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Design the NESPRESSO boutique window for its new ice cold coffee!

By pernianfarahani on May 17, 2017 09:39 Call for entries 0

Design the NESPRESSO boutique window for its new ice cold coffee

If you are a coffee aficionado, you probably know NESPRESSO, and it’s quite possible that you appreciate a cold espresso coffee when it is hot outside. In fact, cold coffee is becoming more trendy. “Iced coffee” and “Cold brew” score high on key word searches on the Internet, and the cold coffee market, is expanding significantly.

In 2017 NESPRESSO is launching two new limited edition coffees that have been specifically created to be consumed cold, building on the recipe promoted in 2016.

Could you help design a NESPRESSO On Ice boutique window that surprises passersby from the sidewalk?   

Create a daring, surprising and luxurious 3D window design concept for NESPRESSO On Ice.  

Format: A presentation of a 3D window display design that integrates a table (140 width x70 depth x 80 height cm) with answers to the 3 questions. Optional: A mood-board to show the creative source of inspiration.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

We wish you good luck!

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Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now.

By pernianfarahani on May 15, 2017 12:26 Call for entries 0

Invent a life-enhancing mobile application using 3D camera capability!

Your smartphone is equipped with a front and rear camera. Imagine the amazing things we could do if they were 3D cameras! Very soon this will be reality.

Imagine what it can do to enhance your daily routines. Simply by placing your phone in front of you and turning on the camera, you can scan one object, have a full depth map, and create a textured and photorealistic 3D model of an object, or a room. 

We invite you to this challenge to help shaping the future of 3D camera mobile app services. What amazing things could we do using this technology? 

Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now.

FORMAT: Presentation with illustrations and text, max 4 pages.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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Carlsberg – Probably the best beer in the world!

By kajeeporntechataveekijkul on May 12, 2017 11:00 Call for entries 0

Carlsberg – Probably the best beer in the world!

Carlsberg believes in brewing their beers with the utmost passion and optimism. They use the best quality ingredients to brew their beer which gives Carlsberg its distinct taste and makes it stand out compared to other beer brands in the world. This makes Carlsberg probably the best beer in the world! There are always situations in a person’s life where they are discontent with something and they feel that they will be much happier with something better. For e.g. a lot of people are dissatisfied with their jobs and daydream about having a better one. These are the situations where Carlsberg wants to be present for them with an ice-cold glass of Carlsberg beer and offer them ‘Probably the best job in the world’. A once in a lifetime opportunity to enjoy Carlsberg beer and make a lot of money for just drinking beer for 4 hours!

We want your help in coming up with ideas based on ‘Probably the best…’ which will help Carlsberg connect with beer drinkers in an engaging and meaningful way.

Tell us an engaging and buzzworthy idea which will bring to life Carlsberg’s claim of ‘Probably the best beer in the world’ to help connect with beers drinkers in a meaningful way

Format: Presentation with text and visuals (Maximum 3 pages per entry)

Check out this brief!

Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€
  4. 500€

Good luck!

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Convince young women to try OLAY through an engaging social media post!

By Natasha Coussot on May 05, 2017 15:00 Call for entries 0

Convince young women to try OLAY through an engaging social media post!

Generally, today’s 20 & 30 year olds do not obsess about their skin’s future. It’s partly because the intensity of their daily life keeps them focused on the next 24 hours (only), and it’s partly because they aren’t afraid of the future. However, as with the rest of their body, they respect their skin and accept the need to take care of it to nourish their skin so it is healthy and in good condition every day.

Olay, a leading & trusted international skincare brand, knows that nourishing skin isn’t enough against the powerful sun, cloudy or not. That’s why Olay provides a wide range of skin care products with SPF to help women protect their skin from the sun, the #1 cause of premature skin aging.

However, most young women associate Olay with their mothers, and its tagline “Ageless” with Anti-Aging focused on reversing the signs of aging vs viewing Olay as a brand that can minimize the signs of aging before they are visible. In fact, Olay is made for Millennials precisely because it nourishes & protects their skin, so they can focus on what’s important to them each day.

In an original and engaging 6’’ video, cinemagraph, or poster social post, convince young women that the Olay SPF range is made for them, and they should try one today.

Format: videos (6 seconds max.), cinemagraph or poster

Check this brief!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 1,000€

Good luck!

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Nutella brings more intensity to Christmas!

By Natasha Coussot on May 04, 2017 14:03 Call for entries 0

Nutella brings more intensity to Christmas!

It is safe to say Christmas is not just a day anymore, it is a feeling. It is that sense of wonder, joy, and revitalizing energy that people start to feel a long time before the D-day comes: decorating the house, baking together, shopping for presents...

Nutella, the delicious chocolate spread and the iconic brand, has become a symbol of Christmas. In fact, people seem to increasingly integrate the brand into their Christmas rituals: the spread is now an essential baking ingredient for great desserts. It has even become so popular that people are looking online at how to adapt the traditional Christmas recipes with Nutella. That is why Nutella claims “Christmas never tasted this good” and celebrates cooking at Christmas as a moment of togetherness.

Can you help Nutella tell an engaging and modern Christmas story where the preparation, sharing, and excitement around baking with Nutella brings warmth and intensity to Christmas rituals?

Format: illustrated scripts - 4 pages max.

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!

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