Create new coffee ideas that enable coffee to fit into people’s life in a meaningful way in 2030!

Historically, coffee is one of the oldest and most popular beverages on Earth. Since its origins in the 15th century to today’s Millennials, people have been drinking coffee. The world of coffee spans an incredibly rich variety of crops, cultivation, preparation, service formats and consumption.

NESTLÉ loves coffee, and it works tirelessly to delight people with a large variety of coffee products across its brands: NESPRESSO, NESCAFÉ Classic, NESCAFÉ Gold, NESCAFÉ 3-in1 mixes, NESCAFÉ Azera, NESCAFÉ Dolce-Gusto, Blue Bottle Coffee, and Chameleon cold brew coffee.

These brands have innovated in their own ways, to continuously please consumers more and more. Coffee has evolved & adapted to the times, across generations & cultures, but now NESTLÉ wants to explode the depth, rate and meaningfulness of innovation as it looks towards 2030. NESTLÉ wants to harness your creativity to help them imagine what the future of coffee is in 2030?

Join the contest

Jury's Prize

  1. 1,500€
  2. 500€
  3. 250€

Good luck !