Hello everyone!

As the days are getting longer and warmer on our side of the equator, the summer vibes are fast approaching and we’re getting ready to plan our holidays.

To keep up this summer-feeling, we will take you all the way to sunny Barcelona where we get the opportunity to learn about this month’s creator on eYeka, let us introduce you to our inspirational video maker; Florie Berrehar.

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Can you tell us a bit more about yourself and your story? What do you do besides your great creations on eYeka?

Besides eYeka I write a lot, I memorize the streets of Barcelona, try and improve my non skateboarding skills, eat morcilla con cebolla, run a lot, study philosophy at the university, shoot corporate films, try and learn Spanish, write scripts, shoot non-corporate films, and of course try to find more time to spend on eYeka.

You have been an eYeka member for about 3 years. Could you tell us when and why you decided to join this platform?

I have to admit I didn’t realize it had been 3 years… but that must explain why I don’t remember how I came across eYeka ! I guess I was wandering on the Internet, looking for a way to find clients. But what’s for sure is that eYeka has been a great discovery!

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Can you share your creative process with eYeka contests? What inspires you?

First of all, I only subscribe to contests that awaken my appetite to create. Whenever I come across a brief that attracts me, there’s no turning back: my mind won’t stop thinking about it as long as I don’t encounter what I feel to be the correct idea. I don’t have a specific creative process. It’s more…and obsession that comes across my way.

Up until now, you have submitted 8 accepted entries and 4 prizes! Congratulations! How do you do it? What is your working process?

Well…I get an obsession and then I work hard to get rid of it, that’s the general process J

Every brief is a different story. Usually I write down dozens of creative routes until I encounter THE one. Then I start thinking in images, looking for the perfect setting, the perfect model,…and when I’m satisfied with all the preparation, I shoot. But I always do it because I like doing it. I reckon that’s the key.

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Do you have a favorite entry that you are especially proud of? If yes, why this one?

Being proud of… Pride is a big word! Let’s say I’m happy to create content that the client will appreciate and enjoy. What makes me proud is to see people laughing or entertained by the videos I make. And the one that received the more enthusiasm has been the BIC 4 Colours. A love story, that speaks to everyone ;)

When did you realize that you wanted to be a video maker?

As far as I can remember I’ve always wanted to work in advertising. Not always for the same reasons, though. At 6 years old I wanted to be an advertising model for sneakers bars (so I could eat a LOT of junk for free!) then a few years later I understood I couldn’t possibly do it without becoming fat & greasy and that’s when my father bought a camera for family trips.

So I started to shoot. At first satirical commercials and then stupid insane short films. Years passed…and I bought myself a 5D. Now I just try and do what I do best. And what I do best is writing stories, mixing words, putting them into images.

What have you been able to do or to achieve with the prizes you have won?

The first prize I won has been like an electroshock. At that time I was planning on leaving Paris to start a new life in Barcelona,…but I had Everything in Paris. And Everything hold me back. Professional network, clients, friends, great IKEA bed, ex boyfriend, etc. And when I won my first prize, I climbed to the top of the shelf, grabbed my backpack and packed all my stuff. Two weeks later I was in Barcelona, starting to write my first long script.  

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If you could describe eYeka in 3 words, what would that be?

My monthly shot of EXCITEMENT & CHALLENGE that boosts and rewards my CREATIVITY

And at last, what advice would you give to new creators?

Just go for it and make sure you enjoy every step of the process! (That sounds very cliché, but in the end that’s the only thing that really matters…)

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Thanks a lot for sharing your story Florie. Keep inspiring us and our creators and we can’t wait to see more of your videos in the future!