Invent a new kids’ dairy brand that appeals to both parents and kids.

In recent years, parenting and relationships between parents and kids have been evolving a lot. Parents are less psychologically controlling and showing more warmth and responsiveness.

However, kids’ dairy products have not evolved as much over time, both in terms of food forms and recipes and design: Kids’ dairy brands usually attract kids with colorful packaging & a childish cartoon design, while only providing basic health reassurance to parents.

We would like your help to create a new dairy brand for them, with a product range, packaging and an experience that would appeal to both parents and kids!

Invent a new kids’ dairy brand that appeals to both parents and kids by transforming the consumption experience into a unique fun moment. 

FORMAT: Presentation with illustrations and text, max. 4 pages.

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€