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Pantene Revitalize Collection for veiled hair

By Pauline Gaudillat on May 17, 2018 06:11 Call for entries 0

Show Saudi women that the new Pantene Revitalize Collection is the perfect solution to keep veiled hair beautiful during Eid celebrations!

Show Saudi women that the new Pantene Revitalize Collection is the perfect solution to keep veiled hair beautiful during Eid celebrations!

We don’t know how you feel about hair, but hair plays a central role in a woman’s beauty. Therefore, most women make an effort to achieve healthy, beautiful hair. Most women use a shampoo and a conditioner, but many also use masks, sprays, serums that help thicken, repair, add shine, shape, and more. Having beautiful hair is an integral part of overall beauty & fashion.


Saudi women are reputed to have beautiful, thick hair, but 99% of Saudi women wear the veil, so their hair is covered most of the day. Their hair is one of their most important beauty assets, but they all face the same dilemma: they wear the veil with pride and actively take care of their hair, but the veil puts a constant strain on their hair! The friction of the fabric on their hair strands damages the hair, and when they wear the veil, they feel their hair is suffocating leaving it lifeless with no chance to breathe. 


Pantene, a global brand of hair care products, is the first to launch a dedicated line to help Saudi women (and all women who wear the veil) protect & revitalize covered hair so they can proudly follow their traditions and show-off their beautiful hair when they unveil. As Eid Celebrations are fast approaching, Pantene would like to share this new product with young Saudi women. Can you help?

Format: Poster with a headline & pack + text

يمكنك المشاركة باللغة العربية ! إقرأ الملخص هنا

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Participate before MAY 27, 23:59 UTC!

Good Luck!

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Show American Millennial parents that Ivory Body Cleansing Products are a simple gift of kindness for their family.

By mirayafi on May 16, 2018 13:02 Call for entries 0

Ivory, one of P&G’s first ever products, revolutionized the soap category in 1879 as the first soap that floats. Today, we may not think this is critical, but in the late 19th century, when people were still bathing in the murky waters of local rivers and streams, a soap that floated was revolutionary, easier to use, and a longer lasting investment!

Today, this iconic brand, who believes less is more, needs your help to engage with modern millennial parents. Can you help? 

In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family.    

Format: Poster with text, 2 pages in PDF

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before May 30, 2018 23:59 UTC.

Good Luck!

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Meet our Creator of the month Marija!

By mirayafi on May 08, 2018 00:00 Featured Authors 0

Franklin D. Roosevelt once said that “Happiness lies in the joy of achievement and the thrill of creative effort” so stay assured that all your hard work will pay off one day and when that day comes you’ll be at your happiest! This month we want to introduce you our creative community member marijaocokoljic.

 

Tell us a bit more about yourself

In short, I am a communication enthusiast

Be it advertising and brand communications which were my everyday life for over 10 years in agencies like McCann, Saatchi&Saatchi, Publicis, or be it people, friends, family, individuals, groups, the public communicating, I am interested.

Belgrade born and raised, always happy to come back to it from wherever I am travelling. And I do love traveling, and would probably go anywhere and everywhere to see, hear or feel something unique.

How did you find out about eYeka?

From my dear friend Ana Cvetkovic, also an Eyeka contributor. Many of my wins were a team effort.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

There is no strict process. After that first contact with the brief there is always a research stage, looking around, what has been done, in and outside the category, searching for insights. Then it is a stage of just putting ideas out there, without much limitations, and then filtering them out according to criteria like target groups, brand values, objectives of the brief, campaign ability etc. Sometimes it happens fast, sometimes it takes time to get that one idea you can work with.

Inspiration can be everywhere, you just never know when or what will trigger it. To me it is all about curiosity. If you are curious about the world you live in and the people you live with, locally and globally, you will always have something to kickstart the creative process.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

In over 10 years of my advertising experience I can say that I have won some and lost some. It was a part of our job to put our work out there, to be judged on a daily basis. I like to call that experience a boot camp for bruised egos and creative oversensitivity.

 

Even if not selected, the process of getting to it is a win. It is new knowledge, new perspectives, new insights etc. In the end, even if not a winner of a specific contest, it is an idea, it can grow, change, be developed further, transformed.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Travel, learn, develop my consulting business I am just setting up.

If you had to describe eYeka in 3 words, what would they be?

Let`s try 4 words: opportunity for creative freedom

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

Every project is different so what works here maybe won’t work there. Just be open and give every idea a chance, even if it maybe sounds crazy today. You never know where it may take you tomorrow.

 

Thank you Marija!

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Design the next Conimex product inspired by authentic South-East Asian cuisine.

By mirayafi on April 27, 2018 13:44 Call for entries 0

Conimex is an authentic Asian brand that provides real and easy to cook South East Asian dishes for Dutch people. The Netherlands have a long history with Asian food coming from the time of the Dutch East Indies, a Dutch colony consisting of what is now Indonesia. Conimex was the first brand to bring products like Sambal, Ketjap and Prawn Crackers to the Netherlands, making it possible for Dutch people to cook authentic Asian food. In later years, Conimex brought other dishes (with the help of dry herb mixes), new cooking techniques (such as wok cooking) and other formats/cuisines (e.g. wet curry pastes). As a result, Dutch people are now very familiar with dishes like nasi and bami goreng which are traditionally prepared fried rice and noodle dishes!

In order to keep consumers excited about Conimex, they are looking for new ideas for easy to cook, real Asian dishes for people who are not experienced cooks. These new products will inspire them to try cooking something new and authentic without spending much time and effort in the kitchen. Can you help?  

Design the next Conimex food product to help inexperienced cooks prepare interesting and authentic Asian dishes.

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

Participate before May 13, 2018 23:59 UTC.

Good Luck!

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Invent a new hygiene brand!

By mirayafi on April 27, 2018 13:41 Call for entries 0

We all learn about the importance of hygiene at an early age. It is about keeping our home, ourselves and our family clean by protecting us from dirt, germs and pollution. Many hygiene products help to remove what is not welcome at home, not only unsightly dirt but infectious germs that can adversely affect families’ health. We also look for solutions outside the home, to provide the same protection for us and our families when we’re out and about, in the office, while commuting or playing with children in the park.

Our sponsor would like to develop a new, differentiated ‘clean’ hygiene brand proposition offering hygiene products for consumers who care about the health and safety of their families. The products will be sold on e-commerce platforms, as most people that are looking for hygiene solutions do a lot of research and buy hygiene products online. Current markets in scope are markets like China, The UK and France where people are well educated about the importance of hygiene.

Can you help?

Invent a clean hygiene brand for the health of people, their families, and the planet.

Format: Presentation with illustrations and text on 2 pages.

Join Contest Now!

Jury's Prize

  1. 2,000€
  2. 1,500€
  3. 500€

Participate before May 09, 2018 23:59 UTC.

Good Luck!

 

 

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