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Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

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Help Coca-Cola take the McDelivery experience to another level!

By Thomas Langella on December 05, 2017 17:31 Call for entries 0

Help Coca-Cola take the McDelivery experience to another level!

Ordering food to enjoy at home is a growing trend around the globe. Delivery services are offering ever more choices and convenience, allowing consumers to enjoy a wide range of food at home with a single tap on their mobile phone.

McDonald’s is tapping into the delivery trend and McDelivery is being rolled out in various countries around the world. As you may know, Coca-Cola beverages are key in the McDonald’s restaurant experience (think of the combo meal) and Coca-Cola wants to help make the McDelivery experience a great one for people to try and try again.

To achieve this, we are looking for ideas that Coca-Cola can leverage to make more people aware of McDelivery and to try and enjoy more surprising and delightful experiences. Can you help imagine what Coca-Cola can do to make the McDelivery more surprising and delightful?

Format: Presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck

Thomas

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Happy December - Meet Giulia, our Creator of the Month!

By Natasha Miller on December 05, 2017 07:00 Featured Authors 0

Hey eYeka!

As Andy Williams told us a million times, this is the most wonderful time of the year. We hope you are ready to celebrate, whether you are a believer or not, just enjoy the great vibes and beautiful lights! And because we like to finish our year the best possible way, we would like to introduce you to our beautiful creator of the month: Giulia! Let’s find out a bit more about her :)

Hey Giulia! It’s a pleasure to have you this December!

Tell us a bit more about yourself…

My name is Giulia Rodilossi, I’m 26 years old and I was born and raised in Rome, Italy. I love to travel and understand new cultures and ways of communicating around the world and that is also why I have chosen to study in the UK for my Bachelor Degree in Advertising and Marketing. I have worked for agencies, political organizations, entertainment studios as well as start-ups in completely different roles within the communication arena and I’m now a freelance social media marketing manager in Rome.

When I was little I remember thinking that I needed to be the best at one thing only; growing up I realized that my varied passions and ability to immerse myself in different subjects and ways of thinking, is actually my best asset today. That’s why my experiences are extremely varied, both personally than professionally. So if you are asking me what characterizes me the most, I would say that it’s my eclectic nature. I think that the best ideas come from being open minded and taking inspiration from different sources and activities, that’s why I like to think of myself as a creator, rather than an adwoman – something that eYeka understands very well. That is also why I’m particularly proud that one of the contests that I have won, here on eYeka, was aimed at South Arabian males – possibly one of the furthest and most different cultures than the one I’m a part of!

You have been a member of our community since May 2017 and already you have won 2 contests! Congratulations!

How did you find out about eYeka?

I stumbled upon eYeka one day while I was looking through some creative opportunities online. I realized that creative crowdsourcing was a thing and started to look at a variety of platforms. eYeka is the only one I still utilize on a daily basis though. What attracted me to eYeka and keeps me engaged as of today is its simplicity of use, the fact that it understands the value of us creators, and the variety of contests it proposes. Some are more technical, others recognize the importance of the overarching big idea and don’t care if the overall execution is not as refined. This allows everyone a shot to grow in different areas, even if they are not operating in their primary areas of work. For example, I’m currently a finalist for a packaging contest that also required a rebranding. Although I can handle my fair bit at Photoshop, I’m not a graphic designer, but I have a ton of experience in strategic branding. This gave me the opportunity to enter the contest anyway and try out something different. I think that’s very clever, because the client can always re-propose a sound concept to a technical designer, whether it would be useless to have a beautiful design without a strategic mindset behind it.

Do you have a creative process? Where do you look for inspiration?

I’m very analytical, I always make up lists of the brand’s features and main benefits and have ton of research before putting down any idea. I look at pictures online, read articles, the client’s past work and what the competitors are doing. I also amplify my search if the brand could be utilized in different ways or if there is a category which seems different but where there are actually similarities in how the brand communication is approached. With all this material in hand, I automatically start thinking of taglines that represent the brand and then try to work with them graphically and see how much I can push each concept. If it is funny, can I make it absurd? If it is emotional, could I show it to the least emotional person I know and see that person reacting to it? If it needs to be straight to the point, can I explain it in 6 words? This way I start cutting off idea after idea until I get the best one I could think of and that checks positively all of the main points of the research.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I have to be honest, that’s tough. Obviously, no one likes to lose, especially when they put a lot of work into it, but I’m particularly bad at losing! haha - However, I’m also not a quitter and I’m quite stubborn so I’m constantly trying everything over and over again. I look up the winners for those contests and try to understand what the client saw in their entry that they didn’t see in mine and I try to remember that for my own future entries. The beauty of the crowdsourcing concept is that you can measure up with other participants and share a critical and positive feedback. This allows all of us to grow and it personally gives me a stimulus at thinking and producing more.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

The best gratification comes from producing something that is appreciated by such high-end clients around the world. For what it concerns the money, they are always very welcome! My plan is to keep them apart from my work income and let them stay there. I don’t want to spend them for the foreseeable future. I want to see how much I can gain and appreciate that they are there because of my hard work.

If you had to describe eYeka in 3 words, what would they be?

Quality, collectivity, and obviously, creativity.

Finally, is there anything you would like to share with our creators?

Developing a creative sense is not as easy as it sounds; it requires an open mind, a committed focus and a bit of courage. The process on how to get there is different for everyone and it takes for time and effort. So try to understand what makes you unique as a creator and what can you offer with your solutions that someone else may not. Try out even the ideas that seem a little crazy, sometimes they are the best ones and even if they don’t work out in the end, they provide you with the stimulation to persevere and think differently. And finally, be proud and confident of yourself and your abilities but keep a learning mindset in everything you approach.

Thank you so much for your time Giulia! We can't wait to see new entries from you! 

Have a great holiday season everyone!

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Convince people with hearing aids to switch to Duracell batteries because they last longer.

By Ekaterina Pashina on November 30, 2017 11:23 Call for entries 0

Convince people with hearing aids to switch to Duracell batteries because they last longer.

Today around 5% of the world’s population suffers from hearing issues. This number increases every year because boomers, a large part of the population, are aging, and it is also due to improper exposure to excessive noise. Most people with inadequate hearing are above 55 years old. 

When they start using a hearing aid, (upon a doctor’s recommendation) they feel relieved and ‘connected to the real world again’. 

Most of the hearing aids come with pre-installed batteries, which are not Duracell. It is human nature to continue using a brand that has proven itself, especially for a device that keeps them “connected to the real world”. 

It is a shame because Duracell hearing aid batteries last longer than any other. 

So, can you help Duracell?

In an impactful and emotional poster, convince hearing aid users to switch to Duracell batteries because they last longer.

Format: A poster with a headline and an explanation of the main idea. (2 page PDF)

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till December 20, 2017 23:59 UTC! 

Good luck!

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Invent a breakthrough new hair conditioner for Indian women

By kajeeporntechataveekijkul on November 30, 2017 11:00 Call for entries 0

Invent a breakthrough new hair conditioner for Indian women

Hair conditioners are not widely used by Indian women. Their daily hair care routine involves oiling their hair - both pre and post hair wash - and using shampoos. The job of conditioning and detangling hair post hair-wash is done by hair oils and they don’t see a need to invest in an additional product like hair conditioners. Additionally, even when women have experimented with hair conditioners, they feel the product hasn't come off completely due to the smoother hair texture post rinsing. This leads to more time and water required to rinse off conditioners in a country like India where there is widespread water scarcity. Indian summers are also quite harsh and humid which makes women feel their hair has become even more greasier after using conditioners. A big consumer products company would like to disrupt the Indian market with a breakthrough new hair conditioner. They want to tap into your creative and innovative minds to invent a new hair conditioner to appeal to Indian women and their unique needs. 

Invent a breakthrough new hair conditioner which appeals to the unique needs of Indian women through its innovative format, benefits, and ways to use.

Format: Presentation with visuals and text (Maximum 2 pages per entry)

Read the brief now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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Make rinse-off hair conditioners relevant and compelling for Indian women

By kajeeporntechataveekijkul on November 30, 2017 11:00 Call for entries 0

Make rinse-off hair conditioners relevant and compelling for Indian women

Hair oil is synonymous with conditioning benefits in India. Indian women have been using hair oils since centuries to make their hair stronger, softer, smoother, and to promote hair growth. It’s deeply entrenched in the Indian culture and hair oils are used both in pre and post shampoo use. Indian women feel that just using shampoos and hair oils is enough as part of their hair care routine. On the other hand, hair conditioners in India have very few users, a negative perception, as well as misconceptions around it. Women feel that hair conditioners contain excessive chemicals which damage hair and leads to hair fall. A big consumer products company would like to change this. They want to tap into your creative minds to excite and entice Indian women to make rinse-off hair conditioners a part of their hair-care routine. 

Through a disruptive and compelling poster with tagline, convince Indian women about the advance benefits of using rinse-off hair conditioners as part of their daily hair-care routine

Format: Poster with tagline and answers to the questions (Maximum 1 page per entry)

Read the brief now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

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