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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

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Create a memorable and engaging every-day break experience to make people love KITKAT!

By Thomas Langella on July 25, 2018 15:32 Call for entries 0

Create a memorable and engaging every-day break experience to make people love KITKAT!

When you are in need of a break, everything affects you more than it should: you are more emotional, stressed, sleepy, irritable, etc. You know you need to snap out of it and everyone has their own way to “break”. KITKAT has long been associated with breaks because of its enduring “Have a Break, have a KITKAT” campaign.

However, the way we “break” has changed over recent years. Breaks used to be quite structured, like the daily 3pm coffee break, but now they are more flexible occurring throughout the day, e.g. a quick check on Facebook in between meetings. These new types of “break” are a short moment of reprieve. When you start to feel tense or sense an overly-dramatic moment creeping up in your day, KITKAT is here to help you snap out of it. Having a KITKAT will break the tension and shift your perspective with a much-needed reprieve so you can get back on track.

KITKAT wants to stay relevant to people taking these new kinds of ad hoc breaks. We need your creativity to imagine what KITKAT could do to really delight people with a memorable, engaging and unique every-day break experience. Can you help create a memorable and engaging every-day break experience to make people love KITKAT!

Format: presentation

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck ! 

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Meet our Creator Of The Month Of July - Mike!

By Pauline Gaudillat on July 03, 2018 07:00 Featured Authors 0

Hello eÿeka!

"Creativity is contagious, pass it on", once said Albert Einstein.

This month, we are introducing you to a very talented creator: kdesignmike.

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

OK a bit about myself - I’m a 50-year-old father of two teenage boys with my childhood sweetheart of 32years. They are the most creative thing I’ve done. We live on the northern beaches of Sydney Australia which locals call ‘Gods Country’ – home to possibly some of the best beaches in the world. I have a 30-year career in advertising working in some of Australia’s best agencies, both big and small until an opportunity presented itself for me to start my own in 2001. My creative copywriter and I built up our agency for almost 10 years until he suddenly died of a heart attack at work and I decided I also needed to slow down.

Why wouldn’t you when this is your home.

How did you find out about eYeka?

A creative friend of mine told me about eYeka, so I checked it out and decided to have a go. I don’t compete in many contests, I am quite fussy and picky – so I only go for what resonates with me and fits into my interests and lifestyle.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I’ve spent my life learning different creative processes from numerous agency modules, but I tend to think long and hard about the problem that needs solving, asking myself questions, what about this, what about that, etc.… I created some creative thinking cards that I put together myself from reading and speaking with old agency legends (they are my go to cards for inspiration). My best advice is go with your gut – if you’ve immersed yourself in the product and understand the problem well, your gut will guide you to the solution. Maybe it’s a combination of 30years experience but I know the moment I’ve done something I think is worthy – it’s the wow moment.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Every creative is precious about their ideas, we always think they are great – so rejection is not looked upon well. You have to believe in your ideas or you’d never complete a job or enter a contest. Everyone is a critic and you have to be your own worst critic. I personally deal with the rejection of not winning by not entering a lot of contests – I have to feel 100% sure about my idea to execute it and enter it.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I have worked in some great agencies, won awards globally and started my own agency – so I feel like I have achieved anything – starting and building my own agency was the most rewarding and hardest thing I’ve done. After 10 years I no longer run my agency, so I’m doing this because I love ideas and I just like to keep pushing my creativity, it keeps my mind going and at my age that’s a good thing hahaha…

 

If you had to describe eYeka in 3 words, what would they be?

Empowering – Freedom – Competitive

eYeka is a platform that allows you to experience these three words on a global scale.

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

My secret tip is I always carry a pen and paper. My old copywriter always had a sheet of paper and pen in his top pocket and I relied on him many, many times. Since he passed away I’ve had to be a lot more responsible myself. Even when I go for a walk with the dog at the beach I can always jot down an idea or thought, there is always paper and pen on my beside table. If I had a dollar for every time I have jotted down an idea in the middle of the night… Lastly, don’t sit behind a desk looking at a blank piece of paper hoping an idea will come – because it won’t. Go for a walk, have a surf, paint a canvas, draw some surf designs, do some gardening, listen to music… find what works for you.

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Reinvent the way of communicating about dandruff to millennials!

By Thomas Langella on June 29, 2018 09:01 Call for entries 0

Reinvent the way of communicating about dandruff to millennials!

Dandruff can be an annoying and embarrassing problem independent of gender, age or location. Nearly 50% of people worldwide suffer from it and no one enjoys having white flakes cover their shoulders and experiencing an itchy, dry scalp.

CLEAR is a major global anti-dandruff shampoo brand, and since 1979, has been helping men and women deal with dandruff and scalp problems. It gives them confidence and allows them to take on life with nothing to hide. 

However, the way that shampoo brands communicate and visualize dandruff has not changed for years and does not always resonate with millennials. Whilst shampoo brands focus on the problem, millennials would rather focus on how to best experience life. Can you help CLEAR find a new way to communicate about dandruff to millennials?

Format: Poster and Tagline

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!

Thomas

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Future of Coffee

By Thomas Langella on June 25, 2018 13:37 Call for entries 0

Create new coffee ideas that enable coffee to fit into people’s life in a meaningful way in 2030!

Historically, coffee is one of the oldest and most popular beverages on Earth. Since its origins in the 15th century to today’s Millennials, people have been drinking coffee. The world of coffee spans an incredibly rich variety of crops, cultivation, preparation, service formats and consumption.

NESTLÉ loves coffee, and it works tirelessly to delight people with a large variety of coffee products across its brands: NESPRESSO, NESCAFÉ Classic, NESCAFÉ Gold, NESCAFÉ 3-in1 mixes, NESCAFÉ Azera, NESCAFÉ Dolce-Gusto, Blue Bottle Coffee, and Chameleon cold brew coffee.

These brands have innovated in their own ways, to continuously please consumers more and more. Coffee has evolved & adapted to the times, across generations & cultures, but now NESTLÉ wants to explode the depth, rate and meaningfulness of innovation as it looks towards 2030. NESTLÉ wants to harness your creativity to help them imagine what the future of coffee is in 2030?

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Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Good luck !

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Inspire people to become climate action heroes in the fight against global warming!

By Mikhail Kachakhidze on June 22, 2018 12:58 Call for entries 0

Inspire people to become climate action heroes in the fight against global warming.

Did you know 2016 was the warmest year on record? Increased carbon dioxide and other human-made emissions into the atmosphere are the central cause. The burning of fossil fuels used for transportation accounts for nearly one third of all greenhouse gas emissions.

Our communities and our planet are cooking in the exhaust of our cars. Luckily, research suggests that it is possible to not just slow climate change but to even reverse it! With clean and renewable energy sources on the rise, the electrification of these vehicles is one of the most promising ways to significantly reduce our carbon footprint and cut greenhouse gas emissions. 

Aside from making electric cars more affordable, how can we influence more drivers to adopt electric vehicles today for their everyday transportation needs and start making positive impact now?

In what ways can we inspire more drivers to choose low carbon passenger vehicle options?

Create new solutions that help automakers accelerate the adoption of electrified vehicles by making the positive impacts of EVs more compelling.

Format: PDF with visuals ans text

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Jury's Prize

  1. 4,000€
  2. 1,500€
  3. 500€

Entries will be accepted till July 22, 2018 23:59 UTC! 

Good luck!

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