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A memorable activation concept on sustainability for P&G and its retailers

By Pauline Gaudillat on February 19, 2020 10:41 Call for entries 0

Create an out-of-the-box activation for P&G and its retailers that engages consumers to become more sustainable!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become a big concern and driver for consumers. No longer for a minority of “eco-engaged” consumers but for everyone!

Indeed, consumers are more and more concerned about environmental issues. Their concerns are not only skewed towards the obvious plastic waste and pollution, it goes beyond this: for 50% of EU consumers, the biggest issue is overall ‘climate change’. They are willing to change their consumption and shopping habits and lifestyle to reflect their values in this area, they are asking brands and retailers to act in a more eco-conscious way, but they also claim that they want of be active in the process and do their part to reduce the overall waste – and so, the carbon footprint – they produce, consume or use.

This project is about helping and educating consumers to live in a more sustainable way at home, through a strong activation concept in-store for different P&G product categories. Can you help?

Come up with an outstanding and memorable activation concept for a partnership between P&G and its retailers in Europe that will help consumers to have a more sustainable lifestyle!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before February 27th, 23:59 UTC.

Good Luck!
Pauline

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An innovative activation idea for Schweppes!

By Pauline Gaudillat on February 04, 2020 12:55 Call for entries 0

Come up with a creative and innovative activation idea that brings the brand experience closer to consumers!

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

  1. 450€
  2. 450€
  3. 450€
  4. 450€
  5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

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Meet our Creator of the Month - joaogeada!

By Pauline Gaudillat on February 04, 2020 12:00 Featured Authors 0

Hi everyone!

We are glad to present our Creator of the Month of February: joaogeada! This creative Portuguese mind is a great example of what a hedonist person is. He likes to create his own mantras, but here is his favorite formula as a proof: 'Enjoy life. What really matters will come to you.’

Tell us a bit more about yourself.

I was born in Lisbon, Portugal but I also have the Angolan nationality and I consider myself much more African than European, because I am a bit chaotic.

I have 5 children from my first marriage and my new wife, the love of my life, have 3, so most of all I’m a full time dad. I also studied Design and I’ve been a creative director in major ad companies for more than 3 decades until i’ve got tired of it and i’ve become a teacher, a writer and a freelancer with just a couple of clients.

Most of all i love living in the country, drinking beer and wine with my loved ones, and responding to the occasional Eyeka brief ;)

How did you find out about eyeka?

I think it was a friend that told me about it.

Over 3 months, you won 4 prizes: that’s awesome! How can you explain those wins? Is it about the topics, the kind of challenge, or maybe just about the inspiration that come right before Christmas break? 

It’s all about the inspiration. But as Picasso use to say ‘when inspiration comes, it’s better to find you working.’

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

We all have a common process that James Webb Young, a famous copywriter from the sixties explained in his book ‘A technique for producing ideas’. But i guess that 30 years in advertising and design trained me in it.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I use to get a bit angry when i loose, but since i’ve been living haply in the country, i just drink a cold one and go on with it :)

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Well, the money off course. Joking, mainly the feel that i still can do it.

If you had to describe eyeka in 3 words, what would they be?

Community, Creativity, Globality

Finally, is there anything you would like to share with our creators (secret, tip…)?

Keep working. It will happen.

_____________

Thank you so much Joao!

 

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Meet our Creator of the Month - nsillustration!

By Pauline Gaudillat on January 07, 2020 10:07 Featured Authors 1

Let's start 2020 with the amazing creator Bogdan Kurjakov, under the eyeka name nsillustration, who joined eyeka less than a year ago and who has already won 6 prizes.. how impressive! When we asked him about a mantra he likes to follow, he said: "harmony makes small things grow, lack of it makes great things decay". Even though this quote is not related to design, it remains very inspiring. Let's read more about this beautiful creative soul!


Tell us a bit more about yourself

I am master of landscape architecture, which should be very nice and creative job, but the fact is it is not the best profession in a country with a weak economy. This made me searching for some creative alternatives with more job opportunities and that is how I made my first steps in graphic design. From that point, a lot of work, ups and downs and sleepless nights made me a graphic designer as I am today.  In my free time I am a bowling player (European bowling), folklore dancer (Serbian traditional dance), and tea enthusiast. I am from beautiful multicultural city Novi Sad, the second largest city in Serbia.

How did you find out about eyeka?

A friend, who is also a member on eyeka (Bojan Kocis), told me about a great website where big companies organize contests, searching for new creative ideas. I gave it a shot and it turned out to be great. Definitely different and more challenging compared to what I did before.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Well, my recipe involves reading a brief many times, search and read about the topic and returning to a brief in different phases of creative process. This is important because it keeps me on the right track but also pushes me to be as creative and innovative as possible. For me inspiration can be at anytime and  everywhere, it is all about observing and analysing things everyday, and eventually it will strike at the right moment (obviously, a contest would be the best one LOL).

You’ve joined eyeka earlier this year, and you already won 6 prizes. How does it feel?

To be honest, that part is the best! But it is not just the prize, it is more about that moment when you realize that big companies think that your idea is one of the best and it may appear tomorrow on the market.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It is important to accept that as a normal part of the contest. What helps me to get through these moments is switching focus and energy on another contest.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Spending goes very easy, but in general, achieving financial stability is the main goal.

If you had to describe eyeka in 3 words, what would they be?

Different, opportunity, challenging

Finally, is there anything you would like to share with our creators (secret, tip…)?

Just one simple but from my experience very important tip: When you think you thought it through enough, do it again!


Thank you very much Bogdan!

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FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on December 11, 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

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