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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Pond's: a new range of sheet masks

By Mikhail Kachakhidze on March 11, 2019 10:53 Call for entries 0

Break the clutter on shelf with a distinctive sheet mask range for Pond’s that will delight younger Millennials!

Face masks have become a popular part of a woman’s skin care routine to hydrate and brighten your skin in a matter of minutes.

The most commonly used mask type is the “sheet mask” as part of the “me time”, a treat for your skin while relaxing and unwinding after a busy day/week or a night with friends.

The choice of sheet masks today is overwhelming, and they often look very similar. They tend to offer the same benefits and ingredients and with no distinctive design none of them really stand out on shelf.

Pond’s, the world-famous skincare brand, is creating a brand-new range of innovative sheet masks and needs your creative help to come up with THE mask that everyone will notice instantly and wants to buy. Can you help?

Design the most unique and ‘clutter-breaking’ sheet mask range for Pond’s that will stand out on shelf and be loved by younger millennials! 

Format: Visuals, text descriptions and answers to the three mandatory questions.

Join the contest now!

Jury's Prize

  1. 2,000€
  2. 1,250€
  3. 500€

Participate before March 20, 2019 23:59 UTC! 

Good luck!

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Create a New Skin & Personal Care Brand

By Pauline Gaudillat on March 07, 2019 15:39 Call for entries 0

Turn heads by creating a new brand designed for urban Millennials’ on-the-go lifestyle!

Does this sound familiar?
.... home -> huddle with work colleagues at the office -> lunch with girl / boyfriend -> pitch presentation -> exercise -> hanging out with friends at bar / restaurant.
Or this?
... home -> meeting at the office -> Client meeting across town -> sandwich lunch on the way to the doctor’s office - > meeting with the boss back at the office -> store to buy some clothing on sale -> back home to help the kids with homework -> dinner with the neighbors.

Add driving, taxis / Ubers, e-scooters & bikes, public transport, an occasional airplane, crowds, waiting in lines, and sometimes sweltering weather into the mix ... Urban Millennials are away from home for most of the day, and these are ‘ordinary’ days!

Globally, Urban Millennials want to look and feel clean, fresh and confident 24/7, and this includes much of the time when they do not have access to a bathroom or shower. 

Our Sponsor would like to create a new brand designed specifically for these on-the-go moments to outperform their current hacks. Can you help?

Create an amazing, new and contemporary brand with a signature product to help urban Millennials rule over their hectic, nomadic, on-the-go lifestyle.

Join now

Jury's Prize

  1. 3,500€
  2. 2,500€
  3. 1,500€

Participate before MARCH 20th 23:59 UTC.

Good Luck!

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Meet our Creator of the Month - marcellszoke87!

By Pauline Gaudillat on March 05, 2019 10:25 Featured Authors 0

This week let’s read more about a Hungarian creator who joined eyeka about a year ago and who won 7 prizes already: marcellszoke87! This gifted graphic designer thinks that “a creative mind can never stop. It’s sometimes blessing sometimes a curse”; he also sees creativity as a big playground, as David Ogilvy said: “the best ideas come as jokes. Keep thinking as funny as possible!”

Tell us a bit more about yourself

Hello, everyone! My name is Marcell. I’m graphic designer, located in Hungary. I studied graphic design and 3D animation. In 2015 I graduated with Master Degree in Animation, since then I’m working for advertising agencies. I designed for some Hungarian and international brands as well. Nowadays my highlighted clients are Henkel, Nestle, Dallmayr, and their sub brands. (If you are interested in, just have a look on: www.craftagency.hu )

Despite the agency work I still use my 3D knowledge: at designing 3D packaging and making animations in Maya and Cinema4D. I’m also keen on sculpting in digital softwares and with my bare hands too.This is the one of my many hobbies.

How did you find out about eyeka?

My friend was the first person who shared with me his story about winning the first prize on eyeka.
I got excited straight away. I like challenges and always search opportunities to compete and challenge myself.

I realized at the first look that eyeka is the platform I was looking for a long time. Great and creative challenges with international brands, and fair, heart-warming prizes!

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Yes, I have! First of all I read the brief with eagle eyes. Sometimes two or three times as well. Then I try to step into the consumers or customers’ shoes to feel the real insight what they probably think about products or services. Then I look for inspiration in my close environment: I ask my friends, members of my family. Occasionally I just sit on a bench in the park and listen the pedestrians. (no I’m not a freak stalker) There is a big difference if you ask and get a question or if you just listen and get the natural reactions in real life. Inspiration and great ideas come from the most unexpected way and direction.

Of course, I use the internet to gather inspirations, but keep in mind that this source is always available for everybody and if someone just follow the trend, never be defining the direction of that!

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I don’t like to let out a half-done works. So mostly I submit on the last or day before last day!

It’s not because of time wasting It’s about detailing, I really like to use the whole time I got to submit complete design and well described presentations.

As I mentioned I’m working for different clients quite long time ago, so I got used to the rejection already. Everybody has to know that it’s the part of our creative life. Clients are different, requirements and tastes are also. If someone want to be success in this field, that have to be meek, easy going and ready for compromise. Keep positive and learn about your fault.

What would you like to achieve (or have already achieved) with the prizes you will win & have won?

Hmm, it’s all for me! I mean winning a prize is the proof of my “talent” for myself. But It’s also look well in my CV and these eyeka prizes are neon signs for employers in the dark of the job market.

In 2017, I won a bronze Cannes Lion with a great Creative Team, this is the highest prize in my current career. So, the next step is to win a silver or a gold one!

 

If you had to describe eyeka in 3 words, what would they be?

Inspiring, unique, creative-treasure

Finally, is there anything you would like to share with our creators (secret, tip…)?

Tips and Secret:

Always prepare for everything, submit and present the whole scale of your ideas: from the easy understanding to the abstract ones. If you keep this rule you won’t be surprised, you will win!

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Coca-Cola: next gen closure systems

By Mikhail Kachakhidze on February 26, 2019 10:49 Call for entries 0

Food and beverage packaging plays an important and valuable role in our modern daily lives, allowing us to enjoy safe and quality products, yet is concerningly ending up on our streets, in waterways and in oceans. To address this urgent environmental challenge and make litter a thing of the past, last year The Coca-Cola Company announced a global ambition to help create a World Without Waste.

This includes goals to collect a bottle or can for each one it sells by 2030, ensuring that 100% of its packaging is recyclable by 2025, and ensuring that 50% of packaging is made from recycled materials by 2030. As part of this effort, the company is focusing on the entire packaging lifecycle: from how bottles and cans are designed and made, to how they are collected and reused.

Innovation and partnership are at the very heart of this approach, and so we are keen to hear your ideas to help us design better PET plastic bottles. We are looking to crowdsource ideas and innovations for a next-generation sustainable bottle closure system (bottle caps) that remains attached to bottles and can help ensure a healthier, debris-free environment.

Jury's Prize

  1. 3,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Participate before March 19, 2019 23:59 UTC

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Help Oral B Toothpaste get noticed!

By Mikhail Kachakhidze on February 25, 2019 15:42 Call for entries 0

Help Oral B Toothpaste get noticed!

If you’ve ever considered buying an electric toothbrush, chances are that you know Oral B. It’s a trusted brand with expert credentials. In fact, it’s the #1 brand recommended by dentists.

Oral B has leveraged 50 years of expertise to launch a toothpaste that’s as good as its electric brush in Europe. Last year, Oral B launched its toothpaste in Germany, but 1 year on, most Germans haven’t even noticed! This is partly because people don’t care very much about which toothpaste they buy.

We need your creativity to introduce Germans to Oral B Pro toothpaste so it gets noticed! Can you help?

Create an intriguing, eye-catching poster & headline to introduce Oral B Pro toothpaste to Germans who know the brand, but who don’t know it’s a toothpaste.

Format: poster with a tagline + text explanation

Join the contest now!

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Participate before 4th pf March 07:59 UTC time! 

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