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Be your own refreshing-self with Sprite!

By daniaalsabbagh on February 27, 2020 13:58 Call for entries 0

Bring to life communication ideas for Sprite that will inspire the youth to be their own refreshing-selves!

Sprite is the lemon-lime flavored soft drink with a crisp known and loved by many of us. It is that 100% natural flavors and iconic drink that gives you the ultimate cut-through refreshment.

Sprite was first launched more than 60 years by The Coca-Cola Company and since then, the brand has been delivering quite different messages across the world: it is ingrained as a brand for hip-hop lovers in the USA, while the Eastern world sees it as a functional drink for example. No matter where you live, you will most likely love this drink if you are young. Indeed, teens, youth and Gen Z have agreed on loving that lemon-lime sparkling drink.

On top of loving the drink itself, they see the brand as cool and refreshing. In a fast-moving world and even more demanding Sprite drinkers, Sprite must now be more than just a cool brand. Indeed, the brand is now willing to evolve and want the youth to “live Sprite”, to embed the purpose of freedom, of an out-of-the box thinking and openness in everything they do. They want young people to feel the Sprite experience, to have belief in who they really are and to be their own refreshing selves. Can you help Sprite communicate what it really stands for: an unconventional, fun, challenging brand that cuts through a fake world of stereotypes?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

 

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Infant Formula Shape & Packaging

By Pauline Gaudillat on February 21, 2020 17:59 Call for entries 0

Design the shape of NextGen Infant Formula and its packaging for the next 100 years!

Parents want to give the best to their child no matter what stage of life he is in, and this starts with the best nutrition for a baby’s healthy growth and development. Today, moms who can't or don’t want to breastfeed, bottle feed their baby with infant formula. Typically, the mother buys a large metal tin can of infant milk, boils / heats the water to the right temperature, uses the enclosed plastic measuring spoon to dose the right amount, pours the infant formula & water into the bottle, and shakes the mixture to get rid of lumps. When the baby is crying, the preparation can be nerve-racking, stressful, too long, and messy.  

Whereas the sophistication and expert “like breast milk” quality of infant formula has made great strides over recent decades, the packaging & preparation ritual has hardly changed in 100 years! Our sponsor would like to change this. Can you help?

Design a new and iconic shape & partner packaging to protect & dispense compacted infant formula powder in 5-gram units. 

Join now!Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before Sunday, MARCH 8th 23:59 UTC.

Good Luck!

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A memorable activation concept on sustainability for P&G and its retailers

By Pauline Gaudillat on February 19, 2020 10:41 Call for entries 0

Create an out-of-the-box activation for P&G and its retailers that engages consumers to become more sustainable!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become a big concern and driver for consumers. No longer for a minority of “eco-engaged” consumers but for everyone!

Indeed, consumers are more and more concerned about environmental issues. Their concerns are not only skewed towards the obvious plastic waste and pollution, it goes beyond this: for 50% of EU consumers, the biggest issue is overall ‘climate change’. They are willing to change their consumption and shopping habits and lifestyle to reflect their values in this area, they are asking brands and retailers to act in a more eco-conscious way, but they also claim that they want of be active in the process and do their part to reduce the overall waste – and so, the carbon footprint – they produce, consume or use.

This project is about helping and educating consumers to live in a more sustainable way at home, through a strong activation concept in-store for different P&G product categories. Can you help?

Come up with an outstanding and memorable activation concept for a partnership between P&G and its retailers in Europe that will help consumers to have a more sustainable lifestyle!

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before February 27th, 23:59 UTC.

Good Luck!
Pauline

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An innovative activation idea for Schweppes!

By Pauline Gaudillat on February 04, 2020 12:55 Call for entries 0

Come up with a creative and innovative activation idea that brings the brand experience closer to consumers!

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

  1. 450€
  2. 450€
  3. 450€
  4. 450€
  5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

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Meet our Creator of the Month - joaogeada!

By Pauline Gaudillat on February 04, 2020 12:00 Featured Authors 0

Hi everyone!

We are glad to present our Creator of the Month of February: joaogeada! This creative Portuguese mind is a great example of what a hedonist person is. He likes to create his own mantras, but here is his favorite formula as a proof: 'Enjoy life. What really matters will come to you.’

Tell us a bit more about yourself.

I was born in Lisbon, Portugal but I also have the Angolan nationality and I consider myself much more African than European, because I am a bit chaotic.

I have 5 children from my first marriage and my new wife, the love of my life, have 3, so most of all I’m a full time dad. I also studied Design and I’ve been a creative director in major ad companies for more than 3 decades until i’ve got tired of it and i’ve become a teacher, a writer and a freelancer with just a couple of clients.

Most of all i love living in the country, drinking beer and wine with my loved ones, and responding to the occasional Eyeka brief ;)

How did you find out about eyeka?

I think it was a friend that told me about it.

Over 3 months, you won 4 prizes: that’s awesome! How can you explain those wins? Is it about the topics, the kind of challenge, or maybe just about the inspiration that come right before Christmas break? 

It’s all about the inspiration. But as Picasso use to say ‘when inspiration comes, it’s better to find you working.’

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

We all have a common process that James Webb Young, a famous copywriter from the sixties explained in his book ‘A technique for producing ideas’. But i guess that 30 years in advertising and design trained me in it.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I use to get a bit angry when i loose, but since i’ve been living haply in the country, i just drink a cold one and go on with it :)

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Well, the money off course. Joking, mainly the feel that i still can do it.

If you had to describe eyeka in 3 words, what would they be?

Community, Creativity, Globality

Finally, is there anything you would like to share with our creators (secret, tip…)?

Keep working. It will happen.

_____________

Thank you so much Joao!

 

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