Dandruff and an itchy scalp is an annoying problem to have and hampers one’s confidence. CLEAR is a major anti-dandruff shampoo player globally and since 1979, has been helping men and women get rid of dandruff and scalp problems. It gives them confidence and take on life with nothing to hide. Most of the anti-dandruff shampoo brands today merely communicate about their shampoo’s benefits in a typical ‘problem-solution’ way. However, dandruff goes beyond just being a physical problem and affects a person emotionally as well. This is especially true for millennials, who are on their way to build their unique personality and life path and are faced with scrutiny, judgement, pressure, and competition along the way. We want your help in coming up with humorous, exciting, and relatable dandruff stories which will connect emotionally with millennials and help differentiate CLEAR from other anti-dandruff brands.
Tell us an exciting and humorous dandruff story for CLEAR which moves away from traditional ‘problem-solution’ communication approach to help connect emotionally with millennials
Format: Story (Text + Visuals) – Based on the template provided