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Activia Innovation: healthy convenience

By Ekaterina Pashina on February 22, 2018 13:28 Call for entries 0

Invent a new probiotic product tapping into the latest trends about gut health

With modern fast paced lifestyles and busy schedules, we are more and more looking for authentic and functional products that can help us maintain our health and wellbeing while getting maximum out of the day.

One of the big areas of people’s focus recently has become the gut health.  Indeed, our gastrointestinal tracts work hard to keep us healthy and happy. And when gut health is compromised, we can face major health consequences.

We have all heard of probiotics – a live friendly bacteria – which has proven to deliver lots of benefits for digestion and as a result – to the body, mind and mood. The go-to product when it comes to probiotics is yoghurt, however not everyone knows that the world of probiotics is much more diverse and exciting.

Our sponsor, Activia – a world-famous brand – is launching a series of four contests to create new innovative products to help people take care of their bellies.

In the second brief we are tapping into new portable formats for probiotics to fit into busy lifestyles.

Are you up for the challenge?

Invent a delicious and satiating portable probiotic product for people with flexible eating habits and busy lifestyles to help them take care of their gut health.

Format: Visual and text description. See Easy Submission Form. 

Join the contest now! 

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Participate before March 01, 2018 23:59 UTC!

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Activia Innovation: Probiotic Wellness

By Ekaterina Pashina on February 22, 2018 13:26 Call for entries 0

Invent a new probiotic product tapping into the latest trends about gut health

With modern fast paced lifestyles and busy schedules, we are more and more looking for authentic and functional products that can help us maintain our health and wellbeing while getting maximum out of the day.

One of the big areas of people’s focus recently has become the gut health.  Indeed, our gastrointestinal tracts work hard to keep us healthy and happy. And when gut health is compromised, we can face major health consequences.

We have all heard of probiotics – a live friendly bacteria – which has proven to deliver lots of benefits for digestion and as a result – to the body, mind and mood. The go-to product when it comes to probiotics is yoghurt, however not everyone knows that the world of probiotics is much more diverse and exciting.

Our sponsor, Activia – a world-famous brand – is launching a series of four contests to create new innovative products to help people take care of their bellies.

Are you up for the challenge?

Create a new outside-the-box dairy-based probiotic product with natural ingredients that will help people proactively stay healthy and deliver additional wellness benefits.

Format: Visual and text description. See Easy Submission Form. 

Join the contest now! 

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Join and participate before 

Join the conversation, leave a comment

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Break the rules by re-inventing an innovative, delicious frozen fruit product based on real fruit that will appeal to millennials!

By Pauline Gaudillat on February 20, 2018 15:31 Call for entries 0

Consumers are increasingly looking for more ‘natural’ products with concerns about quality, origin and product benefits. They are looking for natural and pure ingredients, and are trying to avoid products with food additives. Increasingly they are looking for locally and sustainably sourced products, respecting the seasons and fair trade farming.

They want to be healthy and happy, no matter who they are, while their attitude towards the planet and their personal footprint have changed too.

Fruit is gaining importance in different categories, being able to deliver different benefits such as ‘good-for-you’ pleasure, wholesomeness, wellness enhancement, and authenticity.

Various products, like yoghurt, beverages, energy bars and other snacks, are now offering  products high in fruit. Fruit does not just reinforce naturalness, it can also stimulate different senses, provide a mental boost and has a strong appetite-appeal.

What about ice cream with real fruits? It sounds like a perfect way to offer exciting fruit experiences. Especially for millennials, who love exploring the world and absorbing parts of other cultures, who do not just take things as they are offered – they fuse and adapt everything they are exposed to. They are challenging the expectation to be perfect, and enjoy being authentic, open and raw. 

So, the challenge is in your hands: Invent a new, wholesome and indulging frozen fruit product based on real fruit that is different than any existing frozen fruit product or ice cream and millennials will not be able to resist it.  

Format: Presentation with text and visuals – 2 pages max.

Join the contest now!

Jury's Prizes:
1. €3.000
2. €1.500
3. €500

Entries will be accepted till March 6th, 2018 23:59 UTC

Good Luck!

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Invent a revolutionary haircare product that will be loved by women in 2018!

By mirayafi on February 16, 2018 16:52 Call for entries 0

Hair – it is every woman's best accessory. It shows her beauty, health and style. Did you know that an average woman spends around 10 days a year on doing her hair? That is the time for washing, conditioning and styling to keep her hair healthy and looking good!

With busy lifestyles and changing trends for longer hair styles, women around the world wash their hair less often to save time and embrace new routines and innovative products such as dry shampoo and ‘cowashing’ (conditioner wash only). 

At the same time, more and more women like to spend effort and money on alternative beauty rituals and experiences, often adopted from other cultures.

We would like you to think about how these two trends (washing less and beauty rituals) impact haircare, and we would like you to help design new revolutionary haircare products.

Are you up for the challenge?

Create a truly unique haircare product that will be loved by women, tapping into the latest beauty trends.

Format: Product visual and text. See Easy Submission Form.

Join contest now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

 

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Help us save the planet, reducing toothpaste packaging all over the world!

By mirayafi on February 09, 2018 15:14 Call for entries 0

Toothpastes are an overpackaged product, usually sold in a tube plus an outer carton. The outer carton helps to protect the toothpaste and makes it stand out on shelf, but most people throw it away as soon as they start using the toothpaste.

Nowadays, consumers are more and more conscious about brands and their impact to the society and the planet. And they actually read labels to find out  which products are kinder to the body and the environment. They are also more likely to read articles about brands with a conscience and talk about them on social media. They are fully aware and follow the recent debate around plastics, and they love brands who are making bold steps towards reducing or recycling plastic packaging. However, they will not sacrifice quality or convenience for the promise of a lower environmental footprint.

Currently, consumers are looking for toothpaste with less packaging, but there aren’t many on the market. Design a sustainable packaging solution for toothpaste to help save the planet!

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1000€
  3. 500€

Entries will be accepted till February 18, 2018 23:59 UTC

Good Luck!

 

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