Did you know that in 2010 the global number of cars exceeded 1.015 billion, OECD's International Transport Forum forecast that the number of cars worldwide would reach 2.5 billion by 2050.
Average life of a car is around 11 years now, this means that during the next 11 years over a billion of cars will reach the end of their life.
Upcycling is the idea of reusing (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. For example, taking an entire driver’s seat from a car and upcycling it as an office chair extending its life, or using the engine block as a base for a table increasing its value beyond scrap. At the same time consumers are more and more conscious about where their products come from, what materials they are made of and how they are made.
Our sponsor, a research and innovation company, wants to support the growing number of consumers seeking environmentally friendly products and invites you to explore how to create a world with little or no waste by reimagining the value of landfill material. It is not just a nice idea for the distant future, it is a means of improving the environment, public health and even profit margins today.
Imagine new innovative ways to upcycle automotive waste and create a better world.
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