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Invent future quick hygiene solutions for babies that will not require to use a lot of water.

By Mikhail Kachakhidze on November 29, 2018 14:12 Call for entries 0

Invent future quick hygiene solutions for babies that will not require to use a lot of water.

Keeping a baby safe, warm and nourished is on top of mom’s list. Skin hygiene is just as important. Skin of a baby is very delicate and extra-sensitive. Chemicals, detergents, fabrics can cause skin irritation, dryness and rashes.  

Our sponsor, a leading brand of moms and baby products, invites you to invent new quick hygiene solutions that will help future mom to take care of her baby all by herself and without using a lot of water. We need your creative thinking here to disrupt this category! Can you help?

Invent an innovative quick hygiene solution to help moms take care of their babies without using a lot of water.

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before December 16th, 2018! 

Good luck!

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Imagine how the future of laundry will look like!

By Mikhail Kachakhidze on November 29, 2018 14:10 Call for entries 0

Imagine how the future of laundry will look like!

Laundry might be one of the most common household chores in our lives. It is something we cannot live without but at the same time it is a burden that brings a lot of stress.

Even with the new technologies that bring new features to modern washing machines and dryers, the fundamental process of “Washing, drying, folding” has not changed for about a century!

Our sponsor, a brand that aims to redesign everyday rituals and especially laundry, wants to disrupt the conventions of "washing clothes with detergent and water in washing machines" and completely redefine the way people manage their laundry at home.

Completely reinvent common-sense laundry process to make it stress-free, easy and fun!

Join the contest now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

participate before December 13th, 23:59 UTC!

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Refresh Yili Xinhuo Formula Packaging

By Mikhail Kachakhidze on November 23, 2018 15:26 Call for entries 0

Refresh Yili Xinhuo Formula Packaging

We call boomers the generation of men and women in their fifties who are embarking on a new chapter of their lives. Their children have just gone to college, which gives them more time and energy to enjoy their lives. They have minor health issues but believe they will continue to feel good if they stay active and eat healthily.

However, did you know that every decade after 40 years old, our ageing accelerates? As we age, our nutrition needs evolve, and our diet must follow suit. Adults who are over 50 years old need more nutrients to achieve their goals, hence they have to form new habits.

Yili Xinhuo is the right product for them. It is a Chinese powdered-milk formula that provides the elderly with the much-needed nutrient elements for their body. More specifically, Yili Xinhuo speaks to those who are seeking a sustainable lifestyle. They are conscious consumers, willing to buy and consume products that are aligned with their personal values.

As they get to use Yili Xinhuo powdered milk more often, middle-aged Chinese people have noticed the existing packaging is not always convenient to use. Moreover, when they look at the product on shelves it does not stand out and they do not feel it is a product for them as it looks old-fashioned. Can you help Yili to change that?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Design a more convenient and appealing packaging for Yili Pro-Kido infant formula

By Mikhail Kachakhidze on November 23, 2018 15:25 Call for entries 0

Design a more convenient and appealing packaging for Yili Pro-Kido infant formula

Yili Pro-Kido Infant Formula is a powdered milk brand for infants and children aged 0 to 6 years old. The brand is mostly present in China and talks to 25 to 35 year-old moms wanting to provide a formula milk as good as breastfeeding. They know the benefit of breastfeeding, but they use powdered milk to supplement and enjoy more flexibility in their lifestyles. Feeding their children takes up part of a daily routine in their active lives in Chinese cities.

Chinese moms take pride in raising their child and they put lots of effort into making them happy and independent. They want to offer the best nutrition to their loved ones, hence, choosing the right milk formula is crucial. Yili Pro-Kido is favored by Chinese moms over other brands because the formula is customized for Chinese babies, precisely designed according to scientific research on the breast milk of Chinese moms.

As they use the product daily, Chinese moms have noticed the existing packaging is not always convenient to use. Opening the box can be difficult, and the ladling system should be improved as it sometimes spills out when preparing the milk. The shape of the can is not easy to carry by hand. Moreover, the design of the packaging is a bit old fashioned and not innovative enough to stand out on shelves.

Yili Pro-Kido needs your creativity to design new packaging that would make the lives of Chinese moms easier. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Create a new Fanta drink for teens!

By Ekaterina Pashina on November 22, 2018 15:19 Call for entries 0

Invent a new Fanta drink or pack that will excite teens!

Fanta is the fruit-flavored carbonated drink that is loved by teens all over the world. Apart from the iconic orange flavor it has a very rich portfolio of formulas, pack formats and drinks with great fruit taste and bold, intense flavor.

In recent years Fanta has introduced new drinks that contain less sugar and new fruity flavors to bring more variety and excitement. Today Fanta wants to go even further and bring truly disruptive innovation to create new amazing products for teens between 12 and 19 years old and potentially for young adults and parents.

Do you want to challenge your creativity and invent the next Fanta big hit that teens will love?

Create a new Fanta drink for teens that will offer new taste and fun experience!

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Good luck!

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