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A new communications campaign!

By daniaalsabbagh on March 23, 2020 13:00 Call for entries 0

Help transform a health care product into a brand by helping it develop its first ever communications campaign!

Many of us don’t know exactly what haemorrhoids are? (or even how to spell the word correctly!) Surprisingly, over half the population encounters haemorrhoids at some point in their life, usually after turning 35 years old.

In Italy specifically, 63% of haemorrhoids sufferers treat the problem, mostly with over-the-counter (OTC) creams & suppositories which are bought, literally, over the counter, at the pharmacy. This means people ask the pharmacist for an anti-haemorrhoids medicine, the pharmacist goes to the back of the store to check inventory, and returns with a product. Most people don’t ask for a specific brand, and buy whatever the pharmacist proposes.

But that is changing in Italy. Last year, two small anti-haemorrhoid brands started advertising directly to consumers, instead of only talking to pharmacists. And, guess what? The advertising worked! People started asking the pharmacist for the brands by name, so the pharmacies started stocking them more, and sold more too.

Proctosedyl, the #2 brand in the Italian market, wants to develop a digital communications campaign to defend its expertise. As the #2 brand in the market, pharmacists trust it, it’s made by Bayer, a global and well respected Health Care company, but it doesn’t know where to start when it comes to communication. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before APRIL 1st, 23:59 UTC.

Good luck!

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Reinvent the Sensodyne Demo

By Pauline Gaudillat on March 20, 2020 12:59 Call for entries 0

The next Sensodyne science demo is in your hands!

Have you ever been enjoying a really delicious ice cream with friends, and all of a sudden, your friend’s indulgent delight turns to anguish in a split second? His face twists, cringes, grimaces –  sometimes his whole body has a visceral reaction. That sudden, sharp flash of pain is what happens when one has sensitive teeth!

To help relieve pain from sensitive teeth, there are toothpaste brands specially formulated for sensitive teeth. 10 years ago, Sensodyne, the market leader for sensitive teeth, launched a new, advanced toothpaste range called Repair & Protect with a dedicated TVC campaign that has been very successful. Now, it has an improved formula which delivers an even stronger Deep Repair benefit, so the time is ripe to re-invent the 10-year-old science demo. In fact, Sensodyne Repair & Protect aims to totally re-invent the kind of demo too, to communicates the new Deep Repair benefit. Can you help?

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 500€

Share your idea before MARCH 29, 23:59 UTC.

Good Luck!

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New Betadine Gel Product

By Pauline Gaudillat on March 19, 2020 14:33 Call for entries 0

Find a creative name and an impactful tagline for the new Betadine product: the water-based gel!

If you’ve ever had a minor cut, a scrape or a burn you must have heard about one of the most efficient first aid brands: Betadine!

Betadine is a brand of first aid products that are antibiotic-free topical first aid treatments and that have been used in hospitals for over 50 years. With the elemental power of povidone iodine, a strong antiseptic and antifungal agent, Betadine kills the broadest spectrum of germs and bacteria that could infect minor cuts, scrapes and burns.

Today, Betadine is launching a new product in the US market to extend its range: a water-based gel. In order to ensure the success of this new product launch, the brand needs your help to communicate what’s great about the water-based gel. Can you help?

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Jury's Prize

  1. 750€
  2. 600€
  3. 500€

Participate before March 25th, 23:59 UTC.

Good Luck!

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New Gillette Gift-sets

By Pauline Gaudillat on March 13, 2020 11:07 Call for entries 0

What would be your idea for the best ever collection of Gillette gift-sets?

Giving a guy a gift which strikes the perfect balance between stylish, but not too stylish, and something he’ll actually use & appreciate, is a tall order. So, whether it’s cologne, alcohol or chocolates, brands sell gift-sets to help people do just that: give the perfect, slightly premiumized version of a product they know their partner, brother, or father / father-in-law will actually use. Typically, gift-sets include the hero product with 1 or more accessories or variations.  

Gillette, like all razor brands, is keen to play in the gifting space because razors and blades, unlike cologne, alcohol, chocolate, or even fancy soaps, never run out! They get dull, over-used, less and less hygienic, and start to underperform, but they’ll always work. Razors & blades are almost never on the weekly shopping list, so many men don’t get the best out of their razor or blade.

This makes Gillette gift-sets a perfect gift men appreciate and use! But, Gillette hasn’t cracked the code yet on how to make them stand-out-on-shelf to the 70% of gifters who are women, and who don’t realise how perfect they really are as gifts. Can you help?

Design and name a range of modern, stylish, desirable and environmental friendly Gillette gift-sets that stand out on-shelf and which appeals to both the gifter & the giftee.

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Jury's Prize

  1. 4,500€
  2. 3,000€
  3. 1,500€
  4. 500€

Share your idea before MARCH 31st, 23:59 UTC.

Good Luck!

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Stay playful with Fanta!

By daniaalsabbagh on February 27, 2020 15:01 Call for entries 0

Bring to life communication ideas for Fanta that will inspire youngsters to stay young and playful!

Ever since its launch more than 80 years ago by the Coca-Cola Company, the fruit-based soft drink Fanta has delighted drinkers all around the world and given them wonderful moments of indulgence. Thanks to its mouth-watering sweetness and colorful appearance, it just feels like the ultimate reward for equally colorful people.

The world is moving fast and imposing a lot of expectations and pressure on today’s youngsters. They know they’ll have to work hard to achieve what they want, tired of waiting and anxious to make change happen. Now is the time for Fanta to become more than just a brand, to offer them a well-deserved reward, and to spread its playful and laid-back spirit.

To do so, the brand wants to establish itself as the drink for the young people who understand the burdens of the world, who are ready to take them on every single day, but who can also leave it all behind to have a moment of pure indulgence. It is for the young at heart, the never stop playing and more importantly for the playful spirits. Fanta wishes to be the liquid sanctuary for those who need playful refuge from the world. Can you help Fanta communicate and spread the power of playfulness?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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