Create a sustainable solution for AB InBev core lager beers and provide a new experience to the consumers!

People around the world are facing increasing levels of anxiety, depression and loneliness. We know that climate change is a key contributor of those heightened levels of anxiety. Younger consumers are now making more active purchase decisions on brands and products based on whether they align to their values of doing good for the planet and the people.

Anheuser Busch InBev, better known as AB InBev, is the world’s largest brewer. Our corporate mission is to “Bring people together for a better world”. We believe one of our biggest assets is our scale and the fact people interact with our beers every day, everywhere. And we also believe this asset makes it our duty to leverage our brands and products to drive positive change around the world.

So, we need your help today to create beer innovation ideas that both

  • improve the consumer experience of beer by solving a clear pain point
  • AND have a positive impact on people and the planet.

Join the contest now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share you entry before NOV 8th, 6:59 am UTC.

Good luck!