Create a disruptive in-store display for ARIEL!

Cleaning clothes is part of everybody’s routine. Like bottled water or shampoo, laundry detergent is a regular item of the shopping list and most people will not think too much about it and will buy the same brand almost in “auto-pilot” mode.

ARIEL, the leading detergent brand known for its performance, has developed a strong, recognizable image and develops special displays for in store impact. However, some other brands have stronger colors and can be noticed more rapidly. This is where ARIEL wants your fresh ideas and help to find a way to break the auto-pilot mode and be noticed more rapidly in the store!

Could you help ARIEL shine like never before in store?

Format: either a poster or a 3D visual, including a side text explanation of the next ARIEL in-store display – 4 pages max

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!