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Outstand the French Finesse of Fol Epi to awake the consumers' senses!

By Pauline Gaudillat on April 05, 2018 14:12 Call for entries 0

Outstand the French Finesse of Fol Epi to awake the consumers' senses!

All over the world, cheese is a cherish dish. But in many countries, people are used to consume a specific type of cheese: sliced cheese. It’s primarily put on bread, mainly full-fat and without aromatization, and it’s considered as staple food.

In Germany, sliced cheese is seen as a must-have product at home. You can mainly find sliced cheese on breakfast with bread due to a strong bread culture or for the German “Abendbrot”, a traditional and famous cold light evening meal, which means “evening bread”.

Fol Epi offers a range of sliced cheese products known for its French charm. 

However, when consumers just buy cheese products out of rational determination, they don’t consider Fol Epi as an option. The brand has been trying to communicate its French Finesse through a TVC for years but it doesn’t create emotional bond with consumers.

Can you help? 

In a poster with a catchy tagline, convince epicurean consumers that Fol Epi sliced cheese could bring a moment of excitement and pleasure, thanks to its French Finesse and touch of boldness.

Join now!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Participate before APRIL 15, 23:59 UTC! 

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Help us make kitchen paper rolls an indispensable ally in all Mexican kitchens!

By Pauline Gaudillat on April 04, 2018 08:44 Call for entries 0

Help us make kitchen paper rolls an indispensable ally in all Mexican kitchens!

In many houses, the kitchen is the busiest room… and a place of never-ending tasks! Cooking several times a day, cleaning up, wiping the floors, putting away the plates and the grocery shopping, etc. It seems like it never ends!

Kitchen paper rolls are used in many countries to help with different household tasks. They are so versatile that many people find them very convenient. In Mexico, however, many housewives or cleaners still prefer to use a washable simple cloth for many tasks. As such, women are often buying the cheapest kitchen roll available when they need one. They would be willing to choose a specific brand or pay a bit more only if the benefit it brings would really make a difference.

Our client, a small  kitchen paper roll brand is willing to change that and make kitchen rolls indispensable in Mexican kitchens! They want to show Mexican women a real added value that kitchen rolls can bring to help in the kitchen.

Today, less than half of Mexican households use kitchen roll… and this is where you step in! Can you help showcase on pack an important benefit for kitchen roll? Remember it must address big consumer issues in the kitchen.

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before APRIL, 20 23:59 UTC!

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Meet Panos! One of our best creators!

By mirayafi on April 03, 2018 00:00 Featured Authors 0

Hello eyeka!

Creativity is not a talent, it’s a way of operating. We all have an inner wild mind so don’t tame it, express yourself and let all your creativity show! This month, we’re featuring one of our best creators giannopoulos_panos . Scroll down to find out his story!

Tell us a bit more about yourself 

Hello everybody, my name is Panos and I live in Athens Greece. I studied Mechanical Engineering in my home country Greece and then I did my Master’s degree in the UK , in Mechanical Engineering again.

Currently I work as a Product Design Engineer in a Multinational company that is focused on consumer goods.

I am infatuated by the process of creating something out of nothing that’s why I enjoy painting and sketching amongst other things.

I love to travel, experience new cultures and meet different people. I consider myself as a very creative person and I get inspired by so many things I see around me.

I am a self-taught Photoshop user that has never studied graphic arts of any sort :) although because of my work as a Product Design Engineer I collaborate with Industrial designers and Marketeers on a daily basis so I am very exposed to such influences.

eYeka provided me with another channel to express my many thoughts and ideas so eYeka thank you for that.

 

How did you find out about eYeka?

First time I heard about crowdsourcing I googled it and amongst the results, I stumbled upon eYeka. I checked the site out and that was it. My eYeka journey begun. I joined at the end of 2016 but I really got involved in 2017.I didn’t believe that I could actually make some money out of this but after a year and 11 wins I guess I don’t have any second thoughts anymore .

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Most of the times ideas just pop into my head once I read a Brief. I do a screening on the web just to make sure that something similar does not exist and then I move on to the idea realization.

So, I guess the answer is that I don’t have a specific process.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Ha ha ha, I don’t… I get very frustrated most of the times especially when I believe that an idea/concept that I had was really great.

Well I guess that it’s good thing that eYeka has many active contents most of the time, so I forget the past quickly and I move on towards new idea explorations.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I like to travel a lot, so prizes help. I also invested some money on a Wacom Digitizer that I don't know how to fully use yet :) But I guess I will eventually. 

If you had to describe eYeka in 3 words, what would they be?

If I had to describe eYeka in 3 words, that would be: creation, opportunity, self-validation

Finally, is there anything you would like to share with our creators (secret, tip…)?

Hmmm…I guess don’t give up if you don’t win straight away. Just keep on trying. There is a ‘’learning period’’ that helps you understand how to communicate your  ideas better or how to be more precise and effective when you want to get a message through. Just keep on trying.

Thank you Panos! We’re more than excited to see what you can come up with in our next challenges!

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Ultimate skin foundation

By Pauline Gaudillat on March 16, 2018 11:22 Call for entries 0

Disruptive solution for the ultimate skin foundation

Everyone would agree that good complexion is a beauty essential. We all think that skin is beautiful when it looks healthy & radiant and when complexion is uniform and has a fine texture.

Foundation is a key step to beautiful skin. It helps erase imperfections, provides coverage and a more uniform radiant complexion. To achieve the look they want, women usually apply foundation to the whole face and complement it with other makeup products.

However, most foundation products are available only in two formats: liquid (in a bottle or tube) and compact powder. There have been only a few notable innovative formats: foundation in a mousse form, foundation as a spray, and more recently, a cushion – which have all shaken up the category by offering convenience and a mess-free application.

Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women!

Do you want to find new ways to please women and their unquenchable thirst for disruptive beauty products?

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before April, 8th 23:59 UTC.
Good luck!

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Help Always communicate its superior protection!

By Pauline Gaudillat on March 09, 2018 15:45 Call for entries 0

Help Always communicate its superior protection!

What does protection mean to women during their periods?

It can mean reliability, security, efficiency, discipline, comfort, peace of mind, freedom, confidence...

In an ideal world, superior protection from a menstruation pad means that period days aren’t any different than other days; women want to rely on their pad, forget about wearing it & ultimately forget about their period, so they can do whatever they want to do.

We’d like you to help Always communicate its superior protection. Can you help?

Format: Presentation with illustrations and text, 2 pages

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before March 18, 2018 23:59 UTC!

Good Luck!

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