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Create an addictive Jewelry concept for women

By Thomas Langella on December 20, 2017 17:42 Call for entries 0

Create an addictive Jewelry concept for women

Shopping is not just about collecting things: shoes, clothes, cosmetics, etc. People always look for the brands and items that will elevate their style to perfection and, jewelry has always been the most luxurious part of the shopping list. When buying jewelry, people are not only buying a brand, they are buying something precious and personal. 

Over recent years, jewelry has changed a lot, thanks to innovative brands like SOKOLOV. SOKOLOV has completely changed the approach by modernizing jewelry, bringing new products to consumers jewelry and making it more affordable. Now, women do not have to wait for special occasions to buy the jewels they want.

Today SOKOLOV wants to conquer a broader public and they need your creativity to invent a totally new and addictive jewelry concept for women.

Format: presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck 

Thomas

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Make life flavorful with Lay’s chips!

By Thomas Langella on December 15, 2017 17:55 Call for entries 0

Make life flavorful with Lay’s chips!

Millennials grew up in a time of instability, but they approach their lives with optimism.

They are open to the world around them. Seeing the world in a new or different way makes life more interesting. They like hanging out with their tribes and the fun times together are crucial to them.

They are “Flavor Seekers” and they love Lay’s chips. 

Lay’s adds flavor to any experience, to excite and delight Millennials with compelling content and delicious snacks to help make their lives more flavorful. 

Now, we are looking for ways of bringing even more flavor to the world through eye-catching and newsworthy packaging! Got some ideas?

Come up with a lighthearted, fun and newsworthy packaging to help Lay’s make life flavorful.

FORMAT: 2 pages with illustrations, text and answers to questions using the template.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck

Thomas

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Create a special edition of the Doritos packaging and create a buzz!

By Thomas Langella on December 08, 2017 14:24 Call for entries 0

Create a special edition of the Doritos packaging and create a buzz!

Who has not heard of Doritos? Doritos is more than just a seasoned tortilla chip. It is a brand that does things that no other brand can do. The brand’s bold personality, combined with its intense bold flavors, tooth-rattling crunch, and unique, edgy, triangular shape make it an icon among the younger generation.

Doritos is the spark that ignites you to release your Inner Bold. They are made for people who seek out bold experiences - we call them “Hyperlifers”, meaning individuals who have a youthful lean-in mindset. They seek fun, self-expression and stimulation and are defined by technology, globalization and optimism. These people, from 16 to 24 years old, are torn between standing out and fitting in. They want to maintain individuality but do not want to break the rules. They are Doritos lovers who always seek to try new things and they are ready for adventures – however they define them.

Doritos wants to help them seize life even more and express themselves in a bold way with a new, iconic, and buzz-worthy packaging. Can you help break the mold?

Format: presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

Thomas

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Give us a disruptive demo idea for Pond’s Acne Clear!

By Joey Lau on December 08, 2017 03:20 Call for entries 0

Give us a disruptive demo idea for Pond’s Acne Clear!

Pond’s has a revolutionary facial cleanser called Acne Clear. It strengthens skin’s bacterial defense and boosts skin’s immunity to not just clear acne, but also to stop it from coming back altogether. Pond’s Acne Clear has an Acne Immunity formula through an ingredient called ‘THYMO-T’ which strengthens skin and targets the root cause to clear acne causing bacteria and stop acne from coming back. When we look at most product demonstrations (which shows the product superiority and how they work), they are very scientific and boring to watch. Some are also extremely over-the-top and hard to believe. Pond’s would like to change this with your help. They want to tap into your creative minds to come up with a storyboard for a demo idea which will show women how Pond’s Acne Clear boosts skin’s immunity and strengthens skin to stop acne from coming back. 

Create a storyboard for a demo video which shows how Pond’s Acne Clear boosts skin immunity and strengthens skin to stop acne from coming back!

Format: Storyboard based on template provided – Maximum 3 pages per entry

Check out the brief! Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 1,000€

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BIC Stationery – Tell us what it means to be a French brand through poster and activation idea

By kajeeporntechataveekijkul on December 07, 2017 23:00 Call for entries 0

BIC Stationery – Tell us what it means to be a French brand through poster and activation idea

In Asia, there is a misconception that BIC is a local Asian brand and maker of old-fashioned products. Consumers don’t recognize the BIC brand easily. BIC is actually a global brand with 60 years of French heritage and innovation. They make colorful, fashionable and sophisticated stationery products which are much loved all over the world. All their products are designed in France. BIC would like consumers in Asia to love and be excited by its ‘French-ness’. They would like to tap into your creative minds to communicate being a French brand in the most engaging way!

Through a poster and activation idea, excite young stationery users about BIC by highlighting and celebrating it being a quality French brand.

Format: 1 page poster and 2 slide presentation for activation – 3 pages max

Check out this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

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