Hello eÿeka!

"Creativity is contagious, pass it on", once said Albert Einstein.

This month, we are introducing you to a very talented creator: kdesignmike.

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

OK a bit about myself - I’m a 50-year-old father of two teenage boys with my childhood sweetheart of 32years. They are the most creative thing I’ve done. We live on the northern beaches of Sydney Australia which locals call ‘Gods Country’ – home to possibly some of the best beaches in the world. I have a 30-year career in advertising working in some of Australia’s best agencies, both big and small until an opportunity presented itself for me to start my own in 2001. My creative copywriter and I built up our agency for almost 10 years until he suddenly died of a heart attack at work and I decided I also needed to slow down.

Why wouldn’t you when this is your home.

How did you find out about eYeka?

A creative friend of mine told me about eYeka, so I checked it out and decided to have a go. I don’t compete in many contests, I am quite fussy and picky – so I only go for what resonates with me and fits into my interests and lifestyle.

 

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I’ve spent my life learning different creative processes from numerous agency modules, but I tend to think long and hard about the problem that needs solving, asking myself questions, what about this, what about that, etc.… I created some creative thinking cards that I put together myself from reading and speaking with old agency legends (they are my go to cards for inspiration). My best advice is go with your gut – if you’ve immersed yourself in the product and understand the problem well, your gut will guide you to the solution. Maybe it’s a combination of 30years experience but I know the moment I’ve done something I think is worthy – it’s the wow moment.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Every creative is precious about their ideas, we always think they are great – so rejection is not looked upon well. You have to believe in your ideas or you’d never complete a job or enter a contest. Everyone is a critic and you have to be your own worst critic. I personally deal with the rejection of not winning by not entering a lot of contests – I have to feel 100% sure about my idea to execute it and enter it.

 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

I have worked in some great agencies, won awards globally and started my own agency – so I feel like I have achieved anything – starting and building my own agency was the most rewarding and hardest thing I’ve done. After 10 years I no longer run my agency, so I’m doing this because I love ideas and I just like to keep pushing my creativity, it keeps my mind going and at my age that’s a good thing hahaha…

 

If you had to describe eYeka in 3 words, what would they be?

Empowering – Freedom – Competitive

eYeka is a platform that allows you to experience these three words on a global scale.

 

Finally, is there anything you would like to share with our creators (secret, tip…)?

My secret tip is I always carry a pen and paper. My old copywriter always had a sheet of paper and pen in his top pocket and I relied on him many, many times. Since he passed away I’ve had to be a lot more responsible myself. Even when I go for a walk with the dog at the beach I can always jot down an idea or thought, there is always paper and pen on my beside table. If I had a dollar for every time I have jotted down an idea in the middle of the night… Lastly, don’t sit behind a desk looking at a blank piece of paper hoping an idea will come – because it won’t. Go for a walk, have a surf, paint a canvas, draw some surf designs, do some gardening, listen to music… find what works for you.