Reinvent the way Secret or Old Spice talk about sweat & odor protection.

In the US market, almost every single adult uses either an antiperspirant (AP), which controls sweat, or a deodorant (DO), which controls body odor. Antiperspirant and deodorant sticks, which might feel heavy or leave residue on clothing, typically claim to eliminate sweat and / or odors for 24 hours or 2 days regardless of one’s activity levels & the weather conditions. 

Secret & Old Spice have a new technology that blows away the competition, but it’s a real challenge to talk about sweat and odor protection in a way that does it justice. People just nod, without really listening. Can you help?

Join the contest!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Participate till June 10, 2019 23:59 UTC!