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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Meet our Creator of the Month - conceptionredaction!

By Pauline Gaudillat on September 03, 2019 12:00 Featured Authors 0

This week, we are delighted to present one of our greatest creators: conceptionredaction! This creative French person has many things to share...

As an introduction, is there a quote you like to follow as your mantra?

Living in Australia and being a surfer leads you to follow one obvious mantra: “Go with the flow”!

Tell us a bit more about yourself…

So, I’ll start by this: English is not my first language, so please bear with me hahaha!

I studied Art in France for 4 years and then Communication in Belgium for 4 more years. Then I started working as a creative copywriter in Paris, Geneva, Montreal, Paris again, then I moved to Melbourne 6 years ago. There, I went back to school to study furniture design and started a small business: http://ateliercayelle.com. Since then, I’m living between Melbourne and Paris, alternating between product design and a freelance contract in advertising: https://mariecopywriter.com/.

You’re French and you live in Australia: can you tell us more about it?

Australia was a real “coup de coeur” for me: landscapes, fauna, lifestyle… I spent a month there on holiday and I knew straight away that I wanted to stay. I wasn’t speaking English at that time (and I am still learning) so the move was not completely smooth… It took a lot of compromise as I could not work as a copywriter there … but I still loved my job … and that’s when eyeka happened!

How did you find out about eyeka?

I was studying English full time, and Furniture Design on top of that, but after 2 years, my English started to be good enough that I could share ideas and concepts. I started looking for advertising competitions on google, as I wanted to go back to copywriting and idea generation. I found an eyeka competition and entered it - that’s how it all started. Now I participate mostly when I am in Australia, designing products. However, if a brief is really appealing to me and I am in an advertising agency, I will still do it, on the side, at the weekends.

Do you have a creative process? Where do you look for inspiration?

For me, the easiest way to go is to let it sink into the back of my mind. I read the brief, do a bit of research and then I get on with my life. I surf, I go to work, I do yoga, I do my grocery shopping … until something happens that makes me think: “Wait, that would be great…” That’s when I go back to the computer again.

So, inspiration is everywhere, really.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winner?

I only enter briefs that are fun for me to do. So, the process of submitting an entry is not 100% about winning. Sure, it’s good to be rewarded, but an idea is always really subjective. A client might love it, another one might hate it… And the next brief is always another chance.

Also, I found that each brief is really insightful in terms of what the brands are looking for, which target audience they are trying to reach and why… All that leads me to do some research that is then really useful in my other work as a designer or as a copywriter.

What would you like to achieve with the prizes you win?

Winning allows me to spend more time designing products. When I have a bit more cash, I am less in a rush to find the next contract, and I can slow down the pace a bit.

If you had to describe eyeka in 3 words, what would they be?

Playful, Addictive and Insightful.

Finally, is there anything you would like to share with our creators?

I bought my latest surfboard thanks to eyeka hahaha!

Thank you Marie!

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Create an innovative solution to help pet owners provide the best care to their dog when it comes to prevention of health issues!

By daniaalsabbagh on September 02, 2019 09:21 Call for entries 0

Improve dog’s health & well-being with a breakthrough prevention solution!

Dog owners love their pet and enjoy all their special moments with him/her. But they see that he/she is changing throughout the lifestages. Pet owners wish to keep the bond they have as long as possible by choosing the right functional treats and/or supplements for him/her. They believe prevention is better than cure when it comes to the health of their pet. They desire to focus more on the prevention of health issues (both physical and mental) through supplements and functional treats – in addition to the main meal.

But when it comes to prevention pet owners don't really know when it is the time to start thinking about specific health issues so they can start using supplements to prevent those from happening. In addition to that the nutritional needs of their dog vary throughout lifestages and even during the year (seasonal effect).

Royal Canin knows the world of dogs and dogs is more diverse than people realize. The brand partners with pet experts to deliver a wide range of nutritional products that doger to every pet’s needs to transform every individual dog and dog into the magnificent animal it has the potential to be. Royal Canin is a science-based brand that does not want to mimic human behavior (anthropomorphism) among pets  but rather meet their inherent needs.   

Treats is therefore a sensitive area, given treating often does not fill a genuine pet need but rather pet owner emotion, and may actually lead to obesity and related health problems. Royal Canin needs your creativity to imagine solutions for pet-owners willing to support their pet’s health, can you help?

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

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Create an innovative solution to help pet owners provide the best care to their cat when it comes to prevention of health issues!

By daniaalsabbagh on September 02, 2019 09:19 Call for entries 0

Improve cat’s health & well-being with a breakthrough prevention solution!

Cat owners love their pet and enjoy all their special moments with him/her. But they see that he/she is changing throughout the lifestages. Pet owners wish to keep the bond they have as long as possible by choosing the right functional treats and/or supplements for him/her. They believe prevention is better than cure when it comes to the health of their pet. They desire to focus more on the prevention of health issues (both physical and mental) through supplements and functional treats – in addition to the main meal.

But when it comes to prevention pet owners don't really know when it is the time to start thinking about specific health issues so they can start using supplements to prevent those from happening. In addition to that the nutritional needs of their cat vary throughout lifestages and even during the year (seasonal effect).

Royal Canin knows the world of cats and dogs is more diverse than people realize. The brand partners with pet experts to deliver a wide range of nutritional products that cater to every pet’s needs to transform every individual cat and dog into the magnificent animal it has the potential to be. Royal Canin is a science-based brand that does not want to mimic human behavior (anthropomorphism) among pets but rather meet their inherent needs.   

Treats is therefore a sensitive area, given treating often does not fill a genuine pet need but rather pet owner emotion, and may actually lead to obesity and related health problems. Royal Canin needs your creativity to imagine solutions for pet-owners willing to support their pet’s health, can you help?

Join the contest

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

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Create a totally new end to end consumer experience in borrowing and repaying financial loans

By daniaalsabbagh on August 23, 2019 12:36 Call for entries 0

Come up with a totally new end to end service that will revolutionize the consumer credit system for a new generation of consumers!

Traditional financial institutions have always used a customer’s income and other relevant asset/earning information provided at the time of application to assess borrowing requests. In most conventional banks & lending institutions, customers are promised: security, simplicity, and speed when seeking to borrow funds. This has become the norm across the entire Financial industry. In other words, the service has become a commodity in the consumers’ eyes and no longer the competitive advantage of our client, a leading  consumer financial institution.

However, there are new start-ups emerging to offer lending services that break the conventional standards and give consumers a more flexible experience with many more options. Customers are starting to see changes in the way they can apply for, borrow and repay lent money.

That’s why our client, a leading  consumer financial institution, needs your help. This company is willing to think and behave like a challenger start up financial company and to disrupt the consumer financial lending sector. To do so, they want to create a totally new end to end consumer experience in borrowing and repaying financial loans. Can you help?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Introduce new OSU Apple Cider Vinegar from Mizkan to health-conscious people!

By Ekaterina Pashina on August 16, 2019 14:56 Call for entries 0

Introduce new OSU Apple Cider Vinegar from Mizkan to health-conscious people!

Apple Cider Vinegar (ACV) has long been known as a natural remedy in Japan. While the ritual of drinking vinegar might not be a common healthy practice for many of us, in Japan it is one of the top health rituals that aids a healthy lifestyle and helps to maintain internal balance. It has been proven that drinking vinegar has several health benefits and drinking 15ml daily can help you live longer. Generations of Japanese have been following the health ritual of drinking Apple Cider Vinegar for centuries, and it is as important today as it’s always been.

Mizkan, the no.1 vinegar brand in Japan established in 1804, is introducing a new brand of Apple Cider Vinegar called OSU, which means vinegar in Japanese. The first country where it will be available is the UK. OSU believes that inner balance starts from healthy choices rather than quick short-term fixes. Doing small things every day contributes to long term benefits and supports a strong mind and body.

OSU has over 200 years of expertise in crafting vinegar in Japan and blends unpasteurized apple cider vinegar and 100% natural fruit juice to deliver a balanced, tangy taste with the natural sweetness of apples. It includes `The Mother` which is the strands of protein present within raw apple cider vinegar.

OSU is easy to drink and has a pleasant taste, unlike some Apple Cider Vinegars. Its delicious recipes blend raw, unpasteurized apple cider vinegar with 100% natural fruit juices, making this exceptional quality brew taste tangy yet with a smooth and enjoyable natural sweetness.   ​

​Mizkan needs your help to spread the word about this new great ACV product and inspire healthy conscious people to try OSU! Can you help?

In the format of a poster - with an engaging and powerful headline and a supporting key visual - introduce the new OSU apple cider vinegar to health-conscious people! 

Join the contest now! 

Jury's Prize

  1. 2,000€
  2. 750€
  3. 500€

Participate before September 01, 2019 23:59 UTC!

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