eYeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

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Invent a new Kiri product for Middle East Moms who want to offer the best to their family

By mirayafi on February 07, 2018 10:56 Call for entries 0

Kiri is a cheese brand, sold and consumed all over the world, especially in Europe, North Africa, Asia and the Middle East... In the Middle East, Kiri is considered as a premium product that offers the best from nature in a creamy and indulgent recipe.

The product has evolved to fit the consumers’ habits in the region, where people spread Kiri on bread at breakfast or lunch and often cook with it. Kiri is a much-loved brand consumed by the whole family, adults and kids, and a product that most people know for its superiority.

We know that Middle Eastern moms want to offer the best to their family through high quality standards. Kiri is their top choice as a natural product that delivers on taste, while fitting with their modern lifestyle.

Today, Kiri needs your creativity to invent a new Kiri individual cheese product for Middle Eastern moms who want to provide their family with the best.

Format: presentation

Join Contest Now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till February 25, 2018 23:59 UTC

Good Luck!

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Meet Bogdan! Our creator of the month of February!

By mirayafi on February 06, 2018 07:01 Featured Authors 0

Hello everyone!

Anne Bradstreet once said "If we had no winter, the spring would not be so pleasant."

February is here so let’s make the best out of it! Grab some hot chocolate and read this article about our talented creator of the month Bogdan!

Can you tell us a bit more about yourself?

Hello everybody. My name is Bogdan Novakovic I live and work in my home town Belgrade where I studied graphic design and illustration at Faculty of Applied Arts. After my graduation I worked in a number of design studios and advertising agencies like McCann Erickson Belgrade where I worked as a designer on many rebrands and advertising campaigns for big brands such as Coca-Cola, Carlsberg, Tuborg, Schweppes, Delhaize, Raiffeisen bank, Halk bank, MTS Telecom, Zepter International, etc.
These experiences gave me the courage to start my design agency and get some free time to go back
to University of Art where I’m currently doing my PhD in Digital Arts. My research is about Virtual and Augmented reality which totally thrills me how it will impact creative industry. I also work with my longtime friend and colleague designer Damjan Jovancic who studied product design in Politecnico di Milano because I see team work as a great way to expand concepts and ideas. I'm also often traveling to Milan, Italy because some of our clients and friends are living there.

 

How did you find out about eYeka?


We found out about eYeka trough the site Contest Watchers.
We joined and created a profile with my name to see how it looks and decided to participate in a Unilever Nexxus Packaging Redesign contest which looked very interesting because it is a mix of graphic and industrial design fields where we have a lot of experience. A month later we received an email from eYeka congratulating us that we won the first place! We were thrilled! Our first contest on this new website that we discovered recently and we won the first prize!! And now we are doing an interview for the designer of the month! Really incredible experience!

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

When we select a contest that interest us we first do a little research about the brand or product that need to be designed. We find inspiration in many different things, by following other artists in various creative fields such as cinema, modern art culture, music, architecture, technology etc. In our creative process we find it very helpful to use apps such as Pinterest for creating mood boards for the project. As we are on a relation Belgrade-Milan and we are often in different cities we use these modern tools to keep track of each other’s ideation process. We especially like using RealtimeBoard app because we can simultaneously draw and share ideas in real time on a virtual board. We try not to take ourselves very seriously and often find inspiration while joking and drinking a LOT of coffee!

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It still hasn’t happened on eYeka but we know that eventually it will because we worked on many projects especially when you work for many different brands and each one has a style and design language of its own. We know that in creative field of work rejection happens a lot and it can be a positive thing because it is also a learning process.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Hmm.. We have not yet figured out what exactly we will do with the prize money we won.
We'll probably buy some equipment for the studio. New Virtual reality gear or 3d printer but we are surely determined to participate this year in as many excellent competitions as possible on eYeka.
So ask us again at the end of the year when we won more contests!

How would you describe eYeka?

Very diverse! Every month there are so many different contests for big brands and every contest is like a real pitch in an advertising agency! Very professional and clear briefs! Endless possibilities! Great community to meet and see work of other creators from around the world.

Finally, is there anything you would like to share with our creators (secret, tip…)?

Our secret is work hard but always have fun! We are working in creative industries so ideas come best when you are relaxed and having fun! Read, watch and listen everything can be an inspiration. We are living in a very interesting and dynamic era for creatives where technology is also of great importance!

 

Thank you very much Bogdan! We're very excited to see what you’re going to come up with next!

 

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Help Colonel Sanders create a buzz around KFC in France!

By mirayafi on February 01, 2018 10:31 Call for entries 0

French people have been enjoying the unique taste of KFC since its first restaurant opened in 1991. KFC sparks sharing moments for friends and family through finger-licking food. French people love the generosity of the recipes inherited from Colonel Harland Sanders. 

Colonel Sanders is the founding father and mascot of KFC. He's the one behind the unique and secret recipe of KFC food. Lot of fictional stories grew around Colonel Sanders. He’s a pop culture character recognized across the globe however, a very few French people know who the Colonel Sanders is…

KFC has just launched a new TV campaign starring Colonel Sanders in France. Can you help spread the word and make sure every French person knows who Colonel Sanders is?

Format: presentation

Join Contest Now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Entries will be accepted till February 04, 2018 23:59 UTC

Good Luck!

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Create an exclusive packaging design for the Barilla Roger Federer Pasta!

By mirayafi on January 26, 2018 09:49 Call for entries 0

Do you know how important it is for a brand to pair with a celebrity that embodies its values? We have all heard of the famous coffee brand and the American actor, and how well their partnership works. It is not just because the brand has showcased the celebrity in its communication that it works. It is something more sophisticated, something that builds on the story of each of them and their journey together. It happens that one person perfectly embodies the set of values of a brand.

In 2018, Barilla has embarked on a long-term partnership with Roger Federer, one of the greatest tennis players of all time. He is also an icon of style and lover of good food. Barilla and Roger Federer share the same set of values that led them to excellence in their field: reliability, constant commitment, respect and passion.

Barilla has created limited edition pasta for Roger Federer and needs your creativity to create its packaging design.

Attract food lovers with a limited edition packaging design that tell the story of “Masters of Pasta”, to show that Roger Federer and Barilla are partners.

Format: Presentation

Join contest now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till February 18, 2018 23:59 UTC

Good Luck!

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A New Disruptive Cheese Brand & Experience For Millennials

By paulinegaudillat on January 23, 2018 16:32 Call for entries 0

Invent a breakthrough cheese brand to delight millennials and offer an alternative cheese experience!

Wherever you go around the globe, you can find cheese.  Cheese offers a great pleasurable experience. It is a natural source of calcium and proteins and also a fulfilling food to be enjoyed at different moments of the day. That is why most cultures have adopted cheese, but it seems the younger generation eats cheese less often, and it is no longer part of their everyday routine.

Indeed, when you ask them about cheese, they say they do not eat cheese because it does not really fit their lifestyle or that cheese does not delight them fully. Millennials are looking for trustworthy brand values they can relate to. They feel that current cheese brands are too industrial and belong to their parents’ generation. They want to take care of their body & health with healthy solutions, but they consider cheese as too fat. They are more attracted to brands that do not only sell products, but also take them on an experience...

This is the challenge all cheese makers are facing nowadays. Our client is one of the leading cheese makers in France. They offer a large range of cheese products and they are willing to create a disruptive brand to delight millennials, whether it is made of dairy milk or something completely different!


Change the relationship millennials have with cheese! Invent a breakthrough brand to delight millennials and offer an alternative cheese experience!

Format: Presentation

JOIN THE CONTEST

 

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Entries will be accepted till February 2nd, 2018 23:59 UTC! 

Good luck! 

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