This week let’s read more about a Hungarian creator who joined eyeka about a year ago and who won 7 prizes already: marcellszoke87! This gifted graphic designer thinks that “a creative mind can never stop. It’s sometimes blessing sometimes a curse”; he also sees creativity as a big playground, as David Ogilvy said: “the best ideas come as jokes. Keep thinking as funny as possible!”
Tell us a bit more about yourself…
Hello, everyone! My name is Marcell. I’m graphic designer, located in Hungary. I studied graphic design and 3D animation. In 2015 I graduated with Master Degree in Animation, since then I’m working for advertising agencies. I designed for some Hungarian and international brands as well. Nowadays my highlighted clients are Henkel, Nestle, Dallmayr, and their sub brands. (If you are interested in, just have a look on: www.craftagency.hu )
Despite the agency work I still use my 3D knowledge: at designing 3D packaging and making animations in Maya and Cinema4D. I’m also keen on sculpting in digital softwares and with my bare hands too.This is the one of my many hobbies.
How did you find out about eyeka?
My friend was the first person who shared with me his story about winning the first prize on eyeka.
I got excited straight away. I like challenges and always search opportunities to compete and challenge myself.
I realized at the first look that eyeka is the platform I was looking for a long time. Great and creative challenges with international brands, and fair, heart-warming prizes!
Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
Yes, I have! First of all I read the brief with eagle eyes. Sometimes two or three times as well. Then I try to step into the consumers or customers’ shoes to feel the real insight what they probably think about products or services. Then I look for inspiration in my close environment: I ask my friends, members of my family. Occasionally I just sit on a bench in the park and listen the pedestrians. (no I’m not a freak stalker) There is a big difference if you ask and get a question or if you just listen and get the natural reactions in real life. Inspiration and great ideas come from the most unexpected way and direction.
Of course, I use the internet to gather inspirations, but keep in mind that this source is always available for everybody and if someone just follow the trend, never be defining the direction of that!
When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
I don’t like to let out a half-done works. So mostly I submit on the last or day before last day!
It’s not because of time wasting It’s about detailing, I really like to use the whole time I got to submit complete design and well described presentations.
As I mentioned I’m working for different clients quite long time ago, so I got used to the rejection already. Everybody has to know that it’s the part of our creative life. Clients are different, requirements and tastes are also. If someone want to be success in this field, that have to be meek, easy going and ready for compromise. Keep positive and learn about your fault.
What would you like to achieve (or have already achieved) with the prizes you will win & have won?
Hmm, it’s all for me! I mean winning a prize is the proof of my “talent” for myself. But It’s also look well in my CV and these eyeka prizes are neon signs for employers in the dark of the job market.
In 2017, I won a bronze Cannes Lion with a great Creative Team, this is the highest prize in my current career. So, the next step is to win a silver or a gold one!
If you had to describe eyeka in 3 words, what would they be?
Inspiring, unique, creative-treasure
Finally, is there anything you would like to share with our creators (secret, tip…)?
Tips and Secret:
Always prepare for everything, submit and present the whole scale of your ideas: from the easy understanding to the abstract ones. If you keep this rule you won’t be surprised, you will win!