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Invent a quirky food complement for preteens at school!

By Natasha Coussot on April 21, 2017 11:14 Call for entries 0

Invent a quirky food complement for preteens at school!

Meet Diego, a 12-year-old boy living in Mexico. He is not a kid anymore and naturally he wants to make his own choice, what friends he makes, what games he plays, and what he eats. In the morning, between breakfast and lunch, he usually takes a mid-morning break at school, when he eats something he brought including a sandwich with a beverage and a food complementary, such as a fruit, cookie, pastry, or snack, so he can have more energy until lunch time.

Although his parents still decide what Diego brings to school, Diego starts to have a say and he wants some food complementary that’s more fun, quirkier, and says something about him & his personality.

Can you help to invent the perfect food complementary for Diego’s mid-morning break at school?

Format: presentation 1 page PDF - use the template

Check this brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Good luck!

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Invent a cool food complement that contains fruit for preteens at school!

By Natasha Coussot on April 14, 2017 14:30 Call for entries 0

Invent a cool food complement that contains fruit for preteens at school!

Meet Juan, a 10-year-old boy living in Mexico. He is not a kid anymore and naturally he wants to make his own choice, what friends he makes, what games he plays, and what he eats. In the morning, between breakfast and lunch, he usually takes a mid-morning break at school, when he eats something he brought or was prepared by his mom including a sandwich with a beverage and a food complementary, such as a fruit, cookie, pastry, or snack, so he can have more energy until lunch time.

Juan’s parents like to put a fruit in his bag so he could have a healthy, balanced meal. However, Juan doesn’t like it and always leaves it uneaten because he thinks it’s boring and not cool enough for him. Juan wants to choose a product that’s exciting for him, a healthy product with fruit that his parents will like too.

Can you help to invent the perfect food complementary with fruit for Juan’s mid-morning break at school?

Format: presentation 1 page PDF - use the template

Check this brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Good luck!

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Create a range of cold ready-to-drink coffee beverage for an afternoon break!

By Natasha Coussot on April 14, 2017 14:28 Call for entries 0

Create a range of cold ready-to-drink coffee beverage for an afternoon break!

We are sure you’ve known these moments in the afternoons when you just need to take a break from sleepiness, stress or anxiety? Or even for just having a pause for 10 or 15 minutes, to pamper yourself, cheer you up and come back to your day with a better self, because you deserve it.

Coffee shops are a great place to be for such moments. You enter one of these cozy and modern places, choose from a large variety of coffee beverages with ingredients coming from different regions, have your name written on the cup, and enjoy some sweet time all by yourself or maybe sharing this moment with your friends. However, not everyone has a coffee shop nearby, or has the time to go to coffee shop in a busy afternoon. They still desire this break with a sweet milk-based coffee.

Another option for them is to go to a nearby convenience store, grab a bottle of cold coffee beverage. There are already some ready to drink coffee products in the market. They are cold, with creamy texture given by the milk and a sweet coffee aroma. However, we feel that although they are pleasurable drinks, they don’t replace the coffee shop experience, they all look the same, and offer the same flavors too.

We’d like to invent a new range of cold and sweet, ready-to-drink, milk based coffee that people will love. Can you help?

Format: presentation (4 pages max.)

Check this brief!

Jury's Prize

  1. 3,500€
  2. 1,500€
  3. 500€

Good luck! 

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Create the next generation of Domestos Toilet Blocks

By Thomas Langella on April 14, 2017 10:32 Call for entries 0

Create the next generation of Domestos Toilet Blocks

Few enjoy cleaning, so brightening up – and shortening - the cleaning experience is very appealing to many! Therefore, people have adopted toilet blocks, a convenient solution to keep the toilet clean and fresh between the thorough toilet clean. Toilet blocks work by the water from the toilet flush flowing over the blocks that contain a formulation which dissolves to clean and release fragrance and foam. This way, you rest assured that the toilet is kept clean between cleaning sessions.

Domestos’ currently leading toilet block design comprises 5 multi coloured blocks that sit in their own compartment in a cage that hangs on the toilet rim. The toilet blocks are very popular products but the market is quite uniform and products look quite the same. This is an issue because in toilet blocks many choices are made at the shelf in store and only brands with eye catching and appealing design win sales.

Could you help Domestos rethink their toilet block design and help them become the most desirable toilet block in the market?

Format: Presentation

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Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

Good luck ! 

Thomas

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Too good to be true Insurance Product

By Thomas Langella on April 13, 2017 15:51 Call for entries 0

Invent a fresh way to talk about insurance for a ground-breaking company that pays its customers back the cost of their insurance, each month!

How does FREE insurance sound? Too good to be true, right?

An established insurance company is launching a bold new programme called “The Unlimited Family” that pays its customers back the cost of their insurance, each month!

 

The challenge for you is to reinvent the way we talk about insurance to attract people’s attention to this new product, and let them know that this is totally different from anything else in the market, or anything they’ve heard about before

Can you help them communicate on this exciting product?

Format: 1 page poster with tagline

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Jury's Prize

  1. 700€
  2. 500€
  3. 300€

Good luck ! 

Thomas

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