Do you know how important it is for a brand to pair with a celebrity that embodies its values? We have all heard of the famous coffee brand and the American actor, and how well their partnership works. It is not just because the brand has showcased the celebrity in its communication that it works. It is something more sophisticated, something that builds on the story of each of them and their journey together. It happens that one person perfectly embodies the set of values of a brand.
In 2018, Barilla has embarked on a long-term partnership with Roger Federer, one of the greatest tennis players of all time. He is also an icon of style and lover of good food. Barilla and Roger Federer share the same set of values that led them to excellence in their field: reliability, constant commitment, respect and passion.
Barilla has created limited edition pasta for Roger Federer and needs your creativity to create its packaging design.
Attract food lovers with a limited edition packaging design that tell the story of “Masters of Pasta”, to show that Roger Federer and Barilla are partners.
Entries will be accepted till February 18, 2018 23:59 UTC