The next Sensodyne science demo is in your hands!

Have you ever been enjoying a really delicious ice cream with friends, and all of a sudden, your friend’s indulgent delight turns to anguish in a split second? His face twists, cringes, grimaces –  sometimes his whole body has a visceral reaction. That sudden, sharp flash of pain is what happens when one has sensitive teeth!

To help relieve pain from sensitive teeth, there are toothpaste brands specially formulated for sensitive teeth. 10 years ago, Sensodyne, the market leader for sensitive teeth, launched a new, advanced toothpaste range called Repair & Protect with a dedicated TVC campaign that has been very successful. Now, it has an improved formula which delivers an even stronger Deep Repair benefit, so the time is ripe to re-invent the 10-year-old science demo. In fact, Sensodyne Repair & Protect aims to totally re-invent the kind of demo too, to communicates the new Deep Repair benefit. Can you help?

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 500€

Share your idea before MARCH 29, 23:59 UTC.

Good Luck!