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Creative Guidelines - how to create a winning entry on eYeka

By Thomas Langella on June 09, 2017 14:53 Tips And Tricks 0

We at eYeka see dozens of entries coming from the community every day. We see some of them winning while others failing. We often see the same creators getting recognized and awarded by totally different brands, again and again, while sometimes strong ideas remain outside of the winner’s pedestal.

We believe that fresh ideas come from everywhere, however a proper presentation will never hurt. We have collected a list of simple guidelines which will help you instantly enhance your entry and make your idea shine.

They say it’s the first impression that counts. So do not let the first impression from your work decrease the chances of showcasing your talent!

General creative guidelines for non-video contests (presentations with text)

  • If you are creating a multi-pages presentation with visuals and text, keep it in landscape rather than vertical format. It will make it easier for the readers to go through.
  • Use PowerPoint or similar software to create your submission and then save it as a PDF.
  • Always proofread your text! If you translate it to English from a different language, ensure that the quality of the translation is good. This means do not use online translators for the whole text. This will always affect the overall clarity of the text and sometimes will make it almost impossible to understand your idea. Seeing grammar mistakes, untranslated words in the text can easily kill all the excitement the idea brings.
  • Make sure that the text is readable. This means that the font should be above 11 pt and very bright translucent colors. Be careful when showing your creativity with font. Sometimes it is better to stay conservative.
  • Think more from the reader’s shoes: avoid cluttered dense text which just gives headaches to those who have to read it. Do not hesitate to use headings, text blocks, illustrations, to highlight the most important parts.
  • Keep your entry simple and clean. Apply the same style to all the pages of your document.
  • Very often there are mandatory questions in the brief to answer. They are in the brief to help you. Consider it as a checklist when creating your idea. This is your additional chance to convince the brand that your idea is great. Therefore, try not to provide generic answers and do not copy paste the text from the brief. The right answer can really add a lot of value to your idea!
  • Do not copy text or description from Google search / Wikipedia and paste on your entry. It will make the entry too long and won’t be able to describe the idea very well. If you want to use detail from the internet to describe your work or insight, please, summarize it and try to link it to your idea. No need to make it long, the shorter but precise description the better.
  • You can think of your entry as a CV you are sending to a recruiter. There will be a lot of professionals assessing your entry in general along the way. Choose carefully what story you are trying to tell, try to ‘sell’ your idea with the help of nice editing, clear explanations and carefully picked illustrations.

Communication contests (posters/print ads)

  • If you are working on a poster, keep in mind that the aesthetics is always important. Your submission should be visually attractive and easily understood. Your chances of winning are much higher if your entry is visually appealing and you have a smart idea.
  • Keep your poster clutter-free and follow the principle “Less is more”. Choose one strong visual over several small images cluttered in a collage. Avoid small visuals and too much text. Do not create infographics or comics.
  • Minimize the amount of text on the poster. One short punchy tagline is more than enough. Your idea has to be communicated through the main visual. It should be easily understood by just looking at the poster and reading the tagline. If someone needs to read a page of text to understand your concept it is better to rework your concept.
  • A poster/print ad must always contain a main visual. It cannot be text only; however nice the font is.
  • Finally, think of how your idea could be used in a marketing campaign. Even if it is not a part of the challenge, think of it as of a useful exercise and a ‘crush test’ of your idea.

Example of Communication contest: Hyundai:

This is an example taken from a real eYeka contest. The challenge was: Tell us an original, unique and engaging story where people have a brilliant, memorable experience with a car.

Here we're showing the idea that won and 4 examples that illustrates what you should avoid in your work:

Designing a new innovative product/service

  • Stay “out of the box”: Innovation is all about fresh thinking. We’re looking for something that has not being seen yet, please do some research about the product or the category in your creative process.
  • Your submission must be easy to understand with a strong insight/concept that you can see straight away when starting to read the entry.
  • We recommend using page 1 to present the core of your concept and the following pages to develop and illustrate the application & benefits of your idea.
  • Focus: we recommend choosing one strong approach and focus on a single-minded idea. Don’t try to include everything in one concept.
  • Bear in mind that your creation might be assessed by different persons, make sure your description is clear and supported with strong visuals.

Example for innovation "pasta preparation": 

For example, if the challenge is to create a new  pasta product, here are different ways to adress it. Even if your entry is not very sophisticated, you always have chances of winning as soon as it is well presented and clearly illustrated.  

Example for "experience" project: for this kind of challenge there is no "one-best-way". Ther eis usually more text so your task is to keep it light, clear and simple. Think of how you can organise the text the best way, divide it to the logical parts, use icons, maps, diagrams, visuals.

Avoid submitting entries like this:

Try to make sure your entry includes: 

We hope that these tips will help you to create your winner's entry and make your idea shine bright! 

If you have any other ideas or feedback please do not hesitate to share them in the comments below or shoot us a message to support-en@eyeka.com. 

Cheers! 

eYeka team 

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Downy & ARIEL – Perfect combination for your laundry

By Natasha Miller on June 09, 2017 13:28 Call for entries 0

Convince people that Downy and ARIEL are the perfect match and should be part of their laundry routine.

Laundry can be a very dreaded house chore. The dirty laundry seems to be constantly growing in the hampers. Love it or hate it, the better we do laundry, the more organized we are and the better we feel. Therefore, everyone has his or her own laundry routine – pre-soak, temperature setting, laundry detergent, fabric conditioner, washing process, drying…

While women keep trying different products and exploring the best laundry routine, ARIEL and Downy, two laundry brands that leave your clothes perfectly clean and fresh from day to night, would like to make it easier, by offering concentrated products with the same cleaning performance and lasting freshness in less quantity, and suggesting people to use two products together.

However, in some countries, people know Downy and its concentrated fabric enhancer very well, but what they don’t know is that ARIEL offers concentrated detergent products as well, with superior cleaning and stain removal in every wash. As the two brands don’t always sit side by side on shelf in the supermarkets, people don’t necessarily know about the two powerful partners.

We need you to create associations among ARIEL and Downy, so women in the supermarkets can know immediately that they are the best combination to leave their clothes perfectly clean and fresh from day to night. Can you help?

Format: poster with a tagline + answers to the questions – 2 pages max

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Create funny videos which show the effects of dandruff on a millennial’s life

By kajeeporntechataveekijkul on June 09, 2017 11:00 Call for entries 0

Create funny videos which show the effects of dandruff on a millennial’s life

CLEAR is a major anti-dandruff shampoo brand globally and since 1979, has been helping men and women get rid of dandruff and scalp problems. It gives them confidence and take on life with nothing to hide. Dandruff can cause annoyance in one’s life and doesn’t let him/her put their best foot forward. This is especially true for millennials who are developing their personalities and wanting to build their personal and professional life up for success. Think about a millennial suffering from dandruff, what could be the way he/she tries to cope with it? We want your help in making a hilarious and relatable video for CLEAR which will show the effects of dandruff on a millennial’s life.

Through a funny and engaging 30-45 second social content video, show us the hilarious effects of dandruff on a millennial’s life and how CLEAR can help them have nothing to hide

Format: Video – 30 to 45 seconds

Check out this brief

Jury's Prize

  1. 12,000€
  2. 6,000€
  3. 2,000€

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Tell us a personal and meaningful story in which digital public services improve the lives of EU citizens!

By pernianfarahani on June 09, 2017 09:48 Call for entries 0

Tell us a story in which digital public services improve the lives of EU citizens.

The European Union has been providing many benefits for its citizens and has also been attempting a transition from closed, bureaucratic, paper-based transactional public service models to digitized ones, including electronic invoicing and electronic ID, so that EU citizens can move more freely within the Union, do business more efficiently, interact easily with the government and participate more in political life.

Can you tell us a personal story or imagine a situation in which an EU citizen could benefit from new digital public services?

Tell us a personal and meaningful story in which digital public services improve the lives of EU citizens.

FORMAT: Presentation with visuals and text (2 pages max.)

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!

 

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Convince teenagers to try the new toothpaste especially designed for them by Oral-B!

By pernianfarahani on June 09, 2017 09:37 Call for entries 0

Convince teenagers to try the new toothpaste especially designed for them by Oral-B!

Becoming more self-conscious about freshness of their breath, teenagers are looking for other toothpastes to replace the fruity, sweet ones with characters on the packaging designed especially for kids. They’re eager to grow up, and get rid of kid’s toothpastes. While they have more social interaction at school, they’re looking for toothpastes that provides fresh breath and white & healthy teeth, which give them more confidence

Oral-B, a leading brand offering oral hygiene products, wants to convince teenagers that it’s time to upgrade to an Oral-B toothpaste, specially designed for teens. Can you help? 

In an original poster, encourage teenagers to change to Oral-B new and unique teenager’s toothpaste from sweet, fruity kid’s toothpaste.

FORMAT: Poster with a tagline and a name for the new teenager´s toothpaste.

Join this contest!

Jury's Prize

  1. 700€
  2. 500€
  3. 300€

We wish you good luck!

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