Healthy and delicious snack/beverage for indulgence without the guilt

‘To be healthy, you have to eat healthy’. You have to eat nutritious, healthy, low calorie food to stay fit, look and feel good. It’s simple right? But this kind of food always compromises on taste and that’s something we don’t like to compromise on, do we? Lightly processed food lets the nutrients be retained but results in bland tasting food which does not stimulate our interest or appetite either. On the other hand, a lot of tasty snacks have high oil, sugar and calorie content along with added artificial flavors, chemicals and preservatives. We’d like your help on ideas for completely new snacks or beverages that are healthy and tasty at the same time to relieve cravings. Are you up for this challenge?

Invent a healthy and tasty new snack or beverage which will provide a great sensorial experience and allow 30-45-year-old Chinese people to indulge without guilt.

Check out this brief! Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€