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Meet our creators of the month - Vira and Nadia!

By Pauline Gaudillat on July 02, 2019 12:00 Featured Authors 0

This week, we are happy to present you not one but two creators: Nadia (nadinevash) and Vira (veravashtext)! These twin sisters are very active on eyeka, and together, they have won almost 10 prizes. That’s awesome! When we asked them about their favorite quote, here is what they answered: “We are our choices”, from Jean-Paul Sartre. And that says a lot about them! But surely not enough, so let’s read more about them.

Tell us a bit more about yourself.
We’re twin sisters, both 18 years old. As for now, we live in Ukraine and study at the University here. For a major, we chose Advertising and Public Relations - needless to say, our creative experience on eyeka has heavily contributed to this decision.

While most young people that pursue advertising consider joining agencies or in-house departments, the business side of advertising is not as appealing to us. For us advertising is, to begin with, a mean of storytelling. We feel that ads could be similarly creative and impactful as movies are - yet, their creative value is often neglected among companies.

Our yet biggest ambition is to start a production agency capable of taking on small-scale and large-scale projects - ads, movie production, music videos. The experience of presenting ideas, writing scripts, and laying out storyboards we get on eyeka is priceless to such an extent that we often consider the platform our second university.

How did you find out about eyeka?
In 2016, we were looking for creative contests for advertisers, writers, and filmmakers. eyeka immediately stood out with its friendliness and freedom. Firstly, we were in it mostly for portfolio and money rewards, so, naturally, we picked a contest with the highest budget in pursuit of these goals. We gathered a creative team from our classmates (they were kind enough to wake up at 4 AM and go shoot a horrible script with us). The idea of a video was bad, so we never uploaded it - but it was fun.

After that, we put our eyeka participation on hold, and came back a year later, in 2017. At that point, we already knew that we want to pursue scriptwriting, creating concepts and scripts for advertising. So, eyeka, again, was a perfect playground. We uploaded our first entry, and while the original concept of that entry still seems great, the visuals were horrible. Of course, we didn’t win.

However, we got luckier with our second contest and got a second prize (it’s still remembered as one of the best days of our creative life). When your work receives recognition, you get a strong motivation to continue. Later, we started exploring product design - and it turned out to be very rewarding as well.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration? How is a creative process with a twin sister?
We have often struggled to create a ‘winning entry algorithm’ on eyeka - a set of rules that should help us estimate the entry’s shot at winning. Long story short, we failed. At first, it was even discouraging to not be able to predict what type of entry will win the next contest. Then, we realized the lack of strict rules gives us the freedom to explore as many thought currents as possible.

We usually read all briefs in the categories of ‘Creative Writing’ - we’re yet to master design, and the community has a strong pool of designers with whom it’d be unreasonable to compete. Then, no matter if we ‘feel’ the brief or not, we do quick research on market trends. Then close the laptop and wander off to watch an episode of a favorite TV show absentmindedly thinking about the idea.

A few hours later (possibly, the next day), we run a quick brainstorming session writing all ideas down in the mobile notepad. We have no idea how other creators manage to define the worth of an idea - we prioritize them by the amount of time and effort needed for execution - start with those that are straightforward and well-outlined leaving more complex and challenging ones for later.

We always upload 3-4 entries per contest exploring various facets of the brief. For the contest on Elderly Mobility solutions, we uploaded over 5 entries that would be both small-scale and large scale, governmentally backed or local. Seeing how we got the second prize for one of those entries, exploring the brief from different angles has become our permanent strategy.

We’re not too disciplined when it comes to uploading new entries - in fact, last-minute uploads are certainly in our book. None of our last-minute entries have won - that’s why taking your time and uploading with a head start is a way, way better approach.

Duffer Brothers, the executive producers of Stranger Things and screenwriters, talked at a great length about how working with a twin feels - and we relate so much. In particular, they said that it’s a great pleasure to work with a sibling because you can shut down each other’s ideas in the worst fashion ever - and still work together. But we also understand each other’s idea without saying and often arrive at the same concept simultaneously - this looks like some advanced telepathy to others.

But it’s pretty cool because each of us can count on someone with the same creative vision, yet the perspective will still be somewhat different. Playing the devil’s advocate when nitpicking each other’s ideas is also pretty helpful since it leads to a more detailed understanding of the concept.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
The answer is simple: we really don’t. We doubt ourselves a lot - especially lately we had a bunch of entries that we never uploaded because we felt like they don’t adhere to our inner standards. That’s, actually, a terrible practice because creators hardly can evaluate their work properly at the moment (you need time and perspective).

But yeah, self-doubt is our worst enemy and it never really goes away. So, if the entry is rejected, we can be obsessing over it for a while, especially if we thought it to have winning potential. If it doesn’t win, we don’t feel that sad. The thing is, there is no entitlement about winning - each time when we get a prize or reward, we are genuinely surprised and humbled. There are just so many amazing creators on the platform that the idea of someone choosing our entry feels like an enormous privilege.

The first thing we do is check the entries of those who won in a feedback circle and understand how it adheres to the brief. However, it’s not the best idea to try to understand these things rationally. eyeka is always full of surprises, although quality and originality almost constantly play the key role. 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
We save our prizes and occasionally travel. We don’t have a clear idea of what we would want to pursue - there are a lot of possibilities, opened for evaluation. So, until we figure out our next moves, we prefer to save all the prizes. This way, we will be able to invest them into a meaningful project - once we decide what that project would be.

If you had to describe eyeka in 3 words, what would they be?
Learning, enthusiasm, support

Finally, is there anything you would like to share with our creators (secret, tip…)?
Don’t be so harsh on procrastination. People are always urged to be productive but for creative ones, procrastination is often a fuel. A lot of our creative ideas were driven by TV shows, music, anime. Don’t obsess about always being efficient (we tend to do that a lot) - just chill. Also, make your work process as pleasant as possible. While we work, we listen to anime soundtracks (Death Note, Naruto, Madoka Magica), turn on Youtube videos and listen to them as podcasts. Just find your own habit that would turn work into play for you. This way, even if you fail, at least you had some fun.

And don’t doubt yourself. Be confident about your choices, even if everyone else is not.

Thank you so much Vira & Nadia!

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SeeMe Beauty - seriously fun skincare for the '80s girls!

By Mikhail Kachakhidze on June 28, 2019 13:46 Call for entries 0

Engage and seriously entertain 80s Girls with content that will make it impossible for them to scroll on by without checking out SeeMe BeautyWhen it comes to anti-aging cosmetics it is all the same – creams and serums that claim to turn back time for women and ‘erase’ all the wrinkles from their skin. You have all seen this advertising – a young woman in her 20s of 30s with flawless skin using an anti-aging ‘miracle’ product. Women in their 40s and 50s who have more experienced skin, feel invisible to skin care brands and beauty companies. They feel like beauty products are created for a younger audience to help them prevent aging or for older consumers who want to take dramatic steps to look younger. However, many of these women want skin that looks healthy, hydrated and vibrant, but don’t expect to look like they are 20 years old again.

Some brands have started to include more mature women in their advertising, but SeeMe Beauty is different. This is the brand that SEEs women with experienced skin who don’t consider themselves to be old. SeeMe Beauty is MADE by and for women who grew up in the 80s. And just like this legendary decade, the brand itself is Unapologetic, Seriously Fun and Rebellious

eÿeka community members are among the first to witness the launch of this new brand (the website goes live on 8th July) and now SeeMe Beauty needs your help to communicate its story in a creative and fresh way to engage ‘80s Girls. The best ideas will be used for social media campaigns and the brand’s website! Are you up for the challenge? Then turn on the ‘80s playlist and let’s have some serious fun!

In an engaging and fun poster, show ‘80s Girls that SeeMe Beauty is the new skin care brand created specifically for them, and that they can’t live without it!

Format: Poster with a headline, answers to the questions

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Participate before July 14, 2019 23:59 UTC

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New Pampers Campaign

By Pauline Gaudillat on June 18, 2019 10:13 Call for entries 0

Help Pampers develop a new brand campaign for Millennial parents!

Pampers diapers are designed for the everyday happy, healthy development of babies. For more than 50 years, its R&D teams have innovated to make Pampers’ diapers softer, better fitting, more absorbent, comfortable to babies’ skin so physical distractions like wetness do not get in the way of babies’ development.

Unfortunately, most Millennial parents feel diapers are diapers. They expect all diapers to keep babies dry. In fact, Pampers’ tendency to talk on & on about the product and to tell parents stories about diaper performance strikes many Millennial parents as out of touch. Some even perceive Pampers as a historical old brand, distant, and emotionally inaccessible. Can you help Pampers correct this?

Create a new Pampers’ brand campaign that resonates with today’s young European parents.

Join now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your idea before JUNE 27th, 23:59 UTC.

Good Luck!

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Reimagine the body washing experience

By Pauline Gaudillat on June 13, 2019 10:46 Call for entries 0

Help us visualize an augmented, multi-sensorial body washing experience powered by fragrance!

For many Body Care products, women tell us that if they can’t smell it, it’s not working. Fragrance plays a critical factor in how we perceive product efficacy and is therefore a strong driver in choosing the right product in-store and enjoying it in-use.

When it comes to shower gel/body wash, fragrance plays a key role - especially during the shower. At this moment, the fragrance blooms and delivers its best: the scent is strong and rich, it’s often enhanced by the hot water, and it reinforces your perception that it’s doing its job ... cleaning & moisturizing your skin. Often, the scent helps you feel rested or energized, depending on the scent & your expectation.

Our sponsor believes that, with technology, fragrance can augment and transform a body washing moment into a body washing experience! Can you help?

In an aesthetic, arresting and stylish poster with a headline, imagine a multi-sensorial, augmented body washing experience where fragrance is the star.

Join Now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your idea before June 26th, 23:59 UTC.

Good Luck!

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Meet our Creator of the Month - lugossyakos!

By Pauline Gaudillat on June 04, 2019 10:00 Featured Authors 0

This month, we are proud to introduce you to another Hungarian creator named lugossyakos. This curious advertising expert is always looking for something no one has thought of before. “Discovery consists of seeing what everybody has seen, and thinking what nobody has thought", said Albert Szent-Györgyi, a Hungarian biochemist who won the Nobel Prize in Physiology or Medicine in the 30's. And this is Akos' mantra! Let’s find out more about him right now.

Tell us a bit more about yourself!
I studied graphic design in an art school and then I went to work at advertising agencies. Two years ago I founded my own agency with a professional team. This was a great experience but as a managing director I missed the creativity sometimes. So eyeka comes to my mind again to fill this space.

I have always lived in Budapest and never want to live elsewhere. There are so many opportunities in this city and I really like Hungarian craft beer. That is a gastronomical success.  There are so many awesome concerts all the time (I really like live music). So please come and visit us! 

How did you find out about eyeka?
A found eyeka at my previous workplace 4 years ago, my colleagues recommended the site.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Fortunately, I have been working with ads for 12 years. So, there are so many ideas from past experiences and projects. And I also try to follow current trends. I always mix past and present ideas and thoughts to create something new.

How does it feel to win 5 prizes in less than a year? That’s impressive!
It feels very good! Sometimes the daily work with clients is so regulated, so eyeka gives the opportunity for some extra creativity. And it’s good feedback on my creative work when it’s awarded.

When submitting an entry, how do you stay positive if it is rejected or not selected as a winning entry?
I always check the winners and learn about their work. It’s a race, so it encourages me to be better.

And I also always stay positive because I see that the winners are good. Your system works well. That is enough for me.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
I would like to achieve more creative feedback on my work and learn from others. And the prizes are good so I plan to give myself a gift from the money: a journey to Thailand.

If you had to describe eyeka in 3 words, what would they be?
Creativity, community and possibility.

Finally, is there anything you would like to share with our creators (a secret, a tip, etc.)?
Due to my years at the agencies, sometimes I had to figure it out what is in the client’s mind. And one thing is sure: clients always like to choose. So, I often follow this thought by uploading more entries for one contest.

Thank you, Akos!

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