Coca-Cola need beautiful new limited-edition product labels that inspires try and repeat purchase.

Japanese teenagers and young adults value “togetherness”. With the rise of social media, it is easier than ever to celebrate milestones and experiences with your friends.  Music, sport, fashion and games are all leisure activities that are much more fun and exciting when photos and memories are shared with friends all over the world. Coca Cola has long been associated with togetherness, good times with friendship and celebrating milestones the world over with customized and limited-edition packaging designs.

Coca-Cola is one of those brands that everyone knows – it’s world famous. However, with the choice of beverages constantly expanding in Japan, Coca-Cola needs your help to convince teenagers to choose Coca-Cola as their go to beverage again, and again.

Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase.

Join now!

Jury's Prize

  1. 2,500€
  2. 1,000€
  3. 500€

Participate before September 27th 23:59 UTC and win up to €4,500!

Good Luck,
eÿeka team