Sprite is the lemon-lime flavored soft drink with a crisp known and loved by many of us. It is that 100% natural flavors and iconic drink that gives you the ultimate cut-through refreshment.
Sprite was first launched more than 60 years by The Coca-Cola Company and since then, the brand has been delivering quite different messages across the world: it is ingrained as a brand for hip-hop lovers in the USA, while the Eastern world sees it as a functional drink for example. No matter where you live, you will most likely love this drink if you are young. Indeed, teens, youth and Gen Z have agreed on loving that lemon-lime sparkling drink.
On top of loving the drink itself, they see the brand as cool and refreshing. In a fast-moving world and even more demanding Sprite drinkers, Sprite must now be more than just a cool brand. Indeed, the brand is now willing to evolve and want the youth to “live Sprite”, to embed the purpose of freedom, of an out-of-the box thinking and openness in everything they do. They want young people to feel the Sprite experience, to have belief in who they really are and to be their own refreshing selves. Can you help Sprite communicate what it really stands for: an unconventional, fun, challenging brand that cuts through a fake world of stereotypes?