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Invent the next Airheads candy for teens and young adults!

By Mikhail Kachakhidze on May 25, 2018 11:39 Call for entries 0

Invent the next Airheads candy for teens and young adults!

We all have our sweet tooth from time to time, but teens and young adults indulge more in fruity chewy candy than the rest of us. Fruity, chewy candies are seen as a treat or reward, to satisfy a sweet craving, or to add some fun to the moment. The fruity chewy candy category in the US is growing, mostly through continuous product innovation, and that’s exactly what we want to do here: innovate new & unique Airheads within the category.

Airheads is a US brand known for its “larger than life” fruit flavors.

To help them excite their candy lovers even more, we’d like you to help invent the next playful and unique Airheads candy!

Format: Presentation with illustrations and text on no more than 2 pages.

Participate now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 1,000€
  4. 500€

Entries will be accepyted till June 11, 2018 23:59 UTC! 

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Olay Whips Moisturizer

By Pauline Gaudillat on May 18, 2018 15:36 Call for entries 0

Create the communications idea for new Olay Whips moisturizer designed for young women’s skin.

If you ask women what the holy grail of facial moisturizers is, they will say many things, but mostly, they want a moisturizer to give them healthy hydration without leaving their skin sticky or greasy.

After years of research, Olay, one of the biggest ‘masstige’ (prestige brand designed for mass market distribution) skin care brands in the US, has developed the ultimate moisturizer. It is called Olay Whips. It is light as air and dries in seconds, so there is no stickiness or greasiness!  

Olay Whips was launched in January, and has been doing well in the US market. The communication focuses on the new “light as air” texture that is unique to Olay Whips. For Year 2 communications, Olay would like to share more information about what it does for young women’s skin. So, Olay wants your help to creatively explore how a breakthrough ‘whipped’ skin moisturizing cream can communicate its skin care benefits in a way that strikes a chord with Millennials who prioritize the now, versus any long term skin benefits. Can you help?

Format: 2 pages max – 1 poster with a headline + answers

Join now!Jury's Prize

  1. 2,500€
  2. 1,250€
  3. 750€

Participate before MAY 27, 23:59 UTC!

Good Luck!

 

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Completely reinvent dental floss!

By mirayafi on May 18, 2018 12:16 Call for entries 0

Do you use dental floss? If you do, how do you choose the right one? Is there something that you like about dental floss, or the act of flossing? If you could, what would you change in this product?

Our sponsor, an expert brand and innovation leader in dental care, would like to leap frog the whole floss category, by finding qualitative breakthrough ideas that completely rethink and stir up dental flossing. We need your help creating the next generation of floss!

Wow us with a totally new, disruptive ‘floss’ product, experience and packaging that reinvents the current floss category.

Format: Presentation with visuals of the product and pack design in PDF, 4 pages max.

Join Contest Now!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 2,000€
  4. 1000€
  5. 500€

Participate before June 10, 2018 23:59 UTC

Good Luck!

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Illustrate WOW scent experiences!

By mirayafi on May 18, 2018 11:59 Call for entries 0

Many of us underestimate the role scent plays in our day-to-day life. Without scents, our life would be much less enthralling. Smells shape our mood, behavior, build experiences and our identity. And, of course, the more pleasant they are, the better!

Some of us are more driven by scents then others.

To delight these Scent Lovers, Downy/Lenor – the market leader in fabric conditioners - created its Premium Conditioner line with a sophisticated, delightfully fresh and rounded scent that lasts a surprisingly long time.

Can you help Downy/ Lenor show this to Scent Lovers that Downy/Lenor scent is the best scent ever?

With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better. 

Format: Poster with text. 2 pages in PDF

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

Participate before June 03, 2018 23:59 UTC. 

Good Luck!

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Create a perfect bank branch experience that is 100% human and 100% digital!

By mirayafi on May 18, 2018 09:32 Call for entries 0

Founded in 1929, Crédit du Maroc is one of the leading banks in Morocco today. It is famous for addressing the needs of working people and entrepreneurs, notable families of the country and businesses with international operational activities.

In 2016 Crédit du Maroc began a profound transformation through a reshape of the physical distribution network and the launch of several digital transformation projects such as the remote banking platform in order to become the bank that accompanies its customers in every aspect of their lives by 2020, as Crédit du Maroc is the "100% human, 100% digital” bank.

Crédit du Maroc needs your help to rethink its branches to offer its customers a simple, transparent and fluid experience combining the best of both worlds: Human and Digital.

Can you help?

Create a place with a warm welcome and value-added services, combining the best of human relationships and digital tools, to better satisfy the customers of Crédit du Maroc bank.

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before June 10, 2018 23:59 UTC. 

Good Luck!

 

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