Design the perfect easy-to-make sushi or sushi style product for a relaxed get together with family or friends!

Sushi is loved by people around the world. The combination of sushi rice, fish and Nori (dried seaweed) is healthy and delicious.

Blue Dragon, a food brand that helps Europeans explore Asian food and flavors at home, already provides a range of products for making traditional sushi at home. Their current sushi product range includes sushi rice, nori sheets, wasabi, sushi Su seasoning for the rice, sushi ginger and a sushi meal kit containing all the ingredients for traditional makis, complete with rolling mat and chopsticks.

Blue Dragon wants to create a new in-home product rooted in sushi, for people who want the fun, but not the hassle of making sushi at home. Can you help?

Design a new, easy and distinctive sushi style product, for people to enjoy spending a relaxing time together at home.

FORMAT: Presentation with visuals and texts (3 pages max.)

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Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 750€

Good Luck !