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Inspire retailers to discover products that are not on their shopping lists while they wait at the counter in wholesale stores.

By mirayafi on March 09, 2018 11:35 Call for entries 0

Emerging and developing economies are home to 85 percent of the world’s population. These countries are the fastest growing retail markets in the world, where you can find any retail format you can imagine. Yet, most of shopping in the countries like India, for example, is still done in the millions of small shops crisscrossing local neighborhoods. These small shops are usually family owned. The owner, or Retailer, knows his customers very well; what products & brands they buy, and the value they expect.

Retailers go to Wholesalers when they need to buy stock and often spend almost 50% of their time waiting in this process, mostly near the counter. While waiting, they are bored, so they talk to each other, browse on their phones, look around in the store or just do nothing. Our sponsor, P&G, who sells shampoo, detergent, diaper brands, and more, believes that this is the only time when Retailers are open to discovering products that are not on their list / in their basket, so they want to grab their attention, to engage them on products they don’t buy.

How could P&G use this “bored waiting time” to introduce Retailers to other brands and products worth considering for their business?

Create an impactful solution for P&G that will engage retailers in the countries like India to consider buying additional products while they wait at Wholesaler store counters.

Format: A presentation with visuals, text and answers to the questions. Maximum 2 pages in PDF. 

Jury's Prizes
1. €2,250
2. €1,000
3. €500
Participate before March 18, 2018 23:59 UTC.

Good Luck! 

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Show how BIC lighters are one of the only solutions for quality lighting

By mirayafi on March 09, 2018 09:49 Call for entries 0

There are 1.8 billion lighters on the European market. BIC Lighters, a major actor in branded lighters across Europe, have been sold in Europe for more than 40 years. BIC Lighters undergo more than 50 quality checks guaranteeing consumer safety. And throughout the years, BIC Lighters have become iconic thanks to their function, design, and quality.

Today, approximately 20% of the lighters sold in Europe are BIC Lighters. However, consumers are continually purchasing poor quality alternatives for various reasons: some people do not know about BIC Lighter’s quality, others shop in auto-pilot mode and do not even question their buying habits, and finally, some know about BIC Lighter’s superiority but do not fully understand the real benefit, so they select a cheaper option.

However, by choosing low-quality lighters people take the gamble of possibly quickly returning to their retailer to replace the defective lighter. BIC needs your creativity to find a smart way to raise awareness about how important it is to buy and use a quality lighter the first time around. Create a story to catch the attention of viewers and convince them to switch to BIC Lighters, one of the only quality lighting solutions.

Format: video

Join Contest Now! 

Jury's Prizes
1. €8,000
2. €5,000
3. €2,000

Participate before April 08, 2018 23:59 UTC.

Good Luck! 

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Help us find the next SPECIAL.T wellbeing tea range.

By mirayafi on March 07, 2018 16:33 Call for entries 0

Tea, the second most popular drink in the world next to water, has been a very popular choice of beverage around the world. Some people love the taste, ritual and experience, some believe that it is natural and healthy, while others find its cultural component intriguing.

For those who are always looking to find moments for themselves to focus and wind down, a new way was invented to enjoy the art of tea – a tea machine called SPECIAL.T. It is the pioneer of the premium portion tea system, using capsules to protect delicate tea leaves with precious aromas from humidity, air and light. SPECIAL.T provides more than 35 exceptional teas, infusions and rooibos to be consumed at different moments of the day. It allows people to enjoy the pleasure of tea tasting, as convenient as tea bags but as good as loose-leaf teas. Each recipe is designed for a specific benefit and comes with a unique discovery story.

Tea has some amazing health benefits to improve people’s wellbeing, help them manage and ease their health concerns and live better every day. Can you create a new SPECIAL.T recipe to turn a cup of tea into a well-being product?

Format: presentation

Join Contest Now!

Jury's Prizes
1. €750
2. €500
3. €250

Participate before March 11, 2018 23:59 UTC.

Good Luck! 

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Help us find the next creative SPECIAL.T!

By mirayafi on March 07, 2018 16:29 Call for entries 0

Tea, the second most popular drink in the world next to water, has been a very popular choice of beverage around the world. Some people love the taste, ritual and experience, some believe that it is natural and healthy, while others find its cultural component intriguing.

For those who are always looking to find moments for themselves to focus and wind down, a new way was invented to enjoy the art of tea – a tea machine called SPECIAL.T. It is the pioneer of the premium portion tea system, using capsules to protect delicate tea leaves with precious aromas from humidity, air and light. SPECIAL.T provides more than 35 exceptional teas, infusions and rooibos to be consumed at different moments of the day. It allows people to enjoy the pleasure of tea tasting, as convenient as tea bags but as good as loose-leaf teas. Each recipe is designed for a specific benefit and comes with a unique discovery story.

In addition to being the pioneers of the tea capsule system, SPECIAL.T also pioneered the creation of unique and original tea blends that are exceptionally creative and indulgent. Can you help create a new flagship SPECIAL.T recipe?

Format: presentation

Join Contest Now!

Jury's Prizes
1. €750
2. €500
3. €250

Participate before March 11, 2018 23:59 UTC

Good Luck!

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Come up with the next flavor of cold SPECIAL.T!

By mirayafi on March 07, 2018 16:24 Call for entries 0

Tea, the second most popular drink in the world next to water, has been a very popular choice of beverage around the world. Some people love the taste, ritual and experience, some believe that it is natural and healthy, while others find its cultural component intriguing.

For those who are always looking to find moments for themselves to focus and wind down, a new way was invented to enjoy the art of tea – a tea machine called SPECIAL.T. It is the pioneer of the premium portion tea system, using capsules to protect delicate tea leaves with precious aromas from humidity, air and light. SPECIAL.T provides more than 35 exceptional teas, infusions and rooibos to be consumed at different moments of the day. It allows people to enjoy the pleasure of tea tasting, as convenient as tea bags but as good as loose-leaf teas. Each recipe is designed for a specific benefit and comes with a unique discovery story.

While tea can be very seasonal and is consumed mostly during cold months, SPECIAL.T would like to start developing tea capsules to be drunk cold. We would like you to create a dedicated cold SPECIAL.T recipe for tea lovers to enjoy tea in the summer!

Format: presentation

Join Contest Now!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Contest ends March 11, 2018 23:59 UTC.

Good Luck!

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