Create the best shopping experience to make 7-Eleven the favorite convenience store of young people!

Have you been to a 7- Eleven? It’s a convenience store that’s open 24 hours a day, 7 days a week, and present almost everywhere: in office, residential or traffic areas. It provides fast and convenient solutions to satisfy customers’ ever-changing needs.

Most people, especially young people from 18 to 21 years old, consider 7-Eleven a quick stop, where they go straight to what they need, grab it, pay the cashier, then get out, in 1 minute or even less. While it’s super-convenient, 7-Eleven is just one of the convenience store chains with nothing particularly special for them. Can you help change this?

Can you create the best shopping experience so that young people don’t just make an extra effort to go to a 7-Eleven, but consider 7-Eleven to be their preferred convenience store?

Create the most exciting shopping experience at a convenience store to make young people fall in love with 7-Eleven.

Format: Presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !