Design a truly innovative Vicks inhaler device that genuinely offers younger adults such a delightful and new user experience that it becomes an essential element in their regular wellness regimen!

Vicks, trusted by generations throughout the 20th Century, to help relieve the discomfort and symptoms of nasal congestion in times of cold and flu. Vicks Inhaler – the mist of menthol solution, that unmistakable aroma indicating that better moments would soon be here – remains essentially unchanged for almost 80 years.

Vicks Inhaler clearly needs to innovate and attract a new generation of users with a modern functional and aesthetic design that will make it the must have device for relieving nasal congestion, whenever and wherever it strikes. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before MAY 17th, 23:59 UTC.

Good Luck!