A lot of people in India shop for everyday groceries in the millions of small neighborhood shops instead of at big retail chains or online. They find a surprising variety of goods, if they know where to look, including Oral B, the “expert” toothbrush brand endorsed by dentists. Oral B is the #2 toothbrush brand in India and has many different brushes on offer.

Our sponsor, Oral-B, needs your help to create a new design for a toothbrush visibility solution to help retailers present the entire range of toothbrushes. For obvious reasons, they’d like Oral B toothbrushes to stand out, to help shoppers find the right Oral B product quicker. Can you help?

Design a new eye-catching, yet practical visibility solution that will make it easier for shoppers to find Oral B toothbrushes in small Indian shops.

Format: Presentation with design and text, max 3 pages.

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Jury's Prize

  1. 2,250€
  2. 1,000€
  3. 500€

Entries will be accepted till April 29, 2018 23:59 UTC! 

Good luck!