Cat owners love their pet and enjoy all their special moments with him/her. But they see that he/she is changing throughout the lifestages. Pet owners wish to keep the bond they have as long as possible by choosing the right functional treats and/or supplements for him/her. They believe prevention is better than cure when it comes to the health of their pet. They desire to focus more on the prevention of health issues (both physical and mental) through supplements and functional treats – in addition to the main meal.
But when it comes to prevention pet owners don't really know when it is the time to start thinking about specific health issues so they can start using supplements to prevent those from happening. In addition to that the nutritional needs of their cat vary throughout lifestages and even during the year (seasonal effect).
Royal Canin knows the world of cats and dogs is more diverse than people realize. The brand partners with pet experts to deliver a wide range of nutritional products that cater to every pet’s needs to transform every individual cat and dog into the magnificent animal it has the potential to be. Royal Canin is a science-based brand that does not want to mimic human behavior (anthropomorphism) among pets but rather meet their inherent needs.
Treats is therefore a sensitive area, given treating often does not fill a genuine pet need but rather pet owner emotion, and may actually lead to obesity and related health problems. Royal Canin needs your creativity to imagine solutions for pet-owners willing to support their pet’s health, can you help?