Sadly, the cosmetics industry as a whole is characterized by an over-saturation of new brands and product launches that have no true breakout innovation or relevant points-of-difference. In-store shopping experiences are not what they used to be, as store shelves are filled to the brim with me-too, look alike products that consumers are left overwhelmed and confused.
Today our sponsor, Physicians Formula wants your help to better understand the tensions of a new generation of consumers, the Gen Z woman. What are their frustrations, pain points and problems when it comes to cosmetic products? The brand wants you to understand these tensions and to invent an innovative cosmetic product solution! Can you help?
Imagine a new cosmetic product that will truly understand the Generation Z woman’s frustrations, pain points and problems with current solutions!
Easy Submission form - visual + answers
Share your ideas before JULY 24th, 23:59 UTC.