Create a relatable, and emotional story to inspire Pantene’s next social campaign in Saudi Arabia.

Have you heard about all the changes that are currently happening in the Kingdom of Saudi Arabia (KSA)? The young Crown Prince, Mohammad Bin Salman Al Saud, is granting women new freedoms such as the right:

- To obtain a driving license and to drive unaccompanied
- To vote in elections
- To travel on their own
- To visit sports arenas and cinemas
- To give solo concerts in public places

To recognize & celebrate these times of personal growth & opportunity, Pantene, a leading hair care brand in KSA, would like to recognize Saudi women who are embracing the changes in their own small way, determined to achieve everyday goals. Pantene is looking for your stories to help inspire their next big campaign in KSA, and in other countries in the region.

Format: 4 pages max – A story / script and a key visual

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Participate before JUN 17, 23:59 UTC! 

Good Luck!