eYeka's Community Blog

Follow the community announcement

Our team of dedicated community managers share the big news of the community and eYeka. Learn more and comment about the best creators, the new contests on eYeka and what happens with your ideas after the end of the contests.

Stay updated, follow us:

Creator of the Month - November - Alorsold

By Thomas Langella on November 07, 2017 00:00 Featured Authors 0

Hello everyone!

I hope that you’re all doing well! The clocks have gone back to winter time now and to kick off the month of November, we’re offering you the chance to discover the story of Axel, known under the user name Alorsold on eYeka

To start with, can you tell us a bit more about yourself? How did you end up in the world of creation? What do you do outside of eYeka?

I’ve been drawing, inventing and finding solutions for things since I was little. I’ve always dreamed of being an inventor or a comic strip designer. Today, I’m an industrial/product designer, which is a good compromise in terms of visual expression and creativity. I’ve spent part of my career in Asia, and for now I’m back in France, freelancing. I’m passionate about my job and I consider myself really lucky to wake up with a smile on my face when I go to work. Innovation through use is at the heart of my job, so I’m always looking to get closer to future consumers and understand their needs. I appreciate that even more since it’s extremely enriching on a human level. What I’m looking for is to facilitate people’s daily lives whilst also bringing emotion.

You’ve been a member of eYeka since 2012, can you tell us what led you to join the community?

I discovered eYeka thanks to a classmate during my Masters at Strate (Paris). Principally, it was the diversity of subjects on offer that tempted me to take part. I try to keep a global approach in terms of creativity and reaching out to everything. When I started working, I realised the importance of these competitions. They’re good practice, with solid subjects and they allowed me to develop an overview of the projects. I'm a challenger as well, eYeka allowed me to push my limits to create better.

Can you tell us about your creative process during the eYeka competition? Where do you look for inspiration?

I seek to push limits and for that, I get my inspiration from a lot of things: the internet, exhibitions, personal experience, travelling. I’m a perfectionist in my work and try to only offer solutions that I’d use/buy myself. I do a lot of benchmarking in order to understand the market and to imagine how to improve a product or a system in a simple way.

Is there a project or a creation that you’re particularly proud of?

I'm pretty proud of my Mountain Dew project. It’s a product that I dream of being able to use one day!

What have you been able to create or do with the prizes that you’ve won?

I’m a passionate traveller, so the prizes have let me travel even further afar;) 

 Can you sum up eYeka in a short phrase?

For me, eYeka is a motor that allowed me to challenge myself and to showcase my know-how in various domains.

Anything you’d like to add to close? What advice would you give to new creators?

Don’t limit yourself to the competition side of things. See it as personal training. Be proud of every single one of your submissions. Create better, create emotion and inspire us!

Thank you, Axel! Good luck with the rest of your adventure on eYeka, we’ll see you soon in the next competition J

Thomas

Join the conversation, leave a comment

Sign inCreate an account

BIC Lighters Superiority

By Thomas Langella on November 03, 2017 16:29 Call for entries 0

Show people how choosing a BIC Lighter can make a big difference to their lives

There are 1,809 billion lighters on the European market. Did you know that almost 75% of these lighters are non-compliant with the European Union’s safety standards? Lighters are different from other consumer goods due to the importance of safety: when not properly manufactured, lighters can potentially cause accidents. 

BIC Lighters have been sold in Europe for more than 40 years. Throughout the years, the BIC Lighter brand has built its leadership on the safety and reliability of its products. Today, approximately 20% of the lighters sold in Europe are BIC Lighters. However, consumers continue to purchase non-conform alternatives for various reasons. 

Can you help change this situation? The challenge is to help BIC communicate the quality of its products in a creative way and show people how choosing a BIC Lighter can make a big difference to their lives 

Format: poster

 Join the contest

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck !

Join the conversation, leave a comment

Sign inCreate an account

Febreze Car Freshener

By joeylau on November 03, 2017 11:00 Call for entries 0

Show us visual analogies for Febreze Car Freshener travelling inside the A/C vent to remove odor

We all know that car fresheners help to neutralize odors from sources such as cigarettes and food in the car. But this is only the tip of the iceberg when it comes to odor sources in the car. There’s a lot of accumulated dirt and fungus inside the vent which cannot be seen by us! These are the culprits which release a foul odor through the vent. Febreze Car Freshener works by going inside the vent to remove these unpleasant odors, so only fresh air is released in the car. We want your creative talents to help visualize this unique benefit for Febreze Car. Are you up for the challenge?

Through the use of disruptive visual analogies and metaphors in a poster, show us how Febreze Car Freshener ‘travels to the unseen part of the car A/C vent to remove foul odors’

Format: Poster (1 page)

Check the brief! 

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€

 

Join the conversation, leave a comment

Sign inCreate an account

Vacuuming the Odors

By joeylau on October 31, 2017 10:19 Call for entries 0

Visually bring to life Febreze Kogen’s benefit of absorbing tough odors like a powerful vacuum

Febreze Kogen is a malodour removal product which can be placed in the house to “vacuum” the odors. This is how the product works: It contains a gel which absorbs tough lingering malodours in the air. Unlike other aerosol sprays which mask the odors through overpowering scents, Febreze Kogen releases little to no smell. It’s like a powerful vacuum which absorbs tough odors and keeps the home smelling fresh and clean. We want to tap into your creative minds to bring to life Febreze Kogen’s benefit in visually creative ways!

Through disruptive visuals in a poster, bring to life Febreze Kogen’s benefit of absorbing tough odors like a powerful vacuum!

Format: Poster (1 page)

Check out this brief! 

Jury's Prize

  1. 1,800€
  2. 1,200€
  3. 800€

Join the conversation, leave a comment

Sign inCreate an account

Encourage more Americans to be more accepting and welcoming of immigrants in their communities!

By Thomas Langella on October 24, 2017 13:34 Call for entries 0

Encourage more Americans to be more accepting and welcoming of immigrants in their communities!

Immigration has been woven into the social fabric of America since its inception. Throughout the country’s history, the influx of immigrants from all over the world has strengthened the economy, enriched the culture, and broadened the collective ideal of what it means to be American.

However, not everyone is comfortable with these trends.

The Advertising Council, an American nonprofit organization, together with the American Immigration Council, Welcoming America and Welcome US, are looking for new ways to inspire more Americans to view immigration as a strength of both the nation and local community, rather than a threat. Can you help?

In a poster with a tagline, encourage Americans to accept and welcome immigrants as they are the strength of the nation and local community, rather than a threat. 

FORMAT: PDF Presentation (2 pages)

Join the contest

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck !

Join the conversation, leave a comment

Sign inCreate an account