This week, we are delighted to present one of our greatest creators: conceptionredaction! This creative French person has many things to share...

As an introduction, is there a quote you like to follow as your mantra?

Living in Australia and being a surfer leads you to follow one obvious mantra: “Go with the flow”!

Tell us a bit more about yourself…

So, I’ll start by this: English is not my first language, so please bear with me hahaha!

I studied Art in France for 4 years and then Communication in Belgium for 4 more years. Then I started working as a creative copywriter in Paris, Geneva, Montreal, Paris again, then I moved to Melbourne 6 years ago. There, I went back to school to study furniture design and started a small business: Since then, I’m living between Melbourne and Paris, alternating between product design and a freelance contract in advertising:

You’re French and you live in Australia: can you tell us more about it?

Australia was a real “coup de coeur” for me: landscapes, fauna, lifestyle… I spent a month there on holiday and I knew straight away that I wanted to stay. I wasn’t speaking English at that time (and I am still learning) so the move was not completely smooth… It took a lot of compromise as I could not work as a copywriter there … but I still loved my job … and that’s when eyeka happened!

How did you find out about eyeka?

I was studying English full time, and Furniture Design on top of that, but after 2 years, my English started to be good enough that I could share ideas and concepts. I started looking for advertising competitions on google, as I wanted to go back to copywriting and idea generation. I found an eyeka competition and entered it - that’s how it all started. Now I participate mostly when I am in Australia, designing products. However, if a brief is really appealing to me and I am in an advertising agency, I will still do it, on the side, at the weekends.

Do you have a creative process? Where do you look for inspiration?

For me, the easiest way to go is to let it sink into the back of my mind. I read the brief, do a bit of research and then I get on with my life. I surf, I go to work, I do yoga, I do my grocery shopping … until something happens that makes me think: “Wait, that would be great…” That’s when I go back to the computer again.

So, inspiration is everywhere, really.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winner?

I only enter briefs that are fun for me to do. So, the process of submitting an entry is not 100% about winning. Sure, it’s good to be rewarded, but an idea is always really subjective. A client might love it, another one might hate it… And the next brief is always another chance.

Also, I found that each brief is really insightful in terms of what the brands are looking for, which target audience they are trying to reach and why… All that leads me to do some research that is then really useful in my other work as a designer or as a copywriter.

What would you like to achieve with the prizes you win?

Winning allows me to spend more time designing products. When I have a bit more cash, I am less in a rush to find the next contract, and I can slow down the pace a bit.

If you had to describe eyeka in 3 words, what would they be?

Playful, Addictive and Insightful.

Finally, is there anything you would like to share with our creators?

I bought my latest surfboard thanks to eyeka hahaha!

Thank you Marie!