Show us creatively striking ways to visualize JOY dish wash’s longer lasting suds power

We all look forward to eating delicious food everyday but what awaits us after that is an inevitable pile of greasy dishes! It is a pain to wash multiple greasy dishes as suds (froth) disappear in the middle of the wash, or the sponge gets dirty/greasy which requires cleaning and adding another dose of dish detergent. These interruptions are irritating as one wants to get it done as soon as possible due to busy lifestyles. JOY dish detergent has superior suds (froth) regeneration power which last longer when compared to other dish detergents. JOY regenerates thicker, stronger, creamier and more long lasting suds which helps get dish washing done easily, without any interruption like re-dose / sponge re-set. We want your help in visually bringing to life JOY’s superiority of longer lasting suds to create an effective dish-washing experience.

Through a visually arresting and creative poster with tagline, show JOY dish wash detergent’s longer lasting suds power for an effective dish washing experience.

Check out the brief!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€