Masafi is the only ‘deep earth water’ brand available in the UAE and provides the benefit of being far more tasty and healthy than other options available in the market. Masafi owns 250 vehicles as part of their fleet, which are a mix of trucks, buses and large trailers. They use these vehicles to promote their water in the whole region. The currrent branding and visuals look dated and there’s no clear differentiation of the product’s benefit of being ‘deep earth water’ when compared to other options like desalinated sea water. As a result, consumers are not able to differentiate them either. Masafi needs your help with changing the current branding used on it’s fleet of vehicles with disruptive, unconventional and clutter-breaking visuals of nature. 

Through unconventional, clutter-breaking and never seen before visuals of nature to represent deep earth water, bring to life Masafi water’s essence of being a source of natural goodness for the entire family.

Format: Poster with tagline + Answers to the questions (Visual+Text) using the attached template.

Check out the brief!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

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