Invent a new probiotic product tapping into the latest trends about gut health

With modern fast paced lifestyles and busy schedules, we are more and more looking for authentic and functional products that can help us maintain our health and wellbeing while getting maximum out of the day.

One of the big areas of people’s focus recently has become the gut health.  Indeed, our gastrointestinal tracts work hard to keep us healthy and happy. And when gut health is compromised, we can face major health consequences.

We have all heard of probiotics – a live friendly bacteria – which has proven to deliver lots of benefits for digestion and as a result – to the body, mind and mood. The go-to product when it comes to probiotics is yoghurt, however not everyone knows that the world of probiotics is much more diverse and exciting.

Our sponsor, Activia – a world-famous brand – is launching a series of four contests to create new innovative products to help people take care of their bellies.

In the second brief we are tapping into new portable formats for probiotics to fit into busy lifestyles.

Are you up for the challenge?

Invent a delicious and satiating portable probiotic product for people with flexible eating habits and busy lifestyles to help them take care of their gut health.

Format: Visual and text description. See Easy Submission Form. 

Join the contest now! 

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Participate before March 01, 2018 23:59 UTC!