eÿeka's Community Blog

Follow the community announcement

Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

Stay updated, follow us:

Meet our Creator of the Month - marcellszoke87!

By Pauline Gaudillat on March 05, 2019 10:25 Featured Authors 0

This week let’s read more about a Hungarian creator who joined eyeka about a year ago and who won 7 prizes already: marcellszoke87! This gifted graphic designer thinks that “a creative mind can never stop. It’s sometimes blessing sometimes a curse”; he also sees creativity as a big playground, as David Ogilvy said: “the best ideas come as jokes. Keep thinking as funny as possible!”

Tell us a bit more about yourself

Hello, everyone! My name is Marcell. I’m graphic designer, located in Hungary. I studied graphic design and 3D animation. In 2015 I graduated with Master Degree in Animation, since then I’m working for advertising agencies. I designed for some Hungarian and international brands as well. Nowadays my highlighted clients are Henkel, Nestle, Dallmayr, and their sub brands. (If you are interested in, just have a look on: www.craftagency.hu )

Despite the agency work I still use my 3D knowledge: at designing 3D packaging and making animations in Maya and Cinema4D. I’m also keen on sculpting in digital softwares and with my bare hands too.This is the one of my many hobbies.

How did you find out about eyeka?

My friend was the first person who shared with me his story about winning the first prize on eyeka.
I got excited straight away. I like challenges and always search opportunities to compete and challenge myself.

I realized at the first look that eyeka is the platform I was looking for a long time. Great and creative challenges with international brands, and fair, heart-warming prizes!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Yes, I have! First of all I read the brief with eagle eyes. Sometimes two or three times as well. Then I try to step into the consumers or customers’ shoes to feel the real insight what they probably think about products or services. Then I look for inspiration in my close environment: I ask my friends, members of my family. Occasionally I just sit on a bench in the park and listen the pedestrians. (no I’m not a freak stalker) There is a big difference if you ask and get a question or if you just listen and get the natural reactions in real life. Inspiration and great ideas come from the most unexpected way and direction.

Of course, I use the internet to gather inspirations, but keep in mind that this source is always available for everybody and if someone just follow the trend, never be defining the direction of that!

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I don’t like to let out a half-done works. So mostly I submit on the last or day before last day!

It’s not because of time wasting It’s about detailing, I really like to use the whole time I got to submit complete design and well described presentations.

As I mentioned I’m working for different clients quite long time ago, so I got used to the rejection already. Everybody has to know that it’s the part of our creative life. Clients are different, requirements and tastes are also. If someone want to be success in this field, that have to be meek, easy going and ready for compromise. Keep positive and learn about your fault.

What would you like to achieve (or have already achieved) with the prizes you will win & have won?

Hmm, it’s all for me! I mean winning a prize is the proof of my “talent” for myself. But It’s also look well in my CV and these eyeka prizes are neon signs for employers in the dark of the job market.

In 2017, I won a bronze Cannes Lion with a great Creative Team, this is the highest prize in my current career. So, the next step is to win a silver or a gold one!

 

If you had to describe eyeka in 3 words, what would they be?

Inspiring, unique, creative-treasure

Finally, is there anything you would like to share with our creators (secret, tip…)?

Tips and Secret:

Always prepare for everything, submit and present the whole scale of your ideas: from the easy understanding to the abstract ones. If you keep this rule you won’t be surprised, you will win!

Join the conversation, leave a comment

Sign inCreate an account

Coca-Cola: next gen closure systems

By Mikhail Kachakhidze on February 26, 2019 10:49 Call for entries 0

Food and beverage packaging plays an important and valuable role in our modern daily lives, allowing us to enjoy safe and quality products, yet is concerningly ending up on our streets, in waterways and in oceans. To address this urgent environmental challenge and make litter a thing of the past, last year The Coca-Cola Company announced a global ambition to help create a World Without Waste.

This includes goals to collect a bottle or can for each one it sells by 2030, ensuring that 100% of its packaging is recyclable by 2025, and ensuring that 50% of packaging is made from recycled materials by 2030. As part of this effort, the company is focusing on the entire packaging lifecycle: from how bottles and cans are designed and made, to how they are collected and reused.

Innovation and partnership are at the very heart of this approach, and so we are keen to hear your ideas to help us design better PET plastic bottles. We are looking to crowdsource ideas and innovations for a next-generation sustainable bottle closure system (bottle caps) that remains attached to bottles and can help ensure a healthier, debris-free environment.

Jury's Prize

  1. 3,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Participate before March 19, 2019 23:59 UTC

Join the conversation, leave a comment

Sign inCreate an account

Help Oral B Toothpaste get noticed!

By Mikhail Kachakhidze on February 25, 2019 15:42 Call for entries 0

Help Oral B Toothpaste get noticed!

If you’ve ever considered buying an electric toothbrush, chances are that you know Oral B. It’s a trusted brand with expert credentials. In fact, it’s the #1 brand recommended by dentists.

Oral B has leveraged 50 years of expertise to launch a toothpaste that’s as good as its electric brush in Europe. Last year, Oral B launched its toothpaste in Germany, but 1 year on, most Germans haven’t even noticed! This is partly because people don’t care very much about which toothpaste they buy.

We need your creativity to introduce Germans to Oral B Pro toothpaste so it gets noticed! Can you help?

Create an intriguing, eye-catching poster & headline to introduce Oral B Pro toothpaste to Germans who know the brand, but who don’t know it’s a toothpaste.

Format: poster with a tagline + text explanation

Join the contest now!

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Participate before 4th pf March 07:59 UTC time! 

Join the conversation, leave a comment

Sign inCreate an account

Imagine even better coffee products!

By Mikhail Kachakhidze on February 14, 2019 16:42 Call for entries 0

Imagine even better coffee products!

Historically, coffee is one of the oldest and most popular beverages on Earth. Since its origins in the 15th century to today’s Millennials, people have been drinking coffee. The world of coffee spans an incredibly rich variety of crops, cultivation, preparation, service formats and consumption.

NESTLÉ loves coffee, and it works tirelessly to delight people with a large variety of coffee products (espresso, roasted ground, soluble, premium out of home coffee, hot, cold, iced, and for every time of day) across its brands.

These brands have innovated in their own ways, with one over-arching desire: to make the best cup of coffee for coffee lovers or coffee novices around the world. Believe it or not, this means constant innovation! Coffee lovers’ and even occasional coffee drinkers’ expectations for coffee, evolve over time, so it’s important to NESTLÉ to work with them to ensure their favorite coffee fulfills their desires.

The amazing thing about coffee is that it not only tastes fantastic, but it also provides real benefits like mental stimulation & alertness. We want to harness your creativity & coffee experience to make coffee even more relevant for coffee lovers aspirations & lifestyle.

Join contest

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Good luck!

Join the conversation, leave a comment

Sign inCreate an account

Imagine a perfect small gift on St. Valentine’s day!

By Mikhail Kachakhidze on February 13, 2019 10:53 Call for entries 0

Imagine a perfect small gift on St. Valentine’s day!

Every year on the 14th of February, the world celebrates Valentine’s Day. Each couple does it in its own way – some organize big surprises and prepare expensive presents, some have a nice dinner together while others prefer not to bother and do not feel like joining this global movement of giving flowers and chocolates.

But even if St. Valentine’s does not play a big role in a couple’s relationship it is hard to ignore this day and often, we just want to delight our loved ones and make them happy. Even if we remember that it is St. Valentine’s today while doing evening groceries in a supermarket.

With the St. Valentine’s day approaching we invite you to think about new ways to celebrate this great day and delight our loved ones with small gifts to show our love and admiration. Can you help?

Join the contest now!

Jury's Prize

  1. 50€
  2. 50€
  3. 50€
  4. 50€
  5. 50€

Participate before Februaru 20th! 

Cheers!

Join the conversation, leave a comment

Sign inCreate an account