Design unique packaging for Bordeau Chesnel’s range of rillettes!

Every country has its iconic unique food specialty and rillettes is one of them for France. Rillettes are a kind of spreadable potted meat made from pork mainly and goose. French love rillettes as a starter or appetizer, spread on a slice of bread, or in a sandwich, as a snack. It is an indulgent product to treat yourselves and your family or friends.

Bordeau Chesnel is the most famous Rillettes brand in France. The founders, Jules Bordeau and Anna Chesnel were prime movers when they changed the packaging of rillettes to address the need of travellers wanting to carry them on the train to Paris. 

Over the years, the brand has evolved, its packaging switched to plastic and its range has grown to other flavors. Today, Bordeau Chesnel is an iconic French brand and the favorite rillettes you can find in all supermarkets, but other brands have copied its style and pack making it more difficult to stay number one among the French.

Today, Bordeau Chesnel needs your creativity to provide another breakthrough in its history by designing a signature pack and an identity for its range of rillettes. Can you help?

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€

Good luck!