Sadly, the cosmetics industry as a whole is characterized by an over-saturation of new brands and product launches that have no true breakout innovation or relevant points-of-difference. In-store shopping experiences are not what they used to be, as store shelves are filled to the brim with me-too, look alike products that consumers are left overwhelmed and confused.

Today, Physicians Formula wants your help to enable active 18-34 year-old American women to freely express their individuality through make up, while respecting their natural beauty and the natural environment. Can you help?

Join Now!

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Submit your idea before Sunday, AUGUST 18th 23:59 UTC.

Good Luck!