Remember the days where vegan eating was considered weird or extreme, and more the domain of hippies and activists? These days have long gone, and many people have started to buy into plant-based foods and aspire to eating less meat.
Millennials are central drivers of a worldwide shift to eating less meat, and plant-based products are growing the world-over. In the UK, large retailers like Tesco, Sainsbury's and Waitrose have significantly expanded their own plant-based offerings, many in spreads format, another popular trend in the UK.
Our sponsor, an international producer of premium food products, has developed a new, great tasting, nutritious vegetable spreads range (see Image 1). The products are 100% vegan, contain no additives, and are completely free of all allergens (no soya, egg, gluten, lactose, milk). Besides being super-tasty, they are nutritious, low in saturated fat, a source of fiber, and they have a very low salt content.
One of UK’s largest retailers loves the product/taste of these new spreads so much they would like to stock them as soon as possible. The challenge is that the brand/packaging is not suitable for the UK market, and that’s where you come in! Can you help us design a unique brand/packaging for this spreads range that looks modern and fresh?
Participate before February 3rd, 23:59 UTC.