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Sustainable Lipton Ice Tea Packaging

By Mikhail Kachakhidze on October 31, 2018 10:15 Call for entries 0

Invent breakthrough ideas for Lipton Ice Tea so we can enjoy it without the need of a plastic bottle.

Lipton Ice Tea is a fun, optimistic brand providing a ‘better for you’ tasty refreshment with tea. It is a loved brand amongst Millennials, who like the multisensorial Ice Tea experience that naturally awakens your body, mind and spirit. Unfortunately, with every bottled Ice Tea we drink, we end up with an empty plastic bottle.

Although plastic is praised for its convenience and hygiene protection, people are aware it threatens our increasingly fragile ecosystems. As the impact of plastic pollution becomes more and more visible, people around the world feel the need to engage in a more sustainable way of life. While tea is an inherently sustainable drink that is brewed at the point of consumption, bottled ice tea requires a bottle and shipping also has a big environmental impact.

Lipton Ice Tea is committed to bringing to consumers sustainable solutions and innovations. The brand has already launched multiple initiatives to reduce or recycle packaging. Now we need your creativity to think how it could use significantly less plastic packaging.

Can you help Lipton Ice Tea to come up with novel and breakthrough ideas to enjoy Ice Tea without the need of a plastic bottle?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Rethink Lipton Ice Tea!

By Pauline Gaudillat on October 31, 2018 09:38 Call for entries 0

Invent new, breakthrough solutions for Lipton Ice Tea lovers who embrace a sustainable way of living.

Millennials are sometimes also called the “purpose generation”. Millennials differ from their parents because they have so many brand options and they choose them wisely. They want to be responsible consumers, for themselves and for the planet. They are likely to buy brands that have a purpose of making a positive difference in society through their products and operations.

Lipton Ice Tea is a fun, optimistic brand providing a ‘better for you’ tasty refreshment with tea. It is a loved brand amongst Millennials, who like the multisensorial Ice Tea experience that naturally awakens your body, mind and spirit. Unfortunately, with every bottled Ice Tea they drink, they end up with an empty plastic bottle in their hand. The makers of LIT don’t want to take anything away from the refreshing experience, but they do want to embrace the many changes they see in the world and in what people choose to eat & drink and reflect that in the next Lipton Ice Tea.

They want to keep Lipton Ice Tea to be a delicious, refreshing drink, yet find alternative ways to make it fit for Millennials that embrace a sustainable way of living; to give people Lipton Ice Tea that fits with their values and aspirations. Can you help to create this new sustainable drink experience?

Join now!

Jury's Prize

  1. 2,500€
  2. 1,750€
  3. 1,250€
  4. 1,000€
  5. 500€

Participate before November 18th, 23:59 UTC.

Good Luck!
eYeka team

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Remove odors in laundry!

By Pauline Gaudillat on October 29, 2018 10:28 Call for entries 0

Help us crack the code to communicate an invisible, but real laundry problem

In every household, someone must do the laundry. It’s not a favorite task, but it’s a necessary one. These days, laundry detergents and fabric softeners/conditioners, do a great job at cleaning clothes, removing stains, and giving them a fresh clean scent.

So, what’s the laundry problem we hear them talking about? Odor. It’s an invisible problem that can be quite frustrating to fix.

Can you help our Sponsor communicate how a liquid laundry detergent or fabric softener/conditioner can remove these tough odors?

Create an intuitive, thought provoking and impactful poster to show how a laundry product can remove odors!

Join Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before November, 11th 23:59 UTC!

Good Luck,
eYeka team

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Show that tooth sensitivity is alleviated by protecting the gums

By Thomas Langella on October 25, 2018 07:16 Call for entries 0

Show that tooth sensitivity is alleviated by protecting the gums

‘Tooth’ sensitivity is a common oral care issue that many people experience with hot, cold, sweet or acidic food and drink, or even breathing in cold air. Some people suffer more acutely and more regularly than others. To alleviate the pain & inconvenience of sensitive teeth, people try improving their oral care routine by: adopting a better brushing technique, using a specific toothpaste for sensitive teeth, flossing, etc.

What most people don’t know, however, is that the root cause of what they call ‘tooth’ sensitivity is in fact, rooted in gum health. 90% of oral care sensitivity starts at the gum line! As the gum line recedes, exposed areas of the teeth are vulnerable, causing pain. This means that many people make an effort to reduce the pain, but most do not succeed because they are tackling the wrong solutions! Currently, there is no toothpaste on the market that cures sensitivity by attacking the root cause; the gums.

Crest, one of the leading toothpaste brands, has recently launched a new specialized range which specifically treats gum health, in addition to being a great “toothpaste”. We need your creativity to communicate the benefit of this unique toothpaste that helps cure ‘tooth’ sensitivity by focusing on the root of the problem. Can you help?

Format: poster

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !

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McCafé Brewed Coffee Naming

By Pauline Gaudillat on October 22, 2018 16:12 Call for entries 0

Name McCafé’s brewed coffee range in the US

McCafé was launched in 1993 in Australia, and now exists in many markets around the world. In 2009, McDonald’s launched McCafé in the United States, but it quickly realized that Americans drink more coffee in their car, on-the-go, than sitting in a café! So, unlike in international markets, most of the McCafé coffee is sold at the Drive-Thru. The menu is similar - with brewed coffee, iced coffee, and different espresso coffee drinks like latté, americano, etc.

In the past, McDonalds’ USA has focused more on the McDonald’s brand and its meal offering than on its McCafé brewed coffee. So, McCafé is not top of mind compared to coffee cafés. In 2017, it re-launched its espresso line-up, and in 2019, it will relaunch its brewed coffees: regular, decaf, and iced coffee.

Admittedly, it’s not so intuitive for people to spontaneously associate the world’s best-known burger brand with a great coffee experience! McCafé would like to change this. Can you help McCafé achieve their coffee ambitions?

 

Important Points:

1) SIMILAR SUBMISSIONS
Participants acknowledge that similar names may be submitted by different participants to the Contest. Similarity includes, without limitation, exact similarity of the names, strong proximity or homophony (“Similar Submissions”). Should different participants submit Similar Submissions, only the first uploaded and accepted Similar Submission will be eligible for the Jury’s Prizes. 

2) NUMBER OF ENTRIES
The number of Submissions submitted by each participant to the Contest is limited to five (5) Submissions. 
 

Jury's Prize

  1. 1,100€
  2. 800€
  3. 400€

Join before October 28th, 23:59 UTC. Good Luck!

eYeka team

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