Hi dear eYeka creators!

This month, we invite you to meet Maulik, better known as the creator under the name of maulikchandarana!  Maulik is from Mumbai, India, and he is part of the best creators' very top (1%) of the community. Let's know more about him and get some advices! 

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

My name is Maulik. To start off, I’d like to say that for 10 years since I was born I identified myself as a Bombay boy until one fine day the city got renamed officially as Mumbai. One may remember Slumdog Millionnaire - a film that gave a closer glimpse of the city to the world.

I completed my higher studies in the neighboring city of Pune. I hold an MBA in communications management. I started my career in the domain of brand activations and events and it allowed me a good amount of travel across India. Further professional advancement as a brand practitioner gave me wider exposure and more travel opportunities including an international stint in the African nation of Tanzania.

Clearly, travelling is something that I enjoy. To boot, an inherent urge to discover something new, to do something new, to meet new people and to create unplanned experiences characterizes me which makes travel as well as work fulfilling. 

How did you find out about eYeka?

I remember reading an article about how online platforms were directly connecting brands to creative community. Being actively interested in brands, the concept of crowdsourcing was fascinating and I discovered eYeka then. What made me feel great about the platform was the range of brands participating and the well-drafted briefs.


Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I am a talkative person by nature. I use that to my advantage by discussing and talking anything and everything under the sun to gain perspectives, reactions, thoughts, and definitely, insights.

I may put across queries and questions – either directly or indirectly, associated with a particular brief I am working on. I may ask about rituals and behaviours related to the brand if it exists in my market or some similar brand/product/service in my market, if not. The spontaneity of conversations leads to a lot of inspiration and ideas.

I particularly abhor the idea of internet research alone.


When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Not winning doesn’t really disappoint me. Because while winning is great, learning is far important. The fact that I have got exposed to a new brief and possibly, to work on a brand in a different cultural context is an opportunity, and I appreciate that a lot more.

As for rejections, yes, they do make me sad; maybe, upset sometimes. But if I think rationally then it’s obvious that rejections happen when the brief is not clearly understood or the context of requirements has not been assimilated well. So, I appreciate the reasons given by moderators for rejection and sometimes, their efforts to help in understanding better while attempting briefs.

Finally, though, seeing entries of community members with their solutions and learning from them is another take-away as it helps me understand the context and cultures better.  


You are the second winner of the “Upcycling 1.1 billion Vehicles”, which was a tough one. Are you committed to this topic? How did you manage to find this idea?

The sheer number of vehicles to upcycle daunted me. I pondered and reached to a conclusion that my solution should be for a larger group of people and not individuals. But the biggest inspiration came from finding a ‘purpose’. I asked, if upcycling is a great initiative for the good of the planet and the environment, how can it be implemented in such a way that it will be good for the people? I dissected what major problems people at large and nations face that need resolution. Ultimately, the planet is not environment alone, it is the people too; and both must benefit. That’s what lead me to the idea – Upcycling for Purpose.

I must mention that the reaction from the brand to my entry makes me proud every time I think about it. Their comment - "This idea shows great promise that we can solve the biggest problems facing the world with creativity and compassion. Very inspirational!" - made me think what brands and powerful ideas can do.    

I will also say here that upcycling is a concept that I had read only in the passing before the contest. But the contest helped me understand it better. I do keep thinking about it at the back of my mind. In fact, I did a small session with my colleagues to discuss the benefits of upcycling and to spread awareness. This is a prime example of how eYeka adds value to lives of community members in terms of knowledge, exposure and of course, the opportunity to create. 


What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Well, here goes – I funded a trip to North Korea (yes, you read that right – North Korea!).

Yes, call me crazy, if you must. But it was one of the most profound experiences of my life.

I am still not sure what made want to do it initially but the fact that I actually did the trip only made the ‘explorer’ in me stronger. I was there when US-North Korea summit discussions and talks were at its peak. It gave me views and learnings during a time when things were changing fast in an otherwise isolated nation.

What’s more? I was collecting incredible stories. Who would have thought that I would get to say a hello to Michael Palin (from Monty Python fame) while he was shooting a documentary there? (It premiered on Channel 5 recently). Most importantly, I got to see people of nation about whom I only had impressions from media. I came home with a valuable lesson – “One should not believe all that one sees. But one should also not judge if one does not see at all.”

(If interested, you may want to read and see more about the visit on my blog https://imaulik.wordpress.com/2018/08/25/my-visit-to-north-korea/)


If you had to describe eYeka in 3 words, what would they be?

Culture, community and creativity.


Finally, is there anything you would like to share with our creators (secret, tip…)?

Give adequate time to the briefs you choose to work on. I am myself guilty of doing rushed research and quick-fix jobs to submit an idea or solution.

There will be times, when you will consciously know that your solution is good but it will invariably fail to impress because it has not been presented well. As if that’s not bad, what can be worse? Possibly, your idea will turn out to be close to a winning solution and yet not be a winner.  

So, allocating time to seriously work on the brief with a proper plan including research and iterations may be a good. Essentially, one should feel proud of the quality of one’s submission.

And of course, meet people and keep talking. Keep travelling. Or do something that you never thought you ever would.