Be brave enough to live life creatively. The creative place where no one else has ever been – Alan Alda.
This month, we are introducing one of our best creators 2hdesign.
Tell us a bit more about yourself
My name is Vincent, I'm 36 years old and I'm married. I have two children and I live in Verdun in the east of France. I like art in general (Impressionist painting, music, nature with these delicious mushrooms, cooking and graphics). It will be a little over 16 years that I'm in graphics and since my first photoshop everything has changed. I am totally self-taught as in all that I do (music, painting ...). Next to Eyeka with my wife we create and manage "mainstream" websites which are our main activity. I also develop several parallel projects related to graphics. Basically, we are busy but we still find time to participate in the Eyeka contest.
How did you find out about eYeka?
I knew Eyeka by chance while doing Google graphic design searches. In 2012 I tried my first contest which I lost and put the site aside. By chance we fell back on the site in 2016 and we retry our luck with more success this time. Since, we participate as often as we can.
Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?
I do not have a particular process. However, once I read the brief with my wife we always start with a little research on the product and the brand. Then I start by experimenting in photoshop and I see if the project hold the road and I take notes, I always choose several routes from the most reasonable to the wackiest, but all does not result often for lack of time. The inspiration can come from everywhere and sometimes has nothing to do with the subject of the competition, it can be a music, when I cook or any other, the important thing is to keep an open mind.
When submitting an entry, how do you keep positive if it is not selected as a winning entry?
It's always frustrating to be honest, especially when you think that the poster or project corresponds to the brief. However, this frustration can become an ally as it helps us push our limits and innovate. Each step is a victory because each time we improve and in the end, it is the most important. In the field of advertising and graphics, refusals are frequent. This does not mean that the work is bad, but that it does not necessarily correspond to the trends of the moment or the identity of the brand.
What would you like to achieve (or have already achieved) with the prizes you will win/have won?
We do not have a specific goal, but the awards won allow us to change the routine.
If you had to describe eYeka in 3 words, what would they be?
Freedom, Creativity, Challenge
Finally, is there anything you would like to share with our creators (secret, tip…)?
Unleash your creativity and trust yourself. Do not give up a project even if it seems completely crazy or too simplistic. Sometimes it's a mini detail that can win or become a big innovation.
Thank you so much Vincent! We can’t wait to see further work from you!