Hi everyone!

We are glad to present our Creator of the Month of February: joaogeada! This creative Portuguese mind is a great example of what a hedonist person is. He likes to create his own mantras, but here is his favorite formula as a proof: 'Enjoy life. What really matters will come to you.’

Tell us a bit more about yourself.

I was born in Lisbon, Portugal but I also have the Angolan nationality and I consider myself much more African than European, because I am a bit chaotic.

I have 5 children from my first marriage and my new wife, the love of my life, have 3, so most of all I’m a full time dad. I also studied Design and I’ve been a creative director in major ad companies for more than 3 decades until i’ve got tired of it and i’ve become a teacher, a writer and a freelancer with just a couple of clients.

Most of all i love living in the country, drinking beer and wine with my loved ones, and responding to the occasional Eyeka brief ;)

How did you find out about eyeka?

I think it was a friend that told me about it.

Over 3 months, you won 4 prizes: that’s awesome! How can you explain those wins? Is it about the topics, the kind of challenge, or maybe just about the inspiration that come right before Christmas break? 

It’s all about the inspiration. But as Picasso use to say ‘when inspiration comes, it’s better to find you working.’

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

We all have a common process that James Webb Young, a famous copywriter from the sixties explained in his book ‘A technique for producing ideas’. But i guess that 30 years in advertising and design trained me in it.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I use to get a bit angry when i loose, but since i’ve been living haply in the country, i just drink a cold one and go on with it :)

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Well, the money off course. Joking, mainly the feel that i still can do it.

If you had to describe eyeka in 3 words, what would they be?

Community, Creativity, Globality

Finally, is there anything you would like to share with our creators (secret, tip…)?

Keep working. It will happen.


Thank you so much Joao!