For many Body Care products, women tell us that if they can’t smell it, it’s not working. Fragrance plays a critical factor in how we perceive product efficacy, and is therefore a strong driver in choosing the right product, and enjoying it in-use.
Now think of Shampoo vs Body Care. For most women, washing their hair can be a chore; particularly for those with long hair.
Our sponsor believes that fragrance can augment the shampoo moment, and transform it for all of us.
In a poster with tagline, re-imagine a multi-sensorial, augmented shampoo experience where fragrance is the star.
Format: Presentation with text and visuals – max 3 pages
Entries will be accepted till April 22, 2018 23:59 UTC!