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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Help Oral B Toothpaste get noticed!

By Mikhail Kachakhidze on February 25, 2019 15:42 Call for entries 0

Help Oral B Toothpaste get noticed!

If you’ve ever considered buying an electric toothbrush, chances are that you know Oral B. It’s a trusted brand with expert credentials. In fact, it’s the #1 brand recommended by dentists.

Oral B has leveraged 50 years of expertise to launch a toothpaste that’s as good as its electric brush in Europe. Last year, Oral B launched its toothpaste in Germany, but 1 year on, most Germans haven’t even noticed! This is partly because people don’t care very much about which toothpaste they buy.

We need your creativity to introduce Germans to Oral B Pro toothpaste so it gets noticed! Can you help?

Create an intriguing, eye-catching poster & headline to introduce Oral B Pro toothpaste to Germans who know the brand, but who don’t know it’s a toothpaste.

Format: poster with a tagline + text explanation

Join the contest now!

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Participate before 4th pf March 07:59 UTC time! 

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Imagine even better coffee products!

By Mikhail Kachakhidze on February 14, 2019 16:42 Call for entries 0

Imagine even better coffee products!

Historically, coffee is one of the oldest and most popular beverages on Earth. Since its origins in the 15th century to today’s Millennials, people have been drinking coffee. The world of coffee spans an incredibly rich variety of crops, cultivation, preparation, service formats and consumption.

NESTLÉ loves coffee, and it works tirelessly to delight people with a large variety of coffee products (espresso, roasted ground, soluble, premium out of home coffee, hot, cold, iced, and for every time of day) across its brands.

These brands have innovated in their own ways, with one over-arching desire: to make the best cup of coffee for coffee lovers or coffee novices around the world. Believe it or not, this means constant innovation! Coffee lovers’ and even occasional coffee drinkers’ expectations for coffee, evolve over time, so it’s important to NESTLÉ to work with them to ensure their favorite coffee fulfills their desires.

The amazing thing about coffee is that it not only tastes fantastic, but it also provides real benefits like mental stimulation & alertness. We want to harness your creativity & coffee experience to make coffee even more relevant for coffee lovers aspirations & lifestyle.

Join contest

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Good luck!

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Imagine a perfect small gift on St. Valentine’s day!

By Mikhail Kachakhidze on February 13, 2019 10:53 Call for entries 0

Imagine a perfect small gift on St. Valentine’s day!

Every year on the 14th of February, the world celebrates Valentine’s Day. Each couple does it in its own way – some organize big surprises and prepare expensive presents, some have a nice dinner together while others prefer not to bother and do not feel like joining this global movement of giving flowers and chocolates.

But even if St. Valentine’s does not play a big role in a couple’s relationship it is hard to ignore this day and often, we just want to delight our loved ones and make them happy. Even if we remember that it is St. Valentine’s today while doing evening groceries in a supermarket.

With the St. Valentine’s day approaching we invite you to think about new ways to celebrate this great day and delight our loved ones with small gifts to show our love and admiration. Can you help?

Join the contest now!

Jury's Prize

  1. 50€
  2. 50€
  3. 50€
  4. 50€
  5. 50€

Participate before Februaru 20th! 

Cheers!

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Meet our Creator of the Month - AdaWong!

By Pauline Gaudillat on February 05, 2019 12:00 Featured Authors 0

Criss Jami, a young American poet and philosopher, once said: "Create with the heart; build with the mind." And it seems that our Creator of the Month, AdaWong, is a perfect example. Let's know more about this beautiful creator who joined our community... less than 6 months ago! 

Tell us a bit more about yourself…

Hello, everyone. I'm Ada. Born in China and living in Shanghai, I attended a university in China and graduated from the College of Art and Design.

Now I am an independent designer and occasionally write columns. I like many things related to art, such as painting, photography, I enjoy music, I also like all kinds of performances and exhibitions. But I've only been to a few countries and cities. My favorite place is Italy. There are bright sunshine and small tomatoes in summer. When the sun is setting, the color of the countryside is the same as in the picture.

Unfortunately, I haven't been to France. I heard that the Louvre is as good as the Vatican Museum. I will visit it if I have the chance. (I think one of the happiest things in life is visiting exhibitions.) My favorite city is Shanghai, which is a very convenient modern city.

I like to walk around, go to the city or the countryside, I will take equipment to take pictures alone, sometimes go to sparsely populated places, but the pictures taken are excellent. Designing is a lovely job for me, but these are the things that make me happy. I just love it and do it without any purpose.

I accidentally connected to eyeka through the website. I found the design challenges posed by the website interesting, so I decided to enter the amusement park. But it was not smooth at the beginning, the submitted design did not pass the audit, because I have not done graphic design for 15 years, many methods I have forgotten, but after several competitions, I slowly remembered, so it became very smooth later.

I am very happy to communicate with you here. Especially through the feedback of my works, I have learned a lot. Everyone has different ideas, which enlarges my mind. So I like the form of eyeka.

Finally, I would like to share with you the pictures I took when I was young and traveled around, each of which came from different parts of China. I hope you like it.

How did you find out about eyeka?

Um... I don't remember much. It seems that I came in from an advertising link under an English website. After browsing, I found it interesting, so I came to participate in the competition.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

First of all, I will read the competition brief very carefully to ensure that I understand the design challenges correctly, which is very important. Sometimes I don't have inspiration or design can't go on. I will read the competition brief several times again to find inspiration breakthrough.

The design process is roughly divided into two parts, one is the design concept, the other is the design expression. It usually takes more time to conceive, especially when some design challenges need to be implemented in a particular scenario, which requires the designer to have a full understanding of the scenario. Design is not fantasy, on the contrary, it requires very rigorous means to solve practical problems.

For example, when a design is made, what will people think of it? Are there sufficient conditions for implementation in real-world scenarios? Will the current level of technological development support this idea, etc? All of these need to be carefully considered in the process of design thinking.

I think everyone uses different ways of design expression. What I appreciate most about eyeka is that you don't restrict the expression of designers. Anyone can express their ideas in their own way. It's great. I feel like a fish in the water, not in the desert.

Most of my inspiration comes from my knowledge reserve. Designers need extensive knowledge to support their design ideas. Behind each design adopted, there is a series of knowledge chains. The richer the chain, the more inspiration designers can think of. Therefore, the accumulation of knowledge is very important.

Secondly, the designer should have a sense of position and mission. What position do you stand on to make this design? Do you have a sense of social responsibility and mission? Can you think from the user's point of view? From the design of every product, we can see what kind of person the designer himself is. Among them, the level is not the most important. The most important thing is what kind of heart he is in to do it. Your heart is the most important.

 

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I think it's good to do the best you can. The evaluation of art and design has a strong subjectivity. It does not have the standard answer as mathematics does. So the same design is not good enough for one person, but it does not mean that other people think so. So in my eyes, the only difference between design is "appropriate" or "inappropriate", not "good" or "bad".

If I hadn't been chosen as a winner or had been eliminated from the beginning, I would not have looked at myself in the wrong way. I know design, I have my standards, and I know my level better, so I won't be influenced by people's judgment. I'll be happy to be chosen as a winner, but that doesn't mean I'm disappointed to be eliminated. That's my attitude.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I haven't thought about it yet. I came to the game because I liked them. These competitions have given me a lot of new areas of thinking. If I decide to spend my bonus, I will spend it on something more valuable than playing.

 

If you had to describe eyeka in 3 words, what would they be?

Fun, Challenge, Free Expression

Finally, is there anything you would like to share with our creators (secret, tip…)?

Whatever you do, sincere love is better than everything. Keep your dreams alive. That's my secret.

 

Thank you so much for sharing your story with us AdaWong! 

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Find new solutions to create a circular IKEA!

By Mikhail Kachakhidze on February 01, 2019 16:01 Call for entries 0

Find new solutions to create a circular IKEA

IKEA is one of the most well-known home furnishing brands in the world.

Its concept starts with the idea of providing a range of furnishing products that are affordable to many people, not just a few. It is achieved by combining function, quality, design and value.

Founded in Sweden in 1943, today IKEA reaches millions of people and homes all over the world. IKEA works in large quantities, so what the brand does has a big impact on the environment. That is why sustainability is at the heart of everything at IKEA.  

Today IKEA needs your help to enable many people to participate in the circular economy and move from mass consumption to mass circularity.  

What services and activities could contribute to the circular economy so that people can enjoy their home to the fullest in a more responsible way, with a minimal impact on the planet and on their wallets?

Invent new solutions that will contribute to IKEA’s circular economy plan, so that people can enjoy their home to the fullest in a more responsible way while having a minimal impact on the planet and on their finances.

Format: Presentations based on Easy Submissions

Join the contest now!

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Participate before 10 February, 23:59 UTC! 

Good luck!

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