Since the dawn of time, moms and dads have been welcoming their newborn babies into the world. And throughout the generations, innovative approaches, tools and techniques to care for and comfort new babies have been developed for and by new parents.
Nowadays, it’s Gen Z’s turn to gradually start entering the parenthood. This generation has been raised in the age of technology, diversity and material abundance, making them curious and keen to discover, interact and experience life through different aspects.
To help Generation Z parents start an exciting journey with their babies, our sponsors need your help re-imagine the essential feeding bottles, baby skincare or hygiene wipes commonly used with infants, into a next generation formats that will truly meets the needs of the emerging Generation Z parents. Can you help?