Create a fruit & vegetables concept that has the power to change people‘s breakfast habits

Floréale needs your help to imagine new product ideas for breakfast. Floréale is a French Company that produces, packages and markets fresh fruit & vegetables in Europe. It operates under 3 brands that offer a wide range of products based on locally grown and in season fruit & vegetables.

We know that more and more people are really engaged with health and are consciously thinking about putting “good stuff in”. They’ve built their healthy routine on the consumption of fresh products and a well-balanced diet. Fruit & vegetables would be the best picks to prepare a healthy breakfast but having fruit & vegetables for breakfast is not easy.

The challenge is to imagine new concepts for breakfast made of fresh fruit & vegetables. We want to give people healthy solutions that provide the energy they need to keep going at their best throughout the morning.

Help us change people‘s breakfast habits by creating a new fruit & vegetables concept!

Format: presentation

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Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€