Premium haircare brands have been pretty successful in Japan, specially with 2 distinct groups of people, young millennials and booms. With attractive and beautiful packaging designs their products address the trend towards naturalness, well-being and much more.
Although Japanese people have concerns about scalp issues they have the perception that scalp care brands and/or products are only for people with severe scalp issues or that those products are only good for scalp but not necessarily for hair. Therefore, when choosing their haircare products, the majority ends up buying those that promise a beautiful hair.
We need your help to invent a premium hair care solution (products and packaging) that delivers beautiful hair rooted in healthy scalp.