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New Betadine Gel Product

By Pauline Gaudillat on March 19, 2020 14:33 Call for entries 0

Find a creative name and an impactful tagline for the new Betadine product: the water-based gel!

If you’ve ever had a minor cut, a scrape or a burn you must have heard about one of the most efficient first aid brands: Betadine!

Betadine is a brand of first aid products that are antibiotic-free topical first aid treatments and that have been used in hospitals for over 50 years. With the elemental power of povidone iodine, a strong antiseptic and antifungal agent, Betadine kills the broadest spectrum of germs and bacteria that could infect minor cuts, scrapes and burns.

Today, Betadine is launching a new product in the US market to extend its range: a water-based gel. In order to ensure the success of this new product launch, the brand needs your help to communicate what’s great about the water-based gel. Can you help?

Join now!

Jury's Prize

  1. 750€
  2. 600€
  3. 500€

Participate before March 25th, 23:59 UTC.

Good Luck!

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New Gillette Gift-sets

By Pauline Gaudillat on March 13, 2020 11:07 Call for entries 0

What would be your idea for the best ever collection of Gillette gift-sets?

Giving a guy a gift which strikes the perfect balance between stylish, but not too stylish, and something he’ll actually use & appreciate, is a tall order. So, whether it’s cologne, alcohol or chocolates, brands sell gift-sets to help people do just that: give the perfect, slightly premiumized version of a product they know their partner, brother, or father / father-in-law will actually use. Typically, gift-sets include the hero product with 1 or more accessories or variations.  

Gillette, like all razor brands, is keen to play in the gifting space because razors and blades, unlike cologne, alcohol, chocolate, or even fancy soaps, never run out! They get dull, over-used, less and less hygienic, and start to underperform, but they’ll always work. Razors & blades are almost never on the weekly shopping list, so many men don’t get the best out of their razor or blade.

This makes Gillette gift-sets a perfect gift men appreciate and use! But, Gillette hasn’t cracked the code yet on how to make them stand-out-on-shelf to the 70% of gifters who are women, and who don’t realise how perfect they really are as gifts. Can you help?

Design and name a range of modern, stylish, desirable and environmental friendly Gillette gift-sets that stand out on-shelf and which appeals to both the gifter & the giftee.

Join now!

Jury's Prize

  1. 4,500€
  2. 3,000€
  3. 1,500€
  4. 500€

Share your idea before MARCH 31st, 23:59 UTC.

Good Luck!

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Stay playful with Fanta!

By daniaalsabbagh on February 27, 2020 15:01 Call for entries 0

Bring to life communication ideas for Fanta that will inspire youngsters to stay young and playful!

Ever since its launch more than 80 years ago by the Coca-Cola Company, the fruit-based soft drink Fanta has delighted drinkers all around the world and given them wonderful moments of indulgence. Thanks to its mouth-watering sweetness and colorful appearance, it just feels like the ultimate reward for equally colorful people.

The world is moving fast and imposing a lot of expectations and pressure on today’s youngsters. They know they’ll have to work hard to achieve what they want, tired of waiting and anxious to make change happen. Now is the time for Fanta to become more than just a brand, to offer them a well-deserved reward, and to spread its playful and laid-back spirit.

To do so, the brand wants to establish itself as the drink for the young people who understand the burdens of the world, who are ready to take them on every single day, but who can also leave it all behind to have a moment of pure indulgence. It is for the young at heart, the never stop playing and more importantly for the playful spirits. Fanta wishes to be the liquid sanctuary for those who need playful refuge from the world. Can you help Fanta communicate and spread the power of playfulness?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Be your own refreshing-self with Sprite!

By daniaalsabbagh on February 27, 2020 13:58 Call for entries 0

Bring to life communication ideas for Sprite that will inspire the youth to be their own refreshing-selves!

Sprite is the lemon-lime flavored soft drink with a crisp known and loved by many of us. It is that 100% natural flavors and iconic drink that gives you the ultimate cut-through refreshment.

Sprite was first launched more than 60 years by The Coca-Cola Company and since then, the brand has been delivering quite different messages across the world: it is ingrained as a brand for hip-hop lovers in the USA, while the Eastern world sees it as a functional drink for example. No matter where you live, you will most likely love this drink if you are young. Indeed, teens, youth and Gen Z have agreed on loving that lemon-lime sparkling drink.

On top of loving the drink itself, they see the brand as cool and refreshing. In a fast-moving world and even more demanding Sprite drinkers, Sprite must now be more than just a cool brand. Indeed, the brand is now willing to evolve and want the youth to “live Sprite”, to embed the purpose of freedom, of an out-of-the box thinking and openness in everything they do. They want young people to feel the Sprite experience, to have belief in who they really are and to be their own refreshing selves. Can you help Sprite communicate what it really stands for: an unconventional, fun, challenging brand that cuts through a fake world of stereotypes?

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

 

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Infant Formula Shape & Packaging

By Pauline Gaudillat on February 21, 2020 17:59 Call for entries 0

Design the shape of NextGen Infant Formula and its packaging for the next 100 years!

Parents want to give the best to their child no matter what stage of life he is in, and this starts with the best nutrition for a baby’s healthy growth and development. Today, moms who can't or don’t want to breastfeed, bottle feed their baby with infant formula. Typically, the mother buys a large metal tin can of infant milk, boils / heats the water to the right temperature, uses the enclosed plastic measuring spoon to dose the right amount, pours the infant formula & water into the bottle, and shakes the mixture to get rid of lumps. When the baby is crying, the preparation can be nerve-racking, stressful, too long, and messy.  

Whereas the sophistication and expert “like breast milk” quality of infant formula has made great strides over recent decades, the packaging & preparation ritual has hardly changed in 100 years! Our sponsor would like to change this. Can you help?

Design a new and iconic shape & partner packaging to protect & dispense compacted infant formula powder in 5-gram units. 

Join now!Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before Sunday, MARCH 8th 23:59 UTC.

Good Luck!

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