This week, let's read more about a very creative member of the community, Abdiel_Hernan! This creative soul from Guadalajara (Mexico) joined eyeka more than 2 years ago and won 11 prizes. This success can be explained by his favorite mantra: “Do only what makes you happy”. You definitely want to know more about his creative background and process!


Tell us a bit more about yourself.

I'm a faithful believer that we live in a state of constant flux, before it was very easy to define yourself, because you were really an artist, architect or journalist and basically you only were one profession. Since I was a child, I have felt multifaceted, I have always felt fragmented.

I consider myself a trans-disciplinary creator. A lover of pencil, food and simple things. A good friend and lousy godfather, obsessive, scathing, honest, passionate and bold. An ideas dealer from the University of Guadalajara, graduated in Arts. I currently work from my own studio Dondon Concept Design, based in Guadalajara, Mexico. Developing art direction, design, packaging, illustration and fetish objects for agencies and brands.

I like to eat pitayas and I love folklore and ingenious Mexican. In my spare time if I'm not walking with my beautiful girlfriend, I'm usually cooking for my friends or enjoying a beer; sometimes all at once.

How did you find out about eyeka?

Two years ago, when I started my own project and after having working for more than 9 years in the advertising industry, I wondered why advertising had to comply with these boring rules of the 1950’s, while other industries related to Entertainment can play with much free ideas.

Then I looked for options to have fun and create more freely, so I found the eYeka platform; to my surprise my first entries were within the short list. I currently have more than 10 contests won, part of the profits I use to know destinations.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I'm a meticulous, obsessive and disciplined guy, I consider that travel, read, take the time to breathe and appreciate the world, stimulates us, makes us create, imagine and connect in more meaningful ways, there is nothing more sustainable than beautiful things.

My creation process is very random but thorough, I believe in the mix of disciplines to cause unusual approaches to ideas and achieve interesting results.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

In the creative industry it's often thought that when you do something right, you gain confidence, but the opposite happens with ideas. Every time you have a good idea it becomes more difficult, because it's believed that it’s difficult to have another one. However, create is a necessity that requires work on something completely new, always! Conceive new challenges is a way of feel that I keep moving forward.

Failure is a constant in life, but it’s the only way, for analysis and learn, is the only route to write completely different stories.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I spend it on travel, food, and sometimes I use it to fund a variety of personal projects. Right now, I'm working on “Monogram; nothing is fancy” a collection of leather goods that reinvents everyday objects for a contemporary lifestyle.

If you had to describe eyeka in 3 words, what would they be?

Brands, recreation and coffee.

Finally, is there anything you would like to share with our creators?

Don't spend much time in bed, unless it's Sunday, and you have an amazing smile by your side.

On the other way, the people around you always tell you: define yourself, learn, focus you, do only one thing, specialize and be clear about what you are doing. But what if you like art, philosophy, carpentry, biology, business and things that maybe have nothing to do? Suddenly, over time, it seems that it is good not to be just one thing, because you extract all that background that now becomes a superpower. 

Thank you so much Abdiel!