To all Ice Cream Lovers - Help Magnum find a new category to play in and create a new proposition for pleasure seekers!

All around the world, ice cream is a true delight for everyone: it’s yummy, refreshing and gourmand at the same time. On a stick, in a pot or a cone, we all love having a nice ice cream from time to time!

Today, we are facing many changes that have an impact on the way we eat and drink, and ice cream consumption is affected by those changes. What people eat, why, when, where, and how they eat is the subject of significant consumer change. People are eating more on the go, with fragmented meal occasions, eating multiple “mini meals” throughout the day and building new rituals. 

That’s why Magnum, famous for its indulgent ice cream, needs your help. The brand is looking to stretch into other relevant categories such as e.g. chocolate, biscuits and drinks, introducing new products and services without being limited to ice cream. Can you help?

Create a new Magnum proposition that will help the brand to push its boundaries beyond ice cream!

Join now!

Jury's Prize

  1. 3,500€
  2. 2,000€
  3. 1,000€
  4. 500€

Submit your entry before May 1st, 23:59 UTC.

Good Luck!
eyeka team