Hello eÿeka!

"Negativity is the enemy of creativity", once said David Lynch.

This month, we are introducing one of our TOP 20' creator: evgeniylg123.

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

Hello everyone! My name is Evgeny Lukashenok. 

Since childhood I loved to draw. When I was 10 years old, I collected pencils and brushes and together with a friend went to take exams in children's art school. The teacher was impressed ... The parents were faced with the fact that I entered that school…

A lot of time has passed.  I was graduated from the St Petersburg art and industrial Academy named after A. L. Stieglitz with a degree in visual communication design. For more than 25 years I have been working as a designer and art director in the best advertising agencies of Moscow and St. Petersburg. I got awards of Russian and international advertising competitions. Among the most significant is gold on The Globes.

Now I am 50 and I still love my profession. I still love to learn something new.  A few years ago, I became interested in Latin dance, where I met my future wife. Before that, there were lessons in public speaking. Maybe tomorrow it will be boxing training, maybe something else…

Last couple of years I have been working as a freelancer. For some period of time I and my wife find it more convenient, due to the birth of a son.

I like traveling.

I like cooking. For me it is a kind of creativity doing which I rest.

How did you find out about eYeka?

Working in the office imposes some restrictions. Almost always the result is a compromise between team members. Sometime someone plays safe. At some point I wanted more freedom, even at the cost of mistakes. I started looking online and found eYeka.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I often change my creative process. Today I can fully focus on one project. Tomorrow I can take two at once and switch from one to another. Today I can write my thoughts, tomorrow draw, the day after tomorrow it can be something else.

But there are moments that are unchangeable. I spend a lot of time to get into the subject.  Then I try to sketch out as many solutions as possible. Next I postpone the contest for some time. Usually the most interesting ideas come after that.

And last but perhaps the most important moment. I read the brief from time to time. Often the solution is already in it.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

It's always good when someone else believes in you. For me, such a person is my wife. It so happened that I discovered eYeka almost immediately after our wedding. At first, I was not sure that my wife would appreciate this hobby. Participation in competitions is a time that comes off including the family. Everything happened exactly the opposite. When, despite losing, your loved ones believe in you it's worth a lot.

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

The prizes allowed me to travel more around the world, to spend more time with our baby (now he is a little more than 2 years old)

If you had to describe eYeka in 3 words, what would they be?

Creativity, freedom, drive

Finally, is there anything you would like to share with our creators (secret, tip…)?

I love my job and sometimes I get too involved. But even such an interesting job is only part of life. In the end the result in the creativity would be better if to find time for anything else. I try to think of it when I get too involved.